Shopping app screenshots with high-contrast text
The headline stands far from its background in brightness. The further the words stand from the background in brightness, the easier they are to read at small sizes.
From the top 100 free Shopping apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
48% 48 of 100
Screenshots that do it
20% 112 of 562
The top ten
5 of 10 against 43 of the other 90
112 of the 562 Shopping screenshots read (20%) do this, across 48 of the top 100 apps (48%). 5 of the top ten do it (50%), against 43 of the other 90 (48%): the top ten do it about as often as the rest. Of the 23 categories read so far, Shopping is 8th for this. It is most common in Graphics & Design (65% of apps) and least common in Medical (20%).
12 examples from the chart.
12 of the 112 Shopping app screenshots with high-contrast text, one from each app, the highest on the chart first.
“Help old favorites”
“Keep more of your cash with no selling fees”
“Discover your next favorite brand”
“Great finds, sweet deals, and more.”
“#1 Verified Savings App”
“OPEN REAL CARD PACKS!”
“FALL SUPER SALE”
“Free Gift for new shoppers”
“Say hello to brands only at”
“Buy it. Sell it. Love it.”
“Executive Reward”
“Cash out for gift cards”
What these screenshots say, word for word.
The words on 40 of the 112 that carry any, as each app wrote them.
“Help old favorites”
Find new loveVinted: Pre-loved marketplace · #1 · screenshot 5“Keep more of your cash with no selling fees”
Payment processing fees and boosting fees still apply. See website for details.Depop - Buy & Sell Clothes · #2 · screenshot 1“Discover your next favorite brand”
Shop: Track, Pay, Discover · #4 · screenshot 1“Great finds, sweet deals, and more.”
Whatnot: Shop, Sell, Connect · #8 · screenshot 1“#1 Verified Savings App”
Koupon: Real Deals & Codes · #9 · screenshot 1“OPEN REAL CARD PACKS!”
Rips by Triumph · #11 · screenshot 1“FALL SUPER SALE”
UP TO 90% OFF 30% OFF & FREE SHIPPING on Your First Order *conditions applySHEIN - Shopping Online · #12 · screenshot 1“Free Gift for new shoppers”
AliExpress - Shopping App · #13 · screenshot 2“Say hello to brands only at”
Target: Shop. Style. Save. · #14 · screenshot 3“Buy it. Sell it. Love it.”
eBay online shopping & selling · #15 · screenshot 1- 2%
“Executive Reward”
Preview your estimated 2% Executive Reward.Costco · #17 · screenshot 3 “Cash out for gift cards”
Fetch: Earn Rewards Every Day · #20 · screenshot 3“HOME OF THE POLAR POP! Deals you won't find anywhere else!”
Circle K · #23 · screenshot 3“Real cash Real Fast”
“Ashley, Marcus, and 2M+ members are earning on KashKick”KashKick: Get paid to have fun · #27 · screenshot 1“Every order ships free”
from the USGovAuctions.com - Shop Surplus · #30 · screenshot 4- Afterpay
“Buy Now, Pay Later”
Afterpay: Pay over time · #31 · screenshot 1 “ASAP DELIVERY”
in under an hour *fees applyDollar General-Digital Coupons · #32 · screenshot 2“CHOOSE FROM OVER 1,000 NEW ARRIVALS”
Fashion Nova: Trendy Shopping · #39 · screenshot 3“SHOP THE LATEST INNOVATIONS FROM NIKE”
Nike: Engineered for Athletes · #41 · screenshot 1“Easily Redeem Coupons”
Redeem your coupons for savings by simply scanning your digital ID at checkoutFamily Dollar · #42 · screenshot 4“TRY YOUR SELF ON”
You never know what you'll discover.“You never know what you'll discover.”Poshmark: Shop & Sell Fashion · #48 · screenshot 1“Keep all your coupons, Kohl’s Cash® and rewards in your Kohl’s Wallet.”
Kohl's - Shopping & Discounts · #51 · screenshot 1“SHOP TOP BRANDS & NEW GEAR”
DICK’S Sporting Goods · #53 · screenshot 1“see what’s fresh in the app.”
Kroger · #54 · screenshot 1“Save all your favorite cars”
Cars.com - New & Used Cars · #55 · screenshot 4“Search”
Carvana: Buy/Sell Used Cars · #56 · screenshot 2“Elevate your coffee moments”
Nespresso Store · #58 · screenshot 1“PUT YOUR BEST FIT FORWARD WITH BACK TO SCHOOL SHOPPING”
adidas: Shop Shoes & Clothing · #60 · screenshot 2“Rip & Ship Real Slab Packs”
100% FREE PACK Small daily rewards for login 7 days straight = Exclusive Legend PackMintPull - Rip TCG Pocket · #61 · screenshot 1“THE GLOBAL MARKETPLACE FOR CURRENT CULTURE”
StockX - Sneakers and Apparel · #64 · screenshot 1“Weekly Ad”
Browse the weekly ad and add items to your shopping list.Publix · #67 · screenshot 2“Whether in-store or delivered to your door, get groceries in a snap.”
Safeway Deals & Delivery · #68 · screenshot 3- WELCOME GIFTS FOR NEW FRIENDS!
