Utilities app screenshot headlines
Marketing words are drawn on the picture, outside the app’s own screen. In search results a screenshot is shown small, and a headline can be read there when the app’s own interface cannot.
From the top 100 free Utilities apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
96% 96 of 100
Screenshots that do it
93% 512 of 549
The top ten
10 of 10 against 86 of the other 90
512 of the 549 Utilities screenshots read (93%) do this, across 96 of the top 100 apps (96%). 10 of the top ten do it (100%), against 86 of the other 90 (96%): the top ten do it about as often as the rest. Of the 23 categories read so far, Utilities is 8th for this. It is most common in Food & Drink (100% of apps) and least common in Weather (69%).
12 examples from the chart.
12 of the 512 Utilities app screenshot headlines, one from each app, the highest on the chart first.
“Find more of what you love with Discover”
“实时预览”
“Browse fast with Google Chrome”
“Stronger security with Google Authenticator”
“Clean Up”
“Govee”
“What starts here, gets done here”
“Simple is the new standard”
“Universal Remote For All TV Brands”
“Connecting changes everything”
“The easiest way to manage”
“One App, All Your Services ...”
Real headline examples, word for word.
The words on 40 of the 512 that carry any, as each app wrote them.
“Find more of what you love with Discover”
Google · #1 · screenshot 1“实时预览”
APTV · #2 · screenshot 1“Browse fast with Google Chrome”
Google Chrome · #3 · screenshot 1“Stronger security with Google Authenticator”
Get verification codes for all your accounts using 2-Step VerificationGoogle Authenticator · #4 · screenshot 1“Clean Up”
iPhone & iCloudCleanup: Phone Storage Cleaner · #5 · screenshot 1“Govee”
Making Life SmarterGovee Home · #6 · screenshot 1“What starts here, gets done here”
Microsoft Edge · #7 · screenshot 1“Simple is the new standard”
My Verizon · #8 · screenshot 1“Universal Remote For All TV Brands”
TV Remote - Universal Control · #9 · screenshot 1“Connecting changes everything”
AT&T · #10 · screenshot 1“The easiest way to manage”
your Xfinity experienceXfinity · #11 · screenshot 1“One App, All Your Services ...”
My Spectrum · #12 · screenshot 1“Unlimited Online Protection”
Proton VPN: Fast & Secure · #13 · screenshot 1“Just Blink and Youre Home”
Blink Home Monitor · #14 · screenshot 1“Set up and monitor Starlink”
Starlink · #15 · screenshot 1- EASY QR CODE SET UP
“Authenticator App”
Authenticator ℠ App · #16 · screenshot 1 “FAST SECURE PRIVATE”
Opera Browser with VPN · #17 · screenshot 1“Video on your car display”
Wide-screen controls, designed for passengersCarTV - M3U IPTV Player & Cast · #18 · screenshot 1“Protection Peace of”
DuckDuckGo, optional Duck.ai · #19 · screenshot 1“The app has been renewed!”
Sony | Sound Connect · #20 · screenshot 1“UK ETA”
Apply for an Electronic Travel Authorisation to come to the UKUK ETA · #21 · screenshot 1“The Privacy Browser”
Trusted by 125 million people“Trusted by 125 million people”Brave Browser & Search Engine · #23 · screenshot 1“Go big on your online protection”
150M+ downloadsNordVPN: VPN Fast & Secure · #24 · screenshot 1“Add your servers as simply as possible”
Happ - Proxy Utility · #25 · screenshot 1“「Hey Tuya」”
Your AI Assistant for LivingTuya: Smart Life, Smart Living · #26 · screenshot 1“Open the Internet with Firefox”
Fast. Private. Safe.Firefox Fast & Private Browser · #27 · screenshot 1“Browse privately”
with the best VPN for iOSExpressVPN · Secure & Fast VPN · #28 · screenshot 1“See who's calling you”
Truecaller: Premium Caller ID · #29 · screenshot 1“Easy Setup”
Simple, straightforward configurationTP-Link Tether · #30 · screenshot 1“Universal Remote”
Universal TV Remote Control・ · #31 · screenshot 1“Your Epic Games account on the go”
Epic Games · #32 · screenshot 1“UNIVERSAL REMOTE”
Universal Remote TV Control · · #33 · screenshot 1“Search Offenders Easily”
Offender Locator: Find & Watch · #34 · screenshot 1“Fraud & Spam Call Blocking”
Helps block calls from fraudsters & calls identified as potential spam.AT&T ActiveArmor® · #35 · screenshot 1“World's leading way to pay.”
PayRange · #36 · screenshot 1“Customize Keyboard”
Facemoji AI Emoji Keyboard · #37 · screenshot 1“Print from and scan to Brother printers easily from your mobile device.”
