Food & Drink app screenshots with a command headline
The headline is a command: Track your sleep, Start a session. A command starts with a verb, so the first word is what the reader can do with the app.
From the top 100 free Food & Drink apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
295 of the 540 Food & Drink screenshots read (55%) do this, across 93 of the top 100 apps (93%). 10 of the top ten do it (100%), against 83 of the other 90 (92%): the top ten do it about as often as the rest. Of the 23 categories read so far, Food & Drink is 2nd for this. It is most common in Health & Fitness (95% of apps) and least common in Weather (45%).
12 examples from the chart.
12 of the 295 Food & Drink app screenshots with a command headline, one from each app, the highest on the chart first.

“Earn points for Free McDonald's”

“GET GROCERIES TO FLOWERS TO TAKEOUT”

“Order your faves and start earning points for free food”

“ORDER AHEAD”

“GET (ALMOST) ANYTHING”

“Earn rewards with your App-etite”

“Order and enjoy Rewards in the app”

“TRACK IT LIVE.”

“save”

“ORDER HOT CHICKEN FOR PICKUP”

“Schedule ahead & save money”

“Save recipes from social media”
Real headline examples, word for word.
The words on 40 of the 295 that carry any, as each app wrote them.
“Earn points for Free McDonald's”
McDonald's · #1 · screenshot 1“GET GROCERIES TO FLOWERS TO TAKEOUT”
DoorDash: Food, Grocery, More · #2 · screenshot 2“Order your faves and start earning points for free food”
Taco Bell Fast Food & Delivery · #3 · screenshot 1- >>>
“ORDER AHEAD”
Freshly made when you arrive.7 Brew Coffee · #4 · screenshot 1 “GET (ALMOST) ANYTHING”
Uber Eats: Food & Groceries · #5 · screenshot 2“Earn rewards with your App-etite”
Chick-fil-A · #6 · screenshot 1“Order and enjoy Rewards in the app”
Starbucks · #7 · screenshot 1“TRACK IT LIVE.”
SEE WHERE YOUR ORDER IS AT EVERY STEP OF THE WAY.Domino's Pizza USA · #8 · screenshot 2“save”
FOOD FROM BAKERIES, RESTAURANTS, SUPERMARKETS AND MORE.Too Good To Go: End Food Waste · #9 · screenshot 2“ORDER HOT CHICKEN FOR PICKUP”
Dave’s Hot Chicken® · #10 · screenshot 1“Schedule ahead & save money”
Instacart: Groceries & Food · #11 · screenshot 6“Save recipes from social media”
ReciMe: Recipes & Meal Planner · #12 · screenshot 2“MAKE IT YOURS”
Swipe right to customize your order.Chipotle · #13 · screenshot 3“GET MORE WITH THE 7-ELEVEN APP”
7-Eleven: Rewards & Shopping · #14 · screenshot 1“Make It,\nYour Way”
Customize Your OrderBURGER KING® App · #15 · screenshot 2“FIND A WINGSTOP NEAR YOU”
Wingstop · #16 · screenshot 2“Explore top rated businesses for every need”
Millions of reviewsYelp: Food, Services & Reviews · #17 · screenshot 1“Join Today For A FREE Medium Drink*”
Dutch Bros · #18 · screenshot 1“GET THE KFC APP FOR "finger lickin' good" DEALS & REWARDS”
“finger lickin' good”KFC US: Ordering & Delivery · #19 · screenshot 1“MAKE IT YOURS”
Customize your order and save favorites.Wendy’s · #20 · screenshot 2“Skip The Wait ORDER AHEAD”
Dunkin' · #21 · screenshot 1“Start here”
Your one-stop-shop for everything dining outOpenTable · #22 · screenshot 2“Scan your fridge, get recipes.”
NeatEat - Meal Planner · #23 · screenshot 2“TRACK YOUR PIZZA”
It’s easy to track your order and find out when it’ll be deliveredLittle Caesars Pizza · #24 · screenshot 2“Order food, groceries, and more”
Grubhub: Food Delivery · #25 · screenshot 3“Recent, nearby or delivered, find your Subway®.”
Subway® · #26 · screenshot 2“Discover great restaurants nearby”
Toast - Local Restaurants · #27 · screenshot 2“EAT, EARN, ENJOY”
withPanda Express · #28 · screenshot 1“Explore THE MENU”
Jersey Mike's · #29 · screenshot 3“Find Farms Near You”
Localize - Farmers Market · #30 · screenshot 1“NEVER MISS A Bite”
Get first dibs on new menu drops, exclusive app-only deals, and the latest and greatest Panera news, right in your pocket.Panera Bread · #32 · screenshot 4“Earn Points, Get Free Food”
