Navigation app screenshots with emoji
An emoji in the words. An emoji adds colour and an informal tone without a designed illustration.
From the top 99 free Navigation apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
4% 4 of 99
Screenshots that do it
1% 4 of 566
The top ten
1 of 10 against 3 of the other 89
4 of the 566 Navigation screenshots read (1%) do this, across 4 of the top 99 apps (4%). 1 of the top ten do it (10%), against 3 of the other 89 (3%): the top ten do it about as often as the rest. Of the 23 categories read so far, Navigation is 11th for this. It is most common in Finance (17% of apps) and least common in Utilities (1%).
All 4 examples from the chart.
Every one of the Navigation app screenshots with emoji on the chart, the highest app first.
“Use the Shell® Fuel Rewards® program in the Shell App & save more”
“Fuel Your Journey, Go the ExtraMile™”
“Track vehicle location with True-Time®”
“TRACK YOUR PURCHASES & SAVINGS”
Real headline examples, word for word.
The words on all 4 that carry any, as each app wrote them.
“Use the Shell® Fuel Rewards® program in the Shell App & save more”
Shell: Fuel, Charge & More · #8 · screenshot 1“Fuel Your Journey, Go the ExtraMile™”
ExtraMile® · #45 · screenshot 1“Track vehicle location with True-Time®”
TripShot · #48 · screenshot 4“TRACK YOUR PURCHASES & SAVINGS”
See what you buy. See how much you save with DINOPAY®DINOPAY - Sinclair Oil · #72 · screenshot 4
Top ten Navigation apps that do it.
- #8Shell: Fuel, Charge & More1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 17% 17 of 100 | 4% 26 of 581 | 1 of 10 |
| Food & Drink | 17% 17 of 100 | 4% 22 of 540 | 2 of 10 |
| Shopping | 13% 13 of 100 | 3% 19 of 562 | 0 of 10 |
| Medical | 11% 11 of 100 | 2% 11 of 548 | 1 of 10 |
| Travel | 9% 9 of 100 | 2% 10 of 561 | 4 of 10 |
| Lifestyle | 8% 8 of 100 | 1% 8 of 556 | 1 of 10 |
| Education | 7% 7 of 100 | 2% 10 of 555 | 1 of 10 |
| Weather | 7% 7 of 100 | 2% 9 of 555 | 1 of 10 |
| Sports | 6% 6 of 100 | 2% 11 of 558 | 1 of 10 |
| Social Networking | 5% 5 of 100 | 1% 8 of 554 | 0 of 10 |
| Navigation | 4% 4 of 99 | 1% 4 of 566 | 1 of 10 |
| Health & Fitness | 4% 4 of 100 | 1% 4 of 574 | 1 of 10 |
| Games | 3% 3 of 100 | 1% 3 of 567 | 0 of 10 |
| Reference | 3% 3 of 100 | 2% 10 of 566 | 0 of 10 |
| Business | 2% 2 of 100 | under 1% 2 of 554 | 0 of 10 |
| Developer Tools | 2% 2 of 100 | under 1% 2 of 507 | 1 of 10 |
| Entertainment | 2% 2 of 100 | under 1% 2 of 544 | 0 of 10 |
| Photo & Video | 2% 2 of 100 | under 1% 2 of 566 | 0 of 10 |
| News | 1% 1 of 98 | under 1% 1 of 517 | 0 of 10 |
| Graphics & Design | 1% 1 of 99 | 1% 6 of 564 | 0 of 10 |
| Productivity | 1% 1 of 99 | 1% 5 of 551 | 0 of 10 |
| Music | 1% 1 of 100 | under 1% 1 of 550 | 0 of 10 |
| Utilities | 1% 1 of 100 | 1% 3 of 549 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Tells you to do something100% of these screenshots, against 48% of all Navigation screenshots
- States a benefit75% of these screenshots, against 37% of all Navigation screenshots
- Light75% of these screenshots, against 47% of all Navigation screenshots
- Leads with a feature75% of these screenshots, against 60% of all Navigation screenshots
- Has a headline100% of these screenshots, against 92% of all Navigation screenshots
More in words
- Has a headline93%
- Tells you to do something82%
- Headline under five words76%
- Says “you” or “your”68%
- Has a subline42%
- Headline in Title Case38%
- Headline over eight words28%
- Headline on one line26%
- Uses a number25%
- Headline in capitals17%
- No words at all15%
- Names the app12%
- Has a kicker10%
- Says “I” or “my”9%
- Exclaims6%
- Names another app4%
- Asks a question1%
- Uses a percentage1%
Questions, answered from the chart.
How many top Navigation apps have App Store screenshots with emoji?
4 of the top 99 Navigation apps (4%) have at least one, and 4 of their 566 screenshots (1%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Navigation apps have App Store screenshots with emoji?
In the top ten: Shell: Fuel, Charge & More (#8). Further down the chart: ExtraMile® (#45), TripShot (#48) and DINOPAY - Sinclair Oil (#72).
Should my Navigation app have App Store screenshots with emoji?
The chart shows who does it, not whether it would work for your app. 1 of the top ten Navigation apps do it (10%), against 3 of the other 89 (3%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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