Utilities app screenshots that lead with price
Free, no subscription, one-time purchase. Free, no subscription and one-time purchase are all statements about what the reader will not have to pay.
From the top 100 free Utilities apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
5% 5 of 100
Screenshots that do it
1% 6 of 549
The top ten
1 of 10 against 4 of the other 90
6 of the 549 Utilities screenshots read (1%) do this, across 5 of the top 100 apps (5%). 1 of the top ten do it (10%), against 4 of the other 90 (4%): the top ten do it about as often as the rest. Of the 23 categories read so far, Utilities is 8th for this. It is most common in Shopping (25% of apps) and least common in Weather (0%).
All 6 examples from the chart.
Every one of the Utilities app screenshots that lead with price on the chart, the highest app first.
“Try AT&T WirelessSM free for 30 days”
“FREE VPN FOR IPHONE”
“LOW-COST INTERNATIONAL CALLING”
“Cheap Calls to US & CA”
“Find Low Prices”
“Save on wireless, internet, accessories”
Real headline examples, word for word.
The words on all 6 that carry any, as each app wrote them.
“Try AT&T WirelessSM free for 30 days”
Get talk, text, and 100GB of data for 30 days. Compatible iPhone required. Terms & restrictions apply.AT&T · #10 · screenshot 4“FREE VPN FOR IPHONE”
ACCESS ANY WEBSITE OR APPFree VPN by Free VPN .org™ · #54 · screenshot 2“LOW-COST INTERNATIONAL CALLING”
textPlus: Text Message + Call · #77 · screenshot 4“Cheap Calls to US & CA”
Second Phone Number - 2Number · #83 · screenshot 3- CLIP
“Find Low Prices”
QR Code Barcode Ai Reader · #98 · screenshot 4 “Save on wireless, internet, accessories”
AT&T · #10 · screenshot 6
Top ten Utilities apps that do it.
- #10AT&T2 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Shopping | 25% 25 of 100 | 6% 34 of 562 | 5 of 10 |
| Food & Drink | 21% 21 of 100 | 5% 25 of 540 | 4 of 10 |
| Travel | 15% 15 of 100 | 4% 23 of 561 | 0 of 10 |
| Finance | 14% 14 of 100 | 3% 19 of 581 | 2 of 10 |
| Sports | 13% 13 of 100 | 3% 15 of 558 | 5 of 10 |
| Entertainment | 10% 10 of 100 | 2% 12 of 544 | 2 of 10 |
| Navigation | 8% 8 of 99 | 2% 11 of 566 | 0 of 10 |
| Utilities | 5% 5 of 100 | 1% 6 of 549 | 1 of 10 |
| Medical | 4% 4 of 100 | 1% 6 of 548 | 1 of 10 |
| Health & Fitness | 2% 2 of 100 | under 1% 2 of 574 | 0 of 10 |
| Lifestyle | 2% 2 of 100 | 1% 3 of 556 | 1 of 10 |
| Music | 2% 2 of 100 | under 1% 2 of 550 | 0 of 10 |
| Photo & Video | 2% 2 of 100 | 1% 3 of 566 | 0 of 10 |
| Reference | 2% 2 of 100 | under 1% 2 of 566 | 0 of 10 |
| News | 1% 1 of 98 | under 1% 1 of 517 | 0 of 10 |
| Graphics & Design | 1% 1 of 99 | under 1% 1 of 564 | 0 of 10 |
| Business | 1% 1 of 100 | under 1% 2 of 554 | 0 of 10 |
| Developer Tools | 1% 1 of 100 | under 1% 1 of 507 | 0 of 10 |
| Education | 1% 1 of 100 | under 1% 1 of 555 | 0 of 10 |
| Games | 1% 1 of 100 | under 1% 1 of 567 | 0 of 10 |
| Social Networking | 1% 1 of 100 | under 1% 1 of 554 | 0 of 10 |
| Productivity | 0% 0 of 99 | 0% 0 of 551 | 0 of 10 |
| Weather | 0% 0 of 100 | 0% 0 of 555 | 0 of 10 |
Related tactics.
Often on the same screenshot
- States a benefit100% of these screenshots, against 42% of all Utilities screenshots
- Teal50% of these screenshots, against 10% of all Utilities screenshots
- Background is the icon’s colour67% of these screenshots, against 43% of all Utilities screenshots
- Dark50% of these screenshots, against 29% of all Utilities screenshots
- Plain tone100% of these screenshots, against 83% of all Utilities screenshots
- Words at the top100% of these screenshots, against 86% of all Utilities screenshots
More in meaning
- Plain tone95%
- Leads with a feature92%
- States a benefit85%
- Subline explains the headline38%
- Leads with trust34%
- Subline adds a second benefit22%
- Asks for an action14%
- Names its audience11%
- Leads with an outcome9%
- Playful tone7%
- Leads with what is new6%
- Leads with who it is for6%
- Urgent tone6%
- Compares with something5%
- Premium tone4%
- Technical tone3%
- Leads with a problem1%
Questions, answered from the chart.
How many top Utilities apps have App Store screenshots that lead with price?
5 of the top 100 Utilities apps (5%) have at least one, and 6 of their 549 screenshots (1%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Utilities apps have App Store screenshots that lead with price?
In the top ten: AT&T (#10). Further down the chart: Free VPN by Free VPN .org™ (#54), textPlus: Text Message + Call (#77), Second Phone Number - 2Number (#83) and QR Code Barcode Ai Reader (#98).
Should my Utilities app have App Store screenshots that lead with price?
The chart shows who does it, not whether it would work for your app. 1 of the top ten Utilities apps do it (10%), against 4 of the other 90 (4%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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