All-caps Utilities app screenshot headlines
The headline is set entirely in capital letters. Capitals give a short line an even, poster-like shape.
From the top 100 free Utilities apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
21% 21 of 100
Screenshots that do it
15% 84 of 549
The top ten
0 of 10 against 21 of the other 90
84 of the 549 Utilities screenshots read (15%) do this, across 21 of the top 100 apps (21%). 0 of the top ten do it (0%), against 21 of the other 90 (23%): the top ten do it less than the rest. Of the 23 categories read so far, Utilities is 8th for this. It is most common in Games (57% of apps) and least common in Medical (5%).
12 examples from the chart.
12 of the 84 all-caps Utilities app screenshot headlines, one from each app, the highest on the chart first.
“FAST SECURE PRIVATE”
“UK ETA”
“UNIVERSAL REMOTE”
“SETUP”
“SCREEN MIRRORING”
“DAILY VERSE DAILY PRAYER OFFLINE BIBLE”
“ALL-IN-ONE CONTROL”
“THE #1 VPN FREE APP”
“EASY TO USE”
“YOUR EYES ON THE STREET.”
“SCREEN MIRRORING”
“A NEW NETWORK. A NEW CHOICE.”
Real headline examples, word for word.
The words on 40 of the 84 that carry any, as each app wrote them.
“FAST SECURE PRIVATE”
Opera Browser with VPN · #17 · screenshot 1“UK ETA”
Apply for an Electronic Travel Authorisation to come to the UKUK ETA · #21 · screenshot 1“UNIVERSAL REMOTE”
Universal Remote TV Control · · #33 · screenshot 1“SETUP”
Set up your Brother printer quickly from your mobile device!Brother Mobile Connect · #38 · screenshot 2“SCREEN MIRRORING”
FOR ANY TVScreen Mirroring App: Smart TV · #40 · screenshot 1“DAILY VERSE DAILY PRAYER OFFLINE BIBLE”
Holy Bible Faith:Verse&Audio · #48 · screenshot 1“ALL-IN-ONE CONTROL”
Universal Remote・TV Control · #51 · screenshot 2“THE #1 VPN FREE APP”
Get Free VPN nowFree VPN by Free VPN .org™ · #54 · screenshot 1“EASY TO USE”
TV Remote Control · Universal · #61 · screenshot 2“YOUR EYES ON THE STREET.”
Watcho — Por La Comunidad · #64 · screenshot 1“SCREEN MIRRORING”
for Smart TVsScreen Mirroring | Cast to TV · #65 · screenshot 1“A NEW NETWORK. A NEW CHOICE.”
Boost Mobile · #67 · screenshot 1“INCY”
incy · #69 · screenshot 5“BUY YOUR MINT PLAN, RIGHT IN THE APP”
“Shocked. Stunned. Amazed.”Mint Mobile · #72 · screenshot 1“2FA ALL PLATFORMS QR CODE MFA OTP”
Authenticator© App · #75 · screenshot 3“YOUR PRIVATE SECOND NUMBER. OR YOUR FIRST.”
+100M Happy Users WorldwidetextPlus: Text Message + Call · #77 · screenshot 1“BRIGHTEST”
FLASHLIGHTFlashlight Ⓞ · #79 · screenshot 2“DIGITAL ACCESS”
Open the gate and other access points.Extra Space Storage · #85 · screenshot 1“YOU'RE INVITED”
frenzy - friends only · #91 · screenshot 1“EDIT & SIGN”
DocumentsPDF Reader - Easy Editor · #93 · screenshot 2“MIRROR PHONE SCREEN TO SMART TV”
Screen Mirroring - TV Cast Air · #95 · screenshot 1“AD BLOCK BY DEFAULT”
Opera Browser with VPN · #17 · screenshot 2“ALL IN ONE”
Universal Remote TV Control · · #33 · screenshot 2“PRINT”
Print photos and documents from your mobile device.Brother Mobile Connect · #38 · screenshot 3“CAST PHOTOS VIDEOS & WEBSITES”
Used daily by 12.5M+ happy usersScreen Mirroring App: Smart TV · #40 · screenshot 2“LEADING PRAYERS”
Get joy and strengthHoly Bible Faith:Verse&Audio · #48 · screenshot 2“WORKS WITH ANY TV”
Universal Remote・TV Control · #51 · screenshot 3“FREE VPN FOR IPHONE”
ACCESS ANY WEBSITE OR APPFree VPN by Free VPN .org™ · #54 · screenshot 2“SIMPLE TO CONNECT”
TV Remote Control · Universal · #61 · screenshot 3“MANAGE YOUR ACCOUNT.”
