Food & Drink app screenshots with a kicker
A short label above the headline, such as NEW or TRUSTED BY. A kicker labels the screenshot before the headline is read: a category, a status such as NEW, or who trusts the app.
From the top 100 free Food & Drink apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
20% 20 of 100
Screenshots that do it
7% 40 of 540
The top ten
4 of 10 against 16 of the other 90
40 of the 540 Food & Drink screenshots read (7%) do this, across 20 of the top 100 apps (20%). 4 of the top ten do it (40%), against 16 of the other 90 (18%): the top ten do it more than the rest. Of the 23 categories read so far, Food & Drink is 2nd for this. It is most common in Sports (21% of apps) and least common in Productivity (6%).
12 examples from the chart.
12 of the 40 Food & Drink app screenshots with a kicker, one from each app, the highest on the chart first.
“Join Taco Bell Rewards and get a free item*”
“ORDER AHEAD”
“SAVING THE PLANET MADE tasty”
“FREQUENT FRYER POINTS”
“SCORE THE BEST DEALS”
“Your usual, with perks.”
“REDEEM POINTS FOR FREE ITEMS”
“MORE”
“DIETARY PREFERENCES”
“JJ Rewards”
“Keep All the Recipes You Love in One Place”
“点外卖 更优惠”
Real headline examples, word for word.
The words on all 40 that carry any, as each app wrote them.
- Redeem Your Free Welcome Reward
“Join Taco Bell Rewards and get a free item*”
Taco Bell Fast Food & Delivery · #3 · screenshot 2 - >>>
“ORDER AHEAD”
Freshly made when you arrive.7 Brew Coffee · #4 · screenshot 1 - App Store Awards 2023 Winner Cultural Impact Apple
“SAVING THE PLANET MADE tasty”
Too Good To Go: End Food Waste · #9 · screenshot 1 - JOIN DAVE'S
“FREQUENT FRYER POINTS”
FOR SPECIAL OFFERSDave’s Hot Chicken® · #10 · screenshot 4 - 7REWARDS
“SCORE THE BEST DEALS”
7-Eleven: Rewards & Shopping · #14 · screenshot 2 - toast local
“Your usual, with perks.”
Toast - Local Restaurants · #27 · screenshot 1 - REWARDS
“REDEEM POINTS FOR FREE ITEMS”
Speedway: Rewards & Shopping · #37 · screenshot 4 - Earn
“MORE”
Whataburger · #50 · screenshot 1 - FILTER BY
“DIETARY PREFERENCES”
CAVA | Order Online · #51 · screenshot 5 - Introducing Our New
“JJ Rewards”
Jimmy John’s Sandwiches · #58 · screenshot 2 - myrecipes
“Keep All the Recipes You Love in One Place”
MyRecipes · #67 · screenshot 1 - 淘宝闪购
“点外卖 更优惠”
淘宝闪购-点外卖更优惠 · #68 · screenshot 1 - Shipt
“Groceries and more, delivered same-day”
Shipt: Order Grocery Delivery · #72 · screenshot 1 - ORDER & PAY WITH
“TO-GO”
Texas Roadhouse Mobile · #75 · screenshot 3 - THE NEW
“FIVE GUYS MOBILE APP”
Five Guys Burgers & Fries · #86 · screenshot 1 - New
“APP FEATURES”
Applebee’s · #87 · screenshot 4 - FACTOR_
“HEALTHY MEALS 2 MINUTES”
Ready In As Little AsFactor_ Prepared Meal Delivery · #90 · screenshot 1 - America's Wine Superstore®
“Total Wine & MORE”
Total Wine & More · #92 · screenshot 1 - EARN EXCLUSIVE
“Rewards”
Smoothie King · #94 · screenshot 2 - TRACK YOUR
“REWARDS STATUS”
Freddy’s · #97 · screenshot 2 - 7-ELEVEN GOLD PASS™
“SUBSCRIBER PERKS”
7-Eleven: Rewards & Shopping · #14 · screenshot 3 - FUEL SAVINGS
“FIND THE BEST GAS PRICES”
Speedway: Rewards & Shopping · #37 · screenshot 5 - Earn
“REWARDS”
We’re saying thank you with a new program packed with rewards and surprises.Whataburger · #50 · screenshot 2 - Earn 'em
“Score 10 Points For Every $1 Spent”
Keep track of your points balance on the Rewards tabJimmy John’s Sandwiches · #58 · screenshot 3 - 领
“爆红包升级”
爆涨必得￥18.8红包淘宝闪购-点外卖更优惠 · #68 · screenshot 2 - GET IT AGAIN
“YOUR "USUAL" FASTER”
Reorder your faves and recents with ease."USUAL"Five Guys Burgers & Fries · #86 · screenshot 2 - Get
“NUTRITION INFORMATION”
Right At Your FingertipsFactor_ Prepared Meal Delivery · #90 · screenshot 4 - EASILY SEARCH NEARBY
“Locations”
Smoothie King · #94 · screenshot 3 - ORDER YOUR
“FREDDY'S FAVORITES”
Freddy’s · #97 · screenshot 3 - FUEL PRICE LOCK
“MAXIMIZE YOUR MILEAGE”
7-Eleven: Rewards & Shopping · #14 · screenshot 4 - MONTHLY PERKS
“CHOOSE YOUR SAVINGS WITH MONTHLY PERKS”
Speedway: Rewards & Shopping · #37 · screenshot 6 - Customize
“YOUR ORDER”
& save your favoritesWhataburger · #50 · screenshot 4 - Turn 'em
“Turn Those Tasty Points Into Rewards For Free Menu Items”
Jimmy John’s Sandwiches · #58 · screenshot 4 - CUSTOM ORDERS
“BUILT FROM THE BUNS UP”
Five Guys Burgers & Fries · #86 · screenshot 4 - SKIP THE LINE
“Order Online”
Smoothie King · #94 · screenshot 6 - EVERY ORDER
“EARNS POINTS”
Freddy’s · #97 · screenshot 4 - 7NOW DELIVERY
“DELIVERY DELIGHTS”
7-Eleven: Rewards & Shopping · #14 · screenshot 5 - LARGE ORDERS
“GO AHEAD, THINK BIG”
Big group? Customize the whole order, or go with our most popular boxes.Five Guys Burgers & Fries · #86 · screenshot 5 - REDEEM POINTS
“FOR FREE FREDDY'S”
Freddy’s · #97 · screenshot 5 - 7-ELEVEN CASH
“ORDER & EARN 7-ELEVEN CASH”
7-Eleven: Rewards & Shopping · #14 · screenshot 6
Top ten Food & Drink apps that do it.
