Utilities app screenshots with no text
The screenshot is the app’s screen and nothing else. With no caption, the app’s own screen has to say what the app does.
From the top 100 free Utilities apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
37 of the 549 Utilities screenshots read (7%) do this, across 15 of the top 100 apps (15%). 1 of the top ten do it (10%), against 14 of the other 90 (16%): the top ten do it about as often as the rest. Of the 23 categories read so far, Utilities is 14th for this. It is most common in Weather (47% of apps) and least common in Social Networking (8%).
12 examples from the chart.
12 of the 37 Utilities app screenshots with no text, one from each app, the highest on the chart first.












Top ten Utilities apps that do it.
- #4Google Authenticator2 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Weather | 47% 47 of 100 | 35% 193 of 555 | 2 of 10 |
| Games | 37% 37 of 100 | 24% 134 of 567 | 1 of 10 |
| Developer Tools | 33% 33 of 100 | 26% 134 of 507 | 4 of 10 |
| Medical | 31% 31 of 100 | 19% 106 of 548 | 1 of 10 |
| News | 30% 29 of 98 | 16% 81 of 517 | 2 of 10 |
| Travel | 28% 28 of 100 | 9% 49 of 561 | 2 of 10 |
| Education | 24% 24 of 100 | 14% 80 of 555 | 2 of 10 |
| Music | 23% 23 of 100 | 10% 54 of 550 | 2 of 10 |
| Business | 21% 21 of 100 | 13% 70 of 554 | 1 of 10 |
| Graphics & Design | 19% 19 of 99 | 9% 48 of 564 | 4 of 10 |
| Entertainment | 18% 18 of 100 | 8% 41 of 544 | 0 of 10 |
| Shopping | 16% 16 of 100 | 5% 27 of 562 | 1 of 10 |
| Navigation | 15% 15 of 99 | 8% 47 of 566 | 1 of 10 |
| Food & Drink | 15% 15 of 100 | 4% 22 of 540 | 0 of 10 |
| Sports | 15% 15 of 100 | 8% 46 of 558 | 0 of 10 |
| Utilities | 15% 15 of 100 | 7% 37 of 549 | 1 of 10 |
| Lifestyle | 14% 14 of 100 | 6% 34 of 556 | 1 of 10 |
| Reference | 14% 14 of 100 | 8% 46 of 566 | 1 of 10 |
| Health & Fitness | 11% 11 of 100 | 3% 18 of 574 | 0 of 10 |
| Photo & Video | 11% 11 of 100 | 6% 36 of 566 | 0 of 10 |
| Productivity | 9% 9 of 99 | 3% 19 of 551 | 1 of 10 |
| Finance | 8% 8 of 100 | 5% 27 of 581 | 1 of 10 |
| Social Networking | 8% 8 of 100 | 3% 18 of 554 | 1 of 10 |
Related tactics.
Often on the same screenshot
- No phone, bare screen49% of these screenshots, against 8% of all Utilities screenshots
- Black, white or grey62% of these screenshots, against 28% of all Utilities screenshots
- The app itself is the background22% of these screenshots, against 2% of all Utilities screenshots
- Solid background43% of these screenshots, against 25% of all Utilities screenshots
- Screen fills the picture95% of these screenshots, against 78% of all Utilities screenshots
- Dark41% of these screenshots, against 29% of all Utilities screenshots
More in words
- Has a headline96%
- Headline under five words86%
- Tells you to do something73%
- Says “you” or “your”66%
- Has a subline53%
- Headline in Title Case46%
- Headline on one line31%
- Uses a number27%
- Headline in capitals21%
- Names the app17%
- Has a kicker10%
- Headline over eight words8%
- Says “I” or “my”8%
- Exclaims2%
- Names another app2%
- Asks a question1%
- Uses an emoji1%
Questions, answered from the chart.
How many top Utilities apps have App Store screenshots with no text?
Which Utilities apps have App Store screenshots with no text?
Should my Utilities app have App Store screenshots with no text?
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