Games app screenshots with a kicker
A short label above the headline, such as NEW or TRUSTED BY. A kicker labels the screenshot before the headline is read: a category, a status such as NEW, or who trusts the app.
From the top 100 free Games apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
7% 7 of 100
Screenshots that do it
2% 12 of 567
The top ten
0 of 10 against 7 of the other 90
12 of the 567 Games screenshots read (2%) do this, across 7 of the top 100 apps (7%). 0 of the top ten do it (0%), against 7 of the other 90 (8%): the top ten do it about as often as the rest. Of the 23 categories read so far, Games is 22nd for this. It is most common in Sports (21% of apps) and least common in Productivity (6%).
All 12 examples from the chart.
Every one of the Games app screenshots with a kicker on the chart, the highest app first.
“Play and win cash.”
“BONUS GAME!”
“JUST $1”
“Minigames”
“RHINO Unlocked”
“WOW! YOUR PLACE IS LIT! CRAZY! SEE YOU AT THE PARTY TONIGHT?”
“BATTLE ROYALE”
“Secure, instant cashouts.”
“100% INSTANT BUYBACK”
“Many games, one app.”
“Always real opponents.”
“Climb the ranks.”
Real headline examples, word for word.
The words on all 12 that carry any, as each app wrote them.
- WAGER IN GAMES
“Play and win cash.”
Triumph Arcade · #32 · screenshot 2 - 100%
“BONUS GAME!”
Paper.io 2 · #52 · screenshot 3 - Start for
“JUST $1”
CrownCards - Trading Cards · #64 · screenshot 3 - Play
“Minigames”
Woodoku Blast: Block Puzzle · #68 · screenshot 6 - PETS!
“RHINO Unlocked”
Coin Master · #81 · screenshot 5 - MOLLY
“WOW! YOUR PLACE IS LIT! CRAZY! SEE YOU AT THE PARTY TONIGHT?”
Lamar - Idle Vlogger · #95 · screenshot 3 - EPIC
“BATTLE ROYALE”
Brawl Stars · #97 · screenshot 4 - FAST AND SAFE
“Secure, instant cashouts.”
Triumph Arcade · #32 · screenshot 3 - Sell Cards Instantly at
“100% INSTANT BUYBACK”
Sell any card instantly at full market value. Zero fees everywhere.CrownCards - Trading Cards · #64 · screenshot 4 - FREE TO PLAY
“Many games, one app.”
Triumph Arcade · #32 · screenshot 4 - SKILL-BASED MATCHING
“Always real opponents.”
Triumph Arcade · #32 · screenshot 5 - 🏆 1V1 & GROUP
“Climb the ranks.”
Triumph Arcade · #32 · screenshot 6
Top ten Games apps that do it.
None of the top ten do. The highest app on the chart that does is Triumph Arcade, at #32.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Sports | 21% 21 of 100 | 12% 67 of 558 | 2 of 10 |
| Food & Drink | 20% 20 of 100 | 7% 40 of 540 | 4 of 10 |
| Shopping | 20% 20 of 100 | 7% 37 of 562 | 1 of 10 |
| Health & Fitness | 16% 16 of 100 | 4% 23 of 574 | 2 of 10 |
| Finance | 15% 15 of 100 | 8% 46 of 581 | 2 of 10 |
| Lifestyle | 15% 15 of 100 | 5% 28 of 556 | 0 of 10 |
| News | 13% 13 of 98 | 6% 33 of 517 | 4 of 10 |
| Photo & Video | 13% 13 of 100 | 5% 28 of 566 | 0 of 10 |
| Reference | 13% 13 of 100 | 5% 29 of 566 | 0 of 10 |
| Graphics & Design | 12% 12 of 99 | 4% 22 of 564 | 1 of 10 |
| Weather | 12% 12 of 100 | 3% 16 of 555 | 3 of 10 |
| Social Networking | 11% 11 of 100 | 4% 24 of 554 | 1 of 10 |
| Travel | 11% 11 of 100 | 4% 21 of 561 | 1 of 10 |
| Navigation | 10% 10 of 99 | 3% 18 of 566 | 0 of 10 |
| Entertainment | 10% 10 of 100 | 3% 18 of 544 | 0 of 10 |
| Music | 10% 10 of 100 | 2% 13 of 550 | 1 of 10 |
| Utilities | 10% 10 of 100 | 2% 11 of 549 | 1 of 10 |
| Business | 9% 9 of 100 | 5% 26 of 554 | 0 of 10 |
| Developer Tools | 9% 9 of 100 | 4% 22 of 507 | 0 of 10 |
| Education | 9% 9 of 100 | 2% 9 of 555 | 0 of 10 |
| Medical | 8% 8 of 100 | 3% 16 of 548 | 0 of 10 |
| Games | 7% 7 of 100 | 2% 12 of 567 | 0 of 10 |
| Productivity | 6% 6 of 99 | 2% 13 of 551 | 0 of 10 |
Related tactics.
Often on the same screenshot
- High contrast words75% of these screenshots, against 22% of all Games screenshots
- Words at the top75% of these screenshots, against 27% of all Games screenshots
- Gradient background83% of these screenshots, against 41% of all Games screenshots
- Black, white or grey42% of these screenshots, against 8% of all Games screenshots
- Phone drawn50% of these screenshots, against 20% of all Games screenshots
- Leads with a feature58% of these screenshots, against 31% of all Games screenshots
More in words
- Has a headline82%
- Headline under five words81%
- Tells you to do something74%
- Headline in capitals57%
- Headline on one line51%
- No words at all37%
- Exclaims36%
- Says “you” or “your”31%
- Uses a number24%
- Headline in Title Case19%
- Has a subline18%
- Headline over eight words5%
- Names the app5%
- Asks a question3%
- Uses an emoji3%
- Says “I” or “my”2%
- Uses a percentage2%
- Names another app1%
Questions, answered from the chart.
How many top Games apps have App Store screenshots with a kicker?
7 of the top 100 Games apps (7%) have at least one, and 12 of their 567 screenshots (2%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Games apps have App Store screenshots with a kicker?
None of the top ten do. The highest on the chart: Triumph Arcade (#32), Paper.io 2 (#52), CrownCards - Trading Cards (#64), Woodoku Blast: Block Puzzle (#68) and Coin Master (#81), and 2 more.
Should my Games app have App Store screenshots with a kicker?
The chart shows who does it, not whether it would work for your app. 0 of the top ten Games apps do it (0%), against 7 of the other 90 (8%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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