Photo & Video app screenshots that lead with what’s new
New, now, just added, introducing. Screenshots can change with each release, so they are one place to announce a feature to people who have not installed yet.
From the top 100 free Photo & Video apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
7% 7 of 100
Screenshots that do it
1% 7 of 566
The top ten
0 of 10 against 7 of the other 90
7 of the 566 Photo & Video screenshots read (1%) do this, across 7 of the top 100 apps (7%). 0 of the top ten do it (0%), against 7 of the other 90 (8%): the top ten do it about as often as the rest. Of the 23 categories read so far, Photo & Video is 5th for this. It is most common in Shopping (15% of apps) and least common in Weather (0%).
All 7 examples from the chart.
Every one of the Photo & Video app screenshots that lead with what’s new on the chart, the highest app first.
“Discover New Styles”
“Trending Now Tap To Create”
“THE NEW FILM STANDARD.”
“New aesthetic: relight effects”
“Next-Gen Photo Restoration”
“App New Upgrade”
“New version”
Real headline examples, word for word.
The words on all 7 that carry any, as each app wrote them.
“Discover New Styles”
Momo: AI Photo & Video Maker · #14 · screenshot 6“Trending Now Tap To Create”
PixVerse Lite · #21 · screenshot 3“THE NEW FILM STANDARD.”
Snapseed: Photo Editor · #37 · screenshot 2“New aesthetic: relight effects”
Prequel: Photo & Video Editor · #52 · screenshot 3“Next-Gen Photo Restoration”
AI Mirror: AI Photo Editor · #81 · screenshot 5“App New Upgrade”
Fresh look, faster access Your security, simplified.Hik-Connect - for End user · #83 · screenshot 1“New version”
Better experienceViidure · #90 · screenshot 1
Top ten Photo & Video apps that do it.
None of the top ten do. The highest app on the chart that does is Momo: AI Photo & Video Maker, at #14.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Shopping | 15% 15 of 100 | 3% 17 of 562 | 0 of 10 |
| Games | 10% 10 of 100 | 2% 10 of 567 | 2 of 10 |
| Entertainment | 9% 9 of 100 | 2% 11 of 544 | 1 of 10 |
| News | 8% 8 of 98 | 2% 8 of 517 | 0 of 10 |
| Photo & Video | 7% 7 of 100 | 1% 7 of 566 | 0 of 10 |
| Lifestyle | 6% 6 of 100 | 1% 6 of 556 | 0 of 10 |
| Sports | 6% 6 of 100 | 1% 7 of 558 | 2 of 10 |
| Utilities | 6% 6 of 100 | 1% 6 of 549 | 0 of 10 |
| Education | 5% 5 of 100 | 1% 6 of 555 | 1 of 10 |
| Food & Drink | 5% 5 of 100 | 1% 5 of 540 | 0 of 10 |
| Productivity | 3% 3 of 99 | 1% 3 of 551 | 0 of 10 |
| Business | 3% 3 of 100 | 1% 3 of 554 | 1 of 10 |
| Medical | 3% 3 of 100 | 1% 3 of 548 | 0 of 10 |
| Music | 3% 3 of 100 | 1% 3 of 550 | 0 of 10 |
| Travel | 3% 3 of 100 | 1% 4 of 561 | 1 of 10 |
| Navigation | 2% 2 of 99 | under 1% 2 of 566 | 0 of 10 |
| Developer Tools | 2% 2 of 100 | under 1% 2 of 507 | 0 of 10 |
| Reference | 2% 2 of 100 | under 1% 2 of 566 | 0 of 10 |
| Social Networking | 2% 2 of 100 | under 1% 2 of 554 | 0 of 10 |
| Graphics & Design | 1% 1 of 99 | under 1% 1 of 564 | 0 of 10 |
| Finance | 1% 1 of 100 | under 1% 1 of 581 | 1 of 10 |
| Health & Fitness | 1% 1 of 100 | under 1% 1 of 574 | 1 of 10 |
| Weather | 0% 0 of 100 | 0% 0 of 555 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Illustration or mascot57% of these screenshots, against 17% of all Photo & Video screenshots
- Headline in Title Case57% of these screenshots, against 20% of all Photo & Video screenshots
- Gradient background71% of these screenshots, against 42% of all Photo & Video screenshots
- Low contrast words43% of these screenshots, against 18% of all Photo & Video screenshots
- Headline under five words86% of these screenshots, against 64% of all Photo & Video screenshots
- Dark57% of these screenshots, against 41% of all Photo & Video screenshots
More in meaning
- Plain tone95%
- Leads with a feature92%
- States a benefit78%
- Subline explains the headline36%
- Playful tone20%
- Premium tone20%
- Leads with an outcome18%
- Subline adds a second benefit15%
- Names its audience10%
- Asks for an action9%
- Leads with trust6%
- Technical tone6%
- Compares with something5%
- Leads with price2%
- Leads with who it is for2%
- Urgent tone2%
- Leads with a problem1%
Questions, answered from the chart.
How many top Photo & Video apps have App Store screenshots that lead with what’s new?
7 of the top 100 Photo & Video apps (7%) have at least one, and 7 of their 566 screenshots (1%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Photo & Video apps have App Store screenshots that lead with what’s new?
None of the top ten do. The highest on the chart: Momo: AI Photo & Video Maker (#14), PixVerse Lite (#21), Snapseed: Photo Editor (#37), Prequel: Photo & Video Editor (#52) and AI Mirror: AI Photo Editor (#81), and 2 more.
Should my Photo & Video app have App Store screenshots that lead with what’s new?
The chart shows who does it, not whether it would work for your app. 0 of the top ten Photo & Video apps do it (0%), against 7 of the other 90 (8%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
See your own app against this.
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