Utilities app screenshots that state a benefit
Says what the reader gains, not only what the app does. A benefit answers “what do I get”, where a feature answers “what does it have”.
From the top 100 free Utilities apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
85% 85 of 100
Screenshots that do it
42% 233 of 549
The top ten
8 of 10 against 77 of the other 90
233 of the 549 Utilities screenshots read (42%) do this, across 85 of the top 100 apps (85%). 8 of the top ten do it (80%), against 77 of the other 90 (86%): the top ten do it about as often as the rest. Of the 23 categories read so far, Utilities is 8th for this. It is most common in Food & Drink (97% of apps) and least common in Weather (44%).
12 examples from the chart.
12 of the 233 Utilities app screenshots that state a benefit, one from each app, the highest on the chart first.
“Find more of what you love with Discover”
“Browse fast with Google Chrome”
“Stronger security with Google Authenticator”
“Govee”
“What starts here, gets done here”
“Simple is the new standard”
“Comfortable Touchpad”
“Connecting changes everything”
“The easiest way to manage”
“Quick & Easy Bill Pay”
“Unlimited Online Protection”
“Just Blink and Youre Home”
Real headline examples, word for word.
The words on 40 of the 233 that carry any, as each app wrote them.
“Find more of what you love with Discover”
Google · #1 · screenshot 1“Browse fast with Google Chrome”
Google Chrome · #3 · screenshot 1“Stronger security with Google Authenticator”
Get verification codes for all your accounts using 2-Step VerificationGoogle Authenticator · #4 · screenshot 1“Govee”
Making Life SmarterGovee Home · #6 · screenshot 1“What starts here, gets done here”
Microsoft Edge · #7 · screenshot 1“Simple is the new standard”
My Verizon · #8 · screenshot 1“Comfortable Touchpad”
TV Remote - Universal Control · #9 · screenshot 2“Connecting changes everything”
AT&T · #10 · screenshot 1“The easiest way to manage”
your Xfinity experienceXfinity · #11 · screenshot 1“Quick & Easy Bill Pay”
My Spectrum · #12 · screenshot 6“Unlimited Online Protection”
Proton VPN: Fast & Secure · #13 · screenshot 1“Just Blink and Youre Home”
Blink Home Monitor · #14 · screenshot 1“Secure Your Account With 2FA”
Authenticator ℠ App · #16 · screenshot 2“FAST SECURE PRIVATE”
Opera Browser with VPN · #17 · screenshot 1“Your media library, always ready”
Groups and artwork recognized automaticallyCarTV - M3U IPTV Player & Cast · #18 · screenshot 2“Protection Peace of”
DuckDuckGo, optional Duck.ai · #19 · screenshot 1“Simple operation and easy customization.”
Sony | Sound Connect · #20 · screenshot 2“Block ads & trackers...”
Brave Browser & Search Engine · #23 · screenshot 2“Go big on your online protection”
150M+ downloadsNordVPN: VPN Fast & Secure · #24 · screenshot 1“Add your servers as simply as possible”
Happ - Proxy Utility · #25 · screenshot 1“AI for Energy”
Analyze energy usage and offer saving suggestionsTuya: Smart Life, Smart Living · #26 · screenshot 4“Open the Internet with Firefox”
Fast. Private. Safe.Firefox Fast & Private Browser · #27 · screenshot 1“Browse privately”
with the best VPN for iOSExpressVPN · Secure & Fast VPN · #28 · screenshot 1“See who's calling you”
Truecaller: Premium Caller ID · #29 · screenshot 1“Easy Setup”
Simple, straightforward configurationTP-Link Tether · #30 · screenshot 1“Connect to TV in One Click”
Universal TV Remote Control・ · #31 · screenshot 4“Chat with Epic friends from anywhere”
Epic Games · #32 · screenshot 3“Search Offenders Easily”
Offender Locator: Find & Watch · #34 · screenshot 1“Fraud & Spam Call Blocking”
Helps block calls from fraudsters & calls identified as potential spam.AT&T ActiveArmor® · #35 · screenshot 1“Get started quickly”
with several signup optionsPayRange · #36 · screenshot 2“Print from and scan to Brother printers easily from your mobile device.”
Brother Mobile Connect · #38 · screenshot 1“Fast Connection”
One-Click Connect,Speed & Security Top-Tier EncryptionJumpJumpVPN: Fast & Secure · #39 · screenshot 2“STREAMING WITHOUT DELAY”
Screen Mirroring App: Smart TV · #40 · screenshot 3“One-Step Printing”
Lower the technical barriers to make 3D printing more accessible and enjoyable.Bambu Handy · #42 · screenshot 2“Create Widgets In Seconds”
myCar: Car Widgets & Dashboard · #43 · screenshot 4“Your Home”
We make it easy to pay rent, request maintenance, or reserve amenities. (Options vary based on each community)RentCafe Resident · #44 · screenshot 1“Easy Auto-Connect”
Remote for Samsung TV Smart · #46 · screenshot 4“Universal TV Remote”
Easily access to All Apps & ChannelsUniversal TV Remote™ Control · #47 · screenshot 5“LEADING PRAYERS”
Get joy and strengthHoly Bible Faith:Verse&Audio · #48 · screenshot 2“Access your favorite content”
VPN - Free VPN Potato ™ · #49 · screenshot 1
Top ten Utilities apps that do it.
