Shopping app screenshots with a solid background
One flat colour behind everything. A flat colour leaves the words and the screen as the only things to look at.
From the top 100 free Shopping apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
63% 63 of 100
Screenshots that do it
47% 264 of 562
The top ten
8 of 10 against 55 of the other 90
264 of the 562 Shopping screenshots read (47%) do this, across 63 of the top 100 apps (63%). 8 of the top ten do it (80%), against 55 of the other 90 (61%): the top ten do it more than the rest. Of the 23 categories read so far, Shopping is 4th for this. It is most common in Food & Drink (68% of apps) and least common in Games (20%).
12 examples from the chart.
12 of the 264 Shopping app screenshots with a solid background, one from each app, the highest on the chart first.
“Sell with no fees”
“Free shipping on your first order!”
“WOMEN'S FASHION”
“Discover your next favorite brand”
“Spend less. Smile more.”
“Shop over half a billion items in the app”
“Get a $10 rewards bonus”
“Great finds, sweet deals, and more.”
“WOMEN'S FASHION”
“70% OFF”
“Get Halloween ready”
“Tap into eBay Live for real-time steals.”
What these screenshots say, word for word.
The words on 40 of the 257 that carry any, as each app wrote them.
“Sell with no fees”
Pocket all your earningsVinted: Pre-loved marketplace · #1 · screenshot 1“Free shipping on your first order!”
T&C's apply.Depop - Buy & Sell Clothes · #2 · screenshot 2“WOMEN'S FASHION”
Discover your style without limitationsTemu: Shop Like a Billionaire · #3 · screenshot 2“Discover your next favorite brand”
Shop: Track, Pay, Discover · #4 · screenshot 1“Spend less. Smile more.”
Amazon Shopping · #5 · screenshot 1“Shop over half a billion items in the app”
Walmart: Shopping & Savings · #6 · screenshot 1“Get a $10 rewards bonus”
and save with free automatic coupons!Capital One Shopping: Save Now · #7 · screenshot 1“Great finds, sweet deals, and more.”
Whatnot: Shop, Sell, Connect · #8 · screenshot 1“WOMEN'S FASHION”
Unleash the charm of womenSHEIN - Shopping Online · #12 · screenshot 3- UP TO
“70% OFF”
AliExpress - Shopping App · #13 · screenshot 1 “Get Halloween ready”
Target: Shop. Style. Save. · #14 · screenshot 1“Tap into eBay Live for real-time steals.”
eBay online shopping & selling · #15 · screenshot 2“PREMIUM PIECES. SPECIAL PRICING.”
Quince: Luxury Essentials · #16 · screenshot 2“Make it yours”
Customize products with your logo and designAlibaba.com B2B Trade App · #18 · screenshot 3“Earn rewards on everything”
Over $1 billion awardedFetch: Earn Rewards Every Day · #20 · screenshot 1“Get something for anyone and any occasion.”
Etsy: Shop from Real People · #21 · screenshot 1“HOME OF THE POLAR POP! Deals you won't find anywhere else!”
Circle K · #23 · screenshot 3“score app- exclusive deals”
before sales open to everyone.Wayfair – Shop All Things Home · #24 · screenshot 1“Save time”
Pick up in as little as 30 minutes, delivery in as little as 1 hour.Walgreens · #25 · screenshot 3“Shop fast and easy.”
Sam's Club Shopping & Delivery · #26 · screenshot 1“Shopping personalized”
Ulta Beauty: Makeup & Skincare · #29 · screenshot 1“Pay in 4 or Pay Monthly”
Afterpay: Pay over time · #31 · screenshot 3“SAME DAY DELIVERY”
NOW AVAILABLEDollar General-Digital Coupons · #32 · screenshot 1“Weekly Ads”
ALDI Grocery Pickup & Delivery · #33 · screenshot 4“SHOPPING SAFETY FOR FUN”
Make shopping easier and fasterDHgate-Online Wholesale Stores · #37 · screenshot 1“Tap into what’s new and trending now”
Bath & Body Works | B&BW · #38 · screenshot 1“Buy Now. Pay Later. No Interest.”
Sezzle: Buy Now, Pay Later · #40 · screenshot 1“LATEST DROPS”
Explore new collections & classic stylesNike: Engineered for Athletes · #41 · screenshot 4“Your Perfect Car is Waiting. We'll Help You Find It.”
CARFAX - New & Used Cars · #43 · screenshot 1“Want Top-Tier Benefits?”
Theyre yours when you join the VS & PINK Rewards program for free.Victoria's Secret—Bras & More · #44 · screenshot 1“A Saturday's coming. Got a plan?”
Thousands of local experiences, ready to book.Groupon - Local Deals Near Me · #46 · screenshot 1“35% off your first Autoship order”
Terms apply.Chewy - Pet Care & Pharmacy · #47 · screenshot 2“Find what feels like you”
A personalized experience shaped by your stylePoshmark: Shop & Sell Fashion · #48 · screenshot 2“Access your club’s special features.”
BJs Wholesale Club · #49 · screenshot 5“Track your Kohl's Rewards balance and progress.”
