Title case Utilities app screenshot headlines
Every main word capitalised.
From the top 100 free Utilities apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
148 of the 549 Utilities screenshots read (27%) do this, across 46 of the top 100 apps (46%). 4 of the top ten do it (40%), against 42 of the other 90 (47%): the top ten do it about as often as the rest. Of the 23 categories read so far, Utilities is 3rd for this. It is most common in Graphics & Design (62% of apps) and least common in Business (16%).
12 examples from the chart.
12 of the 148 title case Utilities app screenshot headlines, one from each app, the highest on the chart first.

“Delete Duplicate Photos”

“Conveniently Control Your Devices”

“Browse and get Rewards”

“Universal Remote For All TV Brands”

“One App, All Your Services ...”

“Unlimited Online Protection”

“Just Blink and Youre Home”

“Secure Your Account With 2FA”

“Protection Peace of”

“The Privacy Browser”

“All-in-one app”

“AI for Safety”
Real headline examples, word for word.
The words on 40 of the 148 that carry any, as each app wrote them.
“Delete Duplicate Photos”
Cleanup: Phone Storage Cleaner · #5 · screenshot 3“Conveniently Control Your Devices”
Govee Home · #6 · screenshot 2“Browse and get Rewards”
Microsoft Edge · #7 · screenshot 6“Universal Remote For All TV Brands”
TV Remote - Universal Control · #9 · screenshot 1“One App, All Your Services ...”
My Spectrum · #12 · screenshot 1“Unlimited Online Protection”
Proton VPN: Fast & Secure · #13 · screenshot 1“Just Blink and Youre Home”
Blink Home Monitor · #14 · screenshot 1“Secure Your Account With 2FA”
Authenticator ℠ App · #16 · screenshot 2“Protection Peace of”
DuckDuckGo, optional Duck.ai · #19 · screenshot 1“The Privacy Browser”
Trusted by 125 million people“Trusted by 125 million people”Brave Browser & Search Engine · #23 · screenshot 1“All-in-one app”
Advanced VPN with scam and phishing protectionNordVPN: VPN Fast & Secure · #24 · screenshot 2“AI for Safety”
Image recognition and hazard alert notificationsTuya: Smart Life, Smart Living · #26 · screenshot 3“Goodbye Spam Auto-Block On”
Truecaller: Premium Caller ID · #29 · screenshot 2“All in One”
Universal TV Remote Control・ · #31 · screenshot 2“Search Offenders Easily”
Offender Locator: Find & Watch · #34 · screenshot 1“Fraud & Spam Call Blocking”
Helps block calls from fraudsters & calls identified as potential spam.AT&T ActiveArmor® · #35 · screenshot 1“#1 Photo and Storage Cleaner”
Swipewipe: Photo Cleaner · #41 · screenshot 1“Massive High-quality Models”
Multi-color 3D printing journey with models of diverse categories.Bambu Handy · #42 · screenshot 1“Build Your Car Dashboard”
myCar: Car Widgets & Dashboard · #43 · screenshot 1“Simplified Rent Payments”
Submit one-time payments in three easy steps with various payment methods. (Options vary based on each community)RentCafe Resident · #44 · screenshot 2“Designed for Samsung TVs”
Remote for Samsung TV Smart · #46 · screenshot 1“Universal TV Remote”
Universal TV Remote™ Control · #47 · screenshot 1“Global Servers Open to All”
VPN - Free VPN Potato ™ · #49 · screenshot 2“Find Your Devices Fast”
Find Air - My Device Tracker · #50 · screenshot 2“UNIVERSAL TV Remote”
Universal Remote・TV Control · #51 · screenshot 1“Connect in Seconds”
VPN Unlimited・Proxy Master App · #55 · screenshot 1“Universal TV Remote”
UniRemote:Universal TV Remote · #56 · screenshot 1“Fire TV & Stick”
Remote for Firestick · Fire TV · #58 · screenshot 2“Take a Speedtest®”
The most accurate way to check your internet speedSpeedtest by Ookla · #59 · screenshot 1“UNIVERSAL TV Remote”
TV Remote Control · Universal · #61 · screenshot 1“Full Control OF YOUR CASTING”
