Shopping app screenshots in the app icon’s colour
The picture’s main colour is the app icon’s. In a search result the icon and the screenshots sit side by side, and a shared colour makes them read as one brand.
From the top 100 free Shopping apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
59% 59 of 100
Screenshots that do it
43% 241 of 562
The top ten
7 of 10 against 52 of the other 90
241 of the 562 Shopping screenshots read (43%) do this, across 59 of the top 100 apps (59%). 7 of the top ten do it (70%), against 52 of the other 90 (58%): the top ten do it more than the rest. Of the 23 categories read so far, Shopping is 12th for this. It is most common in Education (79% of apps) and least common in Developer Tools (31%).
12 examples from the chart.
12 of the 241 Shopping app screenshots in the app icon’s colour, one from each app, the highest on the chart first.
“Sell with no fees”
“Free shipping on your first order!”
“DAILY DISCOVERIES EXPLORE YOUR INTERESTS”
“Spend less. Smile more.”
“Shop over half a billion items in the app”
“Great finds, sweet deals, and more.”
“#1 Deal Finding App”
“BUILD & BROWSE YOUR COLLECTION.”
“Buyer protection”
“Get Halloween ready”
“A world-leading B2B ecommerce marketplace”
What these screenshots say, word for word.
The words on 40 of the 235 that carry any, as each app wrote them.
“Sell with no fees”
Pocket all your earningsVinted: Pre-loved marketplace · #1 · screenshot 1“Free shipping on your first order!”
T&C's apply.Depop - Buy & Sell Clothes · #2 · screenshot 2“DAILY DISCOVERIES EXPLORE YOUR INTERESTS”
Temu: Shop Like a Billionaire · #3 · screenshot 1“Spend less. Smile more.”
Amazon Shopping · #5 · screenshot 1“Shop over half a billion items in the app”
Walmart: Shopping & Savings · #6 · screenshot 1“Great finds, sweet deals, and more.”
Whatnot: Shop, Sell, Connect · #8 · screenshot 1“#1 Deal Finding App”
DealSeek: Coupons & Discounts · #10 · screenshot 1- All cards are owned and vaulted.
“BUILD & BROWSE YOUR COLLECTION.”
Free insurance on shipped cards under $100.Rips by Triumph · #11 · screenshot 4 “Buyer protection”
AliExpress - Shopping App · #13 · screenshot 6“Get Halloween ready”
Target: Shop. Style. Save. · #14 · screenshot 1“A world-leading B2B ecommerce marketplace”
Alibaba.com B2B Trade App · #18 · screenshot 1“Earn rewards on everything”
Over $1 billion awardedFetch: Earn Rewards Every Day · #20 · screenshot 1“Get something for anyone and any occasion.”
Etsy: Shop from Real People · #21 · screenshot 1“The gotta-have app for gotta- have tech”
Best Buy: Tech Deals & Savings · #22 · screenshot 1“Makes Your Day”
Circle K · #23 · screenshot 1- wayfair REWARDS
“earn 5% back in rewards”
plus more members-only perks.Wayfair – Shop All Things Home · #24 · screenshot 2 “Your Walgreens app”
Everything you need to manage your health and shop with Walgreens.Walgreens · #25 · screenshot 1“Shop fast and easy.”
Sam's Club Shopping & Delivery · #26 · screenshot 1“Real cash Real Fast”
“Ashley, Marcus, and 2M+ members are earning on KashKick”KashKick: Get paid to have fun · #27 · screenshot 1“THE HOME DEPOT APP”
Shop over 1 million products and find the info you need most.The Home Depot · #28 · screenshot 2“Pay in 4 or Pay Monthly”
Afterpay: Pay over time · #31 · screenshot 3“SAME DAY DELIVERY”
NOW AVAILABLEDollar General-Digital Coupons · #32 · screenshot 1“Meet Mylow”
Our AI assistant has the answers to all of your home improvement questions.Lowe's Home Improvement · #36 · screenshot 1“SHOPPING SAFETY FOR FUN”
Make shopping easier and fasterDHgate-Online Wholesale Stores · #37 · screenshot 1“Clip with Camera”
Look for hot deals in store by scanning product barcodes to check for coupons!Family Dollar · #42 · screenshot 1“Your Perfect Car is Waiting. We'll Help You Find It.”
CARFAX - New & Used Cars · #43 · screenshot 1“Split Your Purchase into Four - Instantly!”
Buy now, pay later in 4 easy payments over time.Four | Buy Now, Pay Later · #45 · screenshot 1“A Saturday's coming. Got a plan?”
Thousands of local experiences, ready to book.Groupon - Local Deals Near Me · #46 · screenshot 1“Find everything your pet needs”
Chewy - Pet Care & Pharmacy · #47 · screenshot 1“Get the most out of your membership.”
BJs Wholesale Club · #49 · screenshot 1“Shop the largest inventory”
4 million carsCarGurus: Used & New Cars · #50 · screenshot 1“Keep all your coupons, Kohl’s Cash® and rewards in your Kohl’s Wallet.”
Kohl's - Shopping & Discounts · #51 · screenshot 1“EXCLUSIVE DROPS”
Be the first to know about upcoming releasesDICK’S Sporting Goods · #53 · screenshot 2“see what’s fresh in the app.”
