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Sports app screenshots in the app icon’s colour

The picture’s main colour is the app icon’s. In a search result the icon and the screenshots sit side by side, and a shared colour makes them read as one brand.

From the top 100 free Sports apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.

The numbers

Apps that do it
56% 56 of 100
Screenshots that do it
44% 245 of 558
The top ten
5 of 10 against 51 of the other 90

245 of the 558 Sports screenshots read (44%) do this, across 56 of the top 100 apps (56%). 5 of the top ten do it (50%), against 51 of the other 90 (57%): the top ten do it about as often as the rest. Of the 23 categories read so far, Sports is 16th for this. It is most common in Education (79% of apps) and least common in Developer Tools (31%).

12 examples from the chart.

12 of the 245 Sports app screenshots in the app icon’s colour, one from each app, the highest on the chart first.

DraftKings: Sports & Casino App Store screenshot 1, headline “#1 SPORTSBOOK FOR LIVE BETTING”. Background is the icon’s colour.
DraftKings: Sports & Casino#1 in Sports · screenshot 1“#1 SPORTSBOOK FOR LIVE BETTING”
FanDuel Sportsbook & Casino App Store screenshot 1, headline “NOW AVAILABLE EVERYWHERE”. Background is the icon’s colour.
FanDuel Sportsbook & Casino#4 in Sports · screenshot 1“NOW AVAILABLE EVERYWHERE”
Underdog: Sports, Games & Rips App Store screenshot 1, headline “GET UP TO $1,000 IN BONUS FUNDS”. Background is the icon’s colour.
Underdog: Sports, Games & Rips#6 in Sports · screenshot 1“GET UP TO $1,000 IN BONUS FUNDS”
ESPN: Live Sports & Scores App Store screenshot 1, headline “STREAM ALL OF ESPN ALL IN ONE PLACE”. Background is the icon’s colour.
ESPN: Live Sports & Scores#7 in Sports · screenshot 1“STREAM ALL OF ESPN ALL IN ONE PLACE”
ESPN Fantasy Sports & More App Store screenshot 1, headline “FOLLOW EVERY MATCHUP”. Background is the icon’s colour.
ESPN Fantasy Sports & More#9 in Sports · screenshot 1“FOLLOW EVERY MATCHUP”
Betr - Sports & Gaming App Store screenshot 1, headline “1000X YOUR MONEY”. Background is the icon’s colour.
Betr - Sports & Gaming#12 in Sports · screenshot 1“1000X YOUR MONEY”
Courtside - Social Sportsbook App Store screenshot 1, headline “SPEND 10 GET 100 IN BONUS PLAY”. Background is the icon’s colour.
Courtside - Social Sportsbook#14 in Sports · screenshot 1“SPEND 10 GET 100 IN BONUS PLAY”
Hudl App Store screenshot 1, headline “CHANGE THE WAY YOU SEE THE GAME”. Background is the icon’s colour.
Hudl#16 in Sports · screenshot 1“CHANGE THE WAY YOU SEE THE GAME”
NFL App Store screenshot 1, headline “YOUR HOME FOR FOOTBALL.”. Background is the icon’s colour.
NFL#17 in Sports · screenshot 1“YOUR HOME FOR FOOTBALL.”
NBA 2K HQ App Store screenshot 1, no headline. Background is the icon’s colour.
NBA 2K HQ#18 in Sports · screenshot 1No headline
bet365 - Sportsbook & Casino App Store screenshot 1, headline “BET $10 GET $200”. Background is the icon’s colour.
bet365 - Sportsbook & Casino#19 in Sports · screenshot 1“BET $10 GET $200”
Dallas Cowboys App Store screenshot 1, headline “THE OFFICIAL APP OF THE DALLAS COWBOYS”. Background is the icon’s colour.
Dallas Cowboys#20 in Sports · screenshot 1“THE OFFICIAL APP OF THE DALLAS COWBOYS”

All 245 on the wall

What these screenshots say, word for word.

The words on 40 of the 237 that carry any, as each app wrote them.

