Reference app screenshots with a kicker
A short label above the headline, such as NEW or TRUSTED BY. A kicker labels the screenshot before the headline is read: a category, a status such as NEW, or who trusts the app.
From the top 100 free Reference apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
13% 13 of 100
Screenshots that do it
5% 29 of 566
The top ten
0 of 10 against 13 of the other 90
29 of the 566 Reference screenshots read (5%) do this, across 13 of the top 100 apps (13%). 0 of the top ten do it (0%), against 13 of the other 90 (14%): the top ten do it less than the rest. Of the 23 categories read so far, Reference is 8th for this. It is most common in Sports (21% of apps) and least common in Productivity (6%).
12 examples from the chart.
12 of the 29 Reference app screenshots with a kicker, one from each app, the highest on the chart first.
“24/7 Astronomy Answers”
“Catch Restocks Before They Sell Out”
“NO.1 COLLECTIBLES TRACKER”
“Travel anywhere, understand everything”
“SEEK BOLDLY”
“antiques & vintage items with a snap.”
“Pray, Learn, Grow Closer to God Together”
“Collectors & vendors”
“Better Understand Your Bible”
“Get Trending Hashtags”
“names, numbers, emails and more”
“Get Trending Hashtags”
Real headline examples, word for word.
The words on all 29 that carry any, as each app wrote them.
- AI Chatbot
“24/7 Astronomy Answers”
Star Gazer - Astronomy Sky Map · #20 · screenshot 5 - ⚡ INSTANT ONLINE + IN-STORE ALERTS
“Catch Restocks Before They Sell Out”
Get instant alerts for the TCG products you want most.PokeNotify: TCG Restock Alerts · #33 · screenshot 1 - A collector's best friend...
“NO.1 COLLECTIBLES TRACKER”
Brickify is the all-in-one app for tracking, pricing, and identifying your collectibles.“A collector's best friend...”Brickify: Collection Tracker · #38 · screenshot 1 - Trusted by 1M+ travelers
“Travel anywhere, understand everything”
App Store Editor's Choice"Salmon and Salmon Roe Avocado Mayo Rice Bowl Salmon roe contains nutrients called DHA and EPA, which are known to help lower cholesterol and support fat metabolism. We wish you good health and hope you enjoy your meal."Kuli Kuli: Travel Translator · #42 · screenshot 1 - CATHOLIC AI
“SEEK BOLDLY”
Instant answers for anything. Catholic perspective on everything.Truthly: Catholic AI · #51 · screenshot 1 - Identify
“antiques & vintage items with a snap.”
Curio - Antique Identifier · #52 · screenshot 1 - theo -Prayer & Meditation-
“Pray, Learn, Grow Closer to God Together”
Theo: Prayer & Meditation · #61 · screenshot 1 - TRUSTED NATIONWIDE
“Collectors & vendors”
From local game stores to national card shows.DeckTradr · #76 · screenshot 2 - Est.1992
“Better Understand Your Bible”
Logos Bible · #77 · screenshot 1 - #
“Get Trending Hashtags”
TrendTok Analytics & Tracker · #81 · screenshot 4 - Search
“names, numbers, emails and more”
BeenVerified: People Search · #84 · screenshot 3 - #
“Get Trending Hashtags”
ReelTrends - AI Creator Tools · #89 · screenshot 5 - Viva VPN
“Top-Tier VPN. Military-Grade Shield”
Viva VPN - Fast & Secure Proxy · #93 · screenshot 1 - 📍 LIVE STOCK NEAR YOU
“Find Stock Near You Before Leaving Home”
Set your ZIP and radius for alerts at every retailer on your block.PokeNotify: TCG Restock Alerts · #33 · screenshot 2 - New
“Fortune Slips, Clearly Explained”
Context, symbolism, and advice includedKuli Kuli: Travel Translator · #42 · screenshot 6 - FOR THE
“TRUTH SEEKERS”
“This app has truly given me exactly what I was thirsting for. Clarity.”Truthly: Catholic AI · #51 · screenshot 2 - Faith-based
“Affirmations”
Theo: Prayer & Meditation · #61 · screenshot 4 - 0.2-SECOND SCANNER
“Cards, priced instantly”
Raw cards and slabs, recognized before you can blink, value attached.DeckTradr · #76 · screenshot 3 - Est.1992
“Search the Bible the Way You Always Wished You Could”
Logos Bible · #77 · screenshot 4 - 🎯 ALERTS BUILT AROUND YOU
“Only Alerts You Actually Want”
Choose your TCGs, products, stores, price limits, and alert radius.PokeNotify: TCG Restock Alerts · #33 · screenshot 3 - FOR
“ANY QUESTION”
Truthly: Catholic AI · #51 · screenshot 4 - YOUR COLLECTION
“Organized how you collect”
Sort raw and graded cards into binders that match how you actually collect.DeckTradr · #76 · screenshot 4 - 📣 COMMUNITY RESTOCK REPORTS
“Spot It. Report It. Alert Collectors Nearby”
Get local stock updates without searching endless group chats.PokeNotify: TCG Restock Alerts · #33 · screenshot 4 - INSTANT INSIGHTS.
