Navigation app screenshots that say “I” or “my”
Speaks in the user’s own voice: “my day”, “I’m sleeping better”. The line reads as the user’s own words, the way a review or a diary entry would.
From the top 99 free Navigation apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
9% 9 of 99
Screenshots that do it
2% 9 of 566
The top ten
1 of 10 against 8 of the other 89
9 of the 566 Navigation screenshots read (2%) do this, across 9 of the top 99 apps (9%). 1 of the top ten do it (10%), against 8 of the other 89 (9%): the top ten do it about as often as the rest. Of the 23 categories read so far, Navigation is 16th for this. It is most common in Food & Drink (26% of apps) and least common in Games (2%).
All 9 examples from the chart.
Every one of the Navigation app screenshots that say “I” or “my” on the chart, the highest app first.
“Discover all of our offerings”
“Real-time Location Tracker”
“Manage your account in My space”
“CarPlay ready”
“WE RESPECT YOUR PRIVACY”
“Recommended by”
“I want to hunt with a”
“My Location”
“Locate parcel lines”
Real headline examples, word for word.
The words on all 9 that carry any, as each app wrote them.
“Discover all of our offerings”
ParkMobile: Park. Pay. Go. · #4 · screenshot 2“Real-time Location Tracker”
“Hey, I'm in the coffee shop, can you come here? Of course, I will go to the above location”Real-time GPS Location Sharing · #13 · screenshot 5“Manage your account in My space”
Manage your plans, associated services, your favorites and account settings more easily.Île-de-France Mobilités · #26 · screenshot 6“CarPlay ready”
I call shotgun!MapQuest GPS Navigation & Maps · #30 · screenshot 5“WE RESPECT YOUR PRIVACY”
Organic Maps・Offline Maps, GPS · #37 · screenshot 4“Recommended by”
94% of Truck Drivers“Great, easy to use app! It's a game changer for my business to save so much on fuel.”Mudflap · #41 · screenshot 2“I want to hunt with a”
GOHUNT empowers hunters with the research tools, technology, gear, and resources they need to get the most out of their time in the field.GOHUNT: Research & Maps · #50 · screenshot 1“My Location”
Live Satellite View & GPS Maps · #53 · screenshot 5“Locate parcel lines”
in real-time“It shows not only my location but also the boundary lines to help me stay on the correct parcel”LandGlide: Parcel & Field Maps · #64 · screenshot 6
Top ten Navigation apps that do it.
- #4ParkMobile: Park. Pay. Go.1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Food & Drink | 26% 26 of 100 | 6% 34 of 540 | 2 of 10 |
| Reference | 21% 21 of 100 | 5% 27 of 566 | 5 of 10 |
| Shopping | 19% 19 of 100 | 4% 24 of 562 | 2 of 10 |
| Travel | 19% 19 of 100 | 5% 27 of 561 | 0 of 10 |
| Finance | 17% 17 of 100 | 3% 20 of 581 | 1 of 10 |
| Education | 16% 16 of 100 | 4% 20 of 555 | 2 of 10 |
| Lifestyle | 14% 14 of 100 | 3% 18 of 556 | 2 of 10 |
| Social Networking | 14% 14 of 100 | 3% 15 of 554 | 0 of 10 |
| News | 13% 13 of 98 | 3% 17 of 517 | 0 of 10 |
| Entertainment | 13% 13 of 100 | 3% 16 of 544 | 3 of 10 |
| Music | 13% 13 of 100 | 2% 13 of 550 | 1 of 10 |
| Business | 12% 12 of 100 | 3% 15 of 554 | 1 of 10 |
| Medical | 11% 11 of 100 | 3% 14 of 548 | 0 of 10 |
| Productivity | 10% 10 of 99 | 2% 13 of 551 | 1 of 10 |
| Health & Fitness | 10% 10 of 100 | 2% 10 of 574 | 0 of 10 |
| Navigation | 9% 9 of 99 | 2% 9 of 566 | 1 of 10 |
| Sports | 8% 8 of 100 | 2% 10 of 558 | 1 of 10 |
| Utilities | 8% 8 of 100 | 2% 13 of 549 | 0 of 10 |
| Graphics & Design | 6% 6 of 99 | 1% 6 of 564 | 3 of 10 |
| Photo & Video | 6% 6 of 100 | 1% 6 of 566 | 0 of 10 |
| Weather | 5% 5 of 100 | 1% 5 of 555 | 2 of 10 |
| Developer Tools | 3% 3 of 100 | 1% 3 of 507 | 0 of 10 |
| Games | 2% 2 of 100 | under 1% 2 of 567 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Has a subline56% of these screenshots, against 20% of all Navigation screenshots
- Solid background67% of these screenshots, against 36% of all Navigation screenshots
- Subline explains the headline44% of these screenshots, against 17% of all Navigation screenshots
- No phone, bare screen33% of these screenshots, against 6% of all Navigation screenshots
- A person in the picture33% of these screenshots, against 8% of all Navigation screenshots
- Headline under five words67% of these screenshots, against 42% of all Navigation screenshots
More in words
- Has a headline93%
- Tells you to do something82%
- Headline under five words76%
- Says “you” or “your”68%
- Has a subline42%
- Headline in Title Case38%
- Headline over eight words28%
- Headline on one line26%
- Uses a number25%
- Headline in capitals17%
- No words at all15%
- Names the app12%
- Has a kicker10%
- Exclaims6%
- Names another app4%
- Uses an emoji4%
- Asks a question1%
- Uses a percentage1%
Questions, answered from the chart.
How many top Navigation apps have App Store screenshots that say “I” or “my”?
9 of the top 99 Navigation apps (9%) have at least one, and 9 of their 566 screenshots (2%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Navigation apps have App Store screenshots that say “I” or “my”?
In the top ten: ParkMobile: Park. Pay. Go. (#4). Further down the chart: Real-time GPS Location Sharing (#13), Île-de-France Mobilités (#26), MapQuest GPS Navigation & Maps (#30), Organic Maps・Offline Maps, GPS (#37) and Mudflap (#41), and 3 more.
Should my Navigation app have App Store screenshots that say “I” or “my”?
The chart shows who does it, not whether it would work for your app. 1 of the top ten Navigation apps do it (10%), against 8 of the other 89 (9%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
See your own app against this.
Pagefully reads your screenshots the same way, and makes a custom product page for each search people type, from your real screens.
Preview your pages