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Finance app screenshots in the app icon’s colour

The picture’s main colour is the app icon’s. In a search result the icon and the screenshots sit side by side, and a shared colour makes them read as one brand.

From the top 100 free Finance apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.

The numbers

Apps that do it
67% 67 of 100
Screenshots that do it
50% 288 of 581
The top ten
8 of 10 against 59 of the other 90

288 of the 581 Finance screenshots read (50%) do this, across 67 of the top 100 apps (67%). 8 of the top ten do it (80%), against 59 of the other 90 (66%): the top ten do it more than the rest. Of the 23 categories read so far, Finance is 4th for this. It is most common in Education (79% of apps) and least common in Developer Tools (31%).

12 examples from the chart.

12 of the 288 Finance app screenshots in the app icon’s colour, one from each app, the highest on the chart first.

Trump Accounts: Official App App Store screenshot 3, headline “Contributions for the future.”. Background is the icon’s colour.
Trump Accounts: Official App#1 in Finance · screenshot 3“Contributions for the future.”
Capital One Mobile App Store screenshot 6, headline “Instantly lock your card”. Background is the icon’s colour.
Capital One Mobile#3 in Finance · screenshot 6“Instantly lock your card”
PayPal - Pay, Send, Save App Store screenshot 1, headline “Shop with buyer protection.”. Background is the icon’s colour.
PayPal - Pay, Send, Save#4 in Finance · screenshot 1“Shop with buyer protection.”
Cash App App Store screenshot 1, headline “The app for every money move”. Background is the icon’s colour.
Cash App#5 in Finance · screenshot 1“The app for every money move”
Venmo App Store screenshot 1, headline “Send and receive money easily”. Background is the icon’s colour.
Venmo#6 in Finance · screenshot 1“Send and receive money easily”
Chase Mobile®: Bank & Invest App Store screenshot 1, headline “Securely bank, save and invest with Chase Mobile.”. Background is the icon’s colour.
Chase Mobile®: Bank & Invest#7 in Finance · screenshot 1“Securely bank, save and invest with Chase Mobile.”
OnePay – Mobile Banking App Store screenshot 1, headline “Better money, trusted by millions”. Background is the icon’s colour.
OnePay – Mobile Banking#8 in Finance · screenshot 1“Better money, trusted by millions”
Chime® – Mobile Banking App Store screenshot 1, headline “America's #1 Choice for Banking™”. Background is the icon’s colour.
Chime® – Mobile Banking#9 in Finance · screenshot 1“America's #1 Choice for Banking™”
Fidelity Investments App Store screenshot 1, headline “All-in-one app”. Background is the icon’s colour.
Fidelity Investments#13 in Finance · screenshot 1“All-in-one app”
Wells Fargo Mobile® App Store screenshot 1, headline “Banking made easy”. Background is the icon’s colour.
Wells Fargo Mobile®#14 in Finance · screenshot 1“Banking made easy”
State Farm® App Store screenshot 1, headline “Welcome to State Farm”. Background is the icon’s colour.
State Farm®#15 in Finance · screenshot 1“Welcome to State Farm”
Rocket Money - Bills & Budgets App Store screenshot 1, headline “See exactly where your money is going”. Background is the icon’s colour.
Rocket Money - Bills & Budgets#17 in Finance · screenshot 1“See exactly where your money is going”

All 288 on the wall

What these screenshots say, word for word.

The words on 40 of the 278 that carry any, as each app wrote them.

