App Store screenshots in the app icon’s colour
The picture’s main colour is the app icon’s. In a search result the icon and the screenshots sit side by side, and a shared colour makes them read as one brand.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
59% 1352 of 2295
Screenshots that do it
41% 5238 of 12745
The top tens
129 of 230 against 1223 of the other 2065
5238 of the 12745 screenshots read (41%) do this, across 1352 of the 2295 top apps in 23 App Store categories (59%). 129 of the 230 apps in a top ten do it (56%), against 1223 of the other 2065 (59%): the top ten do it about as often as the rest. It is most common in Education (79% of apps) and least common in Developer Tools (31%).
By category, most to least.
The share of each category’s top apps with App Store screenshots in the app icon’s colour. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Education | 79% 79 of 100 | 51% 281 of 555 | 6 of 10 |
| Food & Drink | 71% 71 of 100 | 51% 278 of 540 | 6 of 10 |
| Medical | 68% 68 of 100 | 46% 251 of 548 | 7 of 10 |
| Finance | 67% 67 of 100 | 50% 288 of 581 | 8 of 10 |
| Business | 64% 64 of 100 | 47% 258 of 554 | 9 of 10 |
| Reference | 64% 64 of 100 | 49% 275 of 566 | 7 of 10 |
| Travel | 64% 64 of 100 | 44% 245 of 561 | 5 of 10 |
| Music | 62% 62 of 100 | 41% 225 of 550 | 5 of 10 |
| Entertainment | 61% 61 of 100 | 45% 243 of 544 | 4 of 10 |
| Social Networking | 61% 61 of 100 | 43% 237 of 554 | 9 of 10 |
| Productivity | 60% 59 of 99 | 45% 249 of 551 | 3 of 10 |
| Shopping | 59% 59 of 100 | 43% 241 of 562 | 7 of 10 |
| Lifestyle | 58% 58 of 100 | 41% 230 of 556 | 8 of 10 |
| Weather | 57% 57 of 100 | 38% 212 of 555 | 6 of 10 |
| News | 56% 55 of 98 | 39% 204 of 517 | 4 of 10 |
| Health & Fitness | 56% 56 of 100 | 39% 225 of 574 | 3 of 10 |
| Sports | 56% 56 of 100 | 44% 245 of 558 | 5 of 10 |
| Games | 55% 55 of 100 | 35% 198 of 567 | 6 of 10 |
| Utilities | 55% 55 of 100 | 43% 238 of 549 | 4 of 10 |
| Graphics & Design | 54% 53 of 99 | 26% 148 of 564 | 6 of 10 |
| Navigation | 53% 52 of 99 | 40% 225 of 566 | 7 of 10 |
| Photo & Video | 45% 45 of 100 | 22% 123 of 566 | 2 of 10 |
| Developer Tools | 31% 31 of 100 | 23% 119 of 507 | 2 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Education 281 examples · 79% of apps
“Get Test Scores”
“All-In-One Study Buddy”
“Speak English like a native”
“Read and respond in your language”
“Replace Scrolling With Microlearning”
“Learn anything with Flashcards”
Food & Drink 278 examples · 71% of apps
“A ONE-STOP SHOP FOR EVERYTHING YOU NEED”
“Join Taco Bell Rewards and get a free item*”
“Mid-week grocery run. Without the run.”
“MORE OF WHAT YOU LOVE”
“SAVING THE PLANET MADE tasty”
“ORDER HOT CHICKEN FOR PICKUP”
Medical 251 examples · 68% of apps
“Show your barcode in store for faster checkout and more savings”
“Stay Updated With Alerts & Notifications”
“Easily access your health information”
“Access to your lab results anytime”
“Data Tracking and Recording”
“Communicate with your care team and more, anywhere, antime.”
Finance 288 examples · 67% of apps
“Contributions for the future.”
“Instantly lock your card”
“Shop with buyer protection.”
“The app for every money move”
“Send and receive money easily”
“Securely bank, save and invest with Chase Mobile.”
Business 258 examples · 64% of apps
“Meet, chat, collaborate, all in one app”
“zoom Workplace”
“The network that works for you”
“DELIVER WITH DOORDASH”
“Protect your accounts with two-factor authentication”
Reference 275 examples · 64% of apps
“Translate Anything”
“Start your day with God's Word”
“Voice Translator”
“Connect Daily With God's Word”
“Travel Without Language Barrier”
Travel 245 examples · 64% of apps
“Learn new words quickly with flashcards”
“Fly with Southwest ®”
“Book your whole trip in one app”
“The NEW Frontier at your fingertips.”
“Find all the travel info you need at a glance.”
Music 225 examples · 62% of apps
“Create your own radio station”
“MUSIC YOU CAN'T FIND ELSEWHERE”
“Name any song in seconds”
“100 Million Songs,”
“Where your ideas become music”
“Connect to 65,000 jukeboxes”
Entertainment 243 examples · 61% of apps
“Live Thursdays 7PM ET”
“Full-Screen”
“Your Unlimited Short-Drama Hub”
“Events Picked For You, Wherever You Are”
“NetShort”
“Earn real money playing games!”
