Shopping app screenshots with a percentage
A percent sign in the words. A percentage puts a size on a claim: a saving, an improvement, a share of users.
From the top 100 free Shopping apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
15% 15 of 100
Screenshots that do it
3% 15 of 562
The top ten
1 of 10 against 14 of the other 90
15 of the 562 Shopping screenshots read (3%) do this, across 15 of the top 100 apps (15%). 1 of the top ten do it (10%), against 14 of the other 90 (16%): the top ten do it about as often as the rest. Of the 23 categories read so far, Shopping is 1st for this. It is most common in Finance (15% of apps) and least common in Weather (0%).
12 examples from the chart.
12 of the 15 Shopping app screenshots with a percentage, one from each app, the highest on the chart first.
“Save Up To 90% With Promo Codes”
“FALL SUPER SALE”
“70% OFF”
“Executive Reward”
“earn 5% back in rewards”
“Join myWalgreens”
“35% off your first Autoship order”
“15% OFF”
“Rip & Ship Real Slab Packs”
“Bestsellers Up To 70% OFF”
“Real Rewards”
“EXTRA 5% OFF For Cardmembers”
Real headline examples, word for word.
The words on all 15 that carry any, as each app wrote them.
“Save Up To 90% With Promo Codes”
DealSeek: Coupons & Discounts · #10 · screenshot 3“FALL SUPER SALE”
UP TO 90% OFF 30% OFF & FREE SHIPPING on Your First Order *conditions applySHEIN - Shopping Online · #12 · screenshot 1- UP TO
“70% OFF”
AliExpress - Shopping App · #13 · screenshot 1 - 2%
“Executive Reward”
Preview your estimated 2% Executive Reward.Costco · #17 · screenshot 3 - wayfair REWARDS
“earn 5% back in rewards”
plus more members-only perks.Wayfair – Shop All Things Home · #24 · screenshot 2 “Join myWalgreens”
Earn unlimited 1% Walgreens Cash rewards storewide, even at the pharmacy.Walgreens · #25 · screenshot 2“35% off your first Autoship order”
Terms apply.Chewy - Pet Care & Pharmacy · #47 · screenshot 2- App exclusive discount
“15% OFF”
your first in-app orderCIDER - Clothing & Fashion · #52 · screenshot 1 “Rip & Ship Real Slab Packs”
100% FREE PACK Small daily rewards for login 7 days straight = Exclusive Legend PackMintPull - Rip TCG Pocket · #61 · screenshot 1“Bestsellers Up To 70% OFF”
Halara · #71 · screenshot 3“Real Rewards”
Earn 4% back (or more!) in rewards on every AE + Aerie purchase, plus shipping perks, and so much more.AE + Aerie · #73 · screenshot 5- NEW PERK
“EXTRA 5% OFF For Cardmembers”
Instant savings on every Rack purchase when you use your Nordstrom credit card.Nordstrom Rack: Shop Deals · #75 · screenshot 6 “HOME DECOR FEATURING WALL DECOR 50% OFF”
Categories ListedHobby Lobby · #93 · screenshot 2- WARDROBE REFRESH:
“Up to 60% Off Luxury Brands.”
Vestiaire Collective: Buy+Sell · #95 · screenshot 1 “24/7 VIP DEALS”
20-50% off retail prices all day, every day, including our newest arrivals.Fabletics: Premium Activewear · #99 · screenshot 3
Top ten Shopping apps that do it.
- #10DealSeek: Coupons & Discounts1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 15% 15 of 100 | 4% 23 of 581 | 4 of 10 |
| Shopping | 15% 15 of 100 | 3% 15 of 562 | 1 of 10 |
| Medical | 5% 5 of 100 | 1% 5 of 548 | 0 of 10 |
| Travel | 5% 5 of 100 | 1% 7 of 561 | 0 of 10 |
| Business | 3% 3 of 100 | 1% 3 of 554 | 1 of 10 |
| Education | 3% 3 of 100 | 1% 3 of 555 | 1 of 10 |
| Entertainment | 2% 2 of 100 | under 1% 2 of 544 | 0 of 10 |
| Food & Drink | 2% 2 of 100 | under 1% 2 of 540 | 0 of 10 |
| Games | 2% 2 of 100 | under 1% 2 of 567 | 0 of 10 |
| Music | 2% 2 of 100 | 1% 3 of 550 | 0 of 10 |
| Social Networking | 2% 2 of 100 | under 1% 2 of 554 | 0 of 10 |
| Sports | 2% 2 of 100 | under 1% 2 of 558 | 1 of 10 |
| News | 1% 1 of 98 | under 1% 1 of 517 | 0 of 10 |
| Navigation | 1% 1 of 99 | under 1% 1 of 566 | 0 of 10 |
| Health & Fitness | 1% 1 of 100 | under 1% 1 of 574 | 1 of 10 |
| Photo & Video | 1% 1 of 100 | under 1% 1 of 566 | 0 of 10 |
| Reference | 1% 1 of 100 | under 1% 1 of 566 | 0 of 10 |
| Developer Tools | 0% 0 of 100 | 0% 0 of 507 | 0 of 10 |
| Graphics & Design | 0% 0 of 99 | 0% 0 of 564 | 0 of 10 |
| Lifestyle | 0% 0 of 100 | 0% 0 of 556 | 0 of 10 |
| Productivity | 0% 0 of 99 | 0% 0 of 551 | 0 of 10 |
| Utilities | 0% 0 of 100 | 0% 0 of 549 | 0 of 10 |
| Weather | 0% 0 of 100 | 0% 0 of 555 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Uses a number100% of these screenshots, against 12% of all Shopping screenshots
- A word in a different colour73% of these screenshots, against 24% of all Shopping screenshots
- Headline readable at thumbnail size80% of these screenshots, against 42% of all Shopping screenshots
- States a benefit100% of these screenshots, against 64% of all Shopping screenshots
- Leads with price40% of these screenshots, against 6% of all Shopping screenshots
- Has a kicker40% of these screenshots, against 7% of all Shopping screenshots
More in words
- Has a headline98%
- Tells you to do something88%
- Headline under five words82%
- Says “you” or “your”81%
- Has a subline67%
- Uses a number45%
- Headline on one line37%
- Names the app34%
- Headline in Title Case31%
- Headline in capitals30%
- Headline over eight words21%
- Has a kicker20%
- Says “I” or “my”19%
- No words at all16%
- Uses an emoji13%
- Exclaims10%
- Names another app3%
- Asks a question2%
Questions, answered from the chart.
How many top Shopping apps have App Store screenshots with a percentage?
15 of the top 100 Shopping apps (15%) have at least one, and 15 of their 562 screenshots (3%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Shopping apps have App Store screenshots with a percentage?
In the top ten: DealSeek: Coupons & Discounts (#10). Further down the chart: SHEIN - Shopping Online (#12), AliExpress - Shopping App (#13), Costco (#17), Wayfair – Shop All Things Home (#24) and Walgreens (#25), and 9 more.
Should my Shopping app have App Store screenshots with a percentage?
The chart shows who does it, not whether it would work for your app. 1 of the top ten Shopping apps do it (10%), against 14 of the other 90 (16%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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