Food & Drink app screenshots with an exclamation mark
An exclamation mark in the headline. An exclamation mark adds energy to a line and reads as informal.
From the top 100 free Food & Drink apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
8% 8 of 100
Screenshots that do it
2% 9 of 540
The top ten
0 of 10 against 8 of the other 90
9 of the 540 Food & Drink screenshots read (2%) do this, across 8 of the top 100 apps (8%). 0 of the top ten do it (0%), against 8 of the other 90 (9%): the top ten do it about as often as the rest. Of the 23 categories read so far, Food & Drink is 8th for this. It is most common in Games (36% of apps) and least common in Sports (1%).
All 9 examples from the chart.
Every one of the Food & Drink app screenshots with an exclamation mark on the chart, the highest app first.
“Order Ahead Is HERE!”
“DOWNLOAD THE APP AND GET CLICKIN' FOR CHICKEN™!”
“All Your Faves, Anytime!”
“EARN WHILE YOU EAT!”
“Hi! WELCOME TO CHILI'S”
“Review your favorites in the Cookie Journal!”
“Your order could be delivered by talabot, your delivery robot!”
“delicious meals without the stress!”
“Send Digital Gift Cards Straight From The App!”
Real headline examples, word for word.
The words on all 9 that carry any, as each app wrote them.
“Order Ahead Is HERE!”
Dutch Bros · #18 · screenshot 3“DOWNLOAD THE APP AND GET CLICKIN' FOR CHICKEN™!”
Raising Cane's Chicken Fingers · #39 · screenshot 1“All Your Faves, Anytime!”
Wawa · #40 · screenshot 5“EARN WHILE YOU EAT!”
Cash in points for free food plus get exclusive access to tasty offers!Jack in the Box® Order App · #47 · screenshot 5“Hi! WELCOME TO CHILI'S”
Chilis · #48 · screenshot 1“Review your favorites in the Cookie Journal!”
Crumbl · #54 · screenshot 6“Your order could be delivered by talabot, your delivery robot!”
talabat: Food, grocery & more · #73 · screenshot 6“delicious meals without the stress!”
mise - meal planner · #78 · screenshot 2“Send Digital Gift Cards Straight From The App!”
Dutch Bros · #18 · screenshot 4
Top ten Food & Drink apps that do it.
None of the top ten do. The highest app on the chart that does is Dutch Bros, at #18.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Games | 36% 36 of 100 | 21% 118 of 567 | 4 of 10 |
| Social Networking | 12% 12 of 100 | 4% 24 of 554 | 0 of 10 |
| Education | 10% 10 of 100 | 2% 13 of 555 | 1 of 10 |
| Shopping | 10% 10 of 100 | 3% 15 of 562 | 2 of 10 |
| Lifestyle | 9% 9 of 100 | 2% 11 of 556 | 0 of 10 |
| Travel | 9% 9 of 100 | 2% 11 of 561 | 0 of 10 |
| Graphics & Design | 8% 8 of 99 | 2% 14 of 564 | 1 of 10 |
| Food & Drink | 8% 8 of 100 | 2% 9 of 540 | 0 of 10 |
| Developer Tools | 7% 7 of 100 | 1% 7 of 507 | 0 of 10 |
| Music | 7% 7 of 100 | 2% 9 of 550 | 0 of 10 |
| Navigation | 6% 6 of 99 | 1% 6 of 566 | 0 of 10 |
| Reference | 6% 6 of 100 | 1% 6 of 566 | 2 of 10 |
| Entertainment | 5% 5 of 100 | 1% 5 of 544 | 1 of 10 |
| Finance | 4% 4 of 100 | 1% 4 of 581 | 0 of 10 |
| Health & Fitness | 4% 4 of 100 | 1% 4 of 574 | 0 of 10 |
| Medical | 3% 3 of 100 | 1% 5 of 548 | 0 of 10 |
| Weather | 3% 3 of 100 | 1% 7 of 555 | 0 of 10 |
| Productivity | 2% 2 of 99 | under 1% 2 of 551 | 0 of 10 |
| Business | 2% 2 of 100 | under 1% 2 of 554 | 0 of 10 |
| Utilities | 2% 2 of 100 | under 1% 2 of 549 | 0 of 10 |
| News | 1% 1 of 98 | under 1% 1 of 517 | 0 of 10 |
| Photo & Video | 1% 1 of 100 | under 1% 1 of 566 | 0 of 10 |
| Sports | 1% 1 of 100 | under 1% 2 of 558 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Playful tone78% of these screenshots, against 13% of all Food & Drink screenshots
- Rounded headline type44% of these screenshots, against 14% of all Food & Drink screenshots
- A word in a different colour56% of these screenshots, against 28% of all Food & Drink screenshots
- Headline in Title Case44% of these screenshots, against 18% of all Food & Drink screenshots
- Words aligned left33% of these screenshots, against 18% of all Food & Drink screenshots
- Background is the icon’s colour67% of these screenshots, against 51% of all Food & Drink screenshots
More in words
- Has a headline100%
- Tells you to do something93%
- Says “you” or “your”92%
- Headline under five words91%
- Has a subline63%
- Headline in capitals44%
- Uses a number36%
- Headline in Title Case32%
- Headline on one line27%
- Says “I” or “my”26%
- Names the app25%
- Has a kicker20%
- Headline over eight words17%
- Uses an emoji17%
- No words at all15%
- Names another app2%
- Uses a percentage2%
- Asks a question1%
Questions, answered from the chart.
How many top Food & Drink apps have App Store screenshots with an exclamation mark?
8 of the top 100 Food & Drink apps (8%) have at least one, and 9 of their 540 screenshots (2%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Food & Drink apps have App Store screenshots with an exclamation mark?
None of the top ten do. The highest on the chart: Dutch Bros (#18), Raising Cane's Chicken Fingers (#39), Wawa (#40), Jack in the Box® Order App (#47) and Chilis (#48), and 3 more.
Should my Food & Drink app have App Store screenshots with an exclamation mark?
The chart shows who does it, not whether it would work for your app. 0 of the top ten Food & Drink apps do it (0%), against 8 of the other 90 (9%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
See your own app against this.
Pagefully reads your screenshots the same way, and makes a custom product page for each search people type, from your real screens.
Preview your pages