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Shopping app screenshots that make a comparison

Better than, unlike, instead of. A comparison borrows what the reader already knows: the old way, the usual price, the other kind of app.

From the top 100 free Shopping apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.

The numbers

Apps that do it
4% 4 of 100
Screenshots that do it
1% 4 of 562
The top ten
0 of 10 against 4 of the other 90

4 of the 562 Shopping screenshots read (1%) do this, across 4 of the top 100 apps (4%). 0 of the top ten do it (0%), against 4 of the other 90 (4%): the top ten do it about as often as the rest. Of the 23 categories read so far, Shopping is 19th for this. It is most common in Finance (17% of apps) and least common in Travel (2%).

All 4 examples from the chart.

Every one of the Shopping app screenshots that make a comparison on the chart, the highest app first.

eBay online shopping & selling App Store screenshot 6, headline “Backed by the most trusted marketplace anywhere.”. Compares with something.
eBay online shopping & selling#15 in Shopping · screenshot 6“Backed by the most trusted marketplace anywhere.”
Circle K App Store screenshot 3, headline “HOME OF THE POLAR POP! Deals you won't find anywhere else!”. Compares with something.
Circle K#23 in Shopping · screenshot 3“HOME OF THE POLAR POP! Deals you won't find anywhere else!”
CARFAX - New & Used Cars App Store screenshot 3, headline “Find the Right Car. Not Just Any Car.”. Compares with something.
CARFAX - New & Used Cars#43 in Shopping · screenshot 3“Find the Right Car. Not Just Any Car.”
Victoria's Secret—Bras & More App Store screenshot 3, headline “New + Now”. Compares with something.
Victoria's Secret—Bras & More#44 in Shopping · screenshot 3“New + Now”

All 4 on the wall

Real headline examples, word for word.

The words on all 4 that carry any, as each app wrote them.

  • “Backed by the most trusted marketplace anywhere.”eBay online shopping & selling · #15 · screenshot 6
  • “HOME OF THE POLAR POP! Deals you won't find anywhere else!”Circle K · #23 · screenshot 3
  • “Find the Right Car. Not Just Any Car.”CARFAX - New & Used Cars · #43 · screenshot 3
  • “New + Now”Your go-to destination for all things VS including the latest drops, newest styles,“I’ve Tried All Sorts of Brands— I Always Come Back to VS.”Victoria's Secret—Bras & More · #44 · screenshot 3

Top ten Shopping apps that do it.

None of the top ten do. The highest app on the chart that does is eBay online shopping & selling, at #15.

The same tactic in other categories.

CategoryApps that do itScreenshotsTop ten
Finance17% 17 of 1003% 18 of 5811 of 10
Education16% 16 of 1003% 18 of 5554 of 10
Sports14% 14 of 1003% 15 of 5581 of 10
Weather11% 11 of 1002% 11 of 5553 of 10
News9% 9 of 982% 9 of 5170 of 10
Productivity9% 9 of 992% 11 of 5512 of 10
Food & Drink9% 9 of 1002% 9 of 5402 of 10
Reference9% 9 of 1002% 11 of 5661 of 10
Social Networking9% 9 of 1002% 9 of 5540 of 10
Music8% 8 of 1001% 8 of 5501 of 10
Health & Fitness7% 7 of 1001% 7 of 5741 of 10
Lifestyle7% 7 of 1001% 7 of 5561 of 10
Graphics & Design6% 6 of 991% 6 of 5640 of 10
Business6% 6 of 1001% 6 of 5541 of 10
Navigation5% 5 of 991% 5 of 5660 of 10
Medical5% 5 of 1001% 6 of 5480 of 10
Photo & Video5% 5 of 1001% 5 of 5661 of 10
Utilities5% 5 of 1001% 5 of 5490 of 10
Entertainment4% 4 of 1001% 4 of 5440 of 10
Shopping4% 4 of 1001% 4 of 5620 of 10
Developer Tools3% 3 of 1001% 3 of 5070 of 10
Games3% 3 of 1001% 3 of 5670 of 10
Travel2% 2 of 100under 1% 2 of 5610 of 10

Compares with something, across all categories

Related tactics.

Often on the same screenshot

  • A photograph100% of these screenshots, against 71% of all Shopping screenshots
  • Solid background75% of these screenshots, against 47% of all Shopping screenshots
  • Words at the top100% of these screenshots, against 84% of all Shopping screenshots
  • Whole phone shown75% of these screenshots, against 59% of all Shopping screenshots
  • States a benefit75% of these screenshots, against 64% of all Shopping screenshots
  • Has a headline100% of these screenshots, against 95% of all Shopping screenshots

More in meaning

Questions, answered from the chart.

How many top Shopping apps have App Store screenshots that make a comparison?
4 of the top 100 Shopping apps (4%) have at least one, and 4 of their 562 screenshots (1%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Shopping apps have App Store screenshots that make a comparison?
None of the top ten do. The highest on the chart: eBay online shopping & selling (#15), Circle K (#23), CARFAX - New & Used Cars (#43) and Victoria's Secret—Bras & More (#44).
Should my Shopping app have App Store screenshots that make a comparison?
The chart shows who does it, not whether it would work for your app. 0 of the top ten Shopping apps do it (0%), against 4 of the other 90 (4%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.

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