Shopping app screenshots with a second benefit
The second line brings something new. Two benefits fit on one screenshot when the second is set smaller, under the first.
From the top 100 free Shopping apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
30% 30 of 100
Screenshots that do it
7% 39 of 562
The top ten
3 of 10 against 27 of the other 90
39 of the 562 Shopping screenshots read (7%) do this, across 30 of the top 100 apps (30%). 3 of the top ten do it (30%), against 27 of the other 90 (30%): the top ten do it about as often as the rest. Of the 23 categories read so far, Shopping is 2nd for this. It is most common in Finance (36% of apps) and least common in Games (8%).
12 examples from the chart.
12 of the 39 Shopping app screenshots with a second benefit, one from each app, the highest on the chart first.
“Millions of of listings”
“Get a $10 rewards bonus”
“Trusted by 2M+ Deal Hunters”
“...OR INSTANTLY EXCHANGE THEM.”
“FALL SUPER SALE”
“Shop brands”
“Quince”
“Earn rewards on everything”
“Discover products”
“earn 5% back in rewards”
“Pay with Wallet”
“Delivery as soon as as 1 hour!”
Real headline examples, word for word.
The words on all 39 that carry any, as each app wrote them.
“Millions of of listings”
From your favorite brandsVinted: Pre-loved marketplace · #1 · screenshot 4“Get a $10 rewards bonus”
and save with free automatic coupons!Capital One Shopping: Save Now · #7 · screenshot 1“Trusted by 2M+ Deal Hunters”
4.9 Raiting 5M+ Users“Never shop without checking DealSeek first!”DealSeek: Coupons & Discounts · #10 · screenshot 2- Instant buyback with no marketplace fees.
“...OR INSTANTLY EXCHANGE THEM.”
Safe & reliable collecting, the way it should be.Rips by Triumph · #11 · screenshot 3 “FALL SUPER SALE”
UP TO 90% OFF 30% OFF & FREE SHIPPING on Your First Order *conditions applySHEIN - Shopping Online · #12 · screenshot 1“Shop brands”
worry-freeAliExpress - Shopping App · #13 · screenshot 3“Quince”
QUALITY WITHOUT COMPROMISEQuince: Luxury Essentials · #16 · screenshot 6“Earn rewards on everything”
Over $1 billion awardedFetch: Earn Rewards Every Day · #20 · screenshot 1“Discover products”
& reviewsBest Buy: Tech Deals & Savings · #22 · screenshot 4- wayfair REWARDS
“earn 5% back in rewards”
plus more members-only perks.Wayfair – Shop All Things Home · #24 · screenshot 2 “Pay with Wallet”
Go contactless at checkout and get digital receipts.Walgreens · #25 · screenshot 5“Delivery as soon as as 1 hour!”
Just $10 extra & no order minimum.*Sam's Club Shopping & Delivery · #26 · screenshot 6“THE HOME DEPOT APP”
Shop over 1 million products and find the info you need most.The Home Depot · #28 · screenshot 2“Find gov and retail surplus”
$50 Free CreditGovAuctions.com - Shop Surplus · #30 · screenshot 1“Buy & Sell”
Used by 1 in 6 U.S. adultsOfferUp Buy & Sell Marketplace · #34 · screenshot 1“SHOPPING SAFETY FOR FUN”
Make shopping easier and fasterDHgate-Online Wholesale Stores · #37 · screenshot 1“Next-Level Offers”
The hottest deals at your fingertips, does it get any better? Also, save gift cards and credit cards to your account for quick checkout.Victoria's Secret—Bras & More · #44 · screenshot 4- BOOKING
“Browse, choose, confirm.”
A booking on the calendar changes the whole week.Groupon - Local Deals Near Me · #46 · screenshot 6 “Clip coupons”
and add items to your cart.BJs Wholesale Club · #49 · screenshot 4“2 million cars”
INFINITE POSSIBILITIESCars.com - New & Used Cars · #55 · screenshot 1“WE'LL DRIVE YOU HAPPY ®”
Over 40,000 vehiclesCarvana: Buy/Sell Used Cars · #56 · screenshot 1“OPEN PACKS”
Premium Pokémon Packs Amazing Rarity RatesMintPull - Rip TCG Pocket · #61 · screenshot 2“MEET YOUR NEW ITEM”
Revealed instantly. Authenticity guaranteed.IcyBox · #63 · screenshot 5“Membership and gift cards at your fingertips”
IKEA Family cardIKEA · #69 · screenshot 4“Your go-to marketplace”
Earn when you sell. Score great deals on favorites.Mercari: Buying & Selling App · #72 · screenshot 1“Prime members save at checkout.”
Available in offline modeWhole Foods Market · #78 · screenshot 1“Track your rewards”
and redeem them faster through the app.Nordstrom · #82 · screenshot 4“ESSENTIAL LIFEWEAR”
Shop the latest style collectionsUNIQLO: Clothes Shopping · #90 · screenshot 4- Images for illustration only
“Delivered to 18 Countries”
Quality inspection & certified packing included1688: Factory Direct · #98 · screenshot 5 “FASHION FOCUSED ACTIVEWEAR FOR EVERY BODY.”
