App Screenshot Index · Shopping
What the top 100 Shopping apps put on their screenshots.
562 screenshots, read and tagged by what each one does. 95% carry a headline. Pick a tactic to see who does it, or describe what you are looking for.
US App Store, top free, read on 2026-10-09. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
Compare with another category Changed this month Browse by tactic The data, across every category
Browse Shopping screenshots by tactic.
Each tactic has its own page: the share of the top 100 Shopping apps that use it, every example with its headline, and which of the top ten do it. The number beside each is the share of apps.
Meaning
- Plain tone97%
- States a benefit95%
- Leads with a feature92%
- Subline explains the headline52%
- Playful tone30%
- Subline adds a second benefit30%
- Names its audience28%
- Leads with price25%
- Asks for an action22%
- Premium tone20%
- Leads with an outcome17%
- Urgent tone17%
- Leads with what is new15%
- Leads with trust14%
- Leads with who it is for6%
- Compares with something4%
Words
- Has a headline98%
- Tells you to do something88%
- Headline under five words82%
- Says “you” or “your”81%
- Has a subline67%
- Uses a number45%
- Headline on one line37%
- Names the app34%
- Headline in Title Case31%
- Headline in capitals30%
- Headline over eight words21%
- Has a kicker20%
- Says “I” or “my”19%
- No words at all16%
- Uses a percentage15%
- Uses an emoji13%
- Exclaims10%
- Names another app3%
- Asks a question2%
Layout
- A photograph99%
- Phone drawn99%
- Screen fills the picture99%
- Words at the top95%
- Whole phone shown93%
- Headline readable at thumbnail size75%
- A person in the picture67%
- Illustration or mascot55%
- Phone cut off at the foot46%
- No phone, bare screen39%
- A hand holds the phone38%
- Arrows or callouts38%
- Headline too small to read37%
- App icon shown36%
- Words aligned left34%
- No app screen at all23%
- Zoomed detail of the UI22%
- Words at the bottom19%
- Words over the screen19%
- Phone at an angle18%
- Screen is small16%
- Phone cut off at the head9%
- Two or more screens8%
- Watch, iPad or Mac beside it2%
Look
- Light90%
- Solid background63%
- Background is the icon’s colour59%
- A word in a different colour56%
- Black, white or grey50%
- Gradient background49%
- High contrast words48%
- Orange46%
- Photo background40%
- Blue37%
- Low contrast words36%
- Red24%
- Dark22%
- Rounded headline type18%
- Serif headline18%
- Green15%
- Teal10%
- Pattern or texture9%
- Yellow7%
- Condensed or display type6%
- Purple6%
- Pink4%
- The app itself is the background3%
Proof
Your app against this.
Find your app and its first three screenshots are read the same way: what it shares with Shopping, what it does that few do, and what most do that it does not.