Shopping app screenshots with no text
The screenshot is the app’s screen and nothing else. With no caption, the app’s own screen has to say what the app does.
From the top 100 free Shopping apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
27 of the 562 Shopping screenshots read (5%) do this, across 16 of the top 100 apps (16%). 1 of the top ten do it (10%), against 15 of the other 90 (17%): the top ten do it about as often as the rest. Of the 23 categories read so far, Shopping is 12th for this. It is most common in Weather (47% of apps) and least common in Social Networking (8%).
12 examples from the chart.
12 of the 27 Shopping app screenshots with no text, one from each app, the highest on the chart first.












Top ten Shopping apps that do it.
- #5Amazon Shopping1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Weather | 47% 47 of 100 | 35% 193 of 555 | 2 of 10 |
| Games | 37% 37 of 100 | 24% 134 of 567 | 1 of 10 |
| Developer Tools | 33% 33 of 100 | 26% 134 of 507 | 4 of 10 |
| Medical | 31% 31 of 100 | 19% 106 of 548 | 1 of 10 |
| News | 30% 29 of 98 | 16% 81 of 517 | 2 of 10 |
| Travel | 28% 28 of 100 | 9% 49 of 561 | 2 of 10 |
| Education | 24% 24 of 100 | 14% 80 of 555 | 2 of 10 |
| Music | 23% 23 of 100 | 10% 54 of 550 | 2 of 10 |
| Business | 21% 21 of 100 | 13% 70 of 554 | 1 of 10 |
| Graphics & Design | 19% 19 of 99 | 9% 48 of 564 | 4 of 10 |
| Entertainment | 18% 18 of 100 | 8% 41 of 544 | 0 of 10 |
| Shopping | 16% 16 of 100 | 5% 27 of 562 | 1 of 10 |
| Navigation | 15% 15 of 99 | 8% 47 of 566 | 1 of 10 |
| Food & Drink | 15% 15 of 100 | 4% 22 of 540 | 0 of 10 |
| Sports | 15% 15 of 100 | 8% 46 of 558 | 0 of 10 |
| Utilities | 15% 15 of 100 | 7% 37 of 549 | 1 of 10 |
| Lifestyle | 14% 14 of 100 | 6% 34 of 556 | 1 of 10 |
| Reference | 14% 14 of 100 | 8% 46 of 566 | 1 of 10 |
| Health & Fitness | 11% 11 of 100 | 3% 18 of 574 | 0 of 10 |
| Photo & Video | 11% 11 of 100 | 6% 36 of 566 | 0 of 10 |
| Productivity | 9% 9 of 99 | 3% 19 of 551 | 1 of 10 |
| Finance | 8% 8 of 100 | 5% 27 of 581 | 1 of 10 |
| Social Networking | 8% 8 of 100 | 3% 18 of 554 | 1 of 10 |
Related tactics.
Often on the same screenshot
- No phone, bare screen59% of these screenshots, against 11% of all Shopping screenshots
- The app itself is the background26% of these screenshots, against 1% of all Shopping screenshots
- Photo background41% of these screenshots, against 16% of all Shopping screenshots
- A person in the picture48% of these screenshots, against 31% of all Shopping screenshots
- Screen fills the picture89% of these screenshots, against 74% of all Shopping screenshots
- Black, white or grey41% of these screenshots, against 27% of all Shopping screenshots
More in words
- Has a headline98%
- Tells you to do something88%
- Headline under five words82%
- Says “you” or “your”81%
- Has a subline67%
- Uses a number45%
- Headline on one line37%
- Names the app34%
- Headline in Title Case31%
- Headline in capitals30%
- Headline over eight words21%
- Has a kicker20%
- Says “I” or “my”19%
- Uses a percentage15%
- Uses an emoji13%
- Exclaims10%
- Names another app3%
- Asks a question2%
Questions, answered from the chart.
How many top Shopping apps have App Store screenshots with no text?
Which Shopping apps have App Store screenshots with no text?
Should my Shopping app have App Store screenshots with no text?
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