Kohl's - Shopping & Discounts · #51 · screenshot 2“Shop By Mood”
Dive into our 'Pick A Mood' collections and turn your feelings into stylish expressions.CIDER - Clothing & Fashion · #52 · screenshot 2“EXCLUSIVE DROPS”
Be the first to know about upcoming releasesDICK’S Sporting Goods · #53 · screenshot 2“WE'LL DRIVE YOU HAPPY ®”
Over 40,000 vehiclesCarvana: Buy/Sell Used Cars · #56 · screenshot 1“...and unlock app-exclusive offers”
Macy's: Shop, Save, and Earn · #59 · screenshot 3“Build your perfect match”
lululemon · #62 · screenshot 1
Top ten Shopping apps that do it.
- #1Vinted: Pre-loved marketplace5 of its 5 screenshots
- #2Depop - Buy & Sell Clothes4 of its 6 screenshots
- #3Temu: Shop Like a Billionaire5 of its 6 screenshots
- #4Shop: Track, Pay, Discover6 of its 6 screenshots
- #5Amazon Shopping6 of its 6 screenshots
- #6Walmart: Shopping & Savings4 of its 6 screenshots
- #7Capital One Shopping: Save Now4 of its 6 screenshots
- #8Whatnot: Shop, Sell, Connect5 of its 5 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Food & Drink | 68% 68 of 100 | 48% 257 of 540 | 9 of 10 |
| Medical | 68% 68 of 100 | 48% 265 of 548 | 4 of 10 |
| Education | 65% 65 of 100 | 40% 221 of 555 | 8 of 10 |
| Shopping | 63% 63 of 100 | 47% 264 of 562 | 8 of 10 |
| Finance | 60% 60 of 100 | 41% 240 of 581 | 7 of 10 |
| Business | 58% 58 of 100 | 37% 207 of 554 | 4 of 10 |
| Developer Tools | 58% 58 of 100 | 36% 183 of 507 | 7 of 10 |
| Travel | 58% 58 of 100 | 38% 211 of 561 | 5 of 10 |
| Photo & Video | 57% 57 of 100 | 42% 235 of 566 | 8 of 10 |
| Navigation | 57% 56 of 99 | 36% 206 of 566 | 7 of 10 |
| News | 54% 53 of 98 | 39% 202 of 517 | 7 of 10 |
| Productivity | 43% 43 of 99 | 34% 189 of 551 | 5 of 10 |
| Lifestyle | 43% 43 of 100 | 29% 160 of 556 | 5 of 10 |
| Utilities | 43% 43 of 100 | 25% 135 of 549 | 5 of 10 |
| Social Networking | 42% 42 of 100 | 30% 167 of 554 | 6 of 10 |
| Reference | 39% 39 of 100 | 27% 152 of 566 | 4 of 10 |
| Health & Fitness | 38% 38 of 100 | 26% 148 of 574 | 4 of 10 |
| Music | 38% 38 of 100 | 27% 149 of 550 | 7 of 10 |
| Graphics & Design | 37% 37 of 99 | 23% 129 of 564 | 4 of 10 |
| Sports | 32% 32 of 100 | 17% 96 of 558 | 3 of 10 |
| Weather | 30% 30 of 100 | 14% 75 of 555 | 6 of 10 |
| Entertainment | 25% 25 of 100 | 13% 73 of 544 | 2 of 10 |
| Games | 20% 20 of 100 | 12% 69 of 567 | 2 of 10 |
Related tactics.
Often on the same screenshot
- Phone drawn92% of these screenshots, against 84% of all Shopping screenshots
- Black, white or grey34% of these screenshots, against 27% of all Shopping screenshots
- Words at the top90% of these screenshots, against 84% of all Shopping screenshots
- Phone cut off at the foot24% of these screenshots, against 18% of all Shopping screenshots
- Light70% of these screenshots, against 67% of all Shopping screenshots
- Star rating shown15% of these screenshots, against 12% of all Shopping screenshots
More in look
- Light90%
- Background is the icon’s colour59%
- A word in a different colour56%
- Black, white or grey50%
- Gradient background49%
- High contrast words48%
- Orange46%
- Photo background40%
- Blue37%
- Low contrast words36%
- Red24%
- Dark22%
- Rounded headline type18%
- Serif headline18%
- Green15%
- Teal10%
- Pattern or texture9%
- Yellow7%
- Condensed or display type6%
- Purple6%
- Pink4%
- The app itself is the background3%
Questions, answered from the chart.
How many top Shopping apps have App Store screenshots with a solid background?
63 of the top 100 Shopping apps (63%) have at least one, and 264 of their 562 screenshots (47%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Shopping apps have App Store screenshots with a solid background?
In the top ten: Vinted: Pre-loved marketplace (#1), Depop - Buy & Sell Clothes (#2), Temu: Shop Like a Billionaire (#3), Shop: Track, Pay, Discover (#4), Amazon Shopping (#5), Walmart: Shopping & Savings (#6), Capital One Shopping: Save Now (#7) and Whatnot: Shop, Sell, Connect (#8). Further down the chart: SHEIN - Shopping Online (#12), AliExpress - Shopping App (#13), Target: Shop. Style. Save. (#14), eBay online shopping & selling (#15) and Quince: Luxury Essentials (#16), and 50 more.
Should my Shopping app have App Store screenshots with a solid background?
The chart shows who does it, not whether it would work for your app. 8 of the top ten Shopping apps do it (80%), against 55 of the other 90 (61%), so the top ten do it more than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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