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Utilities app screenshots with a command headline

The headline is a command: Track your sleep, Start a session. A command starts with a verb, so the first word is what the reader can do with the app.

From the top 100 free Utilities apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.

The numbers

Apps that do it
73% 73 of 100
Screenshots that do it
39% 214 of 549
The top ten
8 of 10 against 65 of the other 90

214 of the 549 Utilities screenshots read (39%) do this, across 73 of the top 100 apps (73%). 8 of the top ten do it (80%), against 65 of the other 90 (72%): the top ten do it about as often as the rest. Of the 23 categories read so far, Utilities is 18th for this. It is most common in Health & Fitness (95% of apps) and least common in Weather (45%).

12 examples from the chart.

12 of the 214 Utilities app screenshots with a command headline, one from each app, the highest on the chart first.

Google App Store screenshot 2, headline “Shop from a screenshot”. Tells you to do something.
Google#1 in Utilities · screenshot 2“Shop from a screenshot”
Google Chrome App Store screenshot 1, headline “Browse fast with Google Chrome”. Tells you to do something.
Google Chrome#3 in Utilities · screenshot 1“Browse fast with Google Chrome”
Cleanup: Phone Storage Cleaner App Store screenshot 1, headline “Clean Up”. Tells you to do something.
Cleanup: Phone Storage Cleaner#5 in Utilities · screenshot 1“Clean Up”
Govee Home App Store screenshot 4, headline “Embrace a World of Smart Features”. Tells you to do something.
Govee Home#6 in Utilities · screenshot 4“Embrace a World of Smart Features”
Microsoft Edge App Store screenshot 2, headline “Summarize long articles in seconds”. Tells you to do something.
Microsoft Edge#7 in Utilities · screenshot 2“Summarize long articles in seconds”
My Verizon App Store screenshot 4, headline “Manage your mobile devices, plans, usage and more”. Tells you to do something.
My Verizon#8 in Utilities · screenshot 4“Manage your mobile devices, plans, usage and more”
TV Remote - Universal Control App Store screenshot 5, headline “Cast Image to TV”. Tells you to do something.
TV Remote - Universal Control#9 in Utilities · screenshot 5“Cast Image to TV”
AT&T App Store screenshot 2, headline “See data usage and control internet access”. Tells you to do something.
AT&T#10 in Utilities · screenshot 2“See data usage and control internet access”
Xfinity App Store screenshot 2, headline “Find all your Xfinity services,”. Tells you to do something.
Xfinity#11 in Utilities · screenshot 2“Find all your Xfinity services,”
My Spectrum App Store screenshot 3, headline “Explore TV and Streaming Services”. Tells you to do something.
My Spectrum#12 in Utilities · screenshot 3“Explore TV and Streaming Services”
Proton VPN: Fast & Secure App Store screenshot 4, headline “Hide your real IP address and location”. Tells you to do something.
Proton VPN: Fast & Secure#13 in Utilities · screenshot 4“Hide your real IP address and location”
Blink Home Monitor App Store screenshot 3, headline “See, hear, and speak right from your smartphone”. Tells you to do something.
Blink Home Monitor#14 in Utilities · screenshot 3“See, hear, and speak right from your smartphone”

All 214 on the wall

Real headline examples, word for word.

The words on 40 of the 214 that carry any, as each app wrote them.

  • “Shop from a screenshot”Google · #1 · screenshot 2
  • “Browse fast with Google Chrome”Google Chrome · #3 · screenshot 1
  • “Clean Up”iPhone & iCloudCleanup: Phone Storage Cleaner · #5 · screenshot 1
  • “Embrace a World of Smart Features”Govee Home · #6 · screenshot 4
  • “Summarize long articles in seconds”Microsoft Edge · #7 · screenshot 2
  • “Manage your mobile devices, plans, usage and more”My Verizon · #8 · screenshot 4
  • “Cast Image to TV”TV Remote - Universal Control · #9 · screenshot 5
  • “See data usage and control internet access”AT&T · #10 · screenshot 2
  • “Find all your Xfinity services,”all in one placeXfinity · #11 · screenshot 2
  • “Explore TV and Streaming Services”My Spectrum · #12 · screenshot 3
  • “Hide your real IP address and location”Proton VPN: Fast & Secure · #13 · screenshot 4
  • “See, hear, and speak right from your smartphone”Blink Home Monitor · #14 · screenshot 3
  • “Set up and monitor Starlink”Starlink · #15 · screenshot 1
  • “Secure Your Account With 2FA”Authenticator ℠ App · #16 · screenshot 2
  • “GET YOUR TABS IN ORDER”Opera Browser with VPN · #17 · screenshot 4
  • “Browse while you watch”Browse during playback and switch with easeCarTV - M3U IPTV Player & Cast · #18 · screenshot 3
  • “Discover the function that best fits “you.””“you.”Sony | Sound Connect · #20 · screenshot 3
  • “Block ads & trackers...”Brave Browser & Search Engine · #23 · screenshot 2
  • “Go big on your online protection”150M+ downloadsNordVPN: VPN Fast & Secure · #24 · screenshot 1
  • “Add your servers as simply as possible”Happ - Proxy Utility · #25 · screenshot 1
  • “Open the Internet with Firefox”Fast. Private. Safe.Firefox Fast & Private Browser · #27 · screenshot 1
  • “Browse privately”with the best VPN for iOSExpressVPN · Secure & Fast VPN · #28 · screenshot 1
  • “See who's calling you”Truecaller: Premium Caller ID · #29 · screenshot 1
  • “Connect to TV in One Click”Universal TV Remote Control・ · #31 · screenshot 4
  • “Chat with Epic friends from anywhere”Epic Games · #32 · screenshot 3
  • “Search Offenders Easily”Offender Locator: Find & Watch · #34 · screenshot 1
  • “Get started quickly”with several signup optionsPayRange · #36 · screenshot 2
  • “Customize Keyboard”Facemoji AI Emoji Keyboard · #37 · screenshot 1
  • “PRINT”Print photos and documents from your mobile device.Brother Mobile Connect · #38 · screenshot 3
  • “CAST PHOTOS VIDEOS & WEBSITES”Used daily by 12.5M+ happy usersScreen Mirroring App: Smart TV · #40 · screenshot 2
  • “Swipe Right to Keep”Swipewipe: Photo Cleaner · #41 · screenshot 2
  • “Build Your Car Dashboard”myCar: Car Widgets & Dashboard · #43 · screenshot 1
  • “Connect TV in One Tap”Universal TV Remote™ Control · #47 · screenshot 6
  • “Access your favorite content”VPN - Free VPN Potato ™ · #49 · screenshot 1
  • “Find Your Devices Fast”Find Air - My Device Tracker · #50 · screenshot 2
  • “CAST PHOTOS & VIDEOS”Universal Remote・TV Control · #51 · screenshot 6
  • “Subscribe to WARP+ to avoid traffic jams on the Internet.”1.1.1.1: Faster Internet · #52 · screenshot 3
  • “ACCESS GLOBAL SERVERS IN SECONDS”Free VPN by Free VPN .org™ · #54 · screenshot 4
  • “Connect in Seconds”VPN Unlimited・Proxy Master App · #55 · screenshot 1
  • “Cast to TV”UniRemote:Universal TV Remote · #56 · screenshot 6

