Shopping app screenshots with a command headline
The headline is a command: Track your sleep, Start a session. A command starts with a verb, so the first word is what the reader can do with the app.
From the top 100 free Shopping apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
88% 88 of 100
Screenshots that do it
50% 281 of 562
The top ten
9 of 10 against 79 of the other 90
281 of the 562 Shopping screenshots read (50%) do this, across 88 of the top 100 apps (88%). 9 of the top ten do it (90%), against 79 of the other 90 (88%): the top ten do it about as often as the rest. Of the 23 categories read so far, Shopping is 5th for this. It is most common in Health & Fitness (95% of apps) and least common in Weather (45%).
12 examples from the chart.
12 of the 281 Shopping app screenshots with a command headline, one from each app, the highest on the chart first.
“Sell with no fees”
“List with ease”
“DAILY DISCOVERIES EXPLORE YOUR INTERESTS”
“Discover your next favorite brand”
“Spend less. Smile more.”
“Shop over half a billion items in the app”
“Get a $10 rewards bonus”
“Shop everything you love.”
“Apply codes at retailer’s checkout. Zero privacy risk.”
“OPEN REAL CARD PACKS!”
“Shop brands”
“Get Halloween ready”
Real headline examples, word for word.
The words on 40 of the 281 that carry any, as each app wrote them.
“Sell with no fees”
Pocket all your earningsVinted: Pre-loved marketplace · #1 · screenshot 1“List with ease”
with AI-powered listingDepop - Buy & Sell Clothes · #2 · screenshot 3“DAILY DISCOVERIES EXPLORE YOUR INTERESTS”
Temu: Shop Like a Billionaire · #3 · screenshot 1“Discover your next favorite brand”
Shop: Track, Pay, Discover · #4 · screenshot 1“Spend less. Smile more.”
Amazon Shopping · #5 · screenshot 1“Shop over half a billion items in the app”
Walmart: Shopping & Savings · #6 · screenshot 1“Get a $10 rewards bonus”
and save with free automatic coupons!Capital One Shopping: Save Now · #7 · screenshot 1“Shop everything you love.”
Whatnot: Shop, Sell, Connect · #8 · screenshot 2“Apply codes at retailer’s checkout. Zero privacy risk.”
Koupon: Real Deals & Codes · #9 · screenshot 5“OPEN REAL CARD PACKS!”
Rips by Triumph · #11 · screenshot 1“Shop brands”
worry-freeAliExpress - Shopping App · #13 · screenshot 3“Get Halloween ready”
Target: Shop. Style. Save. · #14 · screenshot 1“Buy it. Sell it. Love it.”
eBay online shopping & selling · #15 · screenshot 1“GET FIRST DIBS ON NEW ARRIVALS”
Quince: Luxury Essentials · #16 · screenshot 3“Shop Online”
Browse featured promotions and an expanded selection of items and services on Costco.comCostco · #17 · screenshot 1“Make it yours”
Customize products with your logo and designAlibaba.com B2B Trade App · #18 · screenshot 3“Toggle on AutoPay to make life easier”
Affirm: Buy now, pay over time · #19 · screenshot 3“Get points for every receipt”
Fetch: Earn Rewards Every Day · #20 · screenshot 2“Get something for anyone and any occasion.”
Etsy: Shop from Real People · #21 · screenshot 1“Discover products”
& reviewsBest Buy: Tech Deals & Savings · #22 · screenshot 4“Find your nearest station!”
Circle K · #23 · screenshot 5“score app- exclusive deals”
before sales open to everyone.Wayfair – Shop All Things Home · #24 · screenshot 1“Join myWalgreens”
Earn unlimited 1% Walgreens Cash rewards storewide, even at the pharmacy.Walgreens · #25 · screenshot 2“Shop fast and easy.”
Sam's Club Shopping & Delivery · #26 · screenshot 1“Cash out Your way”
KashKick: Get paid to have fun · #27 · screenshot 2“Buy online pick up in store”
Ulta Beauty: Makeup & Skincare · #29 · screenshot 3“Find gov and retail surplus”
$50 Free CreditGovAuctions.com - Shop Surplus · #30 · screenshot 1- Afterpay
“Buy Now, Pay Later”
Afterpay: Pay over time · #31 · screenshot 1 “CLIP DIGITAL COUPONS”
Dollar General-Digital Coupons · #32 · screenshot 3“List your items in 30 seconds”
OfferUp Buy & Sell Marketplace · #34 · screenshot 2“GET SAME DAY DELIVERY”
Sephora US: Makeup & Skincare · #35 · screenshot 1“PAY YOUR WAY”
Select from different payment methods for each transactionDHgate-Online Wholesale Stores · #37 · screenshot 5“Tap into what’s new and trending now”
Bath & Body Works | B&BW · #38 · screenshot 1“GET NOTIFIED”
EXCLUSIVE APP DEALS; RESTOCKS NOTIFICATIONS; ITEM RUNNING LOW ALERTS; LIVE ACTIVITY UPDATES; LIVE ORDER TRACKINGFashion Nova: Trendy Shopping · #39 · screenshot 2“Buy Now. Pay Later. No Interest.”
Sezzle: Buy Now, Pay Later · #40 · screenshot 1“SHOP THE LATEST INNOVATIONS FROM NIKE”
Nike: Engineered for Athletes · #41 · screenshot 1“Clip with Camera”
Look for hot deals in store by scanning product barcodes to check for coupons!Family Dollar · #42 · screenshot 1“Find the Right Car. Not Just Any Car.”