- #3Taco Bell Fast Food & Delivery1 of its 6 screenshots
- #47 Brew Coffee1 of its 5 screenshots
- #9Too Good To Go: End Food Waste1 of its 6 screenshots
- #10Dave’s Hot Chicken®1 of its 4 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Sports | 21% 21 of 100 | 12% 67 of 558 | 2 of 10 |
| Food & Drink | 20% 20 of 100 | 7% 40 of 540 | 4 of 10 |
| Shopping | 20% 20 of 100 | 7% 37 of 562 | 1 of 10 |
| Health & Fitness | 16% 16 of 100 | 4% 23 of 574 | 2 of 10 |
| Finance | 15% 15 of 100 | 8% 46 of 581 | 2 of 10 |
| Lifestyle | 15% 15 of 100 | 5% 28 of 556 | 0 of 10 |
| News | 13% 13 of 98 | 6% 33 of 517 | 4 of 10 |
| Photo & Video | 13% 13 of 100 | 5% 28 of 566 | 0 of 10 |
| Reference | 13% 13 of 100 | 5% 29 of 566 | 0 of 10 |
| Graphics & Design | 12% 12 of 99 | 4% 22 of 564 | 1 of 10 |
| Weather | 12% 12 of 100 | 3% 16 of 555 | 3 of 10 |
| Social Networking | 11% 11 of 100 | 4% 24 of 554 | 1 of 10 |
| Travel | 11% 11 of 100 | 4% 21 of 561 | 1 of 10 |
| Navigation | 10% 10 of 99 | 3% 18 of 566 | 0 of 10 |
| Entertainment | 10% 10 of 100 | 3% 18 of 544 | 0 of 10 |
| Music | 10% 10 of 100 | 2% 13 of 550 | 1 of 10 |
| Utilities | 10% 10 of 100 | 2% 11 of 549 | 1 of 10 |
| Business | 9% 9 of 100 | 5% 26 of 554 | 0 of 10 |
| Developer Tools | 9% 9 of 100 | 4% 22 of 507 | 0 of 10 |
| Education | 9% 9 of 100 | 2% 9 of 555 | 0 of 10 |
| Medical | 8% 8 of 100 | 3% 16 of 548 | 0 of 10 |
| Games | 7% 7 of 100 | 2% 12 of 567 | 0 of 10 |
| Productivity | 6% 6 of 99 | 2% 13 of 551 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Headline in capitals65% of these screenshots, against 34% of all Food & Drink screenshots
- Red45% of these screenshots, against 20% of all Food & Drink screenshots
- Words aligned left38% of these screenshots, against 18% of all Food & Drink screenshots
- Headline readable at thumbnail size60% of these screenshots, against 41% of all Food & Drink screenshots
- Arrows or callouts30% of these screenshots, against 12% of all Food & Drink screenshots
- Names the app23% of these screenshots, against 7% of all Food & Drink screenshots
More in words
- Has a headline100%
- Tells you to do something93%
- Says “you” or “your”92%
- Headline under five words91%
- Has a subline63%
- Headline in capitals44%
- Uses a number36%
- Headline in Title Case32%
- Headline on one line27%
- Says “I” or “my”26%
- Names the app25%
- Headline over eight words17%
- Uses an emoji17%
- No words at all15%
- Exclaims8%
- Names another app2%
- Uses a percentage2%
- Asks a question1%
Questions, answered from the chart.
How many top Food & Drink apps have App Store screenshots with a kicker?
20 of the top 100 Food & Drink apps (20%) have at least one, and 40 of their 540 screenshots (7%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Food & Drink apps have App Store screenshots with a kicker?
In the top ten: Taco Bell Fast Food & Delivery (#3), 7 Brew Coffee (#4), Too Good To Go: End Food Waste (#9) and Dave’s Hot Chicken® (#10). Further down the chart: 7-Eleven: Rewards & Shopping (#14), Toast - Local Restaurants (#27), Speedway: Rewards & Shopping (#37), Whataburger (#50) and CAVA | Order Online (#51), and 11 more.
Should my Food & Drink app have App Store screenshots with a kicker?
The chart shows who does it, not whether it would work for your app. 4 of the top ten Food & Drink apps do it (40%), against 16 of the other 90 (18%), so the top ten do it more than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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