Utilities app screenshots with a command headline
The headline is a command: Track your sleep, Start a session. A command starts with a verb, so the first word is what the reader can do with the app.
From the top 100 free Utilities apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
214 of the 549 Utilities screenshots read (39%) do this, across 73 of the top 100 apps (73%). 8 of the top ten do it (80%), against 65 of the other 90 (72%): the top ten do it about as often as the rest. Of the 23 categories read so far, Utilities is 18th for this. It is most common in Health & Fitness (95% of apps) and least common in Weather (45%).
12 examples from the chart.
12 of the 214 Utilities app screenshots with a command headline, one from each app, the highest on the chart first.

“Shop from a screenshot”

“Browse fast with Google Chrome”

“Clean Up”

“Embrace a World of Smart Features”

“Summarize long articles in seconds”

“Manage your mobile devices, plans, usage and more”

“Cast Image to TV”

“See data usage and control internet access”

“Find all your Xfinity services,”

“Explore TV and Streaming Services”

“Hide your real IP address and location”

“See, hear, and speak right from your smartphone”
Real headline examples, word for word.
The words on 40 of the 214 that carry any, as each app wrote them.
“Shop from a screenshot”
Google · #1 · screenshot 2“Browse fast with Google Chrome”
Google Chrome · #3 · screenshot 1“Clean Up”
iPhone & iCloudCleanup: Phone Storage Cleaner · #5 · screenshot 1“Embrace a World of Smart Features”
Govee Home · #6 · screenshot 4“Summarize long articles in seconds”
Microsoft Edge · #7 · screenshot 2“Manage your mobile devices, plans, usage and more”
My Verizon · #8 · screenshot 4“Cast Image to TV”
TV Remote - Universal Control · #9 · screenshot 5“See data usage and control internet access”
AT&T · #10 · screenshot 2“Find all your Xfinity services,”
all in one placeXfinity · #11 · screenshot 2“Explore TV and Streaming Services”
My Spectrum · #12 · screenshot 3“Hide your real IP address and location”
Proton VPN: Fast & Secure · #13 · screenshot 4“See, hear, and speak right from your smartphone”
Blink Home Monitor · #14 · screenshot 3“Set up and monitor Starlink”
Starlink · #15 · screenshot 1“Secure Your Account With 2FA”
Authenticator ℠ App · #16 · screenshot 2“GET YOUR TABS IN ORDER”
Opera Browser with VPN · #17 · screenshot 4“Browse while you watch”
Browse during playback and switch with easeCarTV - M3U IPTV Player & Cast · #18 · screenshot 3“Discover the function that best fits “you.””
“you.”Sony | Sound Connect · #20 · screenshot 3“Block ads & trackers...”
Brave Browser & Search Engine · #23 · screenshot 2“Go big on your online protection”
150M+ downloadsNordVPN: VPN Fast & Secure · #24 · screenshot 1“Add your servers as simply as possible”
Happ - Proxy Utility · #25 · screenshot 1“Open the Internet with Firefox”
Fast. Private. Safe.Firefox Fast & Private Browser · #27 · screenshot 1“Browse privately”
with the best VPN for iOSExpressVPN · Secure & Fast VPN · #28 · screenshot 1“See who's calling you”
Truecaller: Premium Caller ID · #29 · screenshot 1“Connect to TV in One Click”
Universal TV Remote Control・ · #31 · screenshot 4“Chat with Epic friends from anywhere”
Epic Games · #32 · screenshot 3“Search Offenders Easily”
Offender Locator: Find & Watch · #34 · screenshot 1“Get started quickly”
with several signup optionsPayRange · #36 · screenshot 2“Customize Keyboard”
Facemoji AI Emoji Keyboard · #37 · screenshot 1“PRINT”
Print photos and documents from your mobile device.Brother Mobile Connect · #38 · screenshot 3“CAST PHOTOS VIDEOS & WEBSITES”
Used daily by 12.5M+ happy usersScreen Mirroring App: Smart TV · #40 · screenshot 2“Swipe Right to Keep”
