Finance app screenshots that make a comparison
Better than, unlike, instead of. A comparison borrows what the reader already knows: the old way, the usual price, the other kind of app.
From the top 100 free Finance apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
17% 17 of 100
Screenshots that do it
3% 18 of 581
The top ten
1 of 10 against 16 of the other 90
18 of the 581 Finance screenshots read (3%) do this, across 17 of the top 100 apps (17%). 1 of the top ten do it (10%), against 16 of the other 90 (18%): the top ten do it about as often as the rest. Of the 23 categories read so far, Finance is 1st for this. It is most common in Finance (17% of apps) and least common in Travel (2%).
12 examples from the chart.
12 of the 18 Finance app screenshots that make a comparison, one from each app, the highest on the chart first.
“America's #1 Choice for Banking™”
“America's #1 Rated Brokerage for DIY Investor Satisfaction.”
“Trade crypto at the lowest cost on average”
“#1 in Customer Satisfaction with U.S. Mobile Credit Card Apps”
“Over 4x higher approval”
“BEST IN CLASS ACCOUNT PROTECTIONS”
“Join over 6 million members”
“Redeem the most flexible currency”
“Everything your bank can't do”
“Build credit while saving money**”
“Rejected by Banks? Not with Lenme!”
“We say yes when others say no”
Real headline examples, word for word.
The words on all 18 that carry any, as each app wrote them.
“America's #1 Choice for Banking™”
Chime® – Mobile Banking · #9 · screenshot 1“America's #1 Rated Brokerage for DIY Investor Satisfaction.”
SoFi: Bank, Invest & Crypto · #19 · screenshot 6“Trade crypto at the lowest cost on average”
Get up to 3.6% more crypto on Robinhood.*Robinhood: Trading & Investing · #23 · screenshot 4“#1 in Customer Satisfaction with U.S. Mobile Credit Card Apps”
Amex · #25 · screenshot 1“Over 4x higher approval”
than traditional credit cards.Atlas - Rewards Credit Card · #28 · screenshot 6“BEST IN CLASS ACCOUNT PROTECTIONS”
Coinbase: Buy Crypto & Stocks · #34 · screenshot 6“Join over 6 million members”
“ This is the best fintech "bank" account, better than Chime and Citi combined, and as good as CapOne 360! ”Current - Mobile Banking · #35 · screenshot 6“Redeem the most flexible currency”
We offer the industry's most flexible and valuable currency, giving you the freedom to use points for what's most relevant to you.Bilt Rewards · #37 · screenshot 3“Everything your bank can't do”
The world's first AI financial assistantCleo AI: Cash Advance & Budget · #38 · screenshot 1“Build credit while saving money**”
Without a credit card.Brigit: Cash Advance & Credit · #46 · screenshot 3“Rejected by Banks? Not with Lenme!”
Lenme: Borrowing and Lending · #49 · screenshot 4“We say yes when others say no”
Klover - Instant Cash Advance · #50 · screenshot 2“The only card powered by your paycheck”
No security deposit, no impact to your credit score to apply, no annual fee, earn 2% rewardsPerpay - Shop and Build Credit · #64 · screenshot 6“The #1 rated app for EBT”
Propel: EBT, SNAP, WIC, & more · #66 · screenshot 1- COLLABORATION
“Manage money together. No drama.”
“Best App for Couples”Monarch: Budget & Track Money · #77 · screenshot 4 “Grow with 3.35% APY”
Bank smarter and grow with one of the highest APYs available. *APY subject to change.Acorns: Save & Invest Money · #84 · screenshot 4- Robinhood Gold Card
“3% cash back on all categories”
It's the only credit card you'll needRobinhood Banking · #94 · screenshot 1 - Earn 9x the National Average
“3.75% APY² on your savings”
Chime® – Mobile Banking · #9 · screenshot 3
Top ten Finance apps that do it.
- #9Chime® – Mobile Banking2 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 17% 17 of 100 | 3% 18 of 581 | 1 of 10 |
| Education | 16% 16 of 100 | 3% 18 of 555 | 4 of 10 |
| Sports | 14% 14 of 100 | 3% 15 of 558 | 1 of 10 |
| Weather | 11% 11 of 100 | 2% 11 of 555 | 3 of 10 |
| News | 9% 9 of 98 | 2% 9 of 517 | 0 of 10 |
| Productivity | 9% 9 of 99 | 2% 11 of 551 | 2 of 10 |
| Food & Drink | 9% 9 of 100 | 2% 9 of 540 | 2 of 10 |
| Reference | 9% 9 of 100 | 2% 11 of 566 | 1 of 10 |
| Social Networking | 9% 9 of 100 | 2% 9 of 554 | 0 of 10 |
| Music | 8% 8 of 100 | 1% 8 of 550 | 1 of 10 |
| Health & Fitness | 7% 7 of 100 | 1% 7 of 574 | 1 of 10 |
| Lifestyle | 7% 7 of 100 | 1% 7 of 556 | 1 of 10 |
| Graphics & Design | 6% 6 of 99 | 1% 6 of 564 | 0 of 10 |
| Business | 6% 6 of 100 | 1% 6 of 554 | 1 of 10 |
| Navigation | 5% 5 of 99 | 1% 5 of 566 | 0 of 10 |
| Medical | 5% 5 of 100 | 1% 6 of 548 | 0 of 10 |
| Photo & Video | 5% 5 of 100 | 1% 5 of 566 | 1 of 10 |
| Utilities | 5% 5 of 100 | 1% 5 of 549 | 0 of 10 |
| Entertainment | 4% 4 of 100 | 1% 4 of 544 | 0 of 10 |
| Shopping | 4% 4 of 100 | 1% 4 of 562 | 0 of 10 |
| Developer Tools | 3% 3 of 100 | 1% 3 of 507 | 0 of 10 |
| Games | 3% 3 of 100 | 1% 3 of 567 | 0 of 10 |
| Travel | 2% 2 of 100 | under 1% 2 of 561 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Ranking claim72% of these screenshots, against 4% of all Finance screenshots
- Uses a number61% of these screenshots, against 21% of all Finance screenshots
- Headline readable at thumbnail size67% of these screenshots, against 40% of all Finance screenshots
- Words aligned left56% of these screenshots, against 30% of all Finance screenshots
- Uses a percentage28% of these screenshots, against 4% of all Finance screenshots
- Phone cut off at the foot50% of these screenshots, against 33% of all Finance screenshots
More in meaning
- Plain tone97%
- States a benefit94%
- Leads with a feature90%
- Subline explains the headline56%
- Subline adds a second benefit36%
- Leads with an outcome34%
- Asks for an action32%
- Leads with trust18%
- Names its audience18%
- Leads with price14%
- Playful tone14%
- Urgent tone11%
- Premium tone9%
- Leads with who it is for5%
- Leads with a problem4%
- Technical tone4%
- Leads with what is new1%
Questions, answered from the chart.
How many top Finance apps have App Store screenshots that make a comparison?
17 of the top 100 Finance apps (17%) have at least one, and 18 of their 581 screenshots (3%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Finance apps have App Store screenshots that make a comparison?
In the top ten: Chime® – Mobile Banking (#9). Further down the chart: SoFi: Bank, Invest & Crypto (#19), Robinhood: Trading & Investing (#23), Amex (#25), Atlas - Rewards Credit Card (#28) and Coinbase: Buy Crypto & Stocks (#34), and 11 more.
Should my Finance app have App Store screenshots that make a comparison?
The chart shows who does it, not whether it would work for your app. 1 of the top ten Finance apps do it (10%), against 16 of the other 90 (18%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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