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News app screenshots in the app icon’s colour

The picture’s main colour is the app icon’s. In a search result the icon and the screenshots sit side by side, and a shared colour makes them read as one brand.

From the top 98 free News apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.

The numbers

Apps that do it
56% 55 of 98
Screenshots that do it
39% 204 of 517
The top ten
4 of 10 against 51 of the other 88

204 of the 517 News screenshots read (39%) do this, across 55 of the top 98 apps (56%). 4 of the top ten do it (40%), against 51 of the other 88 (58%): the top ten do it less than the rest. Of the 23 categories read so far, News is 15th for this. It is most common in Education (79% of apps) and least common in Developer Tools (31%).

12 examples from the chart.

12 of the 204 News app screenshots in the app icon’s colour, one from each app, the highest on the chart first.

Reddit App Store screenshot 1, headline “The heart of the internet”. Background is the icon’s colour.
Reddit#2 in News · screenshot 1“The heart of the internet”
Nextdoor: Neighborhood Network App Store screenshot 2, no headline. Background is the icon’s colour.
Nextdoor: Neighborhood Network#5 in News · screenshot 2No headline
NewsBreak: Local News & Alerts App Store screenshot 2, headline “Local News, Alerts, Headlines & More.”. Background is the icon’s colour.
NewsBreak: Local News & Alerts#6 in News · screenshot 2“Local News, Alerts, Headlines & More.”
Police Scanner Radio & Fire App Store screenshot 1, headline “Listen to live police & fire radio”. Background is the icon’s colour.
Police Scanner Radio & Fire#8 in News · screenshot 1“Listen to live police & fire radio”
Fizz: Your Authentic Community App Store screenshot 1, headline “What's happening in your world?”. Background is the icon’s colour.
Fizz: Your Authentic Community#11 in News · screenshot 1“What's happening in your world?”
Local 10 + Platinum App Store screenshot 2, no headline. Background is the icon’s colour.
Local 10 + Platinum#12 in News · screenshot 2No headline
Squawster - Police Scanner App Store screenshot 1, no headline. Background is the icon’s colour.
Squawster - Police Scanner#13 in News · screenshot 1No headline
Police Scanner: Fire Radio App Store screenshot 2, headline “7500+ Streams”. Background is the icon’s colour.
Police Scanner: Fire Radio#14 in News · screenshot 2“7500+ Streams”
FOX LOCAL: Live News & Weather App Store screenshot 1, headline “Watch LIVE local news & top stores”. Background is the icon’s colour.
FOX LOCAL: Live News & Weather#15 in News · screenshot 1“Watch LIVE local news & top stores”
5-0 Radio Pro Police Scanner App Store screenshot 1, no headline. Background is the icon’s colour.
5-0 Radio Pro Police Scanner#17 in News · screenshot 1No headline
The White House App Store screenshot 1, headline “AMERICA IS BACK”. Background is the icon’s colour.
The White House#19 in News · screenshot 1“AMERICA IS BACK”
Watch Duty: Wildfire & Floods App Store screenshot 2, headline “Active Fire Perimeters and Evacuation Orders”. Background is the icon’s colour.
Watch Duty: Wildfire & Floods#26 in News · screenshot 2“Active Fire Perimeters and Evacuation Orders”

All 204 on the wall

What these screenshots say, word for word.

The words on 40 of the 173 that carry any, as each app wrote them.

