Plain-spoken Utilities app screenshots
Says the thing without flourish. A plain line says what the app does and leaves the persuading to the screen.
From the top 100 free Utilities apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
95% 95 of 100
Screenshots that do it
83% 455 of 549
The top ten
10 of 10 against 85 of the other 90
455 of the 549 Utilities screenshots read (83%) do this, across 95 of the top 100 apps (95%). 10 of the top ten do it (100%), against 85 of the other 90 (94%): the top ten do it about as often as the rest. Of the 23 categories read so far, Utilities is 7th for this. It is most common in Health & Fitness (100% of apps) and least common in Weather (65%).
12 examples from the chart.
12 of the 455 plain-spoken Utilities app screenshots, one from each app, the highest on the chart first.
“Find more of what you love with Discover”
“实时预览”
“Browse fast with Google Chrome”
“Stronger security with Google Authenticator”
“Clean Up”
“Govee”
“What starts here, gets done here”
“Simple is the new standard”
“Universal Remote For All TV Brands”
“Connecting changes everything”
“The easiest way to manage”
“One App, All Your Services ...”
Real headline examples, word for word.
The words on 40 of the 455 that carry any, as each app wrote them.
“Find more of what you love with Discover”
Google · #1 · screenshot 1“实时预览”
APTV · #2 · screenshot 1“Browse fast with Google Chrome”
Google Chrome · #3 · screenshot 1“Stronger security with Google Authenticator”
Get verification codes for all your accounts using 2-Step VerificationGoogle Authenticator · #4 · screenshot 1“Clean Up”
iPhone & iCloudCleanup: Phone Storage Cleaner · #5 · screenshot 1“Govee”
Making Life SmarterGovee Home · #6 · screenshot 1“What starts here, gets done here”
Microsoft Edge · #7 · screenshot 1“Simple is the new standard”
My Verizon · #8 · screenshot 1“Universal Remote For All TV Brands”
TV Remote - Universal Control · #9 · screenshot 1“Connecting changes everything”
AT&T · #10 · screenshot 1“The easiest way to manage”
your Xfinity experienceXfinity · #11 · screenshot 1“One App, All Your Services ...”
My Spectrum · #12 · screenshot 1“Unlimited Online Protection”
Proton VPN: Fast & Secure · #13 · screenshot 1“Easily control all your devices in one app”
Blink Home Monitor · #14 · screenshot 2“Set up and monitor Starlink”
Starlink · #15 · screenshot 1- EASY QR CODE SET UP
“Authenticator App”
Authenticator ℠ App · #16 · screenshot 1 “FAST SECURE PRIVATE”
Opera Browser with VPN · #17 · screenshot 1“Video on your car display”
Wide-screen controls, designed for passengersCarTV - M3U IPTV Player & Cast · #18 · screenshot 1“Protection Peace of”
DuckDuckGo, optional Duck.ai · #19 · screenshot 1“The app has been renewed!”
Sony | Sound Connect · #20 · screenshot 1“UK ETA”
Apply for an Electronic Travel Authorisation to come to the UKUK ETA · #21 · screenshot 1“The Privacy Browser”
Trusted by 125 million people“Trusted by 125 million people”Brave Browser & Search Engine · #23 · screenshot 1“All-in-one app”
Advanced VPN with scam and phishing protectionNordVPN: VPN Fast & Secure · #24 · screenshot 2“Add your servers as simply as possible”
Happ - Proxy Utility · #25 · screenshot 1“「Hey Tuya」”
Your AI Assistant for LivingTuya: Smart Life, Smart Living · #26 · screenshot 1“Open the Internet with Firefox”
Fast. Private. Safe.Firefox Fast & Private Browser · #27 · screenshot 1“Browse privately”
with the best VPN for iOSExpressVPN · Secure & Fast VPN · #28 · screenshot 1“See who's calling you”
Truecaller: Premium Caller ID · #29 · screenshot 1“Easy Setup”
Simple, straightforward configurationTP-Link Tether · #30 · screenshot 1“Universal Remote”
Universal TV Remote Control・ · #31 · screenshot 1“Your Epic Games account on the go”
Epic Games · #32 · screenshot 1“UNIVERSAL REMOTE”
Universal Remote TV Control · · #33 · screenshot 1“Search Offenders Easily”
Offender Locator: Find & Watch · #34 · screenshot 1“Fraud & Spam Call Blocking”
Helps block calls from fraudsters & calls identified as potential spam.AT&T ActiveArmor® · #35 · screenshot 1“Get started quickly”
with several signup optionsPayRange · #36 · screenshot 2“Customize Keyboard”
Facemoji AI Emoji Keyboard · #37 · screenshot 1“Print from and scan to Brother printers easily from your mobile device.”
