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Productivity app screenshots in the app icon’s colour

The picture’s main colour is the app icon’s. In a search result the icon and the screenshots sit side by side, and a shared colour makes them read as one brand.

From the top 99 free Productivity apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.

The numbers

Apps that do it
60% 59 of 99
Screenshots that do it
45% 249 of 551
The top ten
3 of 10 against 56 of the other 89

249 of the 551 Productivity screenshots read (45%) do this, across 59 of the top 99 apps (60%). 3 of the top ten do it (30%), against 56 of the other 89 (63%): the top ten do it less than the rest. Of the 23 categories read so far, Productivity is 11th for this. It is most common in Education (79% of apps) and least common in Developer Tools (31%).

12 examples from the chart.

12 of the 249 Productivity app screenshots in the app icon’s colour, one from each app, the highest on the chart first.

Muse from Meta App Store screenshot 3, headline “Track ticket prices and book reservations”. Background is the icon’s colour.
Muse from Meta#1 in Productivity · screenshot 3“Track ticket prices and book reservations”
Claude by Anthropic App Store screenshot 2, headline “Talk it through with voice mode”. Background is the icon’s colour.
Claude by Anthropic#4 in Productivity · screenshot 2“Talk it through with voice mode”
Microsoft Authenticator App Store screenshot 1, headline “Greater security across your accounts”. Background is the icon’s colour.
Microsoft Authenticator#6 in Productivity · screenshot 1“Greater security across your accounts”
Microsoft Outlook App Store screenshot 1, headline “Everyday email and calendar”. Background is the icon’s colour.
Microsoft Outlook#11 in Productivity · screenshot 1“Everyday email and calendar”
Microsoft Word App Store screenshot 1, headline “Make your words shine”. Background is the icon’s colour.
Microsoft Word#14 in Productivity · screenshot 1“Make your words shine”
VPN - Super Unlimited Proxy App Store screenshot 1, headline “Access your favorite content anywhere, anytime”. Background is the icon’s colour.
VPN - Super Unlimited Proxy#15 in Productivity · screenshot 1“Access your favorite content anywhere, anytime”
Google Calendar: Get Organized App Store screenshot 1, headline “From birthdays to appointments, keep track of them all”. Background is the icon’s colour.
Google Calendar: Get Organized#17 in Productivity · screenshot 1“From birthdays to appointments, keep track of them all”
Link to Windows App Store screenshot 1, headline “Take and make the call”. Background is the icon’s colour.
Link to Windows#18 in Productivity · screenshot 1“Take and make the call”
Microsoft Excel App Store screenshot 1, headline “Get insights on your data”. Background is the icon’s colour.
Microsoft Excel#19 in Productivity · screenshot 1“Get insights on your data”
Yahoo Mail: Your Email & Inbox App Store screenshot 2, headline “Bulk-delete emails by sender”. Background is the icon’s colour.
Yahoo Mail: Your Email & Inbox#21 in Productivity · screenshot 2“Bulk-delete emails by sender”
HP App Store screenshot 1, headline “Your HP devices, all in one place”. Background is the icon’s colour.
HP#22 in Productivity · screenshot 1“Your HP devices, all in one place”
Microsoft OneDrive App Store screenshot 1, headline “A new home for photos”. Background is the icon’s colour.
Microsoft OneDrive#23 in Productivity · screenshot 1“A new home for photos”

All 249 on the wall

What these screenshots say, word for word.

The words on 40 of the 244 that carry any, as each app wrote them.