Swipewipe: Photo Cleaner · #41 · screenshot 2“Build Your Car Dashboard”
myCar: Car Widgets & Dashboard · #43 · screenshot 1“Connect TV in One Tap”
Universal TV Remote™ Control · #47 · screenshot 6“Access your favorite content”
VPN - Free VPN Potato ™ · #49 · screenshot 1“Find Your Devices Fast”
Find Air - My Device Tracker · #50 · screenshot 2“CAST PHOTOS & VIDEOS”
Universal Remote・TV Control · #51 · screenshot 6“Subscribe to WARP+ to avoid traffic jams on the Internet.”
1.1.1.1: Faster Internet · #52 · screenshot 3“ACCESS GLOBAL SERVERS IN SECONDS”
Free VPN by Free VPN .org™ · #54 · screenshot 4“Connect in Seconds”
VPN Unlimited・Proxy Master App · #55 · screenshot 1“Cast to TV”
UniRemote:Universal TV Remote · #56 · screenshot 6
Top ten Utilities apps that do it.
- #1Google5 of its 6 screenshots
- #3Google Chrome4 of its 6 screenshots
- #5Cleanup: Phone Storage Cleaner6 of its 6 screenshots
- #6Govee Home2 of its 6 screenshots
- #7Microsoft Edge5 of its 6 screenshots
- #8My Verizon3 of its 6 screenshots
- #9TV Remote - Universal Control2 of its 6 screenshots
- #10AT&T5 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Health & Fitness | 95% 95 of 100 | 60% 342 of 574 | 10 of 10 |
| Food & Drink | 93% 93 of 100 | 55% 295 of 540 | 10 of 10 |
| Productivity | 93% 92 of 99 | 54% 299 of 551 | 10 of 10 |
| Finance | 90% 90 of 100 | 54% 311 of 581 | 7 of 10 |
| Lifestyle | 88% 88 of 100 | 58% 322 of 556 | 10 of 10 |
| Shopping | 88% 88 of 100 | 50% 281 of 562 | 9 of 10 |
| Travel | 85% 85 of 100 | 48% 267 of 561 | 9 of 10 |
| Entertainment | 84% 84 of 100 | 45% 245 of 544 | 9 of 10 |
| Music | 83% 83 of 100 | 52% 287 of 550 | 8 of 10 |
| Social Networking | 83% 83 of 100 | 50% 279 of 554 | 9 of 10 |
| Business | 82% 82 of 100 | 51% 282 of 554 | 9 of 10 |
| Sports | 82% 82 of 100 | 45% 249 of 558 | 9 of 10 |
| Navigation | 82% 81 of 99 | 48% 269 of 566 | 8 of 10 |
| Graphics & Design | 81% 80 of 99 | 39% 221 of 564 | 7 of 10 |
| Education | 80% 80 of 100 | 49% 274 of 555 | 8 of 10 |
| Reference | 78% 78 of 100 | 45% 255 of 566 | 8 of 10 |
| Games | 74% 74 of 100 | 43% 243 of 567 | 9 of 10 |
| Medical | 73% 73 of 100 | 49% 268 of 548 | 9 of 10 |
| Utilities | 73% 73 of 100 | 39% 214 of 549 | 8 of 10 |
| News | 72% 71 of 98 | 48% 248 of 517 | 10 of 10 |
| Photo & Video | 72% 72 of 100 | 40% 224 of 566 | 8 of 10 |
| Developer Tools | 56% 56 of 100 | 31% 158 of 507 | 5 of 10 |
| Weather | 45% 45 of 100 | 19% 106 of 555 | 5 of 10 |
Related tactics.
Often on the same screenshot
- Leads with a feature71% of these screenshots, against 58% of all Utilities screenshots
- Says “you” or “your”37% of these screenshots, against 27% of all Utilities screenshots
- Words at the top95% of these screenshots, against 86% of all Utilities screenshots
- Plain tone92% of these screenshots, against 83% of all Utilities screenshots
- Light63% of these screenshots, against 55% of all Utilities screenshots
- Has a headline100% of these screenshots, against 93% of all Utilities screenshots
More in words
- Has a headline96%
- Headline under five words86%
- Says “you” or “your”66%
- Has a subline53%
- Headline in Title Case46%
- Headline on one line31%
- Uses a number27%
- Headline in capitals21%
- Names the app17%
- No words at all15%
- Has a kicker10%
- Headline over eight words8%
- Says “I” or “my”8%
- Exclaims2%
- Names another app2%
- Asks a question1%
- Uses an emoji1%
Questions, answered from the chart.
How many top Utilities apps have App Store screenshots with a command headline?
Which Utilities apps have App Store screenshots with a command headline?
Should my Utilities app have App Store screenshots with a command headline?
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