Shopping app screenshots that say “you”
Speaks to the reader directly. Speaking to the reader makes the line about what they get, not about the app.
From the top 100 free Shopping apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
81% 81 of 100
Screenshots that do it
38% 214 of 562
The top ten
8 of 10 against 73 of the other 90
214 of the 562 Shopping screenshots read (38%) do this, across 81 of the top 100 apps (81%). 8 of the top ten do it (80%), against 73 of the other 90 (81%): the top ten do it about as often as the rest. Of the 23 categories read so far, Shopping is 6th for this. It is most common in Finance (92% of apps) and least common in Weather (31%).
12 examples from the chart.
12 of the 214 Shopping app screenshots that say “you”, one from each app, the highest on the chart first.
“Sell with no fees”
“Keep more of your cash with no selling fees”
“DAILY DISCOVERIES EXPLORE YOUR INTERESTS”
“Discover your next favorite brand”
“Speed up your store run”
“Free shopping rewards you can redeem for free gift cards”
“Shop everything you love.”
“300,000+ deals on what you need”
“SHIP YOUR PULLS HOME”
“FALL SUPER SALE”
“Score exactly what youre hunting for.”
“Membership & Payments”
Real headline examples, word for word.
The words on 40 of the 214 that carry any, as each app wrote them.
“Sell with no fees”
Pocket all your earningsVinted: Pre-loved marketplace · #1 · screenshot 1“Keep more of your cash with no selling fees”
Payment processing fees and boosting fees still apply. See website for details.Depop - Buy & Sell Clothes · #2 · screenshot 1“DAILY DISCOVERIES EXPLORE YOUR INTERESTS”
Temu: Shop Like a Billionaire · #3 · screenshot 1“Discover your next favorite brand”
Shop: Track, Pay, Discover · #4 · screenshot 1“Speed up your store run”
Walmart: Shopping & Savings · #6 · screenshot 3“Free shopping rewards you can redeem for free gift cards”
Capital One Shopping: Save Now · #7 · screenshot 3“Shop everything you love.”
Whatnot: Shop, Sell, Connect · #8 · screenshot 2“300,000+ deals on what you need”
Koupon: Real Deals & Codes · #9 · screenshot 4- Free insurance on cards under $100.
“SHIP YOUR PULLS HOME”
Packed & shipped to you in less than one weekRips by Triumph · #11 · screenshot 2 “FALL SUPER SALE”
UP TO 90% OFF 30% OFF & FREE SHIPPING on Your First Order *conditions applySHEIN - Shopping Online · #12 · screenshot 1“Score exactly what youre hunting for.”
eBay online shopping & selling · #15 · screenshot 4“Membership & Payments”
Show your membership, see your tenure, and pay with your saved Citi Visa® in the Costco wallet.Costco · #17 · screenshot 2“Make it yours”
Customize products with your logo and designAlibaba.com B2B Trade App · #18 · screenshot 3“Discover thoughtful gifts for all your favorite people.”
Etsy: Shop from Real People · #21 · screenshot 3“Track your rewards”
Best Buy: Tech Deals & Savings · #22 · screenshot 6“Makes Your Day”
Circle K · #23 · screenshot 1“save your favorites”
for easy access to your finds.Wayfair – Shop All Things Home · #24 · screenshot 5“Your Walgreens app”
Everything you need to manage your health and shop with Walgreens.Walgreens · #25 · screenshot 1“Your membership card is always with you.”
Sam's Club Shopping & Delivery · #26 · screenshot 5“Cash out Your way”
KashKick: Get paid to have fun · #27 · screenshot 2“THE HOME DEPOT APP”
Shop over 1 million products and find the info you need most.The Home Depot · #28 · screenshot 2“Shop Your Favorite Brands”
Afterpay: Pay over time · #31 · screenshot 2“ACCESS ALL YOUR SAVINGS”
SAVED COUPONS, DG CASH, AND MORE IN myDG WALLETDollar General-Digital Coupons · #32 · screenshot 5“List your items in 30 seconds”
OfferUp Buy & Sell Marketplace · #34 · screenshot 2“CHOOSE YOUR FREE BIRTHDAY GIFT”
Sephora US: Makeup & Skincare · #35 · screenshot 6“Meet Mylow”
Our AI assistant has the answers to all of your home improvement questions.Lowe's Home Improvement · #36 · screenshot 1“PERSONALIZED CATEGORY”
Understands your shopping needsDHgate-Online Wholesale Stores · #37 · screenshot 3- NEW FEATURE
“CREATE CUSTOM LISTS”
IN YOUR WISHLISTFashion Nova: Trendy Shopping · #39 · screenshot 4 “Explore Products for You”
Easily browse products, read reviews, filter searches & more at your fingertips!Family Dollar · #42 · screenshot 2“Your Perfect Car is Waiting. We'll Help You Find It.”
CARFAX - New & Used Cars · #43 · screenshot 1“Want Top-Tier Benefits?”
Theyre yours when you join the VS & PINK Rewards program for free.Victoria's Secret—Bras & More · #44 · screenshot 1“Split Your Purchase into Four - Instantly!”
Buy now, pay later in 4 easy payments over time.Four | Buy Now, Pay Later · #45 · screenshot 1- EVERY CATEGORY, ONE PLACE
“Your city has more than you think.”
