Photo & Video app screenshots that state a benefit
Says what the reader gains, not only what the app does. A benefit answers “what do I get”, where a feature answers “what does it have”.
From the top 100 free Photo & Video apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
78% 78 of 100
Screenshots that do it
39% 221 of 566
The top ten
7 of 10 against 71 of the other 90
221 of the 566 Photo & Video screenshots read (39%) do this, across 78 of the top 100 apps (78%). 7 of the top ten do it (70%), against 71 of the other 90 (79%): the top ten do it about as often as the rest. Of the 23 categories read so far, Photo & Video is 15th for this. It is most common in Food & Drink (97% of apps) and least common in Weather (44%).
12 examples from the chart.
12 of the 221 Photo & Video app screenshots that state a benefit, one from each app, the highest on the chart first.
“Discover entertaining videos with Reels”
“Create”
“Chat”
“Instantly generate a first draft”
“Get creative with video effects”
“Get up to 15 GB of storage* 3x more than many other cloud storage services”
“Turn imagination into characters”
“SEARCH”
“Discover new streams, clips, and stories”
“Upload and share anywhere on your terms”
“Remove & upgrade background in seconds”
“Create Stunning AI Videos”
Real headline examples, word for word.
The words on 40 of the 221 that carry any, as each app wrote them.
“Discover entertaining videos with Reels”
Instagram · #2 · screenshot 1“Create”
Fun videos easily with ShortsYouTube · #3 · screenshot 1“Chat”
Have fun messaging your friendsSnapchat · #5 · screenshot 2“Instantly generate a first draft”
Canva AI Photo & Video Editor · #6 · screenshot 3“Get creative with video effects”
Edits: Video Editor · #7 · screenshot 2“Get up to 15 GB of storage* 3x more than many other cloud storage services”
Google Photos: Backup & Edit · #8 · screenshot 1“Turn imagination into characters”
Cantina: AI Video & Characters · #9 · screenshot 1“SEARCH”
FIND YOUR CROWDKICK - Live Streaming · #11 · screenshot 5“Discover new streams, clips, and stories”
Twitch: Live Streaming · #12 · screenshot 1“Upload and share anywhere on your terms”
Vimeo · #13 · screenshot 2“Remove & upgrade background in seconds”
Picsart AI Photo Editor, Video · #15 · screenshot 2“Create Stunning AI Videos”
AI Video Generator - Vixel · #16 · screenshot 3“Stand out with your collages”
SCRL: Photo Collage Maker · #17 · screenshot 1“The best app for generating images and videos.”
Create anything you can imagine with AI-powered image, video and audio. No learning curve required.Runway: AI Image & Video · #19 · screenshot 1“Your creative partner”
YouTube Studio · #20 · screenshot 1“Turn Ideas Into Epic AI Videos”
PixVerse Lite · #21 · screenshot 4“Keep it in the Circle”
Share PrivatelyPhotoCircle · #22 · screenshot 1“The pro-quality photo app for everyone.”
Lightroom: AI Photo Editor · #23 · screenshot 1“Wireless Connection With Ease”
DJI Mimo · #24 · screenshot 2“Unlimited photo storage”
for prime membersAmazon Photos: Photo & Video · #25 · screenshot 1“Enhance with AI Effects”
InShot - Video Editor · #26 · screenshot 5“bedazzle your selfie”
FaceLab: Face Age, Hair Filter · #28 · screenshot 6“AI cutout and background remova”
Only keep what you wantHypic - Photo Editor & AI Art · #31 · screenshot 1“POST IT RAW”
Zero edits neededWayShot:Aesthetic Photo Editor · #33 · screenshot 2“Always Connected”
Spend less time scheduling and more time together with technology built for families.Skylight App · #34 · screenshot 1“Get topic insights with search”
TikTok Studio · #36 · screenshot 1“YOUR AESTHETIC,”
BUILT HERE.Snapseed: Photo Editor · #37 · screenshot 1- Free!
“Get 1,000 free 4x6 photo prints a year”
FreePrints – Print Photos · #38 · screenshot 1 “Edit videos instantly with AI Edit”
Captions: AI Edits Your Video · #39 · screenshot 1“SYNC YOUR STYLE: BULK APPLY FILTERS WITH EASE”
ism: Retro Camera & Vintage · #40 · screenshot 4“Makeup Instant Glamour”
Airbrush: Face Photo Editor · #41 · screenshot 3“Bring your voice to life with lip sync.”
ElevenLabs: AI Voice Generator · #42 · screenshot 1“Import anytime”
Canon Camera Connect · #43 · screenshot 2“Get the studio look”
Photoroom: AI Photo Editor · #44 · screenshot 5“A LITTLE DANCE A LOT OF JOY”
ReelMe: AI Photo & Video · #46 · screenshot 1“Stunning Pro Effects”
SorAI - AI Video Generator · #47 · screenshot 3“Become photogenic”
Retake AI Face & Selfie Editor · #48 · screenshot 3“Make It HD”
Wink: Video Enhancer & Editor · #49 · screenshot 1“GENERATED IN SECONDS”
VideoGPT - AI Video Generator · #50 · screenshot 2“Turn any photo into a masterpiece”
Prequel: Photo & Video Editor · #52 · screenshot 4
Top ten Photo & Video apps that do it.