“£100 COUPON BUNDLE”
Halara · #71 · screenshot 1 “AMERICAN EAGLE”
Shop NowAE + Aerie · #73 · screenshot 1“RACK UP REWARDS”
Unlock exclusive discounts, plus youll get a special birthday perk in the Nordstrom Rack app.Nordstrom Rack: Shop Deals · #75 · screenshot 3“EXCLUSIVE ACCESS”
Be in the know when the hottest styles dropJD Sports: Exclusive rewards · #76 · screenshot 1“Choose to shop groceries or lunch and dinner to go”
Whole Foods Market · #78 · screenshot 3“Shop by department for all the tools you need.”
Harbor Freight Tools · #81 · screenshot 2“Track Packages Worldwide”
Package Tracker - TrackPack · #85 · screenshot 1“the brands you want. the prices you want. whenever you want.”
T.J.Maxx · #87 · screenshot 1
Top ten Shopping apps that do it.
- #1Vinted: Pre-loved marketplace1 of its 5 screenshots
- #2Depop - Buy & Sell Clothes2 of its 6 screenshots
- #4Shop: Track, Pay, Discover6 of its 6 screenshots
- #8Whatnot: Shop, Sell, Connect4 of its 5 screenshots
- #9Koupon: Real Deals & Codes5 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Graphics & Design | 65% 64 of 99 | 43% 241 of 564 | 8 of 10 |
| Food & Drink | 64% 64 of 100 | 30% 164 of 540 | 8 of 10 |
| Sports | 64% 64 of 100 | 41% 230 of 558 | 7 of 10 |
| Music | 57% 57 of 100 | 28% 152 of 550 | 3 of 10 |
| Photo & Video | 56% 56 of 100 | 30% 170 of 566 | 6 of 10 |
| Navigation | 51% 50 of 99 | 21% 119 of 566 | 4 of 10 |
| Entertainment | 50% 50 of 100 | 29% 159 of 544 | 8 of 10 |
| Shopping | 48% 48 of 100 | 20% 112 of 562 | 5 of 10 |
| Utilities | 47% 47 of 100 | 26% 142 of 549 | 4 of 10 |
| Finance | 45% 45 of 100 | 21% 122 of 581 | 4 of 10 |
| Reference | 45% 45 of 100 | 25% 141 of 566 | 2 of 10 |
| Games | 42% 42 of 100 | 22% 127 of 567 | 5 of 10 |
| Health & Fitness | 42% 42 of 100 | 19% 111 of 574 | 4 of 10 |
| Social Networking | 41% 41 of 100 | 22% 121 of 554 | 1 of 10 |
| Weather | 40% 40 of 100 | 20% 111 of 555 | 3 of 10 |
| Education | 39% 39 of 100 | 13% 74 of 555 | 4 of 10 |
| Lifestyle | 38% 38 of 100 | 18% 100 of 556 | 3 of 10 |
| Developer Tools | 37% 37 of 100 | 22% 111 of 507 | 1 of 10 |
| Travel | 37% 37 of 100 | 17% 95 of 561 | 5 of 10 |
| Productivity | 36% 36 of 99 | 20% 108 of 551 | 2 of 10 |
| News | 34% 33 of 98 | 20% 102 of 517 | 5 of 10 |
| Business | 28% 28 of 100 | 15% 83 of 554 | 1 of 10 |
| Medical | 20% 20 of 100 | 7% 38 of 548 | 4 of 10 |
Related tactics.
Often on the same screenshot
- Headline in capitals33% of these screenshots, against 20% of all Shopping screenshots
- Black, white or grey40% of these screenshots, against 27% of all Shopping screenshots
- Dark20% of these screenshots, against 9% of all Shopping screenshots
- A photograph81% of these screenshots, against 71% of all Shopping screenshots
- Photo background27% of these screenshots, against 16% of all Shopping screenshots
- Tells you to do something58% of these screenshots, against 50% of all Shopping screenshots
More in look
- Light90%
- Solid background63%
- Background is the icon’s colour59%
- A word in a different colour56%
- Black, white or grey50%
- Gradient background49%
- Orange46%
- Photo background40%
- Blue37%
- Low contrast words36%
- Red24%
- Dark22%
- Rounded headline type18%
- Serif headline18%
- Green15%
- Teal10%
- Pattern or texture9%
- Yellow7%
- Condensed or display type6%
- Purple6%
- Pink4%
- The app itself is the background3%
Questions, answered from the chart.
How many top Shopping apps have App Store screenshots with high-contrast text?
48 of the top 100 Shopping apps (48%) have at least one, and 112 of their 562 screenshots (20%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Shopping apps have App Store screenshots with high-contrast text?
In the top ten: Vinted: Pre-loved marketplace (#1), Depop - Buy & Sell Clothes (#2), Shop: Track, Pay, Discover (#4), Whatnot: Shop, Sell, Connect (#8) and Koupon: Real Deals & Codes (#9). Further down the chart: Rips by Triumph (#11), SHEIN - Shopping Online (#12), AliExpress - Shopping App (#13), Target: Shop. Style. Save. (#14) and eBay online shopping & selling (#15), and 38 more.
Should my Shopping app have App Store screenshots with high-contrast text?
The chart shows who does it, not whether it would work for your app. 5 of the top ten Shopping apps do it (50%), against 43 of the other 90 (48%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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