Utilities app screenshots that make a comparison

Better than, unlike, instead of. A comparison borrows what the reader already knows: the old way, the usual price, the other kind of app.

From the top 100 free Utilities apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.

The numbers

Apps that do it

5% 5 of 100

Screenshots that do it

1% 5 of 549

The top ten

0 of 10 against 5 of the other 90

5 of the 549 Utilities screenshots read (1%) do this, across 5 of the top 100 apps (5%). 0 of the top ten do it (0%), against 5 of the other 90 (6%): the top ten do it about as often as the rest. Of the 23 categories read so far, Utilities is 16th for this. It is most common in Finance (17% of apps) and least common in Travel (2%).

All 5 examples from the chart.

Every one of the Utilities app screenshots that make a comparison on the chart, the highest app first.

frenzy - friends only App Store screenshot 3, headline “MORE SOCIAL LESS MEDIA”. Compares with something. — **frenzy - friends only**#91 in Utilities · screenshot 3“MORE SOCIAL LESS MEDIA”

All 5 on the wall

Real headline examples, word for word.

The words on all 5 that carry any, as each app wrote them.

“Browse privately”with the best VPN for iOSExpressVPN · Secure & Fast VPN · #28 · screenshot 1
“Find offenders on the map.”“#1 APP FOR FINDING OFFENDERS”Offender Locator: Find & Watch · #34 · screenshot 6
“World's leading way to pay.”PayRange · #36 · screenshot 1
“THE #1 VPN FREE APP”Get Free VPN nowFree VPN by Free VPN .org™ · #54 · screenshot 1
“MORE SOCIAL LESS MEDIA”frenzy - friends only · #91 · screenshot 3

Top ten Utilities apps that do it.

None of the top ten do. The highest app on the chart that does is ExpressVPN · Secure & Fast VPN, at #28.

The same tactic in other categories.

Category	Apps that do it	Screenshots	Top ten
Finance	17% 17 of 100	3% 18 of 581	1 of 10
Education	16% 16 of 100	3% 18 of 555	4 of 10
Sports	14% 14 of 100	3% 15 of 558	1 of 10
Weather	11% 11 of 100	2% 11 of 555	3 of 10
News	9% 9 of 98	2% 9 of 517	0 of 10
Productivity	9% 9 of 99	2% 11 of 551	2 of 10
Food & Drink	9% 9 of 100	2% 9 of 540	2 of 10
Reference	9% 9 of 100	2% 11 of 566	1 of 10
Social Networking	9% 9 of 100	2% 9 of 554	0 of 10
Music	8% 8 of 100	1% 8 of 550	1 of 10
Health & Fitness	7% 7 of 100	1% 7 of 574	1 of 10
Lifestyle	7% 7 of 100	1% 7 of 556	1 of 10
Graphics & Design	6% 6 of 99	1% 6 of 564	0 of 10
Business	6% 6 of 100	1% 6 of 554	1 of 10
Navigation	5% 5 of 99	1% 5 of 566	0 of 10
Medical	5% 5 of 100	1% 6 of 548	0 of 10
Photo & Video	5% 5 of 100	1% 5 of 566	1 of 10
Utilities	5% 5 of 100	1% 5 of 549	0 of 10
Entertainment	4% 4 of 100	1% 4 of 544	0 of 10
Shopping	4% 4 of 100	1% 4 of 562	0 of 10
Developer Tools	3% 3 of 100	1% 3 of 507	0 of 10
Games	3% 3 of 100	1% 3 of 567	0 of 10
Travel	2% 2 of 100	under 1% 2 of 561	0 of 10

Compares with something, across all categories

Often on the same screenshot

Ranking claim80% of these screenshots, against 3% of all Utilities screenshots
High contrast words80% of these screenshots, against 26% of all Utilities screenshots
Headline readable at thumbnail size80% of these screenshots, against 36% of all Utilities screenshots
A word in a different colour60% of these screenshots, against 27% of all Utilities screenshots
A photograph60% of these screenshots, against 35% of all Utilities screenshots
Gradient background80% of these screenshots, against 64% of all Utilities screenshots

Questions, answered from the chart.

How many top Utilities apps have App Store screenshots that make a comparison?

5 of the top 100 Utilities apps (5%) have at least one, and 5 of their 549 screenshots (1%) do it. Counted from the US App Store’s top free chart on October 9, 2026.

Which Utilities apps have App Store screenshots that make a comparison?

None of the top ten do. The highest on the chart: ExpressVPN · Secure & Fast VPN (#28), Offender Locator: Find & Watch (#34), PayRange (#36), Free VPN by Free VPN .org™ (#54) and frenzy - friends only (#91).

Should my Utilities app have App Store screenshots that make a comparison?

The chart shows who does it, not whether it would work for your app. 0 of the top ten Utilities apps do it (0%), against 5 of the other 90 (6%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.

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