  • “The heart of the internet”Reddit · #2 · screenshot 1
  • “Get real-time alerts”Nextdoor: Neighborhood Network · #5 · screenshot 3
  • “Local News, Alerts, Headlines & More.”NewsBreak: Local News & Alerts · #6 · screenshot 2
  • “Listen to live police & fire radio”Police Scanner Radio & Fire · #8 · screenshot 1
  • “What's happening in your world?”Fizz: Your Authentic Community · #11 · screenshot 1
  • “Watch Live”Local 10 + Platinum · #12 · screenshot 5
  • “7500+ Streams”Real-time updatedPolice Scanner: Fire Radio · #14 · screenshot 2
  • “Watch LIVE local news & top stores”FOX LOCAL: Live News & Weather · #15 · screenshot 1
  • “AMERICA IS BACK”The White House · #19 · screenshot 1
  • “Active Fire Perimeters and Evacuation Orders”Watch Duty: Wildfire & Floods · #26 · screenshot 2
  • “explore live audio chat rooms”Clubhouse · #28 · screenshot 1
  • “Discover Top Stories and In-Depth Coverage”FOX News: US & World Headlines · #31 · screenshot 1
  • “Stream the world's biggest stories”CNN: Live & Breaking News · #34 · screenshot 1
  • “Podcast App”Find great podcasts.Podcast App · #35 · screenshot 1
  • “Reuters Pure news. From the source.”Reuters - Breaking World News · #36 · screenshot 1
  • “Discover content tailored to your interests”Quora · #37 · screenshot 2
  • “Tease your brain with puzzles and games.”The New Yorker · #40 · screenshot 4
  • “Game Archive”Play past editions of The Atlantic gamesThe Atlantic Magazine · #41 · screenshot 6
  • “Watch Newsmax Live”Newsmax · #42 · screenshot 2
  • “View hourly and daily forecasts, live radar, and latest Weathercast video”WEAR ABC 3 News · #43 · screenshot 1
  • “Go beyond breaking news in minutes.”The Economist: News & Analysis · #45 · screenshot 1
  • “GIAO DIỆN MỚI TỐI ƯU TRẢI NGHIỆM”CẬP NHẬT TIN TỨC MỚI DỄ DÀNG - NHANH CHÓNGThanh niên Việt Nam · #48 · screenshot 1
  • “America's #1 most trusted news source”ABC News: Live & Breaking · #52 · screenshot 1
  • “TOP STORIES AND BREAKING NEWS”Award-winning journalism and trusted analysis from NBC NewsNBC News: Breaking & US News · #53 · screenshot 1
  • “Live Market Coverage”CNBC: Stock Market & Business · #54 · screenshot 1
  • “Stay Informed and Connected”Live Q&A Happening NowMS NOW: Live & Breaking News · #55 · screenshot 1
  • “Your favorite podcasts & livestreams at your fingertips”Listen/Watch/Learn/EnjoyPodbean Podcast App & Player · #58 · screenshot 1
  • “Navigate to exactly what you need”FEED Mobile · #59 · screenshot 2
  • “Make your show the next big thing”Connect with fans, track analytics, and grow your show on Spotify.Spotify for Creators · #60 · screenshot 1
  • “ALWAYS CONNECTED. ALWAYS ON.”Your all-in-one destination for local news, weather forecasts and information.Spectrum News: Local Stories · #62 · screenshot 1
  • “A much better core viewing experience.”20,000+ 5 Star ReviewsNarwhal for Reddit · #63 · screenshot 1
  • “Read expert reporting”that digs deeperFinancial Times: Business News · #64 · screenshot 2
  • “中国领事”以人为本 外交为民中国领事 · #66 · screenshot 1
  • “Talk Work. Stay Anonymous.”Blind: Anonymous Work Network · #71 · screenshot 1
  • “or in text view”PressReader: News & Magazines · #75 · screenshot 6
  • “In-Depth Financial Analysis”Expert insights from our award-winning newsroom.Barron’s - Investing Insights · #76 · screenshot 1
  • “Outstanding Exclusive Entertainment”Fox Nation · #77 · screenshot 1
  • “Watch live breaking news and weather when it happens.”WJHG News · #78 · screenshot 2
  • “Fearless, independent journalism.”The Guardian - US & World News · #80 · screenshot 1
  • “NO CABLE LOGIN REQUIRED ENJOY UNLIMITED ENTERTAINMENT ON FREECABLE TV!”2000+ TV SHOWS, MOVIES, & NEWS CHANNELS ALL IN ONE APP!FREECABLE TV: News & TV Shows · #82 · screenshot 1

Top ten News apps that do it.

  1. #2Reddit3 of its 6 screenshots
  2. #5Nextdoor: Neighborhood Network3 of its 6 screenshots
  3. #6NewsBreak: Local News & Alerts3 of its 6 screenshots
  4. #8Police Scanner Radio & Fire6 of its 6 screenshots

The same tactic in other categories.

CategoryApps that do itScreenshotsTop ten
Education79% 79 of 10051% 281 of 5556 of 10
Food & Drink71% 71 of 10051% 278 of 5406 of 10
Medical68% 68 of 10046% 251 of 5487 of 10
Finance67% 67 of 10050% 288 of 5818 of 10
Business64% 64 of 10047% 258 of 5549 of 10
Reference64% 64 of 10049% 275 of 5667 of 10
Travel64% 64 of 10044% 245 of 5615 of 10
Music62% 62 of 10041% 225 of 5505 of 10
Entertainment61% 61 of 10045% 243 of 5444 of 10
Social Networking61% 61 of 10043% 237 of 5549 of 10
Productivity60% 59 of 9945% 249 of 5513 of 10
Shopping59% 59 of 10043% 241 of 5627 of 10
Lifestyle58% 58 of 10041% 230 of 5568 of 10
Weather57% 57 of 10038% 212 of 5556 of 10
News56% 55 of 9839% 204 of 5174 of 10
Health & Fitness56% 56 of 10039% 225 of 5743 of 10
Sports56% 56 of 10044% 245 of 5585 of 10
Games55% 55 of 10035% 198 of 5676 of 10
Utilities55% 55 of 10043% 238 of 5494 of 10
Graphics & Design54% 53 of 9926% 148 of 5646 of 10
Navigation53% 52 of 9940% 225 of 5667 of 10
Photo & Video45% 45 of 10022% 123 of 5662 of 10
Developer Tools31% 31 of 10023% 119 of 5072 of 10

Background is the icon’s colour, across all categories

Related tactics.

Often on the same screenshot

  • Blue63% of these screenshots, against 33% of all News screenshots
  • Gradient background50% of these screenshots, against 38% of all News screenshots
  • A person in the picture40% of these screenshots, against 30% of all News screenshots
  • Low contrast words18% of these screenshots, against 11% of all News screenshots
  • Orange16% of these screenshots, against 9% of all News screenshots
  • Badge12% of these screenshots, against 8% of all News screenshots

More in look

Questions, answered from the chart.

How many top News apps have App Store screenshots in the app icon’s colour?
55 of the top 98 News apps (56%) have at least one, and 204 of their 517 screenshots (39%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which News apps have App Store screenshots in the app icon’s colour?
In the top ten: Reddit (#2), Nextdoor: Neighborhood Network (#5), NewsBreak: Local News & Alerts (#6) and Police Scanner Radio & Fire (#8). Further down the chart: Fizz: Your Authentic Community (#11), Local 10 + Platinum (#12), Squawster - Police Scanner (#13), Police Scanner: Fire Radio (#14) and FOX LOCAL: Live News & Weather (#15), and 46 more.
Should my News app have App Store screenshots in the app icon’s colour?
The chart shows who does it, not whether it would work for your app. 4 of the top ten News apps do it (40%), against 51 of the other 88 (58%), so the top ten do it less than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.

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