Brother Mobile Connect · #38 · screenshot 1- JumpJump
“Trusted by 79,000,000+Users”
JumpJumpVPN: Fast & Secure · #39 · screenshot 1 “SCREEN MIRRORING”
FOR ANY TVScreen Mirroring App: Smart TV · #40 · screenshot 1“#1 Photo and Storage Cleaner”
Swipewipe: Photo Cleaner · #41 · screenshot 1
Top ten Utilities apps that do it.
- #1Google5 of its 6 screenshots
- #2APTV3 of its 4 screenshots
- #3Google Chrome6 of its 6 screenshots
- #4Google Authenticator4 of its 6 screenshots
- #5Cleanup: Phone Storage Cleaner6 of its 6 screenshots
- #6Govee Home5 of its 6 screenshots
- #7Microsoft Edge6 of its 6 screenshots
- #8My Verizon5 of its 6 screenshots
- #9TV Remote - Universal Control6 of its 6 screenshots
- #10AT&T6 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Health & Fitness | 100% 100 of 100 | 83% 477 of 574 | 10 of 10 |
| Productivity | 99% 98 of 99 | 86% 473 of 551 | 10 of 10 |
| Finance | 97% 97 of 100 | 81% 473 of 581 | 10 of 10 |
| Food & Drink | 97% 97 of 100 | 69% 375 of 540 | 10 of 10 |
| Shopping | 97% 97 of 100 | 69% 386 of 562 | 10 of 10 |
| Travel | 96% 96 of 100 | 75% 419 of 561 | 10 of 10 |
| Photo & Video | 95% 95 of 100 | 73% 411 of 566 | 10 of 10 |
| Social Networking | 95% 95 of 100 | 73% 405 of 554 | 10 of 10 |
| Sports | 95% 95 of 100 | 68% 382 of 558 | 10 of 10 |
| Utilities | 95% 95 of 100 | 83% 455 of 549 | 10 of 10 |
| Lifestyle | 94% 94 of 100 | 74% 413 of 556 | 10 of 10 |
| Entertainment | 93% 93 of 100 | 65% 352 of 544 | 10 of 10 |
| Reference | 93% 93 of 100 | 79% 449 of 566 | 10 of 10 |
| Graphics & Design | 93% 92 of 99 | 67% 380 of 564 | 8 of 10 |
| Navigation | 93% 92 of 99 | 80% 455 of 566 | 10 of 10 |
| Music | 92% 92 of 100 | 71% 392 of 550 | 8 of 10 |
| Business | 90% 90 of 100 | 80% 443 of 554 | 9 of 10 |
| Education | 90% 90 of 100 | 72% 400 of 555 | 9 of 10 |
| News | 86% 84 of 98 | 62% 318 of 517 | 10 of 10 |
| Medical | 84% 84 of 100 | 75% 410 of 548 | 10 of 10 |
| Developer Tools | 73% 73 of 100 | 54% 275 of 507 | 7 of 10 |
| Games | 66% 66 of 100 | 39% 219 of 567 | 6 of 10 |
| Weather | 65% 65 of 100 | 43% 240 of 555 | 8 of 10 |
Related tactics.
Often on the same screenshot
- Has a headline100% of these screenshots, against 93% of all Utilities screenshots
- Words at the top92% of these screenshots, against 86% of all Utilities screenshots
- Leads with a feature64% of these screenshots, against 58% of all Utilities screenshots
- Headline under five words67% of these screenshots, against 62% of all Utilities screenshots
- Tells you to do something43% of these screenshots, against 39% of all Utilities screenshots
- States a benefit45% of these screenshots, against 42% of all Utilities screenshots
More in meaning
- Leads with a feature92%
- States a benefit85%
- Subline explains the headline38%
- Leads with trust34%
- Subline adds a second benefit22%
- Asks for an action14%
- Names its audience11%
- Leads with an outcome9%
- Playful tone7%
- Leads with what is new6%
- Leads with who it is for6%
- Urgent tone6%
- Compares with something5%
- Leads with price5%
- Premium tone4%
- Technical tone3%
- Leads with a problem1%
Questions, answered from the chart.
How many top Utilities apps have plain-spoken App Store screenshots?
95 of the top 100 Utilities apps (95%) have at least one, and 455 of their 549 screenshots (83%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Utilities apps have plain-spoken App Store screenshots?
In the top ten: Google (#1), APTV (#2), Google Chrome (#3), Google Authenticator (#4), Cleanup: Phone Storage Cleaner (#5), Govee Home (#6), Microsoft Edge (#7), My Verizon (#8), TV Remote - Universal Control (#9) and AT&T (#10). Further down the chart: Xfinity (#11), My Spectrum (#12), Proton VPN: Fast & Secure (#13), Blink Home Monitor (#14) and Starlink (#15), and 80 more.
Should my Utilities app have plain-spoken App Store screenshots?
The chart shows who does it, not whether it would work for your app. 10 of the top ten Utilities apps do it (100%), against 85 of the other 90 (94%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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