The app built exclusively for VIP members.Fabletics: Premium Activewear · #99 · screenshot 1“Help old favorites”
Find new loveVinted: Pre-loved marketplace · #1 · screenshot 5- All cards are owned and vaulted.
“BUILD & BROWSE YOUR COLLECTION.”
Free insurance on shipped cards under $100.Rips by Triumph · #11 · screenshot 4 “WOMEN'S FASHION”
Unleash the charm of womenSHEIN - Shopping Online · #12 · screenshot 3“discover endless inspiration”
and shop looks for every room.Wayfair – Shop All Things Home · #24 · screenshot 3“NEW BUYER BENEFITS”
Worry-Free Shopping & Exclusive DiscountDHgate-Online Wholesale Stores · #37 · screenshot 2“Millions of new listings weekly.”
Like items for price updates and save searches for fresh finds.Mercari: Buying & Selling App · #72 · screenshot 3“View order notifications”
and purchase history.Nordstrom · #82 · screenshot 6“SHOPPING, YOUR WAY”
Experience just-dropped collections & collabs.Fabletics: Premium Activewear · #99 · screenshot 4“FLASH SALE”
Great Quality & Big DiscountsSHEIN - Shopping Online · #12 · screenshot 6
Top ten Shopping apps that do it.
- #1Vinted: Pre-loved marketplace2 of its 5 screenshots
- #7Capital One Shopping: Save Now1 of its 6 screenshots
- #10DealSeek: Coupons & Discounts1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 36% 36 of 100 | 8% 46 of 581 | 4 of 10 |
| Shopping | 30% 30 of 100 | 7% 39 of 562 | 3 of 10 |
| Music | 23% 23 of 100 | 5% 27 of 550 | 1 of 10 |
| Utilities | 22% 22 of 100 | 5% 28 of 549 | 2 of 10 |
| Entertainment | 20% 20 of 100 | 5% 28 of 544 | 4 of 10 |
| Graphics & Design | 19% 19 of 99 | 4% 25 of 564 | 2 of 10 |
| Social Networking | 19% 19 of 100 | 5% 25 of 554 | 2 of 10 |
| Food & Drink | 18% 18 of 100 | 4% 23 of 540 | 1 of 10 |
| Productivity | 17% 17 of 99 | 4% 23 of 551 | 0 of 10 |
| News | 16% 16 of 98 | 4% 21 of 517 | 0 of 10 |
| Health & Fitness | 16% 16 of 100 | 4% 23 of 574 | 0 of 10 |
| Reference | 16% 16 of 100 | 4% 22 of 566 | 1 of 10 |
| Business | 15% 15 of 100 | 4% 20 of 554 | 1 of 10 |
| Education | 15% 15 of 100 | 4% 21 of 555 | 1 of 10 |
| Photo & Video | 15% 15 of 100 | 4% 22 of 566 | 2 of 10 |
| Sports | 14% 14 of 100 | 3% 16 of 558 | 2 of 10 |
| Medical | 13% 13 of 100 | 3% 16 of 548 | 0 of 10 |
| Weather | 12% 12 of 100 | 3% 16 of 555 | 2 of 10 |
| Lifestyle | 11% 11 of 100 | 3% 14 of 556 | 2 of 10 |
| Travel | 11% 11 of 100 | 2% 13 of 561 | 1 of 10 |
| Developer Tools | 10% 10 of 100 | 3% 14 of 507 | 1 of 10 |
| Navigation | 8% 8 of 99 | 2% 9 of 566 | 0 of 10 |
| Games | 8% 8 of 100 | 2% 10 of 567 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Has a subline100% of these screenshots, against 43% of all Shopping screenshots
- Headline readable at thumbnail size72% of these screenshots, against 42% of all Shopping screenshots
- Headline under five words77% of these screenshots, against 50% of all Shopping screenshots
- Uses a number33% of these screenshots, against 12% of all Shopping screenshots
- Headline in capitals36% of these screenshots, against 20% of all Shopping screenshots
- Blue36% of these screenshots, against 23% of all Shopping screenshots
More in meaning
- Plain tone97%
- States a benefit95%
- Leads with a feature92%
- Subline explains the headline52%
- Playful tone30%
- Names its audience28%
- Leads with price25%
- Asks for an action22%
- Premium tone20%
- Leads with an outcome17%
- Urgent tone17%
- Leads with what is new15%
- Leads with trust14%
- Leads with who it is for6%
- Compares with something4%
Questions, answered from the chart.
How many top Shopping apps have App Store screenshots with a second benefit?
30 of the top 100 Shopping apps (30%) have at least one, and 39 of their 562 screenshots (7%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Shopping apps have App Store screenshots with a second benefit?
In the top ten: Vinted: Pre-loved marketplace (#1), Capital One Shopping: Save Now (#7) and DealSeek: Coupons & Discounts (#10). Further down the chart: Rips by Triumph (#11), SHEIN - Shopping Online (#12), AliExpress - Shopping App (#13), Quince: Luxury Essentials (#16) and Fetch: Earn Rewards Every Day (#20), and 22 more.
Should my Shopping app have App Store screenshots with a second benefit?
The chart shows who does it, not whether it would work for your app. 3 of the top ten Shopping apps do it (30%), against 27 of the other 90 (30%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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