Health & Fitness app screenshots with a kicker
A short label above the headline, such as NEW or TRUSTED BY. A kicker labels the screenshot before the headline is read: a category, a status such as NEW, or who trusts the app.
From the top 100 free Health & Fitness apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
16% 16 of 100
Screenshots that do it
4% 23 of 574
The top ten
2 of 10 against 14 of the other 90
23 of the 574 Health & Fitness screenshots read (4%) do this, across 16 of the top 100 apps (16%). 2 of the top ten do it (20%), against 14 of the other 90 (16%): the top ten do it about as often as the rest. Of the 23 categories read so far, Health & Fitness is 4th for this. It is most common in Sports (21% of apps) and least common in Productivity (6%).
12 examples from the chart.
12 of the 23 Health & Fitness app screenshots with a kicker, one from each app, the highest on the chart first.
“Get answers”
“The #1 Food & Nutrition Tracking App”
“Become a morning person”
“Heart Rate”
“Search Any Restaurant”
“BLOOD SUGAR”
“300M”
“It Pays to Walk”
“APPLE HEALTH”
“Health Tool”
“SMART MACRO TRACKER”
“Badges”
Real headline examples, word for word.
The words on 22 of the 23 that carry any, as each app wrote them.
- Got symptoms?
“Get answers”
Flo Cycle & Period Tracker · #3 · screenshot 3 - myfitnesspal®
“The #1 Food & Nutrition Tracking App”
MyFitnessPal: Calorie Counter · #9 · screenshot 1 - BETTER SLEEP, BETTER LIFE
“Become a morning person”
TRUSTED BYRISE: Sleep Tracker · #24 · screenshot 1 - Track
“Heart Rate”
ARBloodPressure:Health record · #25 · screenshot 2 - 01
“Search Any Restaurant”
MenuFit has every type of restuarant.MenuFit - Healthy Eating Out · #30 · screenshot 3 - Log
“BLOOD SUGAR”
Blood Pressure App-BP Tracker · #36 · screenshot 4 - Trusted by
“300M”
womenPeriod Tracker Period Calendar · #42 · screenshot 1 - sweatcoin
“It Pays to Walk”
Sweatcoin Walking Step Counter · #44 · screenshot 1 - Sync with
“APPLE HEALTH”
iCardiac: Heart Rate & Health · #49 · screenshot 6 - HealthPro
“Health Tool”
HealthPro: Blood Sugar · #62 · screenshot 2 - MACROFACTOR
“SMART MACRO TRACKER”
MacroFactor - Macro Tracker · #71 · screenshot 1 - earn
“Badges”
Pedometer++ · #76 · screenshot 2 - LIFTOFF
“TURN YOUR WORKOUTS INTO A GAME”
Liftoff - Ranked Gym Workouts · #79 · screenshot 1 - MeAgain
“GLP-1 Tracker”
MeAgain: GLP-1 Tracker App · #82 · screenshot 1 - with AI
“Log meals Naturally”
Calorie Counter by Numify · #92 · screenshot 3 - Set The Standard
“STOP GUESSING YOUR NEXT WORKOUT”
Programs built by the 6x Mr. Olympia Chris BumsteadSTNDRD Workout & Fitness Plans · #96 · screenshot 1 - 02
“Set your meal goal”
Adjust calories and macros to find your best fit!MenuFit - Healthy Eating Out · #30 · screenshot 4 - First month
“EXCLUSIVES”
Sweatcoin Walking Step Counter · #44 · screenshot 4 - save
“Offline Maps”
Pedometer++ · #76 · screenshot 6 - 03
“Your own healthy menu”
Sorted into categories for your goals.MenuFit - Healthy Eating Out · #30 · screenshot 5 - Partner
“OFFERS”
Sweatcoin Walking Step Counter · #44 · screenshot 5 - 04
“Find the best meal”
See the best choice for your goals instantly.MenuFit - Healthy Eating Out · #30 · screenshot 6
Top ten Health & Fitness apps that do it.