Screen Mirroring | Cast to TV · #65 · screenshot 2“Private Browsing Prevents Tracking”
UC Browser · #66 · screenshot 1“LocFind GPS Family Tracker”
LocFind: GPS Family Tracker · #71 · screenshot 1“Universal TV Remote”
VolumeUniversal TV Remote Control* · #73 · screenshot 1“QR Code Automatic Setup”
Authenticator© App · #75 · screenshot 4“Explore Visible Inner Circle”
Connect accounts to form an Inner Circle, enjoy discounted service and discover new payment options.Visible mobile · #78 · screenshot 5“QR Code Reader”
QR Code Reader+Barcode Scanner · #80 · screenshot 1“Get a 2nd Phone Number”
Second Phone Number - 2Number · #83 · screenshot 1- Translate AI
“Breaking Language Barriers, Connecting the World”
Translate AI: Voice & Photo · #84 · screenshot 1 “Remote Control for Smart TV”
TV Remote & Universal Control™ · #86 · screenshot 1
Top ten Utilities apps that do it.
- #5Cleanup: Phone Storage Cleaner3 of its 6 screenshots
- #6Govee Home3 of its 6 screenshots
- #7Microsoft Edge1 of its 6 screenshots
- #9TV Remote - Universal Control5 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Graphics & Design | 62% 61 of 99 | 37% 211 of 564 | 6 of 10 |
| Reference | 61% 61 of 100 | 36% 201 of 566 | 5 of 10 |
| Utilities | 46% 46 of 100 | 27% 148 of 549 | 4 of 10 |
| Developer Tools | 39% 39 of 100 | 20% 103 of 507 | 3 of 10 |
| Entertainment | 39% 39 of 100 | 23% 125 of 544 | 8 of 10 |
| Music | 39% 39 of 100 | 20% 111 of 550 | 2 of 10 |
| Navigation | 38% 38 of 99 | 22% 123 of 566 | 2 of 10 |
| Health & Fitness | 38% 38 of 100 | 21% 120 of 574 | 4 of 10 |
| Photo & Video | 38% 38 of 100 | 20% 112 of 566 | 1 of 10 |
| Social Networking | 38% 38 of 100 | 18% 102 of 554 | 3 of 10 |
| Education | 36% 36 of 100 | 21% 117 of 555 | 3 of 10 |
| Lifestyle | 33% 33 of 100 | 18% 101 of 556 | 2 of 10 |
| Medical | 33% 33 of 100 | 16% 85 of 548 | 4 of 10 |
| Travel | 33% 33 of 100 | 14% 76 of 561 | 0 of 10 |
| Weather | 33% 33 of 100 | 19% 106 of 555 | 4 of 10 |
| Productivity | 32% 32 of 99 | 19% 104 of 551 | 0 of 10 |
| Food & Drink | 32% 32 of 100 | 18% 95 of 540 | 0 of 10 |
| Shopping | 31% 31 of 100 | 15% 87 of 562 | 2 of 10 |
| News | 22% 22 of 98 | 13% 65 of 517 | 2 of 10 |
| Finance | 22% 22 of 100 | 10% 56 of 581 | 2 of 10 |
| Sports | 20% 20 of 100 | 12% 66 of 558 | 2 of 10 |
| Games | 19% 19 of 100 | 9% 49 of 567 | 2 of 10 |
| Business | 16% 16 of 100 | 5% 26 of 554 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Gradient background82% of these screenshots, against 64% of all Utilities screenshots
- Headline under five words77% of these screenshots, against 62% of all Utilities screenshots
- Dark40% of these screenshots, against 29% of all Utilities screenshots
- Words at the top96% of these screenshots, against 86% of all Utilities screenshots
- Blue43% of these screenshots, against 34% of all Utilities screenshots
- Arrows or callouts26% of these screenshots, against 18% of all Utilities screenshots
More in words
- Has a headline96%
- Headline under five words86%
- Tells you to do something73%
- Says “you” or “your”66%
- Has a subline53%
- Headline on one line31%
- Uses a number27%
- Headline in capitals21%
- Names the app17%
- No words at all15%
- Has a kicker10%
- Headline over eight words8%
- Says “I” or “my”8%
- Exclaims2%
- Names another app2%
- Asks a question1%
- Uses an emoji1%
Questions, answered from the chart.
How many top Utilities apps have title case App Store screenshot headlines?
Which Utilities apps have title case App Store screenshot headlines?
Should my Utilities app have title case App Store screenshot headlines?
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