  • “Contributions for the future.”Friends, family, and loved ones can contribute to a child's Trump Account in just a few taps.Trump Accounts: Official App · #1 · screenshot 3
  • “Instantly lock your card”...or activate a new one.Capital One Mobile · #3 · screenshot 6
  • “Shop with buyer protection.”PayPal - Pay, Send, Save · #4 · screenshot 1
  • “The app for every money move”Cash App · #5 · screenshot 1
  • “Send and receive money easily”Venmo · #6 · screenshot 1
  • “Securely bank, save and invest with Chase Mobile.”Chase Mobile®: Bank & Invest · #7 · screenshot 1
  • “Better money, trusted by millions”Every day, people choose OnePay as their one place to bank, borrow, invest, build credit, and more.OnePay – Mobile Banking · #8 · screenshot 1
  • “America's #1 Choice for Banking™”Chime® – Mobile Banking · #9 · screenshot 1
  • “All-in-one app”Manage stocks, ETFs, mutual funds, crypto, and more.Fidelity Investments · #13 · screenshot 1
  • “Banking made easy”Join the more than 31 million who bank better in the appWells Fargo Mobile® · #14 · screenshot 1
  • “Welcome to State Farm”Manage your policies, claims, bills & more.State Farm® · #15 · screenshot 1
  • Rocket Money“See exactly where your money is going”Rocket Money - Bills & Budgets · #17 · screenshot 1
  • “Insurance Made Easy”GEICO Mobile - Car Insurance · #18 · screenshot 1
  • SCREEN IMAGES SIMULATED. FOR ILLUSTRATIVE PURPOSES ONLY“Why do 15.8M members love SoFi?”SoFi: Bank, Invest & Crypto · #19 · screenshot 1
  • “Mobile banking redesigned for everyday life”See your account balances at-a-glance, search the app and send money with Zelle®.Citi Mobile® · #20 · screenshot 1
  • “Get a big-picture view of your finances”Intuit Credit Karma · #21 · screenshot 1
  • “#1 in Customer Satisfaction with U.S. Mobile Credit Card Apps”Amex · #25 · screenshot 1
  • “The only official app for your EBT benefits.”ebtEDGE NEW! · #26 · screenshot 1
  • “Access your account”MySynchrony · #27 · screenshot 3
  • “Atlas Rewards Credit Card”Atlas - Rewards Credit Card · #28 · screenshot 1
  • “Cash and credit powered by your potential™”Tilt: Cash Advance & Credit · #30 · screenshot 1
  • “Secure global money transfers”Personal transfers and business payments, all in one app.Remitly: Send money & transfer · #32 · screenshot 1
  • “Know all about your money with an all-in-one view of your accounts.”U.S. Bank Mobile Banking · #33 · screenshot 1
  • SECURELY“BUY, SELL & HOLD CRYPTO”Coinbase: Buy Crypto & Stocks · #34 · screenshot 1
  • “Everything your bank can't do”The world's first AI financial assistantCleo AI: Cash Advance & Budget · #38 · screenshot 1
  • “your app for everything”Allstate® Mobile · #41 · screenshot 1
  • “Meet your card’s perfect companion, the Credit One Bank Mobile App”Credit One Bank Mobile · #44 · screenshot 1
  • “Set aside cash in a tap”DailyPay On-Demand Pay · #45 · screenshot 3
  • “Get $25-$500* in minutes”Stress less with brigitBrigit: Cash Advance & Credit · #46 · screenshot 1
  • “See your money and stay on top of it”Budget. Save. Spend. Invest. All in one incredibly powerful app.Albert: Budgeting and Banking · #47 · screenshot 1
  • “BORROW. EARN. WIN.”MoneyLion: Cash Advance App · #48 · screenshot 1
  • “Legit zero late fees & no credit checks”Klover - Instant Cash Advance · #50 · screenshot 3
  • “100% FREE BANKING. FINALLY.”No minimum balance, monthly, or overdraft fees.¹ Plus, free cash deposits and withdrawals in-network.²Varo Bank: Online Banking · #52 · screenshot 1
  • “Manage your financial life in one app”Securely deposit checks and transfer funds, including external accounts.Schwab Mobile · #56 · screenshot 1
  • “For all Credit & Money needs”Bright: Loans & Credit Builder · #57 · screenshot 1
  • “BUILT TO PROTECT EVERY CENT”Wise: Global Money Transfer · #58 · screenshot 3
  • “Access your pay in real time¹”Up to $1,500 per pay period²EarnIn: Beyond Cash Advance · #60 · screenshot 1
  • “Secure”Store prepaid cards securely in your Apple WalletMyCardWallet. · #61 · screenshot 1
  • “Unlock $1,000 in 30 seconds”Perpay - Shop and Build Credit · #64 · screenshot 1
  • “Keep your EBT safe with top-tier tech”Propel: EBT, SNAP, WIC, & more · #66 · screenshot 3

Top ten Finance apps that do it.

