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Business app screenshots in the app icon’s colour

The picture’s main colour is the app icon’s. In a search result the icon and the screenshots sit side by side, and a shared colour makes them read as one brand.

From the top 100 free Business apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.

The numbers

Apps that do it
64% 64 of 100
Screenshots that do it
47% 258 of 554
The top ten
9 of 10 against 55 of the other 90

258 of the 554 Business screenshots read (47%) do this, across 64 of the top 100 apps (64%). 9 of the top ten do it (90%), against 55 of the other 90 (61%): the top ten do it more than the rest. Of the 23 categories read so far, Business is 5th for this. It is most common in Education (79% of apps) and least common in Developer Tools (31%).

12 examples from the chart.

12 of the 258 Business app screenshots in the app icon’s colour, one from each app, the highest on the chart first.

Microsoft Teams App Store screenshot 1, headline “Meet, chat, collaborate, all in one app”. Background is the icon’s colour.
Microsoft Teams#1 in Business · screenshot 1“Meet, chat, collaborate, all in one app”
Zoom Workplace App Store screenshot 1, headline “zoom Workplace”. Background is the icon’s colour.
Zoom Workplace#3 in Business · screenshot 1“zoom Workplace”
LinkedIn: Community & Network App Store screenshot 1, headline “The network that works for you”. Background is the icon’s colour.
LinkedIn: Community & Network#4 in Business · screenshot 1“The network that works for you”
ADP Mobile Solutions App Store screenshot 1, no headline. Background is the icon’s colour.
ADP Mobile Solutions#5 in Business · screenshot 1No headline
DoorDash - Dasher App Store screenshot 1, headline “DELIVER WITH DOORDASH”. Background is the icon’s colour.
DoorDash - Dasher#6 in Business · screenshot 1“DELIVER WITH DOORDASH”
Okta Verify App Store screenshot 2, headline “Protect your accounts with two-factor authentication”. Background is the icon’s colour.
Okta Verify#7 in Business · screenshot 2“Protect your accounts with two-factor authentication”
UKG Pro App Store screenshot 1, headline “Punch in and out with ease”. Background is the icon’s colour.
UKG Pro#8 in Business · screenshot 1“Punch in and out with ease”
Workday App Store screenshot 1, headline “Make work effortless”. Background is the icon’s colour.
Workday#9 in Business · screenshot 1“Make work effortless”
Spark Driver App Store screenshot 1, headline “Earn for every delivery and keep all your tips”. Background is the icon’s colour.
Spark Driver#10 in Business · screenshot 1“Earn for every delivery and keep all your tips”
UPS App Store screenshot 1, headline “Easy and”. Background is the icon’s colour.
UPS#13 in Business · screenshot 1“Easy and”
FedEx Mobile App Store screenshot 1, headline “Track, ship, and manage your packages from anywhere.”. Background is the icon’s colour.
FedEx Mobile#14 in Business · screenshot 1“Track, ship, and manage your packages from anywhere.”
WhatsApp Business App Store screenshot 1, headline “Build trust with a WhatsApp business profile and Meta Verified badge”. Background is the icon’s colour.
WhatsApp Business#15 in Business · screenshot 1“Build trust with a WhatsApp business profile and Meta Verified badge”

All 258 on the wall

What these screenshots say, word for word.

The words on 40 of the 239 that carry any, as each app wrote them.

  • “Meet, chat, collaborate, all in one app”Microsoft Teams · #1 · screenshot 1
  • “zoom Workplace”Your AI-Powered Collaboration PlatformZoom Workplace · #3 · screenshot 1
  • “The network that works for you”LinkedIn: Community & Network · #4 · screenshot 1
  • “DELIVER WITH DOORDASH”YOUR DOOR TO MOREDoorDash - Dasher · #6 · screenshot 1
  • “Protect your accounts with two-factor authentication”Okta Verify · #7 · screenshot 2
  • “Punch in and out with ease”UKG Pro · #8 · screenshot 1
  • “Make work effortless”Workday · #9 · screenshot 1
  • “Earn for every delivery and keep all your tips”Spark Driver · #10 · screenshot 1
  • “Easy and”UPS · #13 · screenshot 1
  • “Track, ship, and manage your packages from anywhere.”FedEx Mobile · #14 · screenshot 1
  • “Build trust with a WhatsApp business profile and Meta Verified badge”WhatsApp Business · #15 · screenshot 1
  • “GROW WITH AMAZON”Amazon Flex · #16 · screenshot 2
  • “All that paper? Gone.”Acrobat Reader: PDF Editor · #17 · screenshot 1
  • “Protect any account with two-factor authentication”Duo Mobile · #19 · screenshot 1
  • Get personalized“JOB RECS”Handshake: Jobs & AI work · #21 · screenshot 1
  • “Track Packages 850+ Carriers”Package Tracker - pkge Mobile · #22 · screenshot 1
  • “Scan Anything to PDF”Scanner App - Scan PDF & Docs · #23 · screenshot 1
  • “Translate 100+ languages in real-time”Webex · #26 · screenshot 5
  • “Gather groceries, make money”Instacart Shopper: Earn money · #28 · screenshot 2
  • “Create or schedule posts, stories, reels and ads across Facebook and Instagram”Meta Business Suite · #29 · screenshot 3
  • “All your HR and payroll info in one app”Paycom · #33 · screenshot 1
  • “Earn up to $30/hr”Instawork: Work when you want · #34 · screenshot 2
  • “Clear your desk.”Adobe Scan: PDF & Doc Scanner · #35 · screenshot 1
  • “Set up Alpine Ski House access”Set up your device to access your email, devices, Wi-Fi, and apps for work.Intune Company Portal · #37 · screenshot 1
  • “Your workplace, simplified”Paychex Flex · #38 · screenshot 1
  • “Your all-in-one visit companion”Review care plans, notes, and chats all in one placeHHAeXchange+ · #39 · screenshot 6
  • “Use your vehicle to make money without delivering food or passengers.”Roadie Driver · #41 · screenshot 2
  • “Act fast on what matters most”Seller, a Facebook app · #43 · screenshot 1
  • “Invoice your customers in seconds”Invoice Maker - Invoice Fly · #47 · screenshot 1
  • “Access Your Thrift Savings Plan On The Go”Thrift Savings Plan · #48 · screenshot 1
  • “HIRE. SCHEDULE. PAY IN ONE EASY APP.”Trusted by 150,000 small businesses and millions of hourly workers.Homebase: Employee Scheduling · #49 · screenshot 1
  • “Run your business on the go”Stripe Dashboard · #52 · screenshot 1
  • “Get notified so you can take action”Meta Ads Manager · #53 · screenshot 2
  • “Discover your next great job”Over 2 million verified jobsBandana Job Search · #54 · screenshot 1
  • “Everything you need to know,”at a glanceDayforce · #55 · screenshot 1
  • “Get a snapshot of how your team’s doing in key moments”“My manager consistently keeps our team informed by sharing important updates from their leadership...”UKG Ready · #57 · screenshot 1
  • EARN YOUR WAY“Get paid fast for completed shifts”Shiftsmart - Find Work · #58 · screenshot 2
  • “Earn great money”Grubhub for Drivers · #59 · screenshot 1
  • “MyWalmart. Empowering store associates.”MyWalmart · #60 · screenshot 1
  • “The #1 Digital Business Card App”Blinq: Digital Business Card · #61 · screenshot 1

