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Utilities app screenshots with an exclamation mark

An exclamation mark in the headline. An exclamation mark adds energy to a line and reads as informal.

From the top 100 free Utilities apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.

The numbers

Apps that do it
2% 2 of 100
Screenshots that do it
under 1% 2 of 549
The top ten
0 of 10 against 2 of the other 90

2 of the 549 Utilities screenshots read (under 1%) do this, across 2 of the top 100 apps (2%). 0 of the top ten do it (0%), against 2 of the other 90 (2%): the top ten do it about as often as the rest. Of the 23 categories read so far, Utilities is 19th for this. It is most common in Games (36% of apps) and least common in Sports (1%).

All 2 examples from the chart.

Every one of the Utilities app screenshots with an exclamation mark on the chart, the highest app first.

Sony | Sound Connect App Store screenshot 1, headline “The app has been renewed!”. Exclaims.
Sony | Sound Connect#20 in Utilities · screenshot 1“The app has been renewed!”
Brave Browser & Search Engine App Store screenshot 3, headline “...even on videos!”. Exclaims.
Brave Browser & Search Engine#23 in Utilities · screenshot 3“...even on videos!”

All 2 on the wall

Real headline examples, word for word.

The words on all 2 that carry any, as each app wrote them.

  • “The app has been renewed!”Sony | Sound Connect · #20 · screenshot 1
  • “...even on videos!”Brave Browser & Search Engine · #23 · screenshot 3

Top ten Utilities apps that do it.

None of the top ten do. The highest app on the chart that does is Sony | Sound Connect, at #20.

The same tactic in other categories.

CategoryApps that do itScreenshotsTop ten
Games36% 36 of 10021% 118 of 5674 of 10
Social Networking12% 12 of 1004% 24 of 5540 of 10
Education10% 10 of 1002% 13 of 5551 of 10
Shopping10% 10 of 1003% 15 of 5622 of 10
Lifestyle9% 9 of 1002% 11 of 5560 of 10
Travel9% 9 of 1002% 11 of 5610 of 10
Graphics & Design8% 8 of 992% 14 of 5641 of 10
Food & Drink8% 8 of 1002% 9 of 5400 of 10
Developer Tools7% 7 of 1001% 7 of 5070 of 10
Music7% 7 of 1002% 9 of 5500 of 10
Navigation6% 6 of 991% 6 of 5660 of 10
Reference6% 6 of 1001% 6 of 5662 of 10
Entertainment5% 5 of 1001% 5 of 5441 of 10
Finance4% 4 of 1001% 4 of 5810 of 10
Health & Fitness4% 4 of 1001% 4 of 5740 of 10
Medical3% 3 of 1001% 5 of 5480 of 10
Weather3% 3 of 1001% 7 of 5550 of 10
Productivity2% 2 of 99under 1% 2 of 5510 of 10
Business2% 2 of 100under 1% 2 of 5540 of 10
Utilities2% 2 of 100under 1% 2 of 5490 of 10
News1% 1 of 98under 1% 1 of 5170 of 10
Photo & Video1% 1 of 100under 1% 1 of 5660 of 10
Sports1% 1 of 100under 1% 2 of 5580 of 10

Exclaims, across all categories

Related tactics.

More in words

Questions, answered from the chart.

How many top Utilities apps have App Store screenshots with an exclamation mark?
2 of the top 100 Utilities apps (2%) have at least one, and 2 of their 549 screenshots (under 1%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Utilities apps have App Store screenshots with an exclamation mark?
None of the top ten do. The highest on the chart: Sony | Sound Connect (#20) and Brave Browser & Search Engine (#23).
Should my Utilities app have App Store screenshots with an exclamation mark?
The chart shows who does it, not whether it would work for your app. 0 of the top ten Utilities apps do it (0%), against 2 of the other 90 (2%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.

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