Playful Photo & Video app screenshots
A joke, a wink, a pun. A joke or a pun gives the app a voice, and says something about what using it feels like.
From the top 100 free Photo & Video apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
20% 20 of 100
Screenshots that do it
5% 30 of 566
The top ten
1 of 10 against 19 of the other 90
30 of the 566 Photo & Video screenshots read (5%) do this, across 20 of the top 100 apps (20%). 1 of the top ten do it (10%), against 19 of the other 90 (21%): the top ten do it less than the rest. Of the 23 categories read so far, Photo & Video is 9th for this. It is most common in Games (48% of apps) and least common in Utilities (7%).
12 examples from the chart.
12 of the 30 playful Photo & Video app screenshots, one from each app, the highest on the chart first.
“Chat”
“FOLLOW”
“Become The Star Of Any Scene”
“bedazzle your selfie”
“DIGI CAM IT!”
“A LITTLE DANCE A LOT OF JOY”
“Personalize With Doodles”
“Trusted photo partner”
“FUNNY PET AVATAR”
“Create Fun AI Videos”
“CATCHY FX AND FILTERS”
“90s anime version of yourself.”
Real headline examples, word for word.
The words on all 30 that carry any, as each app wrote them.
“Chat”
Have fun messaging your friendsSnapchat · #5 · screenshot 2“FOLLOW”
WHERE YOUR HEART IS ATKICK - Live Streaming · #11 · screenshot 3“Become The Star Of Any Scene”
PixVerse Lite · #21 · screenshot 6“bedazzle your selfie”
FaceLab: Face Age, Hair Filter · #28 · screenshot 6“DIGI CAM IT!”
Photo didn't hit?WayShot:Aesthetic Photo Editor · #33 · screenshot 1“A LITTLE DANCE A LOT OF JOY”
ReelMe: AI Photo & Video · #46 · screenshot 1“Personalize With Doodles”
PicCollage: Magic Photo Editor · #51 · screenshot 5- Picta x ♥CVS
“Trusted photo partner”
“This app makes printing pictures so easy and convenient! I LOVE IT!”Picta x CVS Photo · #53 · screenshot 6 “FUNNY PET AVATAR”
BeautyPlus-Selfie Photo Editor · #55 · screenshot 6“Create Fun AI Videos”
AI Catch: AI Video Generator · #60 · screenshot 5“CATCHY FX AND FILTERS”
Trendy Effects 🔥Vids AI - Reels Video Editor · #62 · screenshot 3“90s anime version of yourself.”
Remini - AI Photo Enhancer · #63 · screenshot 2- NEW!
“Browse GIFs & Clips,”
now with Sound!GIPHY: The GIF Search Engine · #64 · screenshot 1 - HOLIDAY CARDS
“Spread holiday joy far and wide.”
New, easy-to-use tools, free back-of-card customization, and fresh designs await!Shutterfly: Prints Cards Gifts · #66 · screenshot 5 “DANCE CHALLENGE”
Toonapp: AI Video & Toon Photo · #69 · screenshot 2“fontmaker”
Now you can use your own HandwhittingFontmaker - Font Keyboard App · #74 · screenshot 1“Vector Graphics”
Illustrate whatever you can imagine, then bring it to life!Alight Motion · #75 · screenshot 6“Natural HD Clarity in 1 Tap”
“20 MILLION EDITS PER MONTH”Citrus 1 Tap Photo Enhancer AI · #78 · screenshot 1“Serving It-Girl Aesthetics in One Tap”
“Serving It-Girl Aesthetics in One Tap”Esti: Aesthetic Photo Editor · #97 · screenshot 1“CRAZY SHAPES AND STICKERS”
Photo Collage Maker PicJointer · #99 · screenshot 6“WATCH”
WHERE IT ALL POPS OFFKICK - Live Streaming · #11 · screenshot 4“WE GOT YOU”
Lighting too dark?WayShot:Aesthetic Photo Editor · #33 · screenshot 3“STEP INTO YOUR ICONIC 80S ERA”
ReelMe: AI Photo & Video · #46 · screenshot 3“Create cute cartoon pics.”
