Medical app screenshots with a serif headline
The headline is set in a serif typeface. Serif type is associated with print and editorial design.
From the top 100 free Medical apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
12% 12 of 100
Screenshots that do it
11% 59 of 548
The top ten
3 of 10 against 9 of the other 90
59 of the 548 Medical screenshots read (11%) do this, across 12 of the top 100 apps (12%). 3 of the top ten do it (30%), against 9 of the other 90 (10%): the top ten do it more than the rest. Of the 23 categories read so far, Medical is 5th for this. It is most common in Reference (21% of apps) and least common in Navigation (0%).
12 examples from the chart.
12 of the 59 Medical app screenshots with a serif headline, one from each app, the highest on the chart first.
“Easily access your health information”
“SimplePractice Client Portal”
“Communicate with your care team and more, anywhere, antime.”
“The care you need, covered by most major insurers”
“America's #1 medical knowledge platform.”
“Get rewarded for getting the things you love”
“Your personalized dashboard”
“Your health always, within reach”
“Own your schedule”
“GainwellGo™”
“Explore 700+ 3D atlas screens”
What these screenshots say, word for word.
The words on 40 of the 58 that carry any, as each app wrote them.
“Easily access your health information”
UnitedHealthcare · #4 · screenshot 1“SimplePractice Client Portal”
SimplePractice Client Portal · #5 · screenshot 1“Communicate with your care team and more, anywhere, antime.”
“Please arrive 15 minutes before your scheduled appointment time.”athenaPatient · #9 · screenshot 1“The care you need, covered by most major insurers”
Teladoc Health · #24 · screenshot 1“America's #1 medical knowledge platform.”
Free for verified U.S. cliniciansOpenEvidence · #33 · screenshot 1“Get rewarded for getting the things you love”
Allē · #46 · screenshot 1“Your personalized dashboard”
Lilly Health™ · #50 · screenshot 2- Intermountain Health App
“Your health always, within reach”
powered by MyChart®Intermountain Health · #54 · screenshot 1 “Own your schedule”
Clipboard - Workers · #58 · screenshot 2“GainwellGo™”
GainwellGo™ · #92 · screenshot 1“Explore 700+ 3D atlas screens”
Complete Anatomy for iPhone · #97 · screenshot 1“On-the-go resources to check coverage and manage care”
UnitedHealthcare · #4 · screenshot 3“One secure place to connect about your care”
SimplePractice Client Portal · #5 · screenshot 2“Access test results as soon as they’re ready.”
athenaPatient · #9 · screenshot 2“See a doctor within minutes”
Teladoc Health · #24 · screenshot 2“The latest clinical evidence from the highest quality sources.”
OpenEvidence · #33 · screenshot 2“Keep track of important health data”
Lilly Health™ · #50 · screenshot 3“Manage Your Appointments”
Schedule your next appointment, or view details of your past and upcoming appointments.Intermountain Health · #54 · screenshot 2“Get paid instantly”
Choose to get paid instantly for $2.99 or within a few days for freeClipboard - Workers · #58 · screenshot 3“Set Your Own Pin for Security”
GainwellGo™ · #92 · screenshot 2“Interact with multiple layering systems”
Complete Anatomy for iPhone · #97 · screenshot 2“Search for benefits”
UnitedHealthcare · #4 · screenshot 4“Easily login, no username or password required”
SimplePractice Client Portal · #5 · screenshot 3“Message your care team directly whenever you have questions.”
athenaPatient · #9 · screenshot 3“Get everyday and specialty care”
Teladoc Health · #24 · screenshot 3“An Official AI Partner of:”
OpenEvidence · #33 · screenshot 3“Review patterns and trends with charts and custom time ranges”
Lilly Health™ · #50 · screenshot 4“Access Your Test Results”
No more waiting for a phone call or letter, view your results as soon as they are available.Intermountain Health · #54 · screenshot 3“Pay for bills & save for your future”
Clipboard - Workers · #58 · screenshot 4“Authenticate with Personalized Pin”
GainwellGo™ · #92 · screenshot 3“Discover treatments to enable recovery”
Complete Anatomy for iPhone · #97 · screenshot 3“Estimate costs to plan ahead”
UnitedHealthcare · #4 · screenshot 5“Personalize notifications about your care”
SimplePractice Client Portal · #5 · screenshot 4“Easily attend virtual visits with members of your care team.”
“Make sure to complete your telehealth pre-call check-in before your scheduled visit time.”athenaPatient · #9 · screenshot 4“Talk with a licensed therapist”
Teladoc Health · #24 · screenshot 4“Earn CME/CE and MOC Credit from OpenEvidence.”
