Utilities app screenshots with a serif headline
The headline is set in a serif typeface. Serif type is associated with print and editorial design.
From the top 100 free Utilities apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
4% 4 of 100
Screenshots that do it
4% 21 of 549
The top ten
0 of 10 against 4 of the other 90
21 of the 549 Utilities screenshots read (4%) do this, across 4 of the top 100 apps (4%). 0 of the top ten do it (0%), against 4 of the other 90 (4%): the top ten do it about as often as the rest. Of the 23 categories read so far, Utilities is 19th for this. It is most common in Reference (21% of apps) and least common in Navigation (0%).
12 examples from the chart.
12 of the 21 Utilities app screenshots with a serif headline, one from each app, the highest on the chart first.
“Unlimited Online Protection”
“The Privacy Browser”
“Browse privately”
“BRIGHTEST”
“Worldwide privacy, instantly”
“Block ads & trackers...”
“Worldwide privacy”
“SWIPE FOR STROBE LIGHT”
“Ultra-fast VPN servers”
“...even on videos!”
“One tap”
“BUILT-IN COMPASS”
What these screenshots say, word for word.
The words on all 21 that carry any, as each app wrote them.
“Unlimited Online Protection”
Proton VPN: Fast & Secure · #13 · screenshot 1“The Privacy Browser”
Trusted by 125 million people“Trusted by 125 million people”Brave Browser & Search Engine · #23 · screenshot 1“Browse privately”
with the best VPN for iOSExpressVPN · Secure & Fast VPN · #28 · screenshot 1“BRIGHTEST”
FLASHLIGHTFlashlight Ⓞ · #79 · screenshot 2“Worldwide privacy, instantly”
Proton VPN: Fast & Secure · #13 · screenshot 2“Block ads & trackers...”
Brave Browser & Search Engine · #23 · screenshot 2“Worldwide privacy”
ExpressVPN · Secure & Fast VPN · #28 · screenshot 2“SWIPE FOR STROBE LIGHT”
Flashlight Ⓞ · #79 · screenshot 3“Ultra-fast VPN servers”
Proton VPN: Fast & Secure · #13 · screenshot 3“...even on videos!”
Brave Browser & Search Engine · #23 · screenshot 3“One tap”
to connectExpressVPN · Secure & Fast VPN · #28 · screenshot 3“BUILT-IN COMPASS”
AND MINI MAP, NEVER GET LOST.Flashlight Ⓞ · #79 · screenshot 4“Hide your real IP address and location”
Proton VPN: Fast & Secure · #13 · screenshot 4“Search with voice-to-text”
Brave Browser & Search Engine · #23 · screenshot 4“Stay safe”
on any networkExpressVPN · Secure & Fast VPN · #28 · screenshot 4“Block ads, trackers, and malware”
Proton VPN: Fast & Secure · #13 · screenshot 5“Ask your built-in AI assistant”
Brave Browser & Search Engine · #23 · screenshot 5“Do more with powerful add-ons”
ExpressVPN · Secure & Fast VPN · #28 · screenshot 5“Your privacy is our priority Swiss Privacy”
Proton VPN: Fast & Secure · #13 · screenshot 6“Unlock your browser with Face ID”
Brave Browser & Search Engine · #23 · screenshot 6“Switch”
to dark modeExpressVPN · Secure & Fast VPN · #28 · screenshot 6
Top ten Utilities apps that do it.
None of the top ten do. The highest app on the chart that does is Proton VPN: Fast & Secure, at #13.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Reference | 21% 21 of 100 | 15% 86 of 566 | 3 of 10 |
| Shopping | 18% 18 of 100 | 12% 67 of 562 | 1 of 10 |
| Food & Drink | 17% 17 of 100 | 12% 64 of 540 | 0 of 10 |
| News | 16% 16 of 98 | 15% 80 of 517 | 2 of 10 |
| Finance | 12% 12 of 100 | 9% 53 of 581 | 1 of 10 |
| Medical | 12% 12 of 100 | 11% 59 of 548 | 3 of 10 |
| Travel | 12% 12 of 100 | 10% 54 of 561 | 0 of 10 |
| Health & Fitness | 11% 11 of 100 | 8% 45 of 574 | 2 of 10 |
| Lifestyle | 11% 11 of 100 | 9% 50 of 556 | 2 of 10 |
| Graphics & Design | 10% 10 of 99 | 7% 39 of 564 | 4 of 10 |
| Productivity | 8% 8 of 99 | 8% 45 of 551 | 2 of 10 |
| Education | 8% 8 of 100 | 7% 38 of 555 | 0 of 10 |
| Business | 7% 7 of 100 | 4% 21 of 554 | 0 of 10 |
| Entertainment | 7% 7 of 100 | 4% 23 of 544 | 1 of 10 |
| Games | 6% 6 of 100 | 2% 11 of 567 | 0 of 10 |
| Photo & Video | 6% 6 of 100 | 6% 35 of 566 | 0 of 10 |
| Music | 5% 5 of 100 | 5% 25 of 550 | 1 of 10 |
| Sports | 5% 5 of 100 | 3% 18 of 558 | 0 of 10 |
| Social Networking | 4% 4 of 100 | 4% 24 of 554 | 0 of 10 |
| Utilities | 4% 4 of 100 | 4% 21 of 549 | 0 of 10 |
| Weather | 3% 3 of 100 | 2% 13 of 555 | 1 of 10 |
| Developer Tools | 2% 2 of 100 | 1% 7 of 507 | 1 of 10 |
| Navigation | 0% 0 of 99 | 0% 0 of 566 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Headline readable at thumbnail size76% of these screenshots, against 36% of all Utilities screenshots
- Leads with trust43% of these screenshots, against 10% of all Utilities screenshots
- App icon shown38% of these screenshots, against 14% of all Utilities screenshots
- Solid background48% of these screenshots, against 25% of all Utilities screenshots
- Dark48% of these screenshots, against 29% of all Utilities screenshots
- Phone cut off at the foot33% of these screenshots, against 18% of all Utilities screenshots
More in look
- Gradient background78%
- Light71%
- Background is the icon’s colour55%
- A word in a different colour52%
- Blue51%
- High contrast words47%
- Black, white or grey45%
- Dark44%
- Solid background43%
- Low contrast words42%
- Teal19%
- Orange16%
- Rounded headline type14%
- Pattern or texture13%
- Photo background13%
- Green12%
- Purple11%
- Red8%
- The app itself is the background7%
- Pink6%
- Yellow5%
- Condensed or display type3%
Questions, answered from the chart.
How many top Utilities apps have App Store screenshots with a serif headline?
4 of the top 100 Utilities apps (4%) have at least one, and 21 of their 549 screenshots (4%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Utilities apps have App Store screenshots with a serif headline?
None of the top ten do. The highest on the chart: Proton VPN: Fast & Secure (#13), Brave Browser & Search Engine (#23), ExpressVPN · Secure & Fast VPN (#28) and Flashlight Ⓞ (#79).
Should my Utilities app have App Store screenshots with a serif headline?
The chart shows who does it, not whether it would work for your app. 0 of the top ten Utilities apps do it (0%), against 4 of the other 90 (4%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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