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Utilities app screenshots in the app icon’s colour

The picture’s main colour is the app icon’s. In a search result the icon and the screenshots sit side by side, and a shared colour makes them read as one brand.

From the top 100 free Utilities apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.

The numbers

Apps that do it
55% 55 of 100
Screenshots that do it
43% 238 of 549
The top ten
4 of 10 against 51 of the other 90

238 of the 549 Utilities screenshots read (43%) do this, across 55 of the top 100 apps (55%). 4 of the top ten do it (40%), against 51 of the other 90 (57%): the top ten do it less than the rest. Of the 23 categories read so far, Utilities is 18th for this. It is most common in Education (79% of apps) and least common in Developer Tools (31%).

12 examples from the chart.

12 of the 238 Utilities app screenshots in the app icon’s colour, one from each app, the highest on the chart first.

Cleanup: Phone Storage Cleaner App Store screenshot 1, headline “Clean Up”. Background is the icon’s colour.
Cleanup: Phone Storage Cleaner#5 in Utilities · screenshot 1“Clean Up”
Govee Home App Store screenshot 1, headline “Govee”. Background is the icon’s colour.
Govee Home#6 in Utilities · screenshot 1“Govee”
TV Remote - Universal Control App Store screenshot 1, headline “Universal Remote For All TV Brands”. Background is the icon’s colour.
TV Remote - Universal Control#9 in Utilities · screenshot 1“Universal Remote For All TV Brands”
AT&T App Store screenshot 1, headline “Connecting changes everything”. Background is the icon’s colour.
AT&T#10 in Utilities · screenshot 1“Connecting changes everything”
Xfinity App Store screenshot 2, headline “Find all your Xfinity services,”. Background is the icon’s colour.
Xfinity#11 in Utilities · screenshot 2“Find all your Xfinity services,”
My Spectrum App Store screenshot 1, headline “One App, All Your Services ...”. Background is the icon’s colour.
My Spectrum#12 in Utilities · screenshot 1“One App, All Your Services ...”
Proton VPN: Fast & Secure App Store screenshot 1, headline “Unlimited Online Protection”. Background is the icon’s colour.
Proton VPN: Fast & Secure#13 in Utilities · screenshot 1“Unlimited Online Protection”
Authenticator ℠ App App Store screenshot 1, headline “Authenticator App”. Background is the icon’s colour.
Authenticator ℠ App#16 in Utilities · screenshot 1“Authenticator App”
Sony | Sound Connect App Store screenshot 5, headline “Look back at your listening style.”. Background is the icon’s colour.
Sony | Sound Connect#20 in Utilities · screenshot 5“Look back at your listening style.”
NordVPN: VPN Fast & Secure App Store screenshot 1, headline “Go big on your online protection”. Background is the icon’s colour.
NordVPN: VPN Fast & Secure#24 in Utilities · screenshot 1“Go big on your online protection”
Truecaller: Premium Caller ID App Store screenshot 1, headline “See who's calling you”. Background is the icon’s colour.
Truecaller: Premium Caller ID#29 in Utilities · screenshot 1“See who's calling you”
TP-Link Tether App Store screenshot 1, headline “Easy Setup”. Background is the icon’s colour.
TP-Link Tether#30 in Utilities · screenshot 1“Easy Setup”

All 238 on the wall

What these screenshots say, word for word.

The words on 40 of the 231 that carry any, as each app wrote them.

