Photo & Video app screenshots with a serif headline
The headline is set in a serif typeface. Serif type is associated with print and editorial design.
From the top 100 free Photo & Video apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
6% 6 of 100
Screenshots that do it
6% 35 of 566
The top ten
0 of 10 against 6 of the other 90
35 of the 566 Photo & Video screenshots read (6%) do this, across 6 of the top 100 apps (6%). 0 of the top ten do it (0%), against 6 of the other 90 (7%): the top ten do it about as often as the rest. Of the 23 categories read so far, Photo & Video is 15th for this. It is most common in Reference (21% of apps) and least common in Navigation (0%).
12 examples from the chart.
12 of the 35 Photo & Video app screenshots with a serif headline, one from each app, the highest on the chart first.
“YOUR AESTHETIC,”
“Share more joy”
“The Best Film Effects”
“Get photos off your phone and into your home.”
“AI Hairstyle Try-On”
“Serving It-Girl Aesthetics in One Tap”
“THE NEW FILM STANDARD.”
“Share”
“Vintage Photo & Video Presets”
“No one does photo books better.”
“Hair Color Changer”
“Polaroid, Fuji, VHS Retro Camera Filters”
What these screenshots say, word for word.
The words on all 35 that carry any, as each app wrote them.
“YOUR AESTHETIC,”
BUILT HERE.Snapseed: Photo Editor · #37 · screenshot 1“Share more joy”
From phone to frame, enjoy all your memories with easeAura Frames · #57 · screenshot 1“The Best Film Effects”
Tezza: Aesthetic Photo Editor · #58 · screenshot 1“Get photos off your phone and into your home.”
Over 26 years. Millions of happy customers. Trust your memories with the experts.Shutterfly: Prints Cards Gifts · #66 · screenshot 1“AI Hairstyle Try-On”
Glowify - AI Hairstyle Try On · #68 · screenshot 1“Serving It-Girl Aesthetics in One Tap”
“Serving It-Girl Aesthetics in One Tap”Esti: Aesthetic Photo Editor · #97 · screenshot 1“THE NEW FILM STANDARD.”
Snapseed: Photo Editor · #37 · screenshot 2“Share”
Relive special memories in a private, unlimited family photo albumAura Frames · #57 · screenshot 2“Vintage Photo & Video Presets”
Tezza: Aesthetic Photo Editor · #58 · screenshot 2- PHOTO BOOKS
“No one does photo books better.”
Supercharge your creativity with intuitive AI-powered tools and 100+ designs.Shutterfly: Prints Cards Gifts · #66 · screenshot 2 “Hair Color Changer”
Glowify - AI Hairstyle Try On · #68 · screenshot 2“Polaroid, Fuji, VHS Retro Camera Filters”
Esti: Aesthetic Photo Editor · #97 · screenshot 2“ALWAYS YOURS, NO STRINGS.”
Snapseed: Photo Editor · #37 · screenshot 3“Control”
Change photos, play videos, or adjust your slideshowAura Frames · #57 · screenshot 3“A Film Camera At Your Fingertips”
Tezza: Aesthetic Photo Editor · #58 · screenshot 3- EASY PHOTO UPLOAD
“Add your photos to the app, fast.”
It’s so simple: With just a few taps, you can upload and start creating.Shutterfly: Prints Cards Gifts · #66 · screenshot 3 “Hairstyles by Face Shape”
Glowify - AI Hairstyle Try On · #68 · screenshot 3“Vintage Photo & Video Editor”
Esti: Aesthetic Photo Editor · #97 · screenshot 3“LOCK IN YOUR CUSTOM LOOK.”
Snapseed: Photo Editor · #37 · screenshot 4“Manage”
All of your frames, and even preload gifts for the whole familyAura Frames · #57 · screenshot 4“150+ Editorial Story Templates”
Tezza: Aesthetic Photo Editor · #58 · screenshot 4- PHOTO PRINTS
“You make the memories, we'll make them last.”
Easily choose sizes, change finishes, and order your premium prints.Shutterfly: Prints Cards Gifts · #66 · screenshot 4 “Color Analysis”
Glowify - AI Hairstyle Try On · #68 · screenshot 4“Photo & Video Collages”
Esti: Aesthetic Photo Editor · #97 · screenshot 4“EVERY EDIT, ALWAYS REVERSIBLE. EDIT STACK EDIT STACK EDIT STACK”
Snapseed: Photo Editor · #37 · screenshot 5“Private”
Share precious moments, with the people who matter mostAura Frames · #57 · screenshot 5“The Perfect Video Editor”
Tezza: Aesthetic Photo Editor · #58 · screenshot 5- HOLIDAY CARDS
“Spread holiday joy far and wide.”