- #1Google3 of its 6 screenshots
- #3Google Chrome3 of its 6 screenshots
- #4Google Authenticator1 of its 6 screenshots
- #6Govee Home4 of its 6 screenshots
- #7Microsoft Edge6 of its 6 screenshots
- #8My Verizon3 of its 6 screenshots
- #9TV Remote - Universal Control2 of its 6 screenshots
- #10AT&T5 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Food & Drink | 97% 97 of 100 | 58% 315 of 540 | 10 of 10 |
| Shopping | 95% 95 of 100 | 64% 360 of 562 | 10 of 10 |
| Finance | 94% 94 of 100 | 65% 377 of 581 | 10 of 10 |
| Productivity | 92% 91 of 99 | 48% 267 of 551 | 10 of 10 |
| Lifestyle | 89% 89 of 100 | 49% 275 of 556 | 10 of 10 |
| Social Networking | 87% 87 of 100 | 47% 258 of 554 | 10 of 10 |
| Travel | 87% 87 of 100 | 51% 288 of 561 | 10 of 10 |
| Health & Fitness | 85% 85 of 100 | 42% 240 of 574 | 9 of 10 |
| Utilities | 85% 85 of 100 | 42% 233 of 549 | 8 of 10 |
| Business | 84% 84 of 100 | 55% 303 of 554 | 9 of 10 |
| Sports | 84% 84 of 100 | 41% 226 of 558 | 10 of 10 |
| Navigation | 83% 82 of 99 | 37% 208 of 566 | 9 of 10 |
| Reference | 81% 81 of 100 | 45% 254 of 566 | 8 of 10 |
| Entertainment | 80% 80 of 100 | 45% 243 of 544 | 10 of 10 |
| Photo & Video | 78% 78 of 100 | 39% 221 of 566 | 7 of 10 |
| Education | 76% 76 of 100 | 39% 214 of 555 | 8 of 10 |
| Music | 75% 75 of 100 | 31% 170 of 550 | 9 of 10 |
| Medical | 74% 74 of 100 | 38% 209 of 548 | 9 of 10 |
| News | 71% 70 of 98 | 34% 174 of 517 | 8 of 10 |
| Graphics & Design | 70% 69 of 99 | 26% 148 of 564 | 7 of 10 |
| Games | 59% 59 of 100 | 24% 136 of 567 | 8 of 10 |
| Developer Tools | 58% 58 of 100 | 26% 133 of 507 | 6 of 10 |
| Weather | 44% 44 of 100 | 19% 106 of 555 | 6 of 10 |
Related tactics.
Often on the same screenshot
- Has a subline39% of these screenshots, against 28% of all Utilities screenshots
- Leads with trust21% of these screenshots, against 10% of all Utilities screenshots
- Says “you” or “your”37% of these screenshots, against 27% of all Utilities screenshots
- Subline explains the headline25% of these screenshots, against 18% of all Utilities screenshots
- Has a headline100% of these screenshots, against 93% of all Utilities screenshots
- Teal17% of these screenshots, against 10% of all Utilities screenshots
More in meaning
- Plain tone95%
- Leads with a feature92%
- Subline explains the headline38%
- Leads with trust34%
- Subline adds a second benefit22%
- Asks for an action14%
- Names its audience11%
- Leads with an outcome9%
- Playful tone7%
- Leads with what is new6%
- Leads with who it is for6%
- Urgent tone6%
- Compares with something5%
- Leads with price5%
- Premium tone4%
- Technical tone3%
- Leads with a problem1%
Questions, answered from the chart.
How many top Utilities apps have App Store screenshots that state a benefit?
85 of the top 100 Utilities apps (85%) have at least one, and 233 of their 549 screenshots (42%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Utilities apps have App Store screenshots that state a benefit?
In the top ten: Google (#1), Google Chrome (#3), Google Authenticator (#4), Govee Home (#6), Microsoft Edge (#7), My Verizon (#8), TV Remote - Universal Control (#9) and AT&T (#10). Further down the chart: Xfinity (#11), My Spectrum (#12), Proton VPN: Fast & Secure (#13), Blink Home Monitor (#14) and Authenticator ℠ App (#16), and 72 more.
Should my Utilities app have App Store screenshots that state a benefit?
The chart shows who does it, not whether it would work for your app. 8 of the top ten Utilities apps do it (80%), against 77 of the other 90 (86%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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