Black, white or grey Shopping app screenshots
No strong colour: black, white or grey.
From the top 100 free Shopping apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
50% 50 of 100
Screenshots that do it
27% 152 of 562
The top ten
4 of 10 against 46 of the other 90
152 of the 562 Shopping screenshots read (27%) do this, across 50 of the top 100 apps (50%). 4 of the top ten do it (40%), against 46 of the other 90 (51%): the top ten do it less than the rest. Of the 23 categories read so far, Shopping is 8th for this. It is most common in Developer Tools (68% of apps) and least common in Games (15%).
12 examples from the chart.
12 of the 152 black, white or grey Shopping app screenshots, one from each app, the highest on the chart first.
“Keep more of your cash with no selling fees”
“Discover your next favorite brand”
“Shop everything you love.”
“#1 Verified Savings App”
“SHIP YOUR PULLS HOME”
“HOME & LIVING”
“Buy it. Sell it. Love it.”
“GET FIRST DIBS ON NEW ARRIVALS”
“Make it yours”
“discover endless inspiration”
“Save time”
“Your membership card is always with you.”
What these screenshots say, word for word.
The words on 40 of the 141 that carry any, as each app wrote them.
“Keep more of your cash with no selling fees”
Payment processing fees and boosting fees still apply. See website for details.Depop - Buy & Sell Clothes · #2 · screenshot 1“Discover your next favorite brand”
Shop: Track, Pay, Discover · #4 · screenshot 1“Shop everything you love.”
Whatnot: Shop, Sell, Connect · #8 · screenshot 2“#1 Verified Savings App”
Koupon: Real Deals & Codes · #9 · screenshot 1- Free insurance on cards under $100.
“SHIP YOUR PULLS HOME”
Packed & shipped to you in less than one weekRips by Triumph · #11 · screenshot 2 “HOME & LIVING”
Upgrade Your HomeSHEIN - Shopping Online · #12 · screenshot 4“Buy it. Sell it. Love it.”
eBay online shopping & selling · #15 · screenshot 1“GET FIRST DIBS ON NEW ARRIVALS”
Quince: Luxury Essentials · #16 · screenshot 3“Make it yours”
Customize products with your logo and designAlibaba.com B2B Trade App · #18 · screenshot 3“discover endless inspiration”
and shop looks for every room.Wayfair – Shop All Things Home · #24 · screenshot 3“Save time”
Pick up in as little as 30 minutes, delivery in as little as 1 hour.Walgreens · #25 · screenshot 3“Your membership card is always with you.”
Sam's Club Shopping & Delivery · #26 · screenshot 5“How doers get more done.™”
The Home Depot · #28 · screenshot 1“Shopping personalized”
Ulta Beauty: Makeup & Skincare · #29 · screenshot 1“Shop Your Favorite Brands”
Afterpay: Pay over time · #31 · screenshot 2“Buy Now. Pay Later. No Interest.”
Sezzle: Buy Now, Pay Later · #40 · screenshot 1“LATEST DROPS”
Explore new collections & classic stylesNike: Engineered for Athletes · #41 · screenshot 4“Want Top-Tier Benefits?”
Theyre yours when you join the VS & PINK Rewards program for free.Victoria's Secret—Bras & More · #44 · screenshot 1“Find what feels like you”
A personalized experience shaped by your stylePoshmark: Shop & Sell Fashion · #48 · screenshot 2- App exclusive discount
“15% OFF”
your first in-app orderCIDER - Clothing & Fashion · #52 · screenshot 1 “SHOP TOP BRANDS & NEW GEAR”
DICK’S Sporting Goods · #53 · screenshot 1“get savings at your fingertips.”
Kroger · #54 · screenshot 2“Shop”
Uncover a realm of taste at your fingertipsNespresso Store · #58 · screenshot 3“Buy the brands you love...”
Macy's: Shop, Save, and Earn · #59 · screenshot 2“PUT YOUR BEST FIT FORWARD WITH BACK TO SCHOOL SHOPPING”
adidas: Shop Shoes & Clothing · #60 · screenshot 2“Buy online, pick up in store”
lululemon · #62 · screenshot 4“TRUSTED BY MILLIONS”
30M+ Visitors Per Month Award-Winning Marketplace Since 2016StockX - Sneakers and Apparel · #64 · screenshot 2“Weekly Ad”
Browse the weekly ad and add items to your shopping list.Publix · #67 · screenshot 2“Find in-store items & build a list so you won’t forget anything”
Safeway Deals & Delivery · #68 · screenshot 5“Fresh inspiration and personal offers”
IKEA · #69 · screenshot 1“Real Rewards”
Earn 4% back (or more!) in rewards on every AE + Aerie purchase, plus shipping perks, and so much more.AE + Aerie · #73 · screenshot 5“Shop featured collections, app-exclusive deals, and more.”
Gap: Apparel, denim and more · #74 · screenshot 2“EXCLUSIVE ACCESS”
Be in the know when the hottest styles dropJD Sports: Exclusive rewards · #76 · screenshot 1“Prime members save at checkout.”
