Finance app screenshots with a kicker
A short label above the headline, such as NEW or TRUSTED BY. A kicker labels the screenshot before the headline is read: a category, a status such as NEW, or who trusts the app.
From the top 100 free Finance apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
15% 15 of 100
Screenshots that do it
8% 46 of 581
The top ten
2 of 10 against 13 of the other 90
46 of the 581 Finance screenshots read (8%) do this, across 15 of the top 100 apps (15%). 2 of the top ten do it (20%), against 13 of the other 90 (14%): the top ten do it about as often as the rest. Of the 23 categories read so far, Finance is 5th for this. It is most common in Sports (21% of apps) and least common in Productivity (6%).
12 examples from the chart.
12 of the 46 Finance app screenshots with a kicker, one from each app, the highest on the chart first.
“FOOTBALL IS BACK.”
“Earn 5% cash back¹ with Chime Card.™”
“LIVETRADE SPORTS”
“See exactly where your money is going”
“Why do 15.8M members love SoFi?”
“BUY, SELL & HOLD CRYPTO”
“Premium benefits”
“Build credit history²”
“Run payroll on the go.”
“Get up to $150* in minutes”
“The Smarter Way to Pay”
“Your entire financial life. One clear view.”
Real headline examples, word for word.
The words on 40 of the 46 that carry any, as each app wrote them.
- Kalshi
“FOOTBALL IS BACK.”
Kalshi: Trade Football & more · #2 · screenshot 1 - More Cash Back for your Money
“Earn 5% cash back¹ with Chime Card.™”
Chime® – Mobile Banking · #9 · screenshot 2 - Polymarket
“LIVETRADE SPORTS”
GET YOUR $25 BONUSPolymarket: Trade Live Sports · #11 · screenshot 1 - Rocket Money
“See exactly where your money is going”
Rocket Money - Bills & Budgets · #17 · screenshot 1 - SCREEN IMAGES SIMULATED. FOR ILLUSTRATIVE PURPOSES ONLY
“Why do 15.8M members love SoFi?”
SoFi: Bank, Invest & Crypto · #19 · screenshot 1 - SECURELY
“BUY, SELL & HOLD CRYPTO”
Coinbase: Buy Crypto & Stocks · #34 · screenshot 1 - One
“Premium benefits”
Spend smarter, save stronger & protect your financial progress.MoneyLion: Cash Advance App · #48 · screenshot 5 - BRIGHT BUILDER
“Build credit history²”
with on-time paymentsBright: Loans & Credit Builder · #57 · screenshot 2 - Employer
“Run payroll on the go.”
Gusto Mobile · #63 · screenshot 1 - Cash Boost™
“Get up to $150* in minutes”
Get access with no credit check, no interest, and no late fees.Credit Genie: Get Cash Advance · #74 · screenshot 1 - Cherry
“The Smarter Way to Pay”
Cherry: The Smarter Way to Pay · #76 · screenshot 1 - Monarch
“Your entire financial life. One clear view.”
Best Budgeting App Wall Street Journal, 2025Monarch: Budget & Track Money · #77 · screenshot 1 - Personal Loans
“Borrow up to $75,0005”
Consolidate debt and moreUpstart: Personal Loans + More · #80 · screenshot 2 - LITE & ADVANCED TRADING
“Trade anytime with confidence”
Binance.US - Buy Crypto & BTC · #86 · screenshot 4 - Robinhood Gold Card
“3% cash back on all categories”
It's the only credit card you'll needRobinhood Banking · #94 · screenshot 1 - Earn 9x the National Average
“3.75% APY² on your savings”
Chime® – Mobile Banking · #9 · screenshot 3 - TURN YOUR TAKES INTO TRADES
“FOOTBALL TRADES HERE”
Polymarket: Trade Live Sports · #11 · screenshot 2 - SOFI COACH℠ BETA
“Meet SoFi Coach.”
Your smart personal guide for getting your money right.SoFi: Bank, Invest & Crypto · #19 · screenshot 2 - RENT REPORTING
“Pay rent & utilities³”
build credit historyBright: Loans & Credit Builder · #57 · screenshot 3 - Employer
“Invite and onboard new 👋 employees.”
Gusto Mobile · #63 · screenshot 2 - CASH FLOW
“See where every dollar flows.”
Monarch: Budget & Track Money · #77 · screenshot 2 - Short-Term Relief Loans
“Cover everyday bills and expenses”
Upstart: Personal Loans + More · #80 · screenshot 3 - STAKING
“Earn staking rewards with ease”
Binance.US - Buy Crypto & BTC · #86 · screenshot 5 - Go From Good to Great Credit
“Increase your credit score up to 70 pts³”
Chime® – Mobile Banking · #9 · screenshot 4 - SPORTS, CRYPTO, FINANCE, POLITICS & MORE
“MARKETS ON EVERYTHING”
Polymarket: Trade Live Sports · #11 · screenshot 3 - SCREEN IMAGES SIMULATED. FOR ILLUSTRATIVE PURPOSES ONLY
“Your money questions, answered.”
SoFi: Bank, Invest & Crypto · #19 · screenshot 3 - BRIGHT PLAN
“Manage all cards in one App”
Bright: Loans & Credit Builder · #57 · screenshot 4 - Employer
“Review time and sync (coin icon) to payroll.”
Gusto Mobile · #63 · screenshot 3 - BUDGETING
“A budget that flexes with your life.”