Top ten Utilities apps that do it.

  1. #1Google5 of its 6 screenshots
  2. #3Google Chrome4 of its 6 screenshots
  3. #5Cleanup: Phone Storage Cleaner6 of its 6 screenshots
  4. #6Govee Home2 of its 6 screenshots
  5. #7Microsoft Edge5 of its 6 screenshots
  6. #8My Verizon3 of its 6 screenshots
  7. #9TV Remote - Universal Control2 of its 6 screenshots
  8. #10AT&T5 of its 6 screenshots

The same tactic in other categories.

CategoryApps that do itScreenshotsTop ten
Health & Fitness95% 95 of 10060% 342 of 57410 of 10
Food & Drink93% 93 of 10055% 295 of 54010 of 10
Productivity93% 92 of 9954% 299 of 55110 of 10
Finance90% 90 of 10054% 311 of 5817 of 10
Lifestyle88% 88 of 10058% 322 of 55610 of 10
Shopping88% 88 of 10050% 281 of 5629 of 10
Travel85% 85 of 10048% 267 of 5619 of 10
Entertainment84% 84 of 10045% 245 of 5449 of 10
Music83% 83 of 10052% 287 of 5508 of 10
Social Networking83% 83 of 10050% 279 of 5549 of 10
Business82% 82 of 10051% 282 of 5549 of 10
Sports82% 82 of 10045% 249 of 5589 of 10
Navigation82% 81 of 9948% 269 of 5668 of 10
Graphics & Design81% 80 of 9939% 221 of 5647 of 10
Education80% 80 of 10049% 274 of 5558 of 10
Reference78% 78 of 10045% 255 of 5668 of 10
Games74% 74 of 10043% 243 of 5679 of 10
Medical73% 73 of 10049% 268 of 5489 of 10
Utilities73% 73 of 10039% 214 of 5498 of 10
News72% 71 of 9848% 248 of 51710 of 10
Photo & Video72% 72 of 10040% 224 of 5668 of 10
Developer Tools56% 56 of 10031% 158 of 5075 of 10
Weather45% 45 of 10019% 106 of 5555 of 10

Often on the same screenshot

  • Leads with a feature71% of these screenshots, against 58% of all Utilities screenshots
  • Says “you” or “your”37% of these screenshots, against 27% of all Utilities screenshots
  • Words at the top95% of these screenshots, against 86% of all Utilities screenshots
  • Plain tone92% of these screenshots, against 83% of all Utilities screenshots
  • Light63% of these screenshots, against 55% of all Utilities screenshots
  • Has a headline100% of these screenshots, against 93% of all Utilities screenshots

More in words

Questions, answered from the chart.

How many top Utilities apps have App Store screenshots with a command headline?
73 of the top 100 Utilities apps (73%) have at least one, and 214 of their 549 screenshots (39%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Utilities apps have App Store screenshots with a command headline?
In the top ten: Google (#1), Google Chrome (#3), Cleanup: Phone Storage Cleaner (#5), Govee Home (#6), Microsoft Edge (#7), My Verizon (#8), TV Remote - Universal Control (#9) and AT&T (#10). Further down the chart: Xfinity (#11), My Spectrum (#12), Proton VPN: Fast & Secure (#13), Blink Home Monitor (#14) and Starlink (#15), and 60 more.
Should my Utilities app have App Store screenshots with a command headline?
The chart shows who does it, not whether it would work for your app. 8 of the top ten Utilities apps do it (80%), against 65 of the other 90 (72%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.

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