Kroger · #54 · screenshot 1“2 million cars”
INFINITE POSSIBILITIESCars.com - New & Used Cars · #55 · screenshot 1“WE'LL DRIVE YOU HAPPY ®”
Over 40,000 vehiclesCarvana: Buy/Sell Used Cars · #56 · screenshot 1“...and unlock app-exclusive offers”
Macy's: Shop, Save, and Earn · #59 · screenshot 3“MINTPULL”
Digital Packs, Physical CardsMintPull - Rip TCG Pocket · #61 · screenshot 5“THE NEW WAY TO GET YOUR HANDS ON LUXURY”
From Tissot to Patek watches, and Coach to Hermes bags. All in one app.IcyBox · #63 · screenshot 1“Shop, Save & Earn all in one app!”
Safeway Deals & Delivery · #68 · screenshot 1
Top ten Shopping apps that do it.
- #1Vinted: Pre-loved marketplace5 of its 5 screenshots
- #2Depop - Buy & Sell Clothes4 of its 6 screenshots
- #3Temu: Shop Like a Billionaire6 of its 6 screenshots
- #5Amazon Shopping6 of its 6 screenshots
- #6Walmart: Shopping & Savings6 of its 6 screenshots
- #8Whatnot: Shop, Sell, Connect1 of its 5 screenshots
- #10DealSeek: Coupons & Discounts6 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Education | 79% 79 of 100 | 51% 281 of 555 | 6 of 10 |
| Food & Drink | 71% 71 of 100 | 51% 278 of 540 | 6 of 10 |
| Medical | 68% 68 of 100 | 46% 251 of 548 | 7 of 10 |
| Finance | 67% 67 of 100 | 50% 288 of 581 | 8 of 10 |
| Business | 64% 64 of 100 | 47% 258 of 554 | 9 of 10 |
| Reference | 64% 64 of 100 | 49% 275 of 566 | 7 of 10 |
| Travel | 64% 64 of 100 | 44% 245 of 561 | 5 of 10 |
| Music | 62% 62 of 100 | 41% 225 of 550 | 5 of 10 |
| Entertainment | 61% 61 of 100 | 45% 243 of 544 | 4 of 10 |
| Social Networking | 61% 61 of 100 | 43% 237 of 554 | 9 of 10 |
| Productivity | 60% 59 of 99 | 45% 249 of 551 | 3 of 10 |
| Shopping | 59% 59 of 100 | 43% 241 of 562 | 7 of 10 |
| Lifestyle | 58% 58 of 100 | 41% 230 of 556 | 8 of 10 |
| Weather | 57% 57 of 100 | 38% 212 of 555 | 6 of 10 |
| News | 56% 55 of 98 | 39% 204 of 517 | 4 of 10 |
| Health & Fitness | 56% 56 of 100 | 39% 225 of 574 | 3 of 10 |
| Sports | 56% 56 of 100 | 44% 245 of 558 | 5 of 10 |
| Games | 55% 55 of 100 | 35% 198 of 567 | 6 of 10 |
| Utilities | 55% 55 of 100 | 43% 238 of 549 | 4 of 10 |
| Graphics & Design | 54% 53 of 99 | 26% 148 of 564 | 6 of 10 |
| Navigation | 53% 52 of 99 | 40% 225 of 566 | 7 of 10 |
| Photo & Video | 45% 45 of 100 | 22% 123 of 566 | 2 of 10 |
| Developer Tools | 31% 31 of 100 | 23% 119 of 507 | 2 of 10 |
Related tactics.
Often on the same screenshot
- Red24% of these screenshots, against 12% of all Shopping screenshots
- Gradient background43% of these screenshots, against 32% of all Shopping screenshots
- Blue34% of these screenshots, against 23% of all Shopping screenshots
- Illustration or mascot30% of these screenshots, against 21% of all Shopping screenshots
- Words aligned left27% of these screenshots, against 19% of all Shopping screenshots
- Plain tone76% of these screenshots, against 69% of all Shopping screenshots
More in look
- Light90%
- Solid background63%
- A word in a different colour56%
- Black, white or grey50%
- Gradient background49%
- High contrast words48%
- Orange46%
- Photo background40%
- Blue37%
- Low contrast words36%
- Red24%
- Dark22%
- Rounded headline type18%
- Serif headline18%
- Green15%
- Teal10%
- Pattern or texture9%
- Yellow7%
- Condensed or display type6%
- Purple6%
- Pink4%
- The app itself is the background3%
Questions, answered from the chart.
How many top Shopping apps have App Store screenshots in the app icon’s colour?
59 of the top 100 Shopping apps (59%) have at least one, and 241 of their 562 screenshots (43%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Shopping apps have App Store screenshots in the app icon’s colour?
In the top ten: Vinted: Pre-loved marketplace (#1), Depop - Buy & Sell Clothes (#2), Temu: Shop Like a Billionaire (#3), Amazon Shopping (#5), Walmart: Shopping & Savings (#6), Whatnot: Shop, Sell, Connect (#8) and DealSeek: Coupons & Discounts (#10). Further down the chart: Rips by Triumph (#11), AliExpress - Shopping App (#13), Target: Shop. Style. Save. (#14), Quince: Luxury Essentials (#16) and Alibaba.com B2B Trade App (#18), and 47 more.
Should my Shopping app have App Store screenshots in the app icon’s colour?
The chart shows who does it, not whether it would work for your app. 7 of the top ten Shopping apps do it (70%), against 52 of the other 90 (58%), so the top ten do it more than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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