Remini - AI Photo Enhancer · #63 · screenshot 5“Peel Stickers right from iMessage”
GIPHY: The GIF Search Engine · #64 · screenshot 5“PERFECT FOR LOVE NOTES”
Fontmaker - Font Keyboard App · #74 · screenshot 4“Natural Glow Up”
Citrus 1 Tap Photo Enhancer AI · #78 · screenshot 4“Next Level Vibes”
WayShot:Aesthetic Photo Editor · #33 · screenshot 5“YOUR PET YOUR OTHER SELF”
ReelMe: AI Photo & Video · #46 · screenshot 4“Create your 90's Yearbook photos.”
Remini - AI Photo Enhancer · #63 · screenshot 6
Top ten Photo & Video apps that do it.
- #5Snapchat1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Games | 48% 48 of 100 | 20% 112 of 567 | 6 of 10 |
| Social Networking | 44% 44 of 100 | 14% 75 of 554 | 3 of 10 |
| Food & Drink | 43% 43 of 100 | 13% 68 of 540 | 5 of 10 |
| Graphics & Design | 32% 32 of 99 | 11% 61 of 564 | 4 of 10 |
| Entertainment | 32% 32 of 100 | 10% 55 of 544 | 3 of 10 |
| Shopping | 30% 30 of 100 | 7% 39 of 562 | 6 of 10 |
| Lifestyle | 28% 28 of 100 | 8% 43 of 556 | 3 of 10 |
| Education | 22% 22 of 100 | 6% 35 of 555 | 3 of 10 |
| Health & Fitness | 20% 20 of 100 | 5% 27 of 574 | 2 of 10 |
| Music | 20% 20 of 100 | 5% 27 of 550 | 1 of 10 |
| Photo & Video | 20% 20 of 100 | 5% 30 of 566 | 1 of 10 |
| Sports | 16% 16 of 100 | 4% 24 of 558 | 3 of 10 |
| Travel | 16% 16 of 100 | 4% 24 of 561 | 2 of 10 |
| Finance | 14% 14 of 100 | 3% 15 of 581 | 3 of 10 |
| Productivity | 11% 11 of 99 | 3% 14 of 551 | 1 of 10 |
| Navigation | 10% 10 of 99 | 3% 17 of 566 | 2 of 10 |
| Developer Tools | 10% 10 of 100 | 3% 13 of 507 | 0 of 10 |
| Reference | 10% 10 of 100 | 2% 11 of 566 | 1 of 10 |
| Business | 9% 9 of 100 | 2% 11 of 554 | 1 of 10 |
| News | 8% 8 of 98 | 3% 13 of 517 | 0 of 10 |
| Weather | 8% 8 of 100 | 3% 14 of 555 | 1 of 10 |
| Medical | 7% 7 of 100 | 1% 7 of 548 | 0 of 10 |
| Utilities | 7% 7 of 100 | 1% 7 of 549 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Illustration or mascot43% of these screenshots, against 17% of all Photo & Video screenshots
- Headline in capitals40% of these screenshots, against 18% of all Photo & Video screenshots
- Background is the icon’s colour43% of these screenshots, against 22% of all Photo & Video screenshots
- Rounded headline type27% of these screenshots, against 8% of all Photo & Video screenshots
- States a benefit57% of these screenshots, against 39% of all Photo & Video screenshots
- No phone, bare screen33% of these screenshots, against 23% of all Photo & Video screenshots
More in meaning
- Plain tone95%
- Leads with a feature92%
- States a benefit78%
- Subline explains the headline36%
- Premium tone20%
- Leads with an outcome18%
- Subline adds a second benefit15%
- Names its audience10%
- Asks for an action9%
- Leads with what is new7%
- Leads with trust6%
- Technical tone6%
- Compares with something5%
- Leads with price2%
- Leads with who it is for2%
- Urgent tone2%
- Leads with a problem1%
Questions, answered from the chart.
How many top Photo & Video apps have playful App Store screenshots?
20 of the top 100 Photo & Video apps (20%) have at least one, and 30 of their 566 screenshots (5%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Photo & Video apps have playful App Store screenshots?
In the top ten: Snapchat (#5). Further down the chart: KICK - Live Streaming (#11), PixVerse Lite (#21), FaceLab: Face Age, Hair Filter (#28), WayShot:Aesthetic Photo Editor (#33) and ReelMe: AI Photo & Video (#46), and 14 more.
Should my Photo & Video app have playful App Store screenshots?
The chart shows who does it, not whether it would work for your app. 1 of the top ten Photo & Video apps do it (10%), against 19 of the other 90 (21%), so the top ten do it less than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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