Popeyes® Chicken · #33 · screenshot 1“ORDER FASTER IN THE APP”
Pizza Hut - Delivery & Takeout · #34 · screenshot 1“Pay your bill and earn rewards”
At thousands of restaurantsinKind · #35 · screenshot 1“PLACE YOUR ORDER”
FOR PICKUP OR DELIVERYBuffalo Wild Wings · #36 · screenshot 1“GET FREE STUFF WITH THE SPEEDY REWARDS APP”
Speedway: Rewards & Shopping · #37 · screenshot 1“LIVE FREE EAT SONIC”
SONIC Drive-In - Order Online · #38 · screenshot 1“DOWNLOAD THE APP AND GET CLICKIN' FOR CHICKEN™!”
Raising Cane's Chicken Fingers · #39 · screenshot 1“Earn Points at the Pump”
Fuel rewards not available in NJWawa · #40 · screenshot 2“DOWNLOAD AN EVEN MORE REWARDING CULVER'S EXPERIENCE”
Culver's · #41 · screenshot 1
Top ten Food & Drink apps that do it.
- #1McDonald's3 of its 3 screenshots
- #2DoorDash: Food, Grocery, More1 of its 6 screenshots
- #3Taco Bell Fast Food & Delivery5 of its 6 screenshots
- #47 Brew Coffee5 of its 5 screenshots
- #5Uber Eats: Food & Groceries4 of its 6 screenshots
- #6Chick-fil-A4 of its 5 screenshots
- #7Starbucks5 of its 6 screenshots
- #8Domino's Pizza USA1 of its 5 screenshots
- #9Too Good To Go: End Food Waste4 of its 6 screenshots
- #10Dave’s Hot Chicken®3 of its 4 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Health & Fitness | 95% 95 of 100 | 60% 342 of 574 | 10 of 10 |
| Food & Drink | 93% 93 of 100 | 55% 295 of 540 | 10 of 10 |
| Productivity | 93% 92 of 99 | 54% 299 of 551 | 10 of 10 |
| Finance | 90% 90 of 100 | 54% 311 of 581 | 7 of 10 |
| Lifestyle | 88% 88 of 100 | 58% 322 of 556 | 10 of 10 |
| Shopping | 88% 88 of 100 | 50% 281 of 562 | 9 of 10 |
| Travel | 85% 85 of 100 | 48% 267 of 561 | 9 of 10 |
| Entertainment | 84% 84 of 100 | 45% 245 of 544 | 9 of 10 |
| Music | 83% 83 of 100 | 52% 287 of 550 | 8 of 10 |
| Social Networking | 83% 83 of 100 | 50% 279 of 554 | 9 of 10 |
| Business | 82% 82 of 100 | 51% 282 of 554 | 9 of 10 |
| Sports | 82% 82 of 100 | 45% 249 of 558 | 9 of 10 |
| Navigation | 82% 81 of 99 | 48% 269 of 566 | 8 of 10 |
| Graphics & Design | 81% 80 of 99 | 39% 221 of 564 | 7 of 10 |
| Education | 80% 80 of 100 | 49% 274 of 555 | 8 of 10 |
| Reference | 78% 78 of 100 | 45% 255 of 566 | 8 of 10 |
| Games | 74% 74 of 100 | 43% 243 of 567 | 9 of 10 |
| Medical | 73% 73 of 100 | 49% 268 of 548 | 9 of 10 |
| Utilities | 73% 73 of 100 | 39% 214 of 549 | 8 of 10 |
| News | 72% 71 of 98 | 48% 248 of 517 | 10 of 10 |
| Photo & Video | 72% 72 of 100 | 40% 224 of 566 | 8 of 10 |
| Developer Tools | 56% 56 of 100 | 31% 158 of 507 | 5 of 10 |
| Weather | 45% 45 of 100 | 19% 106 of 555 | 5 of 10 |
Related tactics.
Often on the same screenshot
- Leads with a feature66% of these screenshots, against 54% of all Food & Drink screenshots
- Plain tone77% of these screenshots, against 69% of all Food & Drink screenshots
- Says “you” or “your”46% of these screenshots, against 41% of all Food & Drink screenshots
- Phone drawn91% of these screenshots, against 87% of all Food & Drink screenshots
- Has a headline100% of these screenshots, against 96% of all Food & Drink screenshots
- Whole phone shown51% of these screenshots, against 47% of all Food & Drink screenshots
More in words
- Has a headline100%
- Says “you” or “your”92%
- Headline under five words91%
- Has a subline63%
- Headline in capitals44%
- Uses a number36%
- Headline in Title Case32%
- Headline on one line27%
- Says “I” or “my”26%
- Names the app25%
- Has a kicker20%
- Headline over eight words17%
- Uses an emoji17%
- No words at all15%
- Exclaims8%
- Names another app2%
- Uses a percentage2%
- Asks a question1%
Questions, answered from the chart.
How many top Food & Drink apps have App Store screenshots with a command headline?
Which Food & Drink apps have App Store screenshots with a command headline?
Should my Food & Drink app have App Store screenshots with a command headline?
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