Available in offline modeWhole Foods Market · #78 · screenshot 1- FOR CREATORS
“Turn your taste into income”
All the tools you need to monetize your favorite finds while connecting with top brands.ShopMy · #80 · screenshot 6 “A personalized experience”
makes it easy to see recommendations just for you.Nordstrom · #82 · screenshot 1“Explore the latest style inspiration”
H&M · #83 · screenshot 2“Track Packages Worldwide”
Package Tracker - TrackPack · #85 · screenshot 1“Be the first to shop our drops”
ALO · #86 · screenshot 2“find your closest store”
Get directions, check open hours, and more.T.J.Maxx · #87 · screenshot 5
Top ten Shopping apps that do it.
- #2Depop - Buy & Sell Clothes1 of its 6 screenshots
- #4Shop: Track, Pay, Discover5 of its 6 screenshots
- #8Whatnot: Shop, Sell, Connect3 of its 5 screenshots
- #9Koupon: Real Deals & Codes6 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Developer Tools | 68% 68 of 100 | 54% 275 of 507 | 9 of 10 |
| News | 60% 59 of 98 | 41% 212 of 517 | 7 of 10 |
| Productivity | 60% 59 of 99 | 41% 225 of 551 | 9 of 10 |
| Photo & Video | 59% 59 of 100 | 27% 152 of 566 | 8 of 10 |
| Graphics & Design | 56% 55 of 99 | 23% 131 of 564 | 7 of 10 |
| Health & Fitness | 53% 53 of 100 | 31% 179 of 574 | 5 of 10 |
| Lifestyle | 52% 52 of 100 | 30% 166 of 556 | 6 of 10 |
| Shopping | 50% 50 of 100 | 27% 152 of 562 | 4 of 10 |
| Navigation | 47% 47 of 99 | 25% 141 of 566 | 5 of 10 |
| Entertainment | 46% 46 of 100 | 22% 118 of 544 | 5 of 10 |
| Medical | 46% 46 of 100 | 27% 146 of 548 | 3 of 10 |
| Music | 46% 46 of 100 | 27% 146 of 550 | 3 of 10 |
| Travel | 46% 46 of 100 | 29% 164 of 561 | 7 of 10 |
| Weather | 46% 46 of 100 | 23% 128 of 555 | 5 of 10 |
| Finance | 45% 45 of 100 | 25% 146 of 581 | 4 of 10 |
| Utilities | 45% 45 of 100 | 28% 152 of 549 | 5 of 10 |
| Business | 44% 44 of 100 | 27% 151 of 554 | 1 of 10 |
| Social Networking | 44% 44 of 100 | 29% 158 of 554 | 5 of 10 |
| Reference | 41% 41 of 100 | 21% 121 of 566 | 5 of 10 |
| Sports | 40% 40 of 100 | 25% 138 of 558 | 3 of 10 |
| Food & Drink | 31% 31 of 100 | 17% 90 of 540 | 4 of 10 |
| Education | 30% 30 of 100 | 16% 87 of 555 | 4 of 10 |
| Games | 15% 15 of 100 | 8% 48 of 567 | 2 of 10 |
Related tactics.
Often on the same screenshot
- Solid background59% of these screenshots, against 47% of all Shopping screenshots
- High contrast words30% of these screenshots, against 20% of all Shopping screenshots
- Headline on one line24% of these screenshots, against 15% of all Shopping screenshots
- Tells you to do something58% of these screenshots, against 50% of all Shopping screenshots
- Light74% of these screenshots, against 67% of all Shopping screenshots
- Screen fills the picture82% of these screenshots, against 74% of all Shopping screenshots
More in look
- Light90%
- Solid background63%
- Background is the icon’s colour59%
- A word in a different colour56%
- Gradient background49%
- High contrast words48%
- Orange46%
- Photo background40%
- Blue37%
- Low contrast words36%
- Red24%
- Dark22%
- Rounded headline type18%
- Serif headline18%
- Green15%
- Teal10%
- Pattern or texture9%
- Yellow7%
- Condensed or display type6%
- Purple6%
- Pink4%
- The app itself is the background3%
Questions, answered from the chart.
How many top Shopping apps have black, white or grey App Store screenshots?
50 of the top 100 Shopping apps (50%) have at least one, and 152 of their 562 screenshots (27%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Shopping apps have black, white or grey App Store screenshots?
In the top ten: Depop - Buy & Sell Clothes (#2), Shop: Track, Pay, Discover (#4), Whatnot: Shop, Sell, Connect (#8) and Koupon: Real Deals & Codes (#9). Further down the chart: Rips by Triumph (#11), SHEIN - Shopping Online (#12), eBay online shopping & selling (#15), Quince: Luxury Essentials (#16) and Alibaba.com B2B Trade App (#18), and 41 more.
Should my Shopping app have black, white or grey App Store screenshots?
The chart shows who does it, not whether it would work for your app. 4 of the top ten Shopping apps do it (40%), against 46 of the other 90 (51%), so the top ten do it less than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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