- #3Flo Cycle & Period Tracker1 of its 6 screenshots
- #9MyFitnessPal: Calorie Counter1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Sports | 21% 21 of 100 | 12% 67 of 558 | 2 of 10 |
| Food & Drink | 20% 20 of 100 | 7% 40 of 540 | 4 of 10 |
| Shopping | 20% 20 of 100 | 7% 37 of 562 | 1 of 10 |
| Health & Fitness | 16% 16 of 100 | 4% 23 of 574 | 2 of 10 |
| Finance | 15% 15 of 100 | 8% 46 of 581 | 2 of 10 |
| Lifestyle | 15% 15 of 100 | 5% 28 of 556 | 0 of 10 |
| News | 13% 13 of 98 | 6% 33 of 517 | 4 of 10 |
| Photo & Video | 13% 13 of 100 | 5% 28 of 566 | 0 of 10 |
| Reference | 13% 13 of 100 | 5% 29 of 566 | 0 of 10 |
| Graphics & Design | 12% 12 of 99 | 4% 22 of 564 | 1 of 10 |
| Weather | 12% 12 of 100 | 3% 16 of 555 | 3 of 10 |
| Social Networking | 11% 11 of 100 | 4% 24 of 554 | 1 of 10 |
| Travel | 11% 11 of 100 | 4% 21 of 561 | 1 of 10 |
| Navigation | 10% 10 of 99 | 3% 18 of 566 | 0 of 10 |
| Entertainment | 10% 10 of 100 | 3% 18 of 544 | 0 of 10 |
| Music | 10% 10 of 100 | 2% 13 of 550 | 1 of 10 |
| Utilities | 10% 10 of 100 | 2% 11 of 549 | 1 of 10 |
| Business | 9% 9 of 100 | 5% 26 of 554 | 0 of 10 |
| Developer Tools | 9% 9 of 100 | 4% 22 of 507 | 0 of 10 |
| Education | 9% 9 of 100 | 2% 9 of 555 | 0 of 10 |
| Medical | 8% 8 of 100 | 3% 16 of 548 | 0 of 10 |
| Games | 7% 7 of 100 | 2% 12 of 567 | 0 of 10 |
| Productivity | 6% 6 of 99 | 2% 13 of 551 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Headline under five words87% of these screenshots, against 55% of all Health & Fitness screenshots
- Headline readable at thumbnail size57% of these screenshots, against 27% of all Health & Fitness screenshots
- Uses a number35% of these screenshots, against 6% of all Health & Fitness screenshots
- Headline in capitals35% of these screenshots, against 10% of all Health & Fitness screenshots
- Names the app26% of these screenshots, against 4% of all Health & Fitness screenshots
- Arrows or callouts39% of these screenshots, against 19% of all Health & Fitness screenshots
More in words
- Has a headline100%
- Tells you to do something95%
- Headline under five words85%
- Says “you” or “your”83%
- Has a subline39%
- Headline in Title Case38%
- Uses a number24%
- Headline over eight words19%
- Names the app19%
- Headline on one line18%
- Headline in capitals17%
- No words at all11%
- Says “I” or “my”10%
- Exclaims4%
- Uses an emoji4%
- Names another app2%
- Asks a question1%
- Uses a percentage1%
Questions, answered from the chart.
How many top Health & Fitness apps have App Store screenshots with a kicker?
16 of the top 100 Health & Fitness apps (16%) have at least one, and 23 of their 574 screenshots (4%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Health & Fitness apps have App Store screenshots with a kicker?
In the top ten: Flo Cycle & Period Tracker (#3) and MyFitnessPal: Calorie Counter (#9). Further down the chart: RISE: Sleep Tracker (#24), ARBloodPressure:Health record (#25), MenuFit - Healthy Eating Out (#30), Blood Pressure App-BP Tracker (#36) and Period Tracker Period Calendar (#42), and 9 more.
Should my Health & Fitness app have App Store screenshots with a kicker?
The chart shows who does it, not whether it would work for your app. 2 of the top ten Health & Fitness apps do it (20%), against 14 of the other 90 (16%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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