Boost Mobile · #67 · screenshot 2“CHOOSE FROM FLEXIBLE PLAN OPTIONS”
Mint Mobile · #72 · screenshot 2“UNLIMITED CALLS TEXTS”
textPlus: Text Message + Call · #77 · screenshot 2“SWIPE FOR STROBE LIGHT”
Flashlight Ⓞ · #79 · screenshot 3“PAYMENTS”
Enroll in automatic payments and view payment history.Extra Space Storage · #85 · screenshot 2“FOR BEST FRIENDS ONLY”
frenzy - friends only · #91 · screenshot 2“CAST PHOTOS VIDEOS & MUSIC”
Screen Mirroring - TV Cast Air · #95 · screenshot 2“VPN ANYWHERE ANYTIME”
Opera Browser with VPN · #17 · screenshot 3“FOR ANY TV”
Universal Remote TV Control · · #33 · screenshot 3“SCAN”
Scan photos and documents directly to your mobile device.Brother Mobile Connect · #38 · screenshot 4“STREAMING WITHOUT DELAY”
Screen Mirroring App: Smart TV · #40 · screenshot 3
Top ten Utilities apps that do it.
None of the top ten do. The highest app on the chart that does is Opera Browser with VPN, at #17.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Games | 57% 57 of 100 | 47% 269 of 567 | 5 of 10 |
| Sports | 57% 57 of 100 | 50% 280 of 558 | 8 of 10 |
| Food & Drink | 44% 44 of 100 | 34% 184 of 540 | 5 of 10 |
| Music | 30% 30 of 100 | 24% 131 of 550 | 2 of 10 |
| Shopping | 30% 30 of 100 | 20% 111 of 562 | 1 of 10 |
| Entertainment | 28% 28 of 100 | 25% 136 of 544 | 1 of 10 |
| Photo & Video | 22% 22 of 100 | 18% 101 of 566 | 0 of 10 |
| Utilities | 21% 21 of 100 | 15% 84 of 549 | 0 of 10 |
| News | 19% 19 of 98 | 14% 70 of 517 | 0 of 10 |
| Graphics & Design | 19% 19 of 99 | 14% 81 of 564 | 2 of 10 |
| Navigation | 17% 17 of 99 | 15% 86 of 566 | 2 of 10 |
| Health & Fitness | 17% 17 of 100 | 10% 58 of 574 | 3 of 10 |
| Social Networking | 15% 15 of 100 | 11% 59 of 554 | 1 of 10 |
| Reference | 14% 14 of 100 | 9% 49 of 566 | 2 of 10 |
| Travel | 14% 14 of 100 | 9% 49 of 561 | 1 of 10 |
| Weather | 11% 11 of 100 | 9% 51 of 555 | 0 of 10 |
| Business | 10% 10 of 100 | 7% 41 of 554 | 1 of 10 |
| Finance | 9% 9 of 100 | 7% 43 of 581 | 1 of 10 |
| Productivity | 8% 8 of 99 | 4% 20 of 551 | 0 of 10 |
| Lifestyle | 8% 8 of 100 | 5% 28 of 556 | 0 of 10 |
| Developer Tools | 6% 6 of 100 | 5% 23 of 507 | 0 of 10 |
| Education | 6% 6 of 100 | 5% 29 of 555 | 0 of 10 |
| Medical | 5% 5 of 100 | 2% 13 of 548 | 0 of 10 |
Related tactics.
Often on the same screenshot
- High contrast words50% of these screenshots, against 26% of all Utilities screenshots
- A word in a different colour42% of these screenshots, against 27% of all Utilities screenshots
- A photograph49% of these screenshots, against 35% of all Utilities screenshots
- Headline under five words76% of these screenshots, against 62% of all Utilities screenshots
- Arrows or callouts29% of these screenshots, against 18% of all Utilities screenshots
- Watch, iPad or Mac beside it17% of these screenshots, against 6% of all Utilities screenshots
More in words
- Has a headline96%
- Headline under five words86%
- Tells you to do something73%
- Says “you” or “your”66%
- Has a subline53%
- Headline in Title Case46%
- Headline on one line31%
- Uses a number27%
- Names the app17%
- No words at all15%
- Has a kicker10%
- Headline over eight words8%
- Says “I” or “my”8%
- Exclaims2%
- Names another app2%
- Asks a question1%
- Uses an emoji1%
Questions, answered from the chart.
How many top Utilities apps have all-caps App Store screenshot headlines?
21 of the top 100 Utilities apps (21%) have at least one, and 84 of their 549 screenshots (15%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Utilities apps have all-caps App Store screenshot headlines?
None of the top ten do. The highest on the chart: Opera Browser with VPN (#17), UK ETA (#21), Universal Remote TV Control · (#33), Brother Mobile Connect (#38) and Screen Mirroring App: Smart TV (#40), and 16 more.
Should my Utilities app have all-caps App Store screenshot headlines?
The chart shows who does it, not whether it would work for your app. 0 of the top ten Utilities apps do it (0%), against 21 of the other 90 (23%), so the top ten do it less than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
See your own app against this.
Pagefully reads your screenshots the same way, and makes a custom product page for each search people type, from your real screens.
Preview your pages