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Utilities app screenshots with emoji

An emoji in the words. An emoji adds colour and an informal tone without a designed illustration.

From the top 100 free Utilities apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.

The numbers

Apps that do it
1% 1 of 100
Screenshots that do it
1% 3 of 549
The top ten
0 of 10 against 1 of the other 90

3 of the 549 Utilities screenshots read (1%) do this, across 1 of the top 100 apps (1%). 0 of the top ten do it (0%), against 1 of the other 90 (1%): the top ten do it about as often as the rest. Of the 23 categories read so far, Utilities is 22nd for this. It is most common in Finance (17% of apps) and least common in Utilities (1%).

All 3 examples from the chart.

Every one of the Utilities app screenshots with emoji on the chart, the highest app first.

Speedtest by Ookla App Store screenshot 1, headline “Take a Speedtest®”. Uses an emoji.
Speedtest by Ookla#59 in Utilities · screenshot 1“Take a Speedtest®”
Speedtest by Ookla App Store screenshot 4, headline “Universal Results”. Uses an emoji.
Speedtest by Ookla#59 in Utilities · screenshot 4“Universal Results”
Speedtest by Ookla App Store screenshot 5, headline “Detailed Results”. Uses an emoji.
Speedtest by Ookla#59 in Utilities · screenshot 5“Detailed Results”

All 3 on the wall

Real headline examples, word for word.

The words on all 3 that carry any, as each app wrote them.

  • “Take a Speedtest®”The most accurate way to check your internet speedSpeedtest by Ookla · #59 · screenshot 1
  • “Universal Results”Create a Speedtest® account to view test results across all of your devicesSpeedtest by Ookla · #59 · screenshot 4
  • “Detailed Results”Keep track of your Speedtest® history and see a detailed breakdown of each resultSpeedtest by Ookla · #59 · screenshot 5

Top ten Utilities apps that do it.

None of the top ten do. The highest app on the chart that does is Speedtest by Ookla, at #59.

The same tactic in other categories.

CategoryApps that do itScreenshotsTop ten
Finance17% 17 of 1004% 26 of 5811 of 10
Food & Drink17% 17 of 1004% 22 of 5402 of 10
Shopping13% 13 of 1003% 19 of 5620 of 10
Medical11% 11 of 1002% 11 of 5481 of 10
Travel9% 9 of 1002% 10 of 5614 of 10
Lifestyle8% 8 of 1001% 8 of 5561 of 10
Education7% 7 of 1002% 10 of 5551 of 10
Weather7% 7 of 1002% 9 of 5551 of 10
Sports6% 6 of 1002% 11 of 5581 of 10
Social Networking5% 5 of 1001% 8 of 5540 of 10
Navigation4% 4 of 991% 4 of 5661 of 10
Health & Fitness4% 4 of 1001% 4 of 5741 of 10
Games3% 3 of 1001% 3 of 5670 of 10
Reference3% 3 of 1002% 10 of 5660 of 10
Business2% 2 of 100under 1% 2 of 5540 of 10
Developer Tools2% 2 of 100under 1% 2 of 5071 of 10
Entertainment2% 2 of 100under 1% 2 of 5440 of 10
Photo & Video2% 2 of 100under 1% 2 of 5660 of 10
News1% 1 of 98under 1% 1 of 5170 of 10
Graphics & Design1% 1 of 991% 6 of 5640 of 10
Productivity1% 1 of 991% 5 of 5510 of 10
Music1% 1 of 100under 1% 1 of 5500 of 10
Utilities1% 1 of 1001% 3 of 5490 of 10

Uses an emoji, across all categories

Related tactics.

Often on the same screenshot

  • Says “you” or “your”100% of these screenshots, against 27% of all Utilities screenshots
  • Has a subline100% of these screenshots, against 28% of all Utilities screenshots
  • Dark100% of these screenshots, against 29% of all Utilities screenshots
  • Blue100% of these screenshots, against 34% of all Utilities screenshots
  • States a benefit100% of these screenshots, against 42% of all Utilities screenshots
  • Background is the icon’s colour100% of these screenshots, against 43% of all Utilities screenshots

More in words

Questions, answered from the chart.

How many top Utilities apps have App Store screenshots with emoji?
1 of the top 100 Utilities apps (1%) have at least one, and 3 of their 549 screenshots (1%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Utilities apps have App Store screenshots with emoji?
None of the top ten do. The highest on the chart: Speedtest by Ookla (#59).
Should my Utilities app have App Store screenshots with emoji?
The chart shows who does it, not whether it would work for your app. 0 of the top ten Utilities apps do it (0%), against 1 of the other 90 (1%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.

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