“BIBLE + DAILY READINGS”
Truthly: Catholic AI · #51 · screenshot 5 - REAL SOLD COMPS
“Priced on real sales”
Live TCGplayer market plus actual eBay and in-person solds, context, never a guess.DeckTradr · #76 · screenshot 5 - RELEASES + LIVE DROP COVERAGE
“Live Guidance During Major Drops”
Follow queues, links, purchase limits, and live availability updates.PokeNotify: TCG Restock Alerts · #33 · screenshot 5 - NEVER MISS A FEAST.
“HOLY DAYS + SEASONS”
Truthly: Catholic AI · #51 · screenshot 6 - GRADING PICKS
“Send the right ones”
DeckTradr surfaces the cards in your collection worth grading, before you pay a single fee.DeckTradr · #76 · screenshot 6 - ★ BUILT WITH COLLECTORS
“Trusted by 30,000+ Collectors”
Real-time alerts backed by collectors calling out drops every day.“Helped me catch drops I would have missed.”PokeNotify: TCG Restock Alerts · #33 · screenshot 6
Top ten Reference apps that do it.
None of the top ten do. The highest app on the chart that does is Star Gazer - Astronomy Sky Map, at #20.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Sports | 21% 21 of 100 | 12% 67 of 558 | 2 of 10 |
| Food & Drink | 20% 20 of 100 | 7% 40 of 540 | 4 of 10 |
| Shopping | 20% 20 of 100 | 7% 37 of 562 | 1 of 10 |
| Health & Fitness | 16% 16 of 100 | 4% 23 of 574 | 2 of 10 |
| Finance | 15% 15 of 100 | 8% 46 of 581 | 2 of 10 |
| Lifestyle | 15% 15 of 100 | 5% 28 of 556 | 0 of 10 |
| News | 13% 13 of 98 | 6% 33 of 517 | 4 of 10 |
| Photo & Video | 13% 13 of 100 | 5% 28 of 566 | 0 of 10 |
| Reference | 13% 13 of 100 | 5% 29 of 566 | 0 of 10 |
| Graphics & Design | 12% 12 of 99 | 4% 22 of 564 | 1 of 10 |
| Weather | 12% 12 of 100 | 3% 16 of 555 | 3 of 10 |
| Social Networking | 11% 11 of 100 | 4% 24 of 554 | 1 of 10 |
| Travel | 11% 11 of 100 | 4% 21 of 561 | 1 of 10 |
| Navigation | 10% 10 of 99 | 3% 18 of 566 | 0 of 10 |
| Entertainment | 10% 10 of 100 | 3% 18 of 544 | 0 of 10 |
| Music | 10% 10 of 100 | 2% 13 of 550 | 1 of 10 |
| Utilities | 10% 10 of 100 | 2% 11 of 549 | 1 of 10 |
| Business | 9% 9 of 100 | 5% 26 of 554 | 0 of 10 |
| Developer Tools | 9% 9 of 100 | 4% 22 of 507 | 0 of 10 |
| Education | 9% 9 of 100 | 2% 9 of 555 | 0 of 10 |
| Medical | 8% 8 of 100 | 3% 16 of 548 | 0 of 10 |
| Games | 7% 7 of 100 | 2% 12 of 567 | 0 of 10 |
| Productivity | 6% 6 of 99 | 2% 13 of 551 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Dark59% of these screenshots, against 24% of all Reference screenshots
- A word in a different colour62% of these screenshots, against 30% of all Reference screenshots
- States a benefit76% of these screenshots, against 45% of all Reference screenshots
- Subline explains the headline48% of these screenshots, against 23% of all Reference screenshots
- Has a subline52% of these screenshots, against 32% of all Reference screenshots
- Names its audience21% of these screenshots, against 3% of all Reference screenshots
More in words
- Has a headline93%
- Headline under five words87%
- Tells you to do something78%
- Says “you” or “your”66%
- Headline in Title Case61%
- Has a subline48%
- Uses a number37%
- Says “I” or “my”21%
- Names the app19%
- Headline on one line17%
- Headline in capitals14%
- No words at all14%
- Headline over eight words11%
- Exclaims6%
- Asks a question5%
- Uses an emoji3%
- Names another app1%
- Uses a percentage1%
Questions, answered from the chart.
How many top Reference apps have App Store screenshots with a kicker?
13 of the top 100 Reference apps (13%) have at least one, and 29 of their 566 screenshots (5%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Reference apps have App Store screenshots with a kicker?
None of the top ten do. The highest on the chart: Star Gazer - Astronomy Sky Map (#20), PokeNotify: TCG Restock Alerts (#33), Brickify: Collection Tracker (#38), Kuli Kuli: Travel Translator (#42) and Truthly: Catholic AI (#51), and 8 more.
Should my Reference app have App Store screenshots with a kicker?
The chart shows who does it, not whether it would work for your app. 0 of the top ten Reference apps do it (0%), against 13 of the other 90 (14%), so the top ten do it less than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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