Top ten Business apps that do it.

  1. #1Microsoft Teams6 of its 6 screenshots
  2. #3Zoom Workplace6 of its 6 screenshots
  3. #4LinkedIn: Community & Network6 of its 6 screenshots
  4. #5ADP Mobile Solutions5 of its 5 screenshots
  5. #6DoorDash - Dasher2 of its 4 screenshots
  6. #7Okta Verify1 of its 5 screenshots
  7. #8UKG Pro6 of its 6 screenshots
  8. #9Workday6 of its 6 screenshots
  9. #10Spark Driver4 of its 4 screenshots

The same tactic in other categories.

CategoryApps that do itScreenshotsTop ten
Education79% 79 of 10051% 281 of 5556 of 10
Food & Drink71% 71 of 10051% 278 of 5406 of 10
Medical68% 68 of 10046% 251 of 5487 of 10
Finance67% 67 of 10050% 288 of 5818 of 10
Business64% 64 of 10047% 258 of 5549 of 10
Reference64% 64 of 10049% 275 of 5667 of 10
Travel64% 64 of 10044% 245 of 5615 of 10
Music62% 62 of 10041% 225 of 5505 of 10
Entertainment61% 61 of 10045% 243 of 5444 of 10
Social Networking61% 61 of 10043% 237 of 5549 of 10
Productivity60% 59 of 9945% 249 of 5513 of 10
Shopping59% 59 of 10043% 241 of 5627 of 10
Lifestyle58% 58 of 10041% 230 of 5568 of 10
Weather57% 57 of 10038% 212 of 5556 of 10
News56% 55 of 9839% 204 of 5174 of 10
Health & Fitness56% 56 of 10039% 225 of 5743 of 10
Sports56% 56 of 10044% 245 of 5585 of 10
Games55% 55 of 10035% 198 of 5676 of 10
Utilities55% 55 of 10043% 238 of 5494 of 10
Graphics & Design54% 53 of 9926% 148 of 5646 of 10
Navigation53% 52 of 9940% 225 of 5667 of 10
Photo & Video45% 45 of 10022% 123 of 5662 of 10
Developer Tools31% 31 of 10023% 119 of 5072 of 10

Background is the icon’s colour, across all categories

Related tactics.

Often on the same screenshot

  • Blue52% of these screenshots, against 35% of all Business screenshots
  • Words aligned left27% of these screenshots, against 19% of all Business screenshots
  • Whole phone shown58% of these screenshots, against 51% of all Business screenshots
  • States a benefit61% of these screenshots, against 55% of all Business screenshots
  • Green15% of these screenshots, against 9% of all Business screenshots
  • Low contrast words26% of these screenshots, against 21% of all Business screenshots

More in look

Questions, answered from the chart.

How many top Business apps have App Store screenshots in the app icon’s colour?
64 of the top 100 Business apps (64%) have at least one, and 258 of their 554 screenshots (47%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Business apps have App Store screenshots in the app icon’s colour?
In the top ten: Microsoft Teams (#1), Zoom Workplace (#3), LinkedIn: Community & Network (#4), ADP Mobile Solutions (#5), DoorDash - Dasher (#6), Okta Verify (#7), UKG Pro (#8), Workday (#9) and Spark Driver (#10). Further down the chart: UPS (#13), FedEx Mobile (#14), WhatsApp Business (#15), Amazon Flex (#16) and Acrobat Reader: PDF Editor (#17), and 50 more.
Should my Business app have App Store screenshots in the app icon’s colour?
The chart shows who does it, not whether it would work for your app. 9 of the top ten Business apps do it (90%), against 55 of the other 90 (61%), so the top ten do it more than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.

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