CARFAX - New & Used Cars · #43 · screenshot 3“Join Our Community”
Create, connect, and get inspired with our new members-only destination.Victoria's Secret—Bras & More · #44 · screenshot 2“Split Your Purchase into Four - Instantly!”
Buy now, pay later in 4 easy payments over time.Four | Buy Now, Pay Later · #45 · screenshot 1
Top ten Shopping apps that do it.
- #1Vinted: Pre-loved marketplace2 of its 5 screenshots
- #2Depop - Buy & Sell Clothes1 of its 6 screenshots
- #3Temu: Shop Like a Billionaire1 of its 6 screenshots
- #4Shop: Track, Pay, Discover6 of its 6 screenshots
- #5Amazon Shopping4 of its 6 screenshots
- #6Walmart: Shopping & Savings4 of its 6 screenshots
- #7Capital One Shopping: Save Now4 of its 6 screenshots
- #8Whatnot: Shop, Sell, Connect4 of its 5 screenshots
- #9Koupon: Real Deals & Codes2 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Health & Fitness | 95% 95 of 100 | 60% 342 of 574 | 10 of 10 |
| Food & Drink | 93% 93 of 100 | 55% 295 of 540 | 10 of 10 |
| Productivity | 93% 92 of 99 | 54% 299 of 551 | 10 of 10 |
| Finance | 90% 90 of 100 | 54% 311 of 581 | 7 of 10 |
| Lifestyle | 88% 88 of 100 | 58% 322 of 556 | 10 of 10 |
| Shopping | 88% 88 of 100 | 50% 281 of 562 | 9 of 10 |
| Travel | 85% 85 of 100 | 48% 267 of 561 | 9 of 10 |
| Entertainment | 84% 84 of 100 | 45% 245 of 544 | 9 of 10 |
| Music | 83% 83 of 100 | 52% 287 of 550 | 8 of 10 |
| Social Networking | 83% 83 of 100 | 50% 279 of 554 | 9 of 10 |
| Business | 82% 82 of 100 | 51% 282 of 554 | 9 of 10 |
| Sports | 82% 82 of 100 | 45% 249 of 558 | 9 of 10 |
| Navigation | 82% 81 of 99 | 48% 269 of 566 | 8 of 10 |
| Graphics & Design | 81% 80 of 99 | 39% 221 of 564 | 7 of 10 |
| Education | 80% 80 of 100 | 49% 274 of 555 | 8 of 10 |
| Reference | 78% 78 of 100 | 45% 255 of 566 | 8 of 10 |
| Games | 74% 74 of 100 | 43% 243 of 567 | 9 of 10 |
| Medical | 73% 73 of 100 | 49% 268 of 548 | 9 of 10 |
| Utilities | 73% 73 of 100 | 39% 214 of 549 | 8 of 10 |
| News | 72% 71 of 98 | 48% 248 of 517 | 10 of 10 |
| Photo & Video | 72% 72 of 100 | 40% 224 of 566 | 8 of 10 |
| Developer Tools | 56% 56 of 100 | 31% 158 of 507 | 5 of 10 |
| Weather | 45% 45 of 100 | 19% 106 of 555 | 5 of 10 |
Related tactics.
Often on the same screenshot
- Leads with a feature61% of these screenshots, against 48% of all Shopping screenshots
- Plain tone77% of these screenshots, against 69% of all Shopping screenshots
- Says “you” or “your”45% of these screenshots, against 38% of all Shopping screenshots
- Whole phone shown65% of these screenshots, against 59% of all Shopping screenshots
- Words at the top90% of these screenshots, against 84% of all Shopping screenshots
- Has a headline100% of these screenshots, against 95% of all Shopping screenshots
More in words
- Has a headline98%
- Headline under five words82%
- Says “you” or “your”81%
- Has a subline67%
- Uses a number45%
- Headline on one line37%
- Names the app34%
- Headline in Title Case31%
- Headline in capitals30%
- Headline over eight words21%
- Has a kicker20%
- Says “I” or “my”19%
- No words at all16%
- Uses a percentage15%
- Uses an emoji13%
- Exclaims10%
- Names another app3%
- Asks a question2%
Questions, answered from the chart.
How many top Shopping apps have App Store screenshots with a command headline?
88 of the top 100 Shopping apps (88%) have at least one, and 281 of their 562 screenshots (50%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Shopping apps have App Store screenshots with a command headline?
In the top ten: Vinted: Pre-loved marketplace (#1), Depop - Buy & Sell Clothes (#2), Temu: Shop Like a Billionaire (#3), Shop: Track, Pay, Discover (#4), Amazon Shopping (#5), Walmart: Shopping & Savings (#6), Capital One Shopping: Save Now (#7), Whatnot: Shop, Sell, Connect (#8) and Koupon: Real Deals & Codes (#9). Further down the chart: Rips by Triumph (#11), AliExpress - Shopping App (#13), Target: Shop. Style. Save. (#14), eBay online shopping & selling (#15) and Quince: Luxury Essentials (#16), and 74 more.
Should my Shopping app have App Store screenshots with a command headline?
The chart shows who does it, not whether it would work for your app. 9 of the top ten Shopping apps do it (90%), against 79 of the other 90 (88%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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