Medical app screenshots with a kicker
A short label above the headline, such as NEW or TRUSTED BY. A kicker labels the screenshot before the headline is read: a category, a status such as NEW, or who trusts the app.
From the top 100 free Medical apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
8% 8 of 100
Screenshots that do it
3% 16 of 548
The top ten
0 of 10 against 8 of the other 90
16 of the 548 Medical screenshots read (3%) do this, across 8 of the top 100 apps (8%). 0 of the top ten do it (0%), against 8 of the other 90 (9%): the top ten do it about as often as the rest. Of the 23 categories read so far, Medical is 21st for this. It is most common in Sports (21% of apps) and least common in Productivity (6%).
12 examples from the chart.
12 of the 16 Medical app screenshots with a kicker, one from each app, the highest on the chart first.
“We've upgraded to a new app!”
“Keep your business number or get a new one”
“Earn and save on over 50+ products and treatments at your participating dermatologist, plastic surgeon, and medspa”
“Your Journey, Your Way.”
“Manage your medication. Anytime. Anywhere.”
“Your health always, within reach”
“Know What May Come Next”
“Payment Estimator”
“Send and receive secure files”
“Scan for surprise offers at your Allē provider’s office”
“All your communication, in one place”
“Browse information on Allē’s products and treatments and the other brands you can earn points on”
Real headline examples, word for word.
The words on all 16 that carry any, as each app wrote them.
- Search
“We've upgraded to a new app!”
and use it to start your next sensor.“Libre by Abbott”FreeStyle Libre 3 – US · #39 · screenshot 1 - Professionals
“Keep your business number or get a new one”
Spruce: Medical Communication · #40 · screenshot 1 - 01
“Earn and save on over 50+ products and treatments at your participating dermatologist, plastic surgeon, and medspa”
Allē · #46 · screenshot 3 - Lilly Health™
“Your Journey, Your Way.”
Lilly Health™ · #50 · screenshot 1 - Express Scripts® Pharmacy Benefit Services
“Manage your medication. Anytime. Anywhere.”
Express Scripts · #51 · screenshot 1 - Intermountain Health App
“Your health always, within reach”
powered by MyChart®Intermountain Health · #54 · screenshot 1 - What's Next
“Know What May Come Next”
Personalized sleep, feed, and diaper cuesBaby Tracker - Newborn Log · #72 · screenshot 1 - $
“Payment Estimator”
Understand how to maximize your payments!OctaApp - Donate Plasma · #83 · screenshot 4 - Professionals
“Send and receive secure files”
Spruce: Medical Communication · #40 · screenshot 2 - 02
“Scan for surprise offers at your Allē provider’s office”
Allē · #46 · screenshot 4 - Professionals
“All your communication, in one place”
Spruce: Medical Communication · #40 · screenshot 3 - 03
“Browse information on Allē’s products and treatments and the other brands you can earn points on”
Allē · #46 · screenshot 5 - Professionals
“Offer care from anywhere”
Spruce: Medical Communication · #40 · screenshot 4 - 04
“Check your points balance, available offers, and transaction history from anywhere”
Allē · #46 · screenshot 6 - Professionals
“Securely take notes or message a teammate”
Spruce: Medical Communication · #40 · screenshot 5 - Patients
“Access your doctor from anywhere”
Spruce: Medical Communication · #40 · screenshot 6
Top ten Medical apps that do it.
None of the top ten do. The highest app on the chart that does is FreeStyle Libre 3 – US, at #39.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Sports | 21% 21 of 100 | 12% 67 of 558 | 2 of 10 |
| Food & Drink | 20% 20 of 100 | 7% 40 of 540 | 4 of 10 |
| Shopping | 20% 20 of 100 | 7% 37 of 562 | 1 of 10 |
| Health & Fitness | 16% 16 of 100 | 4% 23 of 574 | 2 of 10 |
| Finance | 15% 15 of 100 | 8% 46 of 581 | 2 of 10 |
| Lifestyle | 15% 15 of 100 | 5% 28 of 556 | 0 of 10 |
| News | 13% 13 of 98 | 6% 33 of 517 | 4 of 10 |
| Photo & Video | 13% 13 of 100 | 5% 28 of 566 | 0 of 10 |
| Reference | 13% 13 of 100 | 5% 29 of 566 | 0 of 10 |
| Graphics & Design | 12% 12 of 99 | 4% 22 of 564 | 1 of 10 |
| Weather | 12% 12 of 100 | 3% 16 of 555 | 3 of 10 |
| Social Networking | 11% 11 of 100 | 4% 24 of 554 | 1 of 10 |
| Travel | 11% 11 of 100 | 4% 21 of 561 | 1 of 10 |
| Navigation | 10% 10 of 99 | 3% 18 of 566 | 0 of 10 |
| Entertainment | 10% 10 of 100 | 3% 18 of 544 | 0 of 10 |
| Music | 10% 10 of 100 | 2% 13 of 550 | 1 of 10 |
| Utilities | 10% 10 of 100 | 2% 11 of 549 | 1 of 10 |
| Business | 9% 9 of 100 | 5% 26 of 554 | 0 of 10 |
| Developer Tools | 9% 9 of 100 | 4% 22 of 507 | 0 of 10 |
| Education | 9% 9 of 100 | 2% 9 of 555 | 0 of 10 |
| Medical | 8% 8 of 100 | 3% 16 of 548 | 0 of 10 |
| Games | 7% 7 of 100 | 2% 12 of 567 | 0 of 10 |
| Productivity | 6% 6 of 99 | 2% 13 of 551 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Says “you” or “your”75% of these screenshots, against 38% of all Medical screenshots
- Names its audience38% of these screenshots, against 7% of all Medical screenshots
- States a benefit69% of these screenshots, against 38% of all Medical screenshots
- A person in the picture50% of these screenshots, against 22% of all Medical screenshots
- Low contrast words50% of these screenshots, against 24% of all Medical screenshots
- Names the app31% of these screenshots, against 5% of all Medical screenshots
More in words
- Has a headline85%
- Says “you” or “your”74%
- Tells you to do something73%
- Headline under five words66%
- Has a subline35%
- Headline in Title Case33%
- No words at all31%
- Headline on one line30%
- Headline over eight words26%
- Uses a number25%
- Names the app21%
- Says “I” or “my”11%
- Uses an emoji11%
- Headline in capitals5%
- Uses a percentage5%
- Exclaims3%
Questions, answered from the chart.
How many top Medical apps have App Store screenshots with a kicker?
8 of the top 100 Medical apps (8%) have at least one, and 16 of their 548 screenshots (3%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Medical apps have App Store screenshots with a kicker?
None of the top ten do. The highest on the chart: FreeStyle Libre 3 – US (#39), Spruce: Medical Communication (#40), Allē (#46), Lilly Health™ (#50) and Express Scripts (#51), and 3 more.
Should my Medical app have App Store screenshots with a kicker?
The chart shows who does it, not whether it would work for your app. 0 of the top ten Medical apps do it (0%), against 8 of the other 90 (9%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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