Restaurants, spas, fitness, things to do... The full local picture.Groupon - Local Deals Near Me · #46 · screenshot 2 “Find everything your pet needs”
Chewy - Pet Care & Pharmacy · #47 · screenshot 1“TRY YOUR SELF ON”
You never know what you'll discover.“You never know what you'll discover.”Poshmark: Shop & Sell Fashion · #48 · screenshot 1“Get the most out of your membership.”
BJs Wholesale Club · #49 · screenshot 1“Get your best offer to sell”
CarGurus: Used & New Cars · #50 · screenshot 6“Keep all your coupons, Kohl’s Cash® and rewards in your Kohl’s Wallet.”
Kohl's - Shopping & Discounts · #51 · screenshot 1- App exclusive discount
“15% OFF”
your first in-app orderCIDER - Clothing & Fashion · #52 · screenshot 1 “EXERCISE & EARN”
Connect your fitness tracker to earn RewardsDICK’S Sporting Goods · #53 · screenshot 3
Top ten Shopping apps that do it.
- #1Vinted: Pre-loved marketplace3 of its 5 screenshots
- #2Depop - Buy & Sell Clothes4 of its 6 screenshots
- #3Temu: Shop Like a Billionaire5 of its 6 screenshots
- #4Shop: Track, Pay, Discover6 of its 6 screenshots
- #6Walmart: Shopping & Savings1 of its 6 screenshots
- #7Capital One Shopping: Save Now1 of its 6 screenshots
- #8Whatnot: Shop, Sell, Connect2 of its 5 screenshots
- #9Koupon: Real Deals & Codes1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 92% 92 of 100 | 47% 275 of 581 | 10 of 10 |
| Food & Drink | 92% 92 of 100 | 41% 222 of 540 | 9 of 10 |
| Travel | 86% 86 of 100 | 38% 214 of 561 | 10 of 10 |
| Lifestyle | 84% 84 of 100 | 39% 216 of 556 | 9 of 10 |
| Health & Fitness | 83% 83 of 100 | 40% 232 of 574 | 8 of 10 |
| Shopping | 81% 81 of 100 | 38% 214 of 562 | 8 of 10 |
| Entertainment | 80% 80 of 100 | 32% 175 of 544 | 10 of 10 |
| Social Networking | 79% 79 of 100 | 34% 188 of 554 | 9 of 10 |
| Productivity | 78% 77 of 99 | 30% 168 of 551 | 9 of 10 |
| Medical | 74% 74 of 100 | 38% 210 of 548 | 9 of 10 |
| Sports | 74% 74 of 100 | 26% 145 of 558 | 7 of 10 |
| Business | 73% 73 of 100 | 36% 198 of 554 | 8 of 10 |
| Navigation | 68% 67 of 99 | 26% 145 of 566 | 6 of 10 |
| Music | 67% 67 of 100 | 27% 150 of 550 | 7 of 10 |
| Reference | 66% 66 of 100 | 27% 150 of 566 | 7 of 10 |
| Utilities | 66% 66 of 100 | 27% 148 of 549 | 6 of 10 |
| Education | 65% 65 of 100 | 25% 137 of 555 | 5 of 10 |
| Graphics & Design | 61% 60 of 99 | 20% 113 of 564 | 5 of 10 |
| News | 57% 56 of 98 | 22% 115 of 517 | 8 of 10 |
| Photo & Video | 55% 55 of 100 | 20% 115 of 566 | 5 of 10 |
| Developer Tools | 53% 53 of 100 | 19% 94 of 507 | 6 of 10 |
| Games | 31% 31 of 100 | 8% 43 of 567 | 5 of 10 |
| Weather | 31% 31 of 100 | 11% 62 of 555 | 3 of 10 |
Related tactics.
Often on the same screenshot
- Has a subline55% of these screenshots, against 43% of all Shopping screenshots
- Subline explains the headline42% of these screenshots, against 30% of all Shopping screenshots
- Tells you to do something59% of these screenshots, against 50% of all Shopping screenshots
- Leads with a feature57% of these screenshots, against 48% of all Shopping screenshots
- Plain tone75% of these screenshots, against 69% of all Shopping screenshots
- States a benefit71% of these screenshots, against 64% of all Shopping screenshots
More in words
- Has a headline98%
- Tells you to do something88%
- Headline under five words82%
- Has a subline67%
- Uses a number45%
- Headline on one line37%
- Names the app34%
- Headline in Title Case31%
- Headline in capitals30%
- Headline over eight words21%
- Has a kicker20%
- Says “I” or “my”19%
- No words at all16%
- Uses a percentage15%
- Uses an emoji13%
- Exclaims10%
- Names another app3%
- Asks a question2%
Questions, answered from the chart.
How many top Shopping apps have App Store screenshots that say “you”?
81 of the top 100 Shopping apps (81%) have at least one, and 214 of their 562 screenshots (38%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Shopping apps have App Store screenshots that say “you”?
In the top ten: Vinted: Pre-loved marketplace (#1), Depop - Buy & Sell Clothes (#2), Temu: Shop Like a Billionaire (#3), Shop: Track, Pay, Discover (#4), Walmart: Shopping & Savings (#6), Capital One Shopping: Save Now (#7), Whatnot: Shop, Sell, Connect (#8) and Koupon: Real Deals & Codes (#9). Further down the chart: Rips by Triumph (#11), SHEIN - Shopping Online (#12), eBay online shopping & selling (#15), Costco (#17) and Alibaba.com B2B Trade App (#18), and 68 more.
Should my Shopping app have App Store screenshots that say “you”?
The chart shows who does it, not whether it would work for your app. 8 of the top ten Shopping apps do it (80%), against 73 of the other 90 (81%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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