Photo & Video app screenshots with a second benefit
The second line brings something new. Two benefits fit on one screenshot when the second is set smaller, under the first.
From the top 100 free Photo & Video apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
15% 15 of 100
Screenshots that do it
4% 22 of 566
The top ten
2 of 10 against 13 of the other 90
22 of the 566 Photo & Video screenshots read (4%) do this, across 15 of the top 100 apps (15%). 2 of the top ten do it (20%), against 13 of the other 90 (14%): the top ten do it about as often as the rest. Of the 23 categories read so far, Photo & Video is 13th for this. It is most common in Finance (36% of apps) and least common in Games (8%).
12 examples from the chart.
12 of the 22 Photo & Video app screenshots with a second benefit, one from each app, the highest on the chart first.
“Professional cutout”
“Explore”
“BROWSE”
“AI Video Editor”
“AI filters”
“Analog Vintage Cameras”
“AI Video”
“DIGI CAM”
“Browse GIFs & Clips,”
“Get photos off your phone and into your home.”
“Flight Interface”
“MOBILE STREAMING”
Real headline examples, word for word.
The words on all 22 that carry any, as each app wrote them.
“Professional cutout”
Customized cutout & Chroma keyCapCut: Photo & Video Editor · #1 · screenshot 5“Explore”
studio shotsDance AI - Video Generator · #10 · screenshot 5“BROWSE”
BEYOND THE USUALKICK - Live Streaming · #11 · screenshot 2“AI Video Editor”
And Slideshow MakerInShot - Video Editor · #26 · screenshot 1“AI filters”
Discover more possibilitiesHypic - Photo Editor & AI Art · #31 · screenshot 5“Analog Vintage Cameras”
Photos and VideosDazz Cam - Vintage Camera · #35 · screenshot 1“AI Video”
LibrarySorAI - AI Video Generator · #47 · screenshot 4- The viral
“DIGI CAM”
EFFECTPrequel: Photo & Video Editor · #52 · screenshot 2 - NEW!
“Browse GIFs & Clips,”
now with Sound!GIPHY: The GIF Search Engine · #64 · screenshot 1 “Get photos off your phone and into your home.”
Over 26 years. Millions of happy customers. Trust your memories with the experts.Shutterfly: Prints Cards Gifts · #66 · screenshot 1“Flight Interface”
Effortless Aerial PhotographyDJI Fly · #79 · screenshot 1“MOBILE STREAMING”
EARLY ACCESSKICK - Go Live · #80 · screenshot 1“AI Agent”
Edit, create & get inspiredYouCam Makeup: Face Editor · #84 · screenshot 4“Browse”
Native app experienceVideo Lite · #91 · screenshot 2“IPHONE CAM”
The Secret to Clean Girl SkinBeautyCam-Digicam&Photo Editor · #96 · screenshot 5“WATCH”
WHERE IT ALL POPS OFFKICK - Live Streaming · #11 · screenshot 4“D3D”
Samples by @Alissa boothDazz Cam - Vintage Camera · #35 · screenshot 3“Text, Tweet, & Share”
GIFs EverywhereGIPHY: The GIF Search Engine · #64 · screenshot 4“CHAT”
FITS IN YOUR HANDKICK - Go Live · #80 · screenshot 3“Chromecast”
Compatible & UnlimitedVideo Lite · #91 · screenshot 3“AI AUTO ELEGANCE”
Experience the Power of Instant GlamorBeautyCam-Digicam&Photo Editor · #96 · screenshot 6“Customization”
Loads of featuresVideo Lite · #91 · screenshot 6
Top ten Photo & Video apps that do it.
- #1CapCut: Photo & Video Editor1 of its 6 screenshots
- #10Dance AI - Video Generator1 of its 5 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 36% 36 of 100 | 8% 46 of 581 | 4 of 10 |
| Shopping | 30% 30 of 100 | 7% 39 of 562 | 3 of 10 |
| Music | 23% 23 of 100 | 5% 27 of 550 | 1 of 10 |
| Utilities | 22% 22 of 100 | 5% 28 of 549 | 2 of 10 |
| Entertainment | 20% 20 of 100 | 5% 28 of 544 | 4 of 10 |
| Graphics & Design | 19% 19 of 99 | 4% 25 of 564 | 2 of 10 |
| Social Networking | 19% 19 of 100 | 5% 25 of 554 | 2 of 10 |
| Food & Drink | 18% 18 of 100 | 4% 23 of 540 | 1 of 10 |
| Productivity | 17% 17 of 99 | 4% 23 of 551 | 0 of 10 |
| News | 16% 16 of 98 | 4% 21 of 517 | 0 of 10 |
| Health & Fitness | 16% 16 of 100 | 4% 23 of 574 | 0 of 10 |
| Reference | 16% 16 of 100 | 4% 22 of 566 | 1 of 10 |
| Business | 15% 15 of 100 | 4% 20 of 554 | 1 of 10 |
| Education | 15% 15 of 100 | 4% 21 of 555 | 1 of 10 |
| Photo & Video | 15% 15 of 100 | 4% 22 of 566 | 2 of 10 |
| Sports | 14% 14 of 100 | 3% 16 of 558 | 2 of 10 |
| Medical | 13% 13 of 100 | 3% 16 of 548 | 0 of 10 |
| Weather | 12% 12 of 100 | 3% 16 of 555 | 2 of 10 |
| Lifestyle | 11% 11 of 100 | 3% 14 of 556 | 2 of 10 |
| Travel | 11% 11 of 100 | 2% 13 of 561 | 1 of 10 |
| Developer Tools | 10% 10 of 100 | 3% 14 of 507 | 1 of 10 |
| Navigation | 8% 8 of 99 | 2% 9 of 566 | 0 of 10 |
| Games | 8% 8 of 100 | 2% 10 of 567 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Has a subline100% of these screenshots, against 25% of all Photo & Video screenshots
- Headline under five words95% of these screenshots, against 64% of all Photo & Video screenshots
- Pattern or texture23% of these screenshots, against 4% of all Photo & Video screenshots
- Illustration or mascot32% of these screenshots, against 17% of all Photo & Video screenshots
- Headline in capitals32% of these screenshots, against 18% of all Photo & Video screenshots
- Words at the bottom14% of these screenshots, against 2% of all Photo & Video screenshots
More in meaning
- Plain tone95%
- Leads with a feature92%
- States a benefit78%
- Subline explains the headline36%
- Playful tone20%
- Premium tone20%
- Leads with an outcome18%
- Names its audience10%
- Asks for an action9%
- Leads with what is new7%
- Leads with trust6%
- Technical tone6%
- Compares with something5%
- Leads with price2%
- Leads with who it is for2%
- Urgent tone2%
- Leads with a problem1%
Questions, answered from the chart.
How many top Photo & Video apps have App Store screenshots with a second benefit?
15 of the top 100 Photo & Video apps (15%) have at least one, and 22 of their 566 screenshots (4%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Photo & Video apps have App Store screenshots with a second benefit?
In the top ten: CapCut: Photo & Video Editor (#1) and Dance AI - Video Generator (#10). Further down the chart: KICK - Live Streaming (#11), InShot - Video Editor (#26), Hypic - Photo Editor & AI Art (#31), Dazz Cam - Vintage Camera (#35) and SorAI - AI Video Generator (#47), and 8 more.
Should my Photo & Video app have App Store screenshots with a second benefit?
The chart shows who does it, not whether it would work for your app. 2 of the top ten Photo & Video apps do it (20%), against 13 of the other 90 (14%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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