Brother Mobile Connect · #38 · screenshot 1- JumpJump
“Trusted by 79,000,000+Users”
JumpJumpVPN: Fast & Secure · #39 · screenshot 1 “SCREEN MIRRORING”
FOR ANY TVScreen Mirroring App: Smart TV · #40 · screenshot 1“#1 Photo and Storage Cleaner”
Swipewipe: Photo Cleaner · #41 · screenshot 1
Top ten Utilities apps that do it.
- #1Google6 of its 6 screenshots
- #2APTV4 of its 4 screenshots
- #3Google Chrome6 of its 6 screenshots
- #4Google Authenticator4 of its 6 screenshots
- #5Cleanup: Phone Storage Cleaner6 of its 6 screenshots
- #6Govee Home6 of its 6 screenshots
- #7Microsoft Edge6 of its 6 screenshots
- #8My Verizon6 of its 6 screenshots
- #9TV Remote - Universal Control6 of its 6 screenshots
- #10AT&T6 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Food & Drink | 100% 100 of 100 | 96% 518 of 540 | 10 of 10 |
| Health & Fitness | 100% 100 of 100 | 97% 556 of 574 | 10 of 10 |
| Productivity | 99% 98 of 99 | 97% 532 of 551 | 10 of 10 |
| Shopping | 98% 98 of 100 | 95% 535 of 562 | 10 of 10 |
| Social Networking | 98% 98 of 100 | 97% 536 of 554 | 10 of 10 |
| Finance | 97% 97 of 100 | 95% 554 of 581 | 10 of 10 |
| Travel | 97% 97 of 100 | 91% 512 of 561 | 10 of 10 |
| Entertainment | 96% 96 of 100 | 92% 503 of 544 | 10 of 10 |
| Utilities | 96% 96 of 100 | 93% 512 of 549 | 10 of 10 |
| Lifestyle | 95% 95 of 100 | 94% 522 of 556 | 10 of 10 |
| Photo & Video | 95% 95 of 100 | 94% 530 of 566 | 10 of 10 |
| Sports | 95% 95 of 100 | 92% 512 of 558 | 10 of 10 |
| Graphics & Design | 95% 94 of 99 | 91% 516 of 564 | 9 of 10 |
| Music | 94% 94 of 100 | 90% 496 of 550 | 9 of 10 |
| Reference | 93% 93 of 100 | 92% 520 of 566 | 10 of 10 |
| Navigation | 93% 92 of 99 | 92% 519 of 566 | 9 of 10 |
| Business | 90% 90 of 100 | 87% 484 of 554 | 9 of 10 |
| Education | 90% 90 of 100 | 86% 475 of 555 | 9 of 10 |
| News | 86% 84 of 98 | 84% 436 of 517 | 10 of 10 |
| Medical | 85% 85 of 100 | 81% 442 of 548 | 10 of 10 |
| Games | 82% 82 of 100 | 76% 433 of 567 | 9 of 10 |
| Developer Tools | 76% 76 of 100 | 74% 373 of 507 | 7 of 10 |
| Weather | 69% 69 of 100 | 65% 362 of 555 | 8 of 10 |
Related tactics.
Often on the same screenshot
- Words at the top92% of these screenshots, against 86% of all Utilities screenshots
- Plain tone89% of these screenshots, against 83% of all Utilities screenshots
- Headline under five words67% of these screenshots, against 62% of all Utilities screenshots
- Leads with a feature62% of these screenshots, against 58% of all Utilities screenshots
- States a benefit46% of these screenshots, against 42% of all Utilities screenshots
- Tells you to do something42% of these screenshots, against 39% of all Utilities screenshots
More in words
- Headline under five words86%
- Tells you to do something73%
- Says “you” or “your”66%
- Has a subline53%
- Headline in Title Case46%
- Headline on one line31%
- Uses a number27%
- Headline in capitals21%
- Names the app17%
- No words at all15%
- Has a kicker10%
- Headline over eight words8%
- Says “I” or “my”8%
- Exclaims2%
- Names another app2%
- Asks a question1%
- Uses an emoji1%
Questions, answered from the chart.
How many top Utilities apps have App Store screenshot headlines?
96 of the top 100 Utilities apps (96%) have at least one, and 512 of their 549 screenshots (93%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Utilities apps have App Store screenshot headlines?
In the top ten: Google (#1), APTV (#2), Google Chrome (#3), Google Authenticator (#4), Cleanup: Phone Storage Cleaner (#5), Govee Home (#6), Microsoft Edge (#7), My Verizon (#8), TV Remote - Universal Control (#9) and AT&T (#10). Further down the chart: Xfinity (#11), My Spectrum (#12), Proton VPN: Fast & Secure (#13), Blink Home Monitor (#14) and Starlink (#15), and 81 more.
Should my Utilities app have App Store screenshot headlines?
The chart shows who does it, not whether it would work for your app. 10 of the top ten Utilities apps do it (100%), against 86 of the other 90 (96%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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