Social Networking 237 examples · 61% of apps
“Simple. Reliable. Private.”
“Secure”
“Explore what youre into”
“Know where they are in real time”
“GROUP CHAT THAT'S FUN”
“Let's get real.”
Productivity 249 examples · 60% of apps
“Track ticket prices and book reservations”
“Talk it through with voice mode”
“Greater security across your accounts”
“Everyday email and calendar”
“Make your words shine”
“Access your favorite content anywhere, anytime”
Shopping 241 examples · 59% of apps
“Sell with no fees”
“Free shipping on your first order!”
“DAILY DISCOVERIES EXPLORE YOUR INTERESTS”
“Spend less. Smile more.”
“Shop over half a billion items in the app”
“Great finds, sweet deals, and more.”
Lifestyle 230 examples · 58% of apps
“Get pictures described by Be My AI with a single tap”
“Embrace spooky season”
“Skip the store. Shop the app.”
“Get real-time alerts the moment motion is detected or someone arrives at your door.”
“No.1 Wishlist app”
“It starts with a swipe™”
Weather 212 examples · 57% of apps
“See it clearly with radar built for fast decisions”
“Patent Pending Technology Delivering You the Most Hyper-Local Forecast on the Planet”
“Real-time 3D Radar”
“Keep track of the weather”
“Global Weather Forecasts”
News 204 examples · 56% of apps
“The heart of the internet”
“Local News, Alerts, Headlines & More.”
“Listen to live police & fire radio”
“What's happening in your world?”
Health & Fitness 225 examples · 56% of apps
“Apple Watch App of the Year”
“PROGRESS STARTS HERE”
“Discover 500,000+ trails”
“GET STRONGER, WITH A PLAN.”
“Everything you need to crush it.”
“The app that converts your steps into rewards”
Sports 245 examples · 56% of apps
“#1 SPORTSBOOK FOR LIVE BETTING”
“NOW AVAILABLE EVERYWHERE”
“GET UP TO $1,000 IN BONUS FUNDS”
“STREAM ALL OF ESPN ALL IN ONE PLACE”
“FOLLOW EVERY MATCHUP”
“1000X YOUR MONEY”
Games 198 examples · 55% of apps
“Find the Cats”
“TWIST ALIGN UNLOCK”
“Remove Arrows!”
“Designed For Seniors”
“MULTIPLE WAYS TO PLAY”
Utilities 238 examples · 55% of apps
“Clean Up”
“Govee”
“Universal Remote For All TV Brands”
“Connecting changes everything”
“Find all your Xfinity services,”
“One App, All Your Services ...”
Graphics & Design 148 examples · 54% of apps
“TRENDY VIDEOS FROM PICTURES”
“Co-Star with Friends”
“Use a camera”
“Anyone from Children to Adults Can Draw Freely !”
“StandBy Widgets”
“3000+ Aesthetic Themes”
Navigation 225 examples · 53% of apps
“Never miss a turn”
“Real Places Live See Them Now”
“Get there faster with live traffic updates & precise ETAs”
“Discover all of our offerings”
“Find the fastest trip”
Photo & Video 123 examples · 45% of apps
“Snap”
“Build and export on-brand emails”
“HOME WHAT'S PICKED FOR YOU”
“Discover new streams, clips, and stories”
“Upload and share anywhere on your terms”
“Keep it in the Circle”
Developer Tools 119 examples · 31% of apps
“Accept invitations to test beta apps”
“Build apps, agents, and anything”
“One click connection”
“Connect”
“Code Smarter and Faster”
Related tactics.
Often on the same screenshot
- Blue44% of these screenshots, against 28% of every screenshot read
- Gradient background54% of these screenshots, against 45% of every screenshot read
- Plain tone75% of these screenshots, against 71% of every screenshot read
- Red11% of these screenshots, against 7% of every screenshot read
- Low contrast words19% of these screenshots, against 15% of every screenshot read
- Illustration or mascot39% of these screenshots, against 36% of every screenshot read
More in look
- Light66%
- Gradient background62%
- Solid background48%
- Blue47%
- Black, white or grey46%
- A word in a different colour46%
- High contrast words45%
- Dark44%
- Low contrast words34%
- Orange31%
- Photo background25%
- Rounded headline type20%
- Teal18%
- Red16%
- Green16%
- Pattern or texture15%
- The app itself is the background11%
- Purple9%
- Serif headline9%
- Pink8%
- Condensed or display type6%
- Yellow6%
Questions, answered from the chart.
How common are App Store screenshots in the app icon’s colour?
1352 of the 2295 top apps read across 23 App Store categories (59%) have at least one, and 5238 of their 12745 screenshots (41%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most App Store screenshots in the app icon’s colour?
Most common in Education (79 of 100 apps, 79%), Food & Drink (71 of 100 apps, 71%) and Medical (68 of 100 apps, 68%). Least common in Developer Tools (31 of 100 apps, 31%).
Should my app have App Store screenshots in the app icon’s colour?
The charts show who does it, not whether it would work for your app. Across the categories read, 129 of the 230 apps in a top ten do it (56%), against 1223 of the other 2065 (59%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
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