  • “Track ticket prices and book reservations”Muse from Meta · #1 · screenshot 3
  • “Talk it through with voice mode”Claude by Anthropic · #4 · screenshot 2
  • “Greater security across your accounts”Microsoft Authenticator · #6 · screenshot 1
  • “Everyday email and calendar”Microsoft Outlook · #11 · screenshot 1
  • “Make your words shine”Microsoft Word · #14 · screenshot 1
  • “Access your favorite content anywhere, anytime”VPN - Super Unlimited Proxy · #15 · screenshot 1
  • “From birthdays to appointments, keep track of them all”Google Calendar: Get Organized · #17 · screenshot 1
  • “Take and make the call”Link to Windows · #18 · screenshot 1
  • “Get insights on your data”Microsoft Excel · #19 · screenshot 1
  • “Bulk-delete emails by sender”Yahoo Mail: Your Email & Inbox · #21 · screenshot 2
  • “Your HP devices, all in one place”HP · #22 · screenshot 1
  • “A new home for photos”Microsoft OneDrive · #23 · screenshot 1
  • “GET REAL-TIME RECOMMENDATIONS AT YOUR FINGERTIPS”Smart Home Manager · #24 · screenshot 1
  • “EXTRACT”and edit any textCamScanner - PDF Scanner App · #25 · screenshot 6
  • “One Tap”Secure Your PrivacyVPN - Fast & Secure VPN ™ · #26 · screenshot 1
  • “Enhance your storytelling”Microsoft PowerPoint · #27 · screenshot 1
  • “Upload photos and videos instantly”Dropbox: Cloud Storage Backup · #28 · screenshot 2
  • RECLAIM“Your Screen Time”BePresent: Screen Time Control · #33 · screenshot 1
  • “Never take notes again”When recording with (mic icon) Summary AISummary - AI Note Taker · #35 · screenshot 1
  • “YOUR AI ASSISTANT”INTO THE UNKNOWNDeepSeek - AI Assistant · #36 · screenshot 1
  • “The calendar for you and your friends”Saturn Calendar · #37 · screenshot 1
  • “create your own Themes”Widgetsmith · #38 · screenshot 4
  • “Read 3x Faster by Listening”Speechify – Text to Speech PDF · #39 · screenshot 1
  • “Trusted by 40 million people every day”Grammarly: AI Keyboard & Voice · #40 · screenshot 1
  • “No-Logs Policy Verified”Assessed by one of the Big Four audit firmsX-VPN: VPN Fast & Secure · #41 · screenshot 1
  • “We protect what matters most, your privacy and safety.”Cloaked finds your exposure, removes it, and guards what matters - for you and your family.Cloaked: Protect your privacy · #42 · screenshot 1
  • “Quickly submit maintenance requests and check the status.”FolioSpace Online Portal · #43 · screenshot 3
  • “1024GB of Available Storage Space”TeraBox: 1TB Cloud & AI Space · #45 · screenshot 1
  • TranslateAll: Live Translator“Translate All Languages, Connect the World”TranslateAll: Live Translator · #49 · screenshot 1
  • “SMART PRINTER APP”App Store App of the DaySmart Printer App℠ for HP · · #51 · screenshot 1
  • "The most awesome snack we've ever tried."Chicago Tribune“The most awesome snack we've ever tried.”Double Good · #53 · screenshot 6
  • “RECOVER Deleted Photos”Photo Recovery: Deleted Files · #54 · screenshot 1
  • “Quick access to your Google Forms”Forms for Google Docs · #55 · screenshot 1
  • “Introducing Workcloud Shift”Workcloud Shift · #56 · screenshot 1
  • “Sign electronically. Keep it real.”Docusign - Upload & Sign Docs · #59 · screenshot 4
  • “Choose Your Country”Surfshark VPN: Fast & Secure · #60 · screenshot 1
  • “Check upload status of your latest transfer from the lock screen with our Live Activity”WeTransfer: Transfer Files · #62 · screenshot 2
  • “Super Fast & Ultra Simple VPN”VPN Hotspot Shield: Wifi Proxy · #64 · screenshot 1
  • “Leave your notebook at home”Granola transcribes and takes notes while you focus on the conversationGranola - AI Meeting Notes · #65 · screenshot 1
  • “Secure email that protects your privacy”Trusted by over 100 million peopleProton Mail - Encrypted Email · #66 · screenshot 1

Top ten Productivity apps that do it.

  1. #1Muse from Meta4 of its 6 screenshots
  2. #4Claude by Anthropic2 of its 6 screenshots
  3. #6Microsoft Authenticator5 of its 6 screenshots

The same tactic in other categories.

CategoryApps that do itScreenshotsTop ten
Education79% 79 of 10051% 281 of 5556 of 10
Food & Drink71% 71 of 10051% 278 of 5406 of 10
Medical68% 68 of 10046% 251 of 5487 of 10
Finance67% 67 of 10050% 288 of 5818 of 10
Business64% 64 of 10047% 258 of 5549 of 10
Reference64% 64 of 10049% 275 of 5667 of 10
Travel64% 64 of 10044% 245 of 5615 of 10
Music62% 62 of 10041% 225 of 5505 of 10
Entertainment61% 61 of 10045% 243 of 5444 of 10
Social Networking61% 61 of 10043% 237 of 5549 of 10
Productivity60% 59 of 9945% 249 of 5513 of 10
Shopping59% 59 of 10043% 241 of 5627 of 10
Lifestyle58% 58 of 10041% 230 of 5568 of 10
Weather57% 57 of 10038% 212 of 5556 of 10
News56% 55 of 9839% 204 of 5174 of 10
Health & Fitness56% 56 of 10039% 225 of 5743 of 10
Sports56% 56 of 10044% 245 of 5585 of 10
Games55% 55 of 10035% 198 of 5676 of 10
Utilities55% 55 of 10043% 238 of 5494 of 10
Graphics & Design54% 53 of 9926% 148 of 5646 of 10
Navigation53% 52 of 9940% 225 of 5667 of 10
Photo & Video45% 45 of 10022% 123 of 5662 of 10
Developer Tools31% 31 of 10023% 119 of 5072 of 10

Background is the icon’s colour, across all categories

Related tactics.

Often on the same screenshot

  • Blue64% of these screenshots, against 34% of all Productivity screenshots
  • Gradient background59% of these screenshots, against 49% of all Productivity screenshots
  • Illustration or mascot39% of these screenshots, against 32% of all Productivity screenshots
  • Headline in Title Case26% of these screenshots, against 19% of all Productivity screenshots
  • Teal14% of these screenshots, against 8% of all Productivity screenshots
  • Whole phone shown64% of these screenshots, against 59% of all Productivity screenshots

More in look

Questions, answered from the chart.

How many top Productivity apps have App Store screenshots in the app icon’s colour?
59 of the top 99 Productivity apps (60%) have at least one, and 249 of their 551 screenshots (45%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Productivity apps have App Store screenshots in the app icon’s colour?
In the top ten: Muse from Meta (#1), Claude by Anthropic (#4) and Microsoft Authenticator (#6). Further down the chart: Microsoft Outlook (#11), Microsoft Word (#14), VPN - Super Unlimited Proxy (#15), Google Calendar: Get Organized (#17) and Link to Windows (#18), and 51 more.
Should my Productivity app have App Store screenshots in the app icon’s colour?
The chart shows who does it, not whether it would work for your app. 3 of the top ten Productivity apps do it (30%), against 56 of the other 89 (63%), so the top ten do it less than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.

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