  1. #1Trump Accounts: Official App1 of its 6 screenshots
  2. #3Capital One Mobile1 of its 6 screenshots
  3. #4PayPal - Pay, Send, Save6 of its 6 screenshots
  4. #5Cash App3 of its 6 screenshots
  5. #6Venmo6 of its 6 screenshots
  6. #7Chase Mobile®: Bank & Invest6 of its 6 screenshots
  7. #8OnePay – Mobile Banking6 of its 6 screenshots
  8. #9Chime® – Mobile Banking6 of its 6 screenshots

The same tactic in other categories.

CategoryApps that do itScreenshotsTop ten
Education79% 79 of 10051% 281 of 5556 of 10
Food & Drink71% 71 of 10051% 278 of 5406 of 10
Medical68% 68 of 10046% 251 of 5487 of 10
Finance67% 67 of 10050% 288 of 5818 of 10
Business64% 64 of 10047% 258 of 5549 of 10
Reference64% 64 of 10049% 275 of 5667 of 10
Travel64% 64 of 10044% 245 of 5615 of 10
Music62% 62 of 10041% 225 of 5505 of 10
Entertainment61% 61 of 10045% 243 of 5444 of 10
Social Networking61% 61 of 10043% 237 of 5549 of 10
Productivity60% 59 of 9945% 249 of 5513 of 10
Shopping59% 59 of 10043% 241 of 5627 of 10
Lifestyle58% 58 of 10041% 230 of 5568 of 10
Weather57% 57 of 10038% 212 of 5556 of 10
News56% 55 of 9839% 204 of 5174 of 10
Health & Fitness56% 56 of 10039% 225 of 5743 of 10
Sports56% 56 of 10044% 245 of 5585 of 10
Games55% 55 of 10035% 198 of 5676 of 10
Utilities55% 55 of 10043% 238 of 5494 of 10
Graphics & Design54% 53 of 9926% 148 of 5646 of 10
Navigation53% 52 of 9940% 225 of 5667 of 10
Photo & Video45% 45 of 10022% 123 of 5662 of 10
Developer Tools31% 31 of 10023% 119 of 5072 of 10

Background is the icon’s colour, across all categories

Related tactics.

Often on the same screenshot

  • Blue45% of these screenshots, against 32% of all Finance screenshots
  • Words aligned left38% of these screenshots, against 30% of all Finance screenshots
  • Gradient background51% of these screenshots, against 46% of all Finance screenshots
  • Low contrast words17% of these screenshots, against 12% of all Finance screenshots
  • Arrows or callouts17% of these screenshots, against 14% of all Finance screenshots
  • Whole phone shown45% of these screenshots, against 42% of all Finance screenshots

More in look

Questions, answered from the chart.

How many top Finance apps have App Store screenshots in the app icon’s colour?
67 of the top 100 Finance apps (67%) have at least one, and 288 of their 581 screenshots (50%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Finance apps have App Store screenshots in the app icon’s colour?
In the top ten: Trump Accounts: Official App (#1), Capital One Mobile (#3), PayPal - Pay, Send, Save (#4), Cash App (#5), Venmo (#6), Chase Mobile®: Bank & Invest (#7), OnePay – Mobile Banking (#8) and Chime® – Mobile Banking (#9). Further down the chart: Fidelity Investments (#13), Wells Fargo Mobile® (#14), State Farm® (#15), Rocket Money - Bills & Budgets (#17) and GEICO Mobile - Car Insurance (#18), and 54 more.
Should my Finance app have App Store screenshots in the app icon’s colour?
The chart shows who does it, not whether it would work for your app. 8 of the top ten Finance apps do it (80%), against 59 of the other 90 (66%), so the top ten do it more than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.

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