Monarch: Budget & Track Money · #77 · screenshot 3 - Fast-funding
“Cash funding in as fast as 24hrs¹”
Personal loans w/ no hidden feesUpstart: Personal Loans + More · #80 · screenshot 4 - AUTO-BUY
“Build your portfolio automatically”
Binance.US - Buy Crypto & BTC · #86 · screenshot 6 - Get Paid When You Say®
“Get up to $500 of your pay when you say4”
Chime® – Mobile Banking · #9 · screenshot 6 - 1000+ MARKETS TO COMBINE
“COMBO PICKS TO MAXIMIZE RETURNS”
Polymarket: Trade Live Sports · #11 · screenshot 4 - SCREEN IMAGES SIMULATED. FOR ILLUSTRATIVE PURPOSES ONLY
“Mobile banking made easy.”
SoFi: Bank, Invest & Crypto · #19 · screenshot 4 - PERSONAL LOANS
“Loan offers of up to $10,000¹”
Bright: Loans & Credit Builder · #57 · screenshot 5 - Employee
“One place for pay benefits time tracking and more.”
Gusto Mobile · #63 · screenshot 4 - COLLABORATION
“Manage money together. No drama.”
“Best App for Couples”Monarch: Budget & Track Money · #77 · screenshot 4 - Digital Dashboard
“Manage your loan on-the-go”
Upstart: Personal Loans + More · #80 · screenshot 5 - LIVECHAT
“TRADE & CHAT WITH FRIENDS”
SQUADSPolymarket: Trade Live Sports · #11 · screenshot 5 - SCREEN IMAGES SIMULATED. FOR ILLUSTRATIVE PURPOSES ONLY
“Own crypto, bank, borrow, and invest.”
SoFi: Bank, Invest & Crypto · #19 · screenshot 5
Top ten Finance apps that do it.
- #2Kalshi: Trade Football & more1 of its 6 screenshots
- #9Chime® – Mobile Banking4 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Sports | 21% 21 of 100 | 12% 67 of 558 | 2 of 10 |
| Food & Drink | 20% 20 of 100 | 7% 40 of 540 | 4 of 10 |
| Shopping | 20% 20 of 100 | 7% 37 of 562 | 1 of 10 |
| Health & Fitness | 16% 16 of 100 | 4% 23 of 574 | 2 of 10 |
| Finance | 15% 15 of 100 | 8% 46 of 581 | 2 of 10 |
| Lifestyle | 15% 15 of 100 | 5% 28 of 556 | 0 of 10 |
| News | 13% 13 of 98 | 6% 33 of 517 | 4 of 10 |
| Photo & Video | 13% 13 of 100 | 5% 28 of 566 | 0 of 10 |
| Reference | 13% 13 of 100 | 5% 29 of 566 | 0 of 10 |
| Graphics & Design | 12% 12 of 99 | 4% 22 of 564 | 1 of 10 |
| Weather | 12% 12 of 100 | 3% 16 of 555 | 3 of 10 |
| Social Networking | 11% 11 of 100 | 4% 24 of 554 | 1 of 10 |
| Travel | 11% 11 of 100 | 4% 21 of 561 | 1 of 10 |
| Navigation | 10% 10 of 99 | 3% 18 of 566 | 0 of 10 |
| Entertainment | 10% 10 of 100 | 3% 18 of 544 | 0 of 10 |
| Music | 10% 10 of 100 | 2% 13 of 550 | 1 of 10 |
| Utilities | 10% 10 of 100 | 2% 11 of 549 | 1 of 10 |
| Business | 9% 9 of 100 | 5% 26 of 554 | 0 of 10 |
| Developer Tools | 9% 9 of 100 | 4% 22 of 507 | 0 of 10 |
| Education | 9% 9 of 100 | 2% 9 of 555 | 0 of 10 |
| Medical | 8% 8 of 100 | 3% 16 of 548 | 0 of 10 |
| Games | 7% 7 of 100 | 2% 12 of 567 | 0 of 10 |
| Productivity | 6% 6 of 99 | 2% 13 of 551 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Gradient background80% of these screenshots, against 46% of all Finance screenshots
- Serif headline28% of these screenshots, against 9% of all Finance screenshots
- Black, white or grey43% of these screenshots, against 25% of all Finance screenshots
- Phone cut off at the foot50% of these screenshots, against 33% of all Finance screenshots
- Teal24% of these screenshots, against 9% of all Finance screenshots
- Leads with a feature65% of these screenshots, against 50% of all Finance screenshots
More in words
- Has a headline97%
- Says “you” or “your”92%
- Tells you to do something90%
- Headline under five words74%
- Has a subline69%
- Uses a number59%
- Names the app33%
- Headline over eight words27%
- Headline in Title Case22%
- Headline on one line21%
- Says “I” or “my”17%
- Uses an emoji17%
- Uses a percentage15%
- Headline in capitals9%
- Names another app9%
- No words at all8%
- Exclaims4%
- Asks a question2%
Questions, answered from the chart.
How many top Finance apps have App Store screenshots with a kicker?
15 of the top 100 Finance apps (15%) have at least one, and 46 of their 581 screenshots (8%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Finance apps have App Store screenshots with a kicker?
In the top ten: Kalshi: Trade Football & more (#2) and Chime® – Mobile Banking (#9). Further down the chart: Polymarket: Trade Live Sports (#11), Rocket Money - Bills & Budgets (#17), SoFi: Bank, Invest & Crypto (#19), Coinbase: Buy Crypto & Stocks (#34) and MoneyLion: Cash Advance App (#48), and 8 more.
Should my Finance app have App Store screenshots with a kicker?
The chart shows who does it, not whether it would work for your app. 2 of the top ten Finance apps do it (20%), against 13 of the other 90 (14%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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