New, easy-to-use tools, free back-of-card customization, and fresh designs await!Shutterfly: Prints Cards Gifts · #66 · screenshot 5 “Swap Outfits in One Tap”
Glowify - AI Hairstyle Try On · #68 · screenshot 5“Beauty Makeup & Face Editor”
Esti: Aesthetic Photo Editor · #97 · screenshot 5“UNCOMPROMISING CREATIVE CONTROL.”
Snapseed: Photo Editor · #37 · screenshot 6“A Powerful Feed Planner”
Tezza: Aesthetic Photo Editor · #58 · screenshot 6- GIFTS
“It only takes one photo to make the perfect gift.”
There’s something for every picture, every feeling, every occasion.Shutterfly: Prints Cards Gifts · #66 · screenshot 6 “Makeup Glow Up in Seconds”
Glowify - AI Hairstyle Try On · #68 · screenshot 6“Handcrafted Textures”
Esti: Aesthetic Photo Editor · #97 · screenshot 6
Top ten Photo & Video apps that do it.
None of the top ten do. The highest app on the chart that does is Snapseed: Photo Editor, at #37.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Reference | 21% 21 of 100 | 15% 86 of 566 | 3 of 10 |
| Shopping | 18% 18 of 100 | 12% 67 of 562 | 1 of 10 |
| Food & Drink | 17% 17 of 100 | 12% 64 of 540 | 0 of 10 |
| News | 16% 16 of 98 | 15% 80 of 517 | 2 of 10 |
| Finance | 12% 12 of 100 | 9% 53 of 581 | 1 of 10 |
| Medical | 12% 12 of 100 | 11% 59 of 548 | 3 of 10 |
| Travel | 12% 12 of 100 | 10% 54 of 561 | 0 of 10 |
| Health & Fitness | 11% 11 of 100 | 8% 45 of 574 | 2 of 10 |
| Lifestyle | 11% 11 of 100 | 9% 50 of 556 | 2 of 10 |
| Graphics & Design | 10% 10 of 99 | 7% 39 of 564 | 4 of 10 |
| Productivity | 8% 8 of 99 | 8% 45 of 551 | 2 of 10 |
| Education | 8% 8 of 100 | 7% 38 of 555 | 0 of 10 |
| Business | 7% 7 of 100 | 4% 21 of 554 | 0 of 10 |
| Entertainment | 7% 7 of 100 | 4% 23 of 544 | 1 of 10 |
| Games | 6% 6 of 100 | 2% 11 of 567 | 0 of 10 |
| Photo & Video | 6% 6 of 100 | 6% 35 of 566 | 0 of 10 |
| Music | 5% 5 of 100 | 5% 25 of 550 | 1 of 10 |
| Sports | 5% 5 of 100 | 3% 18 of 558 | 0 of 10 |
| Social Networking | 4% 4 of 100 | 4% 24 of 554 | 0 of 10 |
| Utilities | 4% 4 of 100 | 4% 21 of 549 | 0 of 10 |
| Weather | 3% 3 of 100 | 2% 13 of 555 | 1 of 10 |
| Developer Tools | 2% 2 of 100 | 1% 7 of 507 | 1 of 10 |
| Navigation | 0% 0 of 99 | 0% 0 of 566 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Orange63% of these screenshots, against 33% of all Photo & Video screenshots
- Background is the icon’s colour46% of these screenshots, against 22% of all Photo & Video screenshots
- Headline in Title Case40% of these screenshots, against 20% of all Photo & Video screenshots
- A photograph100% of these screenshots, against 86% of all Photo & Video screenshots
- Premium tone17% of these screenshots, against 4% of all Photo & Video screenshots
- States a benefit51% of these screenshots, against 39% of all Photo & Video screenshots
More in look
- Orange69%
- Gradient background60%
- Black, white or grey59%
- Solid background57%
- High contrast words56%
- Dark55%
- Light50%
- A word in a different colour48%
- Background is the icon’s colour45%
- Blue40%
- Low contrast words38%
- Red29%
- Photo background26%
- Rounded headline type25%
- Teal22%
- Green12%
- Pattern or texture12%
- Pink12%
- The app itself is the background8%
- Purple7%
- Yellow6%
- Condensed or display type1%
Questions, answered from the chart.
How many top Photo & Video apps have App Store screenshots with a serif headline?
6 of the top 100 Photo & Video apps (6%) have at least one, and 35 of their 566 screenshots (6%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Photo & Video apps have App Store screenshots with a serif headline?
None of the top ten do. The highest on the chart: Snapseed: Photo Editor (#37), Aura Frames (#57), Tezza: Aesthetic Photo Editor (#58), Shutterfly: Prints Cards Gifts (#66) and Glowify - AI Hairstyle Try On (#68), and 1 more.
Should my Photo & Video app have App Store screenshots with a serif headline?
The chart shows who does it, not whether it would work for your app. 0 of the top ten Photo & Video apps do it (0%), against 6 of the other 90 (7%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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