  • “#1 SPORTSBOOK FOR LIVE BETTING”*Based on available live market dataDraftKings: Sports & Casino · #1 · screenshot 1
  • “NOW AVAILABLE EVERYWHERE”FanDuel Sportsbook & Casino · #4 · screenshot 1
  • “GET UP TO $1,000 IN BONUS FUNDS”WITH A 50% MATCH ON YOUR FIRST DEPOSITUnderdog: Sports, Games & Rips · #6 · screenshot 1
  • “STREAM ALL OF ESPN ALL IN ONE PLACE”ESPN: Live Sports & Scores · #7 · screenshot 1
  • “FOLLOW EVERY MATCHUP”ESPN Fantasy Sports & More · #9 · screenshot 1
  • “1000X YOUR MONEY”Must be 21+ to play.Betr - Sports & Gaming · #12 · screenshot 1
  • COURTSIDE“SPEND 10 GET 100 IN BONUS PLAY”50 IN BONUS PICKS + 50 IN BONUS SPINSCourtside - Social Sportsbook · #14 · screenshot 1
  • “CHANGE THE WAY YOU SEE THE GAME”Hudl helps athletes, coaches and fans get more out of every game, with video, data and more, all in one place.Hudl · #16 · screenshot 1
  • “YOUR HOME FOR FOOTBALL.”NFL · #17 · screenshot 1
  • “Access the MyPLAYER Builder”NBA 2K HQ · #18 · screenshot 2
  • “BET $10 GET $200”IN BONUS BETS WIN OR LOSEbet365 - Sportsbook & Casino · #19 · screenshot 1
  • “THE OFFICIAL APP OF THE DALLAS COWBOYS”Dallas Cowboys · #20 · screenshot 1
  • NEW USER OFFER“GET UP TO $100”Sleeper - Fantasy Sports · #21 · screenshot 1
  • “GET $100”IN BONUS BETSHard Rock Bet Sportsbook · #22 · screenshot 1
  • “Timely information and highlights”MLB · #23 · screenshot 6
  • “ELEVATE YOUR TEAM CULTURE”#1 Communication Platform for High School AthleticssportsYou · #24 · screenshot 1
  • “Real Money Sports Betting”BetMGM - Sportsbook & Casino · #29 · screenshot 1
  • 1V1ME“STAKE PRO GAMERS WIN CASH”1v1Me - Esports Staking · #31 · screenshot 1
  • “Your favorite teams and leagues, all in one place.”Apple Sports · #32 · screenshot 2
  • “Multiple Teams”TeamReach – Your Team App · #37 · screenshot 1
  • “SYNC ALL YOUR LEAGUES”FantasyPros - Fantasy Advice · #38 · screenshot 2
  • “AI Advice & Expert Opinions”WalterPicks – Data Insights · #40 · screenshot 5
  • “Trusted Leader in Digital Ticketing”Hometown Fan · #41 · screenshot 1
  • “HD IMAGES WITH REAL-TIME ALERTS”Moultrie · #42 · screenshot 3
  • DRAFTKINGS PICK6 | FOOTBALL“PLAY FOR YOUR SHOT TO WIN BIG”Pick6 DraftKings Sports Picks · #43 · screenshot 1
  • “GOLF GPS RANGE FINDER”18Birdies: Golf GPS Tracker · #44 · screenshot 1
  • “WE'VE HAD SOME WORK DONE”TRY OUR NEW AND IMPROVED APPCaesars Sportsbook & Casino · #46 · screenshot 1
  • “GET UP TO 250”IN BONUS PLAYFliff - Sports & Casino · #47 · screenshot 1
  • “Follow the action that matters to you.”Bound Sports · #51 · screenshot 1
  • “Play $5, Get $50”ON SIGN-UPDabble - Real Money Pick 'Em · #52 · screenshot 1
  • “Select drills, set objectives, and form player groups.”PlayMetrics · #59 · screenshot 3
  • “Find new fishing spots”Fishbrain - Fishing App · #60 · screenshot 1
  • “EXPERIENCE GAMES & EVENTS IN A WHOLE NEW WAY”Snap! Mobile · #61 · screenshot 1
  • AI FOR FANTASY & BETTING“OUTSMART YOUR LEAGUE & THE BOOKS.”RotoBot - AI Sports Insights · #64 · screenshot 1
  • “Comp millions of cards”Card Ladder · #65 · screenshot 1
  • “Instantly access team details without annoying ads”LeagueApps Play · #66 · screenshot 1
  • “AMPLIFY YOUR ADVENTURE”Track your stats and compete with your crewIkon Pass · #67 · screenshot 4
  • “SYNC YOUR FANTASY & BETS”GameDay: Live Sports Scores · #68 · screenshot 1
  • “RealTime Fantasy Sports YOUR LEAGUE. YOUR WAY.”Manage your team, track scores, and compete on the goRTSports · #69 · screenshot 1
  • SAME MOMENT“BIGGER PAYOUT”ProphetX Prediction Market · #70 · screenshot 3

