Travel app screenshots with emoji
An emoji in the words. An emoji adds colour and an informal tone without a designed illustration.
From the top 100 free Travel apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
9% 9 of 100
Screenshots that do it
2% 10 of 561
The top ten
4 of 10 against 5 of the other 90
10 of the 561 Travel screenshots read (2%) do this, across 9 of the top 100 apps (9%). 4 of the top ten do it (40%), against 5 of the other 90 (6%): the top ten do it more than the rest. Of the 23 categories read so far, Travel is 5th for this. It is most common in Finance (17% of apps) and least common in Utilities (1%).
All 10 examples from the chart.
Every one of the Travel app screenshots with emoji on the chart, the highest app first.
“Get a day-by-day view of your trip”
“Your AAdvantage® account dashboard”
“Fly with Southwest ®”
“Be Driven™”
“Moving Made Easier®”
“Found a hotel? Tap.”
“Browse DINING OPTIONS 🍴”
“Instant Alerts”
“All-in-one travel app.”
“Organize your move by using the free app exclusive My Belongings Organizer®”
Real headline examples, word for word.
The words on all 10 that carry any, as each app wrote them.
- 🧳
“Get a day-by-day view of your trip”
Airbnb · #3 · screenshot 6 “Your AAdvantage® account dashboard”
American Airlines · #5 · screenshot 5“Fly with Southwest ®”
Southwest Airlines: Travel App · #6 · screenshot 1“Be Driven™”
Waymo · #10 · screenshot 4“Moving Made Easier®”
The Fastest Way to Manage Your RentalU-Haul: Moving Made Easier® · #25 · screenshot 1“Found a hotel? Tap.”
Click ⤴︎ Share on the listing page, then tap TravelArrow Hotel Unlocker shortcutTravelArrow · #46 · screenshot 2“Browse DINING OPTIONS 🍴”
right on your phoneCarnival HUB · #72 · screenshot 3- Powered by ✨ AI
“Instant Alerts”
Fuel Leak "We went through a pretty large flock of birds at 10,000 feet"“We went through a pretty large flock of birds at 10,000 feet”ATC - Live Air Traffic Radio · #88 · screenshot 2 “All-in-one travel app.”
★★★★★ 4.8 83 365,748 RatingsKAYAK: Flights, Hotels & Cars · #92 · screenshot 1“Organize your move by using the free app exclusive My Belongings Organizer®”
U-Haul: Moving Made Easier® · #25 · screenshot 5
Top ten Travel apps that do it.
- #3Airbnb1 of its 6 screenshots
- #5American Airlines1 of its 6 screenshots
- #6Southwest Airlines: Travel App1 of its 6 screenshots
- #10Waymo1 of its 4 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 17% 17 of 100 | 4% 26 of 581 | 1 of 10 |
| Food & Drink | 17% 17 of 100 | 4% 22 of 540 | 2 of 10 |
| Shopping | 13% 13 of 100 | 3% 19 of 562 | 0 of 10 |
| Medical | 11% 11 of 100 | 2% 11 of 548 | 1 of 10 |
| Travel | 9% 9 of 100 | 2% 10 of 561 | 4 of 10 |
| Lifestyle | 8% 8 of 100 | 1% 8 of 556 | 1 of 10 |
| Education | 7% 7 of 100 | 2% 10 of 555 | 1 of 10 |
| Weather | 7% 7 of 100 | 2% 9 of 555 | 1 of 10 |
| Sports | 6% 6 of 100 | 2% 11 of 558 | 1 of 10 |
| Social Networking | 5% 5 of 100 | 1% 8 of 554 | 0 of 10 |
| Navigation | 4% 4 of 99 | 1% 4 of 566 | 1 of 10 |
| Health & Fitness | 4% 4 of 100 | 1% 4 of 574 | 1 of 10 |
| Games | 3% 3 of 100 | 1% 3 of 567 | 0 of 10 |
| Reference | 3% 3 of 100 | 2% 10 of 566 | 0 of 10 |
| Business | 2% 2 of 100 | under 1% 2 of 554 | 0 of 10 |
| Developer Tools | 2% 2 of 100 | under 1% 2 of 507 | 1 of 10 |
| Entertainment | 2% 2 of 100 | under 1% 2 of 544 | 0 of 10 |
| Photo & Video | 2% 2 of 100 | under 1% 2 of 566 | 0 of 10 |
| News | 1% 1 of 98 | under 1% 1 of 517 | 0 of 10 |
| Graphics & Design | 1% 1 of 99 | 1% 6 of 564 | 0 of 10 |
| Productivity | 1% 1 of 99 | 1% 5 of 551 | 0 of 10 |
| Music | 1% 1 of 100 | under 1% 1 of 550 | 0 of 10 |
| Utilities | 1% 1 of 100 | 1% 3 of 549 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Light90% of these screenshots, against 54% of all Travel screenshots
- Words aligned left50% of these screenshots, against 19% of all Travel screenshots
- App icon shown40% of these screenshots, against 10% of all Travel screenshots
- Headline under five words70% of these screenshots, against 43% of all Travel screenshots
- Names the app30% of these screenshots, against 5% of all Travel screenshots
- Has a subline50% of these screenshots, against 25% of all Travel screenshots
More in words
- Has a headline97%
- Says “you” or “your”86%
- Tells you to do something85%
- Headline under five words74%
- Has a subline48%
- Headline in Title Case33%
- Uses a number33%
- Headline on one line28%
- No words at all28%
- Headline over eight words23%
- Names the app22%
- Says “I” or “my”19%
- Headline in capitals14%
- Has a kicker11%
- Exclaims9%
- Uses a percentage5%
- Names another app2%
- Asks a question1%
Questions, answered from the chart.
How many top Travel apps have App Store screenshots with emoji?
9 of the top 100 Travel apps (9%) have at least one, and 10 of their 561 screenshots (2%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Travel apps have App Store screenshots with emoji?
In the top ten: Airbnb (#3), American Airlines (#5), Southwest Airlines: Travel App (#6) and Waymo (#10). Further down the chart: U-Haul: Moving Made Easier® (#25), TravelArrow (#46), Carnival HUB (#72), ATC - Live Air Traffic Radio (#88) and KAYAK: Flights, Hotels & Cars (#92).
Should my Travel app have App Store screenshots with emoji?
The chart shows who does it, not whether it would work for your app. 4 of the top ten Travel apps do it (40%), against 5 of the other 90 (6%), so the top ten do it more than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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