- #2Instagram3 of its 6 screenshots
- #3YouTube2 of its 5 screenshots
- #5Snapchat3 of its 6 screenshots
- #6Canva AI Photo & Video Editor3 of its 6 screenshots
- #7Edits: Video Editor4 of its 6 screenshots
- #8Google Photos: Backup & Edit6 of its 6 screenshots
- #9Cantina: AI Video & Characters3 of its 5 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Food & Drink | 97% 97 of 100 | 58% 315 of 540 | 10 of 10 |
| Shopping | 95% 95 of 100 | 64% 360 of 562 | 10 of 10 |
| Finance | 94% 94 of 100 | 65% 377 of 581 | 10 of 10 |
| Productivity | 92% 91 of 99 | 48% 267 of 551 | 10 of 10 |
| Lifestyle | 89% 89 of 100 | 49% 275 of 556 | 10 of 10 |
| Social Networking | 87% 87 of 100 | 47% 258 of 554 | 10 of 10 |
| Travel | 87% 87 of 100 | 51% 288 of 561 | 10 of 10 |
| Health & Fitness | 85% 85 of 100 | 42% 240 of 574 | 9 of 10 |
| Utilities | 85% 85 of 100 | 42% 233 of 549 | 8 of 10 |
| Business | 84% 84 of 100 | 55% 303 of 554 | 9 of 10 |
| Sports | 84% 84 of 100 | 41% 226 of 558 | 10 of 10 |
| Navigation | 83% 82 of 99 | 37% 208 of 566 | 9 of 10 |
| Reference | 81% 81 of 100 | 45% 254 of 566 | 8 of 10 |
| Entertainment | 80% 80 of 100 | 45% 243 of 544 | 10 of 10 |
| Photo & Video | 78% 78 of 100 | 39% 221 of 566 | 7 of 10 |
| Education | 76% 76 of 100 | 39% 214 of 555 | 8 of 10 |
| Music | 75% 75 of 100 | 31% 170 of 550 | 9 of 10 |
| Medical | 74% 74 of 100 | 38% 209 of 548 | 9 of 10 |
| News | 71% 70 of 98 | 34% 174 of 517 | 8 of 10 |
| Graphics & Design | 70% 69 of 99 | 26% 148 of 564 | 7 of 10 |
| Games | 59% 59 of 100 | 24% 136 of 567 | 8 of 10 |
| Developer Tools | 58% 58 of 100 | 26% 133 of 507 | 6 of 10 |
| Weather | 44% 44 of 100 | 19% 106 of 555 | 6 of 10 |
Related tactics.
Often on the same screenshot
- Says “you” or “your”34% of these screenshots, against 20% of all Photo & Video screenshots
- Tells you to do something51% of these screenshots, against 40% of all Photo & Video screenshots
- Has a subline34% of these screenshots, against 25% of all Photo & Video screenshots
- Subline explains the headline23% of these screenshots, against 15% of all Photo & Video screenshots
- Gradient background49% of these screenshots, against 42% of all Photo & Video screenshots
- Words at the top98% of these screenshots, against 91% of all Photo & Video screenshots
More in meaning
- Plain tone95%
- Leads with a feature92%
- Subline explains the headline36%
- Playful tone20%
- Premium tone20%
- Leads with an outcome18%
- Subline adds a second benefit15%
- Names its audience10%
- Asks for an action9%
- Leads with what is new7%
- Leads with trust6%
- Technical tone6%
- Compares with something5%
- Leads with price2%
- Leads with who it is for2%
- Urgent tone2%
- Leads with a problem1%
Questions, answered from the chart.
How many top Photo & Video apps have App Store screenshots that state a benefit?
78 of the top 100 Photo & Video apps (78%) have at least one, and 221 of their 566 screenshots (39%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Photo & Video apps have App Store screenshots that state a benefit?
In the top ten: Instagram (#2), YouTube (#3), Snapchat (#5), Canva AI Photo & Video Editor (#6), Edits: Video Editor (#7), Google Photos: Backup & Edit (#8) and Cantina: AI Video & Characters (#9). Further down the chart: KICK - Live Streaming (#11), Twitch: Live Streaming (#12), Vimeo (#13), Picsart AI Photo Editor, Video (#15) and AI Video Generator - Vixel (#16), and 66 more.
Should my Photo & Video app have App Store screenshots that state a benefit?
The chart shows who does it, not whether it would work for your app. 7 of the top ten Photo & Video apps do it (70%), against 71 of the other 90 (79%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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