Top ten Sports apps that do it.

  1. #1DraftKings: Sports & Casino6 of its 6 screenshots
  2. #4FanDuel Sportsbook & Casino6 of its 6 screenshots
  3. #6Underdog: Sports, Games & Rips2 of its 6 screenshots
  4. #7ESPN: Live Sports & Scores6 of its 6 screenshots
  5. #9ESPN Fantasy Sports & More6 of its 6 screenshots

The same tactic in other categories.

CategoryApps that do itScreenshotsTop ten
Education79% 79 of 10051% 281 of 5556 of 10
Food & Drink71% 71 of 10051% 278 of 5406 of 10
Medical68% 68 of 10046% 251 of 5487 of 10
Finance67% 67 of 10050% 288 of 5818 of 10
Business64% 64 of 10047% 258 of 5549 of 10
Reference64% 64 of 10049% 275 of 5667 of 10
Travel64% 64 of 10044% 245 of 5615 of 10
Music62% 62 of 10041% 225 of 5505 of 10
Entertainment61% 61 of 10045% 243 of 5444 of 10
Social Networking61% 61 of 10043% 237 of 5549 of 10
Productivity60% 59 of 9945% 249 of 5513 of 10
Shopping59% 59 of 10043% 241 of 5627 of 10
Lifestyle58% 58 of 10041% 230 of 5568 of 10
Weather57% 57 of 10038% 212 of 5556 of 10
News56% 55 of 9839% 204 of 5174 of 10
Health & Fitness56% 56 of 10039% 225 of 5743 of 10
Sports56% 56 of 10044% 245 of 5585 of 10
Games55% 55 of 10035% 198 of 5676 of 10
Utilities55% 55 of 10043% 238 of 5494 of 10
Graphics & Design54% 53 of 9926% 148 of 5646 of 10
Navigation53% 52 of 9940% 225 of 5667 of 10
Photo & Video45% 45 of 10022% 123 of 5662 of 10
Developer Tools31% 31 of 10023% 119 of 5072 of 10

Background is the icon’s colour, across all categories

Related tactics.

Often on the same screenshot

More in look

Questions, answered from the chart.

How many top Sports apps have App Store screenshots in the app icon’s colour?
56 of the top 100 Sports apps (56%) have at least one, and 245 of their 558 screenshots (44%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Sports apps have App Store screenshots in the app icon’s colour?
In the top ten: DraftKings: Sports & Casino (#1), FanDuel Sportsbook & Casino (#4), Underdog: Sports, Games & Rips (#6), ESPN: Live Sports & Scores (#7) and ESPN Fantasy Sports & More (#9). Further down the chart: Betr - Sports & Gaming (#12), Courtside - Social Sportsbook (#14), Hudl (#16), NFL (#17) and NBA 2K HQ (#18), and 46 more.
Should my Sports app have App Store screenshots in the app icon’s colour?
The chart shows who does it, not whether it would work for your app. 5 of the top ten Sports apps do it (50%), against 51 of the other 90 (57%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.

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