OpenEvidence · #33 · screenshot 4“Track your doses and set up reminders”
Lilly Health™ · #50 · screenshot 5“Manage Your Medications”
Review your medications, verify your list is up to date, and request prescription refills.Intermountain Health · #54 · screenshot 4“Book the shifts you want”
Clipboard - Workers · #58 · screenshot 5“View Your’s & Family Member Digital Card”
GainwellGo™ · #92 · screenshot 4
Top ten Medical apps that do it.
- #4UnitedHealthcare5 of its 6 screenshots
- #5SimplePractice Client Portal6 of its 6 screenshots
- #9athenaPatient6 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Reference | 21% 21 of 100 | 15% 86 of 566 | 3 of 10 |
| Shopping | 18% 18 of 100 | 12% 67 of 562 | 1 of 10 |
| Food & Drink | 17% 17 of 100 | 12% 64 of 540 | 0 of 10 |
| News | 16% 16 of 98 | 15% 80 of 517 | 2 of 10 |
| Finance | 12% 12 of 100 | 9% 53 of 581 | 1 of 10 |
| Medical | 12% 12 of 100 | 11% 59 of 548 | 3 of 10 |
| Travel | 12% 12 of 100 | 10% 54 of 561 | 0 of 10 |
| Health & Fitness | 11% 11 of 100 | 8% 45 of 574 | 2 of 10 |
| Lifestyle | 11% 11 of 100 | 9% 50 of 556 | 2 of 10 |
| Graphics & Design | 10% 10 of 99 | 7% 39 of 564 | 4 of 10 |
| Productivity | 8% 8 of 99 | 8% 45 of 551 | 2 of 10 |
| Education | 8% 8 of 100 | 7% 38 of 555 | 0 of 10 |
| Business | 7% 7 of 100 | 4% 21 of 554 | 0 of 10 |
| Entertainment | 7% 7 of 100 | 4% 23 of 544 | 1 of 10 |
| Games | 6% 6 of 100 | 2% 11 of 567 | 0 of 10 |
| Photo & Video | 6% 6 of 100 | 6% 35 of 566 | 0 of 10 |
| Music | 5% 5 of 100 | 5% 25 of 550 | 1 of 10 |
| Sports | 5% 5 of 100 | 3% 18 of 558 | 0 of 10 |
| Social Networking | 4% 4 of 100 | 4% 24 of 554 | 0 of 10 |
| Utilities | 4% 4 of 100 | 4% 21 of 549 | 0 of 10 |
| Weather | 3% 3 of 100 | 2% 13 of 555 | 1 of 10 |
| Developer Tools | 2% 2 of 100 | 1% 7 of 507 | 1 of 10 |
| Navigation | 0% 0 of 99 | 0% 0 of 566 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Solid background71% of these screenshots, against 48% of all Medical screenshots
- Tells you to do something71% of these screenshots, against 49% of all Medical screenshots
- Plain tone93% of these screenshots, against 75% of all Medical screenshots
- Has a headline98% of these screenshots, against 81% of all Medical screenshots
- Phone cut off at the foot32% of these screenshots, against 16% of all Medical screenshots
- Words at the top90% of these screenshots, against 75% of all Medical screenshots
More in look
- Light85%
- Background is the icon’s colour68%
- Solid background68%
- Gradient background54%
- Black, white or grey46%
- Low contrast words41%
- Blue40%
- A word in a different colour31%
- Teal30%
- Orange27%
- Dark21%
- High contrast words20%
- Pattern or texture19%
- Rounded headline type15%
- The app itself is the background15%
- Photo background11%
- Pink11%
- Red11%
- Green10%
- Purple9%
- Yellow6%
- Condensed or display type3%
Questions, answered from the chart.
How many top Medical apps have App Store screenshots with a serif headline?
12 of the top 100 Medical apps (12%) have at least one, and 59 of their 548 screenshots (11%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Medical apps have App Store screenshots with a serif headline?
In the top ten: UnitedHealthcare (#4), SimplePractice Client Portal (#5) and athenaPatient (#9). Further down the chart: Teladoc Health (#24), OpenEvidence (#33), Guardian® (#45), Allē (#46) and Lilly Health™ (#50), and 4 more.
Should my Medical app have App Store screenshots with a serif headline?
The chart shows who does it, not whether it would work for your app. 3 of the top ten Medical apps do it (30%), against 9 of the other 90 (10%), so the top ten do it more than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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