Shopping app screenshots with quotation marks
Words set inside quotation marks. Quotation marks signal that the words are someone else’s, whether or not a source is named.
From the top 100 free Shopping apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
4% 4 of 100
Screenshots that do it
1% 4 of 562
The top ten
1 of 10 against 3 of the other 90
4 of the 562 Shopping screenshots read (1%) do this, across 4 of the top 100 apps (4%). 1 of the top ten do it (10%), against 3 of the other 90 (3%): the top ten do it about as often as the rest. Of the 23 categories read so far, Shopping is 12th for this. It is most common in Reference (19% of apps) and least common in Games (0%).
All 4 examples from the chart.
Every one of the Shopping app screenshots with quotation marks on the chart, the highest app first.
“Trusted by 2M+ Deal Hunters”
“Let them know their gift is on the way!”
“I highly recommend always using CARFAX if it’s just for information purposes to be more secure in your buying decisions.”
“New + Now”
Real headline examples, word for word.
The words on all 4 that carry any, as each app wrote them.
“Trusted by 2M+ Deal Hunters”
4.9 Raiting 5M+ Users“Never shop without checking DealSeek first!”DealSeek: Coupons & Discounts · #10 · screenshot 2“Let them know their gift is on the way!”
“Happy birthday, Zoe! Wishing you all the best ❤️”Etsy: Shop from Real People · #21 · screenshot 4“I highly recommend always using CARFAX if it’s just for information purposes to be more secure in your buying decisions.”
“I highly recommend always using CARFAX if it's just for information purposes to be more secure in your buying decisions.”CARFAX - New & Used Cars · #43 · screenshot 2“New + Now”
Your go-to destination for all things VS including the latest drops, newest styles,“I’ve Tried All Sorts of Brands— I Always Come Back to VS.”Victoria's Secret—Bras & More · #44 · screenshot 3
Top ten Shopping apps that do it.
- #10DealSeek: Coupons & Discounts1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Reference | 19% 19 of 100 | 5% 27 of 566 | 4 of 10 |
| Education | 11% 11 of 100 | 2% 11 of 555 | 1 of 10 |
| Lifestyle | 10% 10 of 100 | 2% 12 of 556 | 1 of 10 |
| Social Networking | 8% 8 of 100 | 1% 8 of 554 | 0 of 10 |
| Music | 7% 7 of 100 | 2% 10 of 550 | 0 of 10 |
| News | 6% 6 of 98 | 1% 7 of 517 | 1 of 10 |
| Productivity | 6% 6 of 99 | 1% 7 of 551 | 1 of 10 |
| Health & Fitness | 6% 6 of 100 | 1% 6 of 574 | 0 of 10 |
| Finance | 5% 5 of 100 | 1% 5 of 581 | 0 of 10 |
| Medical | 5% 5 of 100 | 1% 6 of 548 | 1 of 10 |
| Navigation | 4% 4 of 99 | 1% 4 of 566 | 0 of 10 |
| Business | 4% 4 of 100 | 1% 4 of 554 | 0 of 10 |
| Food & Drink | 4% 4 of 100 | 1% 4 of 540 | 0 of 10 |
| Shopping | 4% 4 of 100 | 1% 4 of 562 | 1 of 10 |
| Travel | 4% 4 of 100 | 1% 5 of 561 | 0 of 10 |
| Utilities | 4% 4 of 100 | 1% 4 of 549 | 0 of 10 |
| Weather | 4% 4 of 100 | 1% 4 of 555 | 2 of 10 |
| Graphics & Design | 3% 3 of 99 | 1% 3 of 564 | 0 of 10 |
| Entertainment | 3% 3 of 100 | 1% 3 of 544 | 0 of 10 |
| Photo & Video | 3% 3 of 100 | 1% 3 of 566 | 0 of 10 |
| Sports | 3% 3 of 100 | 1% 3 of 558 | 0 of 10 |
| Developer Tools | 2% 2 of 100 | 1% 3 of 507 | 0 of 10 |
| Games | 0% 0 of 100 | 0% 0 of 567 | 0 of 10 |
Related tactics.
Often on the same screenshot
- User quote75% of these screenshots, against 1% of all Shopping screenshots
- Star rating shown75% of these screenshots, against 12% of all Shopping screenshots
- A person in the picture75% of these screenshots, against 31% of all Shopping screenshots
- Says “you” or “your”75% of these screenshots, against 38% of all Shopping screenshots
- Solid background75% of these screenshots, against 47% of all Shopping screenshots
- Words at the top100% of these screenshots, against 84% of all Shopping screenshots
More in proof
Questions, answered from the chart.
How many top Shopping apps have App Store screenshots with quotation marks?
4 of the top 100 Shopping apps (4%) have at least one, and 4 of their 562 screenshots (1%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Shopping apps have App Store screenshots with quotation marks?
In the top ten: DealSeek: Coupons & Discounts (#10). Further down the chart: Etsy: Shop from Real People (#21), CARFAX - New & Used Cars (#43) and Victoria's Secret—Bras & More (#44).
Should my Shopping app have App Store screenshots with quotation marks?
The chart shows who does it, not whether it would work for your app. 1 of the top ten Shopping apps do it (10%), against 3 of the other 90 (3%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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