Utilities app screenshots with a kicker
A short label above the headline, such as NEW or TRUSTED BY. A kicker labels the screenshot before the headline is read: a category, a status such as NEW, or who trusts the app.
From the top 100 free Utilities apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
10% 10 of 100
Screenshots that do it
2% 11 of 549
The top ten
1 of 10 against 9 of the other 90
11 of the 549 Utilities screenshots read (2%) do this, across 10 of the top 100 apps (10%). 1 of the top ten do it (10%), against 9 of the other 90 (10%): the top ten do it about as often as the rest. Of the 23 categories read so far, Utilities is 15th for this. It is most common in Sports (21% of apps) and least common in Productivity (6%).
All 11 examples from the chart.
Every one of the Utilities app screenshots with a kicker on the chart, the highest app first.
“passwords and payment info”
“Detect motion using WiFi”
“Authenticator App”
“lists and testing capabilities”
“Trusted by 79,000,000+Users”
“Viral Sound Library”
“Safe Connection right now”
“Breaking Language Barriers, Connecting the World”
“Recognition”
“Find Low Prices”
“Generation PDF”
Real headline examples, word for word.
The words on all 11 that carry any, as each app wrote them.
- Autofill
“passwords and payment info”
Google Chrome · #3 · screenshot 5 - ▴
“Detect motion using WiFi”
and set Home and Away modesXfinity · #11 · screenshot 4 - EASY QR CODE SET UP
“Authenticator App”
Authenticator ℠ App · #16 · screenshot 1 - Convenient server
“lists and testing capabilities”
Happ - Proxy Utility · #25 · screenshot 2 - JumpJump
“Trusted by 79,000,000+Users”
JumpJumpVPN: Fast & Secure · #39 · screenshot 1 - Access All
“Viral Sound Library”
myCar: Car Widgets & Dashboard · #43 · screenshot 5 - INCY
“Safe Connection right now”
Support for various protocolsincy · #69 · screenshot 1 - Translate AI
“Breaking Language Barriers, Connecting the World”
Translate AI: Voice & Photo · #84 · screenshot 1 - OCR
“Recognition”
“Oak Under The Sun. Discover A Hidden Heaven. The Perfect Harmony Of Ocean Breeze, Golden Sunlight, And Swaying Palms Allows You To Completely Escape The Noise Of Everyday Life With Every Breath Take.”PDF Reader - Easy Editor · #93 · screenshot 3 - CLIP
“Find Low Prices”
QR Code Barcode Ai Reader · #98 · screenshot 4 - Image
“Generation PDF”
PDF Reader - Easy Editor · #93 · screenshot 4
Top ten Utilities apps that do it.
- #3Google Chrome1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Sports | 21% 21 of 100 | 12% 67 of 558 | 2 of 10 |
| Food & Drink | 20% 20 of 100 | 7% 40 of 540 | 4 of 10 |
| Shopping | 20% 20 of 100 | 7% 37 of 562 | 1 of 10 |
| Health & Fitness | 16% 16 of 100 | 4% 23 of 574 | 2 of 10 |
| Finance | 15% 15 of 100 | 8% 46 of 581 | 2 of 10 |
| Lifestyle | 15% 15 of 100 | 5% 28 of 556 | 0 of 10 |
| News | 13% 13 of 98 | 6% 33 of 517 | 4 of 10 |
| Photo & Video | 13% 13 of 100 | 5% 28 of 566 | 0 of 10 |
| Reference | 13% 13 of 100 | 5% 29 of 566 | 0 of 10 |
| Graphics & Design | 12% 12 of 99 | 4% 22 of 564 | 1 of 10 |
| Weather | 12% 12 of 100 | 3% 16 of 555 | 3 of 10 |
| Social Networking | 11% 11 of 100 | 4% 24 of 554 | 1 of 10 |
| Travel | 11% 11 of 100 | 4% 21 of 561 | 1 of 10 |
| Navigation | 10% 10 of 99 | 3% 18 of 566 | 0 of 10 |
| Entertainment | 10% 10 of 100 | 3% 18 of 544 | 0 of 10 |
| Music | 10% 10 of 100 | 2% 13 of 550 | 1 of 10 |
| Utilities | 10% 10 of 100 | 2% 11 of 549 | 1 of 10 |
| Business | 9% 9 of 100 | 5% 26 of 554 | 0 of 10 |
| Developer Tools | 9% 9 of 100 | 4% 22 of 507 | 0 of 10 |
| Education | 9% 9 of 100 | 2% 9 of 555 | 0 of 10 |
| Medical | 8% 8 of 100 | 3% 16 of 548 | 0 of 10 |
| Games | 7% 7 of 100 | 2% 12 of 567 | 0 of 10 |
| Productivity | 6% 6 of 99 | 2% 13 of 551 | 0 of 10 |
Related tactics.
Often on the same screenshot
- A word in a different colour73% of these screenshots, against 27% of all Utilities screenshots
- App icon shown55% of these screenshots, against 14% of all Utilities screenshots
- Headline readable at thumbnail size64% of these screenshots, against 36% of all Utilities screenshots
- No app screen at all27% of these screenshots, against 4% of all Utilities screenshots
- Illustration or mascot64% of these screenshots, against 43% of all Utilities screenshots
- Background is the icon’s colour64% of these screenshots, against 43% of all Utilities screenshots
More in words
- Has a headline96%
- Headline under five words86%
- Tells you to do something73%
- Says “you” or “your”66%
- Has a subline53%
- Headline in Title Case46%
- Headline on one line31%
- Uses a number27%
- Headline in capitals21%
- Names the app17%
- No words at all15%
- Headline over eight words8%
- Says “I” or “my”8%
- Exclaims2%
- Names another app2%
- Asks a question1%
- Uses an emoji1%
Questions, answered from the chart.
How many top Utilities apps have App Store screenshots with a kicker?
10 of the top 100 Utilities apps (10%) have at least one, and 11 of their 549 screenshots (2%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Utilities apps have App Store screenshots with a kicker?
In the top ten: Google Chrome (#3). Further down the chart: Xfinity (#11), Authenticator ℠ App (#16), Happ - Proxy Utility (#25), JumpJumpVPN: Fast & Secure (#39) and myCar: Car Widgets & Dashboard (#43), and 4 more.
Should my Utilities app have App Store screenshots with a kicker?
The chart shows who does it, not whether it would work for your app. 1 of the top ten Utilities apps do it (10%), against 9 of the other 90 (10%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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