  • “Clean Up”iPhone & iCloudCleanup: Phone Storage Cleaner · #5 · screenshot 1
  • “Govee”Making Life SmarterGovee Home · #6 · screenshot 1
  • “Universal Remote For All TV Brands”TV Remote - Universal Control · #9 · screenshot 1
  • “Connecting changes everything”AT&T · #10 · screenshot 1
  • “Find all your Xfinity services,”all in one placeXfinity · #11 · screenshot 2
  • “One App, All Your Services ...”My Spectrum · #12 · screenshot 1
  • “Unlimited Online Protection”Proton VPN: Fast & Secure · #13 · screenshot 1
  • EASY QR CODE SET UP“Authenticator App”Authenticator ℠ App · #16 · screenshot 1
  • “Look back at your listening style.”Sony | Sound Connect · #20 · screenshot 5
  • “Go big on your online protection”150M+ downloadsNordVPN: VPN Fast & Secure · #24 · screenshot 1
  • “See who's calling you”Truecaller: Premium Caller ID · #29 · screenshot 1
  • “Easy Setup”Simple, straightforward configurationTP-Link Tether · #30 · screenshot 1
  • “Get instant arrest reports.”Offender Locator: Find & Watch · #34 · screenshot 2
  • “Fraud & Spam Call Blocking”Helps block calls from fraudsters & calls identified as potential spam.AT&T ActiveArmor® · #35 · screenshot 1
  • “6000+ Emojis”Facemoji AI Emoji Keyboard · #37 · screenshot 3
  • “SETUP”Set up your Brother printer quickly from your mobile device!Brother Mobile Connect · #38 · screenshot 2
  • JumpJump“Trusted by 79,000,000+Users”JumpJumpVPN: Fast & Secure · #39 · screenshot 1
  • “#1 Photo and Storage Cleaner”Swipewipe: Photo Cleaner · #41 · screenshot 1
  • “One-Step Printing”Lower the technical barriers to make 3D printing more accessible and enjoyable.Bambu Handy · #42 · screenshot 2
  • “Create Widgets In Seconds”myCar: Car Widgets & Dashboard · #43 · screenshot 4
  • “Access your favorite content”VPN - Free VPN Potato ™ · #49 · screenshot 1
  • “Find Your Devices Fast”Find Air - My Device Tracker · #50 · screenshot 2
  • “Share with friends to receive data.”1.1.1.1: Faster Internet · #52 · screenshot 4
  • “THE #1 VPN FREE APP”Get Free VPN nowFree VPN by Free VPN .org™ · #54 · screenshot 1
  • “Choose from thousands of apps to customize your Garmin device.”Connect IQ™ Store · #57 · screenshot 1
  • “Full control for”Power On/Off Channels Touchpad and CursorRemote for Firestick · Fire TV · #58 · screenshot 1
  • “Take a Speedtest®”The most accurate way to check your internet speedSpeedtest by Ookla · #59 · screenshot 1
  • “UNIVERSAL TV Remote”TV Remote Control · Universal · #61 · screenshot 1
  • “Add as many countdowns as you like”Countdown · #62 · screenshot 1
  • “Full Control OF YOUR CASTING”Screen Mirroring | Cast to TV · #65 · screenshot 2
  • “A NEW NETWORK. A NEW CHOICE.”Boost Mobile · #67 · screenshot 1
  • “Secure your connection with one click”VPNIFY - Unlimited VPN · #68 · screenshot 2
  • “Daybetter”Make everyday shine betterDayBetter · #70 · screenshot 1
  • “BUY YOUR MINT PLAN, RIGHT IN THE APP”“Shocked. Stunned. Amazed.”Mint Mobile · #72 · screenshot 1
  • “Authenticator App”Easy QR SetupAuthenticator© App · #75 · screenshot 1
  • “Stay safe online”Protect your privacy on any network.Zyra VPN · #76 · screenshot 2
  • “UNLIMITED CALLS TEXTS”textPlus: Text Message + Call · #77 · screenshot 2
  • “Three plans, zero hidden fees”We believe in transparency, so the price you see is the price youill pay. You never have to worry about hidden fees.Visible mobile · #78 · screenshot 1
  • “BRIGHTEST”FLASHLIGHTFlashlight Ⓞ · #79 · screenshot 2
  • “The original Burner app”Verified phone numbersBurner: Second Phone Number · #81 · screenshot 1

Top ten Utilities apps that do it.

  1. #5Cleanup: Phone Storage Cleaner6 of its 6 screenshots
  2. #6Govee Home6 of its 6 screenshots
  3. #9TV Remote - Universal Control6 of its 6 screenshots
  4. #10AT&T6 of its 6 screenshots

The same tactic in other categories.

CategoryApps that do itScreenshotsTop ten
Education79% 79 of 10051% 281 of 5556 of 10
Food & Drink71% 71 of 10051% 278 of 5406 of 10
Medical68% 68 of 10046% 251 of 5487 of 10
Finance67% 67 of 10050% 288 of 5818 of 10
Business64% 64 of 10047% 258 of 5549 of 10
Reference64% 64 of 10049% 275 of 5667 of 10
Travel64% 64 of 10044% 245 of 5615 of 10
Music62% 62 of 10041% 225 of 5505 of 10
Entertainment61% 61 of 10045% 243 of 5444 of 10
Social Networking61% 61 of 10043% 237 of 5549 of 10
Productivity60% 59 of 9945% 249 of 5513 of 10
Shopping59% 59 of 10043% 241 of 5627 of 10
Lifestyle58% 58 of 10041% 230 of 5568 of 10
Weather57% 57 of 10038% 212 of 5556 of 10
News56% 55 of 9839% 204 of 5174 of 10
Health & Fitness56% 56 of 10039% 225 of 5743 of 10
Sports56% 56 of 10044% 245 of 5585 of 10
Games55% 55 of 10035% 198 of 5676 of 10
Utilities55% 55 of 10043% 238 of 5494 of 10
Graphics & Design54% 53 of 9926% 148 of 5646 of 10
Navigation53% 52 of 9940% 225 of 5667 of 10
Photo & Video45% 45 of 10022% 123 of 5662 of 10
Developer Tools31% 31 of 10023% 119 of 5072 of 10

Background is the icon’s colour, across all categories

Related tactics.

Often on the same screenshot

  • Gradient background82% of these screenshots, against 64% of all Utilities screenshots
  • Blue47% of these screenshots, against 34% of all Utilities screenshots
  • Low contrast words26% of these screenshots, against 17% of all Utilities screenshots
  • Teal18% of these screenshots, against 10% of all Utilities screenshots
  • A word in a different colour33% of these screenshots, against 27% of all Utilities screenshots
  • Illustration or mascot48% of these screenshots, against 43% of all Utilities screenshots

More in look

Questions, answered from the chart.

How many top Utilities apps have App Store screenshots in the app icon’s colour?
55 of the top 100 Utilities apps (55%) have at least one, and 238 of their 549 screenshots (43%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Utilities apps have App Store screenshots in the app icon’s colour?
In the top ten: Cleanup: Phone Storage Cleaner (#5), Govee Home (#6), TV Remote - Universal Control (#9) and AT&T (#10). Further down the chart: Xfinity (#11), My Spectrum (#12), Proton VPN: Fast & Secure (#13), Authenticator ℠ App (#16) and Sony | Sound Connect (#20), and 46 more.
Should my Utilities app have App Store screenshots in the app icon’s colour?
The chart shows who does it, not whether it would work for your app. 4 of the top ten Utilities apps do it (40%), against